ITV

Tag: Mika Singh

  • Sheher Ghumawa hits the right note for Soulmates

    Sheher Ghumawa hits the right note for Soulmates

    MUMBAI: Turn up the volume, the party has just begun. Tips Films and Tips Music have dropped Sheher Ghumawa, the high-octane first track from their upcoming film Soulmates, and it is already shaping up to be the season’s dance anthem.

    Belting out the vocals is none other than Mika Singh, with Sunny Vik’s foot-tapping music and Raj Fatehpur’s playful lyrics making it a surefire crowd-pleaser. The track, out on 30 September, leads up to the digital release of Soulmates on 17 October.

    The video adds an extra splash of colour, pairing Mika Singh with Hira Warina in a vibrant, visually striking sequence that matches the track’s celebratory mood.

    “This song sets the tone for Soulmates, uplifting, energetic and fun,” said Tips Music managing director Kumar Taurani. Mika Singh called it “infectious” and promised it will stay on party playlists for a long time. Composer Sunny Vik added that working on the song was about finding “the perfect balance of fun and meaning.”

    For actress Hira Warina, the track was pure joy to be part of. “It instantly lifts your mood,” she said.

    With its addictive rhythm and feel-good vibe, Sheher Ghumawa looks set to soundtrack many nights out before Soulmates hits screens in October.

  • Star Bharat announces ‘Swayamavar: Mika Di Vohti’ to amp up programming lineup

    Star Bharat announces ‘Swayamavar: Mika Di Vohti’ to amp up programming lineup

    Mumbai: Star Bharat has announced the launch of its latest show “Swaymavar: Mika Di Vohti,” which aims to find a perfect life partner for singer Mika Singh. With this show, the channel hopes to target all age group across the country and attract brands from different categories with its 360-marketing campaign.

    In a conversation with IndianTelevision.com, Disney Star head-network entertainment channels Kevin Vaz talks about the ideation journey and marketing strategy for the show, as well as Star Bharat’s plans for the future.

    The forthcoming show is going to be on air five days a week, but the channel is yet to reveal the release date or time slot for it.”‘Swaymavar Mika Di Vohti’ is produced by SOL and is going to be one of the biggest on-screen Swayamavars ever,” Vaz asserts.

    “Swaymavar: Mika Di Vohti” is themed on entertainment and love, and Star Bharat is gearing up to expand its audience base beyond its regular market i.e. Delhi, Punjab, and Madhya Pradesh.

    “Mika Di Vohit is going to be a family show and our target is to expand our audience base beyond the Hindi speaking markets,” Vaz tells.

    The upcoming show is an addition to their content revamp which aims to bring in variety on Star Bharat. The revamp started back in 2021 and the process is still on. Last month the channel launched “Woh Toh Hai Albela”- a show already creating a buzz in the market. The channel is also planning to launch “Gud Se Meetha Ishq” and “Kall Bhairav” in the coming months. Vaz shares that they have some more shows in the pipeline which will add value to its bouquet of content. 

    On being asked how it is going to be different from the other on-screen Swayamvars that we have witnessed over the last few years, Vaz says that one thing which makes Star Bharat and its shows unique is their background research. “Before bringing any new property on board, we make sure that we research to understand what the audience is looking for. Right now after a long halt on TV production due to Covid-19 and lockdowns, people are eagerly looking for happy and positive entertainment. We believe that there could be no better time to launch Mika Di Vohti than this,” he adds.

    Sharing why he believes that this particular show will help Star Bharat to expand its audience base, he explains, “Marriage in India is seen as a very pure as well as a huge event. At the same time, Mika has a huge fan base not just in Hindi speaking market or in India but all across the world. “We firmly believe that his popularity and our strategies will do wonders together. Mika Di Vohit will not only make Indian consumers invest emotionally in the show but will also give them a perfect entertainment package which they always look forward to,” Vaz tells.

    When asked what categories of advertisers are on board for the show, Vaz says that they do not have any brand on board yet. “However, we are pretty sure that right after today’s launch, we will get a great response from all categories.”

    The show is just launched so it will be a little too early in the process to have advertisers on board. Right now, we do not have even a single advertiser but I am observing a positive response from the industry and expecting to get a variety of brands for this family reality show,” he elucidates. 

    As the registration for Mika Di Vohti has begun, we are receiving a promising response from the participants too. Star Bharat is quite confident about its ideation for the upcoming Swayamavar. The idea has immense potential to reach masses and no brand would want to leave this golden opportunity to associate with consumers, he adds further. 

    Furthermore, he also opens up about the marketing strategy for this upcoming show. The channel will take a 360 route to use most of the marketing channels simultaneously. 

    The channel also aims to make #MikaDiVohti one of the most popular hashtags in the upcoming days. For this they’re planning to invest heavily in digital marketing supported by out-of-home and offline marketing.

  • Tez Celebrated the Mega Success of Its Show ‘Gaata Rahe Mera Dil’

    Tez Celebrated the Mega Success of Its Show ‘Gaata Rahe Mera Dil’

    MUMBAI: One of country’s leading Hindi news channels, Tez celebrated the super success of its famous musical chat show ‘Gaata Rahe Mera Dil’ through an electrifying concert. The gala night was a star studded event, with power packed performances of famous Bollywood singers Harshdeep Kaur and Mika Singh. The channel also aired the event LIVE in order to make the viewers a part of this celebration.

    The show ‘Gaata Rahe Mera Dil’ was one of the most anticipated and appreciated programmes by the Hindi news audiences on Tez, where acclaimed singers shared their life journeys and anecdotes. The show targeted progressive audience and inspired the viewers in a unique format which is the flavour of Tez.

  • Bisleri launches new ad for Bisleri Fonzo

    Bisleri launches new ad for Bisleri Fonzo

    MUMBAI: Bisleri International recently announced the launch of its new brand Bisleri Fonzo, a mango aerated drink. The launch is supported by an integrated marketing campaign #MMMbhiAAHbhi which conveys the sensorial experience of the product – the delectable taste of the juice and the refreshment of the fizz.

    With the launch of this campaign, Bisleri Fonzo aims at alluring the younger audience who are looking for healthier options like fruit-based drinks.

    The premise of the campaign, conceptualised by FCB India, is set in a unique world where the traditional mango lovers and the contemporary lovers of fizzy drinks come together and form a nutty world of Bisleri Fonzo. The advertisement is a complete Bollywood style foot-tapping number helmed by one of the most versatile singers with blockbuster songs to his fame, Mika Singh.

    It will be a 360 degree media campaign to break the clutter in a season which will be flooded with brands vying to grab the share of throat. The campaign will have heavyweights on TV and digital which will not only give it a mass reach but will also engage with the younger consumer on the digital platform. To add a layer of impact, the advertisement will feature in IPL on TV and digital. Innovative outdoor and radio will aid recall in the minds of the consumer in specific markets.

    Fonzo priced at Rs 18, will be retailed across general trade, modern trade and e-commerce across the country.

    Bisleri International director of marketing and business development Anjana Ghosh says, “Bisleri Fonzo is a novel offering that aims at appealing the younger audience who are looking at a healthier alternative. Mango being the favourite fruit and flavour of most Indians, we see a growing market for the fizzy version of mango drink in India and we are confident that the launch campaign of Bisleri Fonzo, the #MMMbhiAAHbhi sensation will grab consumer interest and will entice them to try our new offering.”

    A spokesperson from FCB India, quotes, “We were excited at the prospect of working with such a unique taste and category. Here at FCB India, the entire team was living in the Fonzo world and the signature tune was buzzing in the agency. Our approach was to focus on the taste of Fonzo and make it the next big drink breaking all the typical norms of soft drink advertising.”

    Speaking about his experience, singer Mika Singh mentions, “I have been drinking Bisleri for more than 20 years and Bisleri was the first mineral water I started drinking so it is a proud moment for me to be associated with the brand. Shooting for Bisleri Fonzo was a unique experience and I loved working on this project. This ad film is so close to my kind of music and life. I hope everyone enjoys the film and the product as much as I did.”

  • Colors develops live event property ‘Suron Ke Rang’

    Colors develops live event property ‘Suron Ke Rang’

    MUMBAI: Hindi general entertainment channel (GEC) Colors from the Viacom 18 stable has created a musical property focusing on developing a string of live music events called Suron Ke Rang catering to its music-loving viewers. The first concert will celebrate the illustrious life and the works of the man behind the establishment and the solid standing of T-Series in the Indian film industry today – Gulshan Kumar. 

    This first-of-its-kind association with Bollywood music giant will bring together over 40 musical stalwarts, 60 popular and unique compositions across three decades to launch the Suron Ke Rang – Salaam Shri Gulshan Kumar tribute concert.

    With names like AR Rahman, Shankar Mahadevan, Anuradha Paudwal, Mika Singh, Rahat Fateh Ali Khan, Himesh Reshammiya, Shaan, Alka Yagnik, Udit Narayan, Abhijeet, Anup Jalota, Sapna Mukherjee, composers like Pritam Chakarborty, Raju Singh along with new age sensations like Tulsi Kumar, Mithoon, Benny Dayal, Ankit Tiwari, Meet Bros, Akriti Kakkar, Amaal and Armaan Malik and DJ Chetas will all come together for a soulful and visually appealing musical evening while paying homage to Gulshan Kumar. Singer Sonu Nigam and actor Ayushmann Khurrana will be the hosts for the evening. Conceptualised and produced by Kickstart Entertainment, this musical extravaganza will be held in Mumbai on 22 September and will be aired on Colors later this year.

    Colors CEO Raj Nayak said, “Over the years, we have strived to present Indian viewers with multiple entertainment avenues across genres and categories. Suron Ke Rang is another step in this direction – curating content beyond the realm of films to celebrate the best of the music industry. Our first offering will be a tribute concert celebrating the illustrious life of Shri Gulshan Kumar and his contribution towards changing the face of the Indian music industry with songs that have touched the hearts of millions. We are happy to join hands with T-Series for this unique concert, a company which has changed the face of Indian music with a multitude of offerings in every genre catering to music-lovers with varied preferences.”

    T-Series chairman and managing director Bhushan Kumar added, “Suron Ke Rang – Salaam Shri Gulshan Kumar is a celebration of T-Series and pays tribute to my father, Shri Gulshan Kumar, for his contribution towards making the Indian music industry a global phenomenon. It was his vision that has helped us to become the biggest music production company in India today and we could not think of a better way to thank him for his forward thinking. We are happy to join hands with Colors, another visionary in the world of television, and are looking forward to collectively provide global viewers with the best in music and entertainment.”

  • &TV launches interactive Independence Day initiative

    &TV launches interactive Independence Day initiative

    MUMBAI: &TV has launched an initiative called ‘My Country My Voice My Anthem’ on Independence Day. 

     

    The initiative is aimed to bring together voices from across the country to sing the National Anthem, the video of which will air on the Independence Day special episode of The Voice India on 15 August. People can register on 09595681681 to participate and can be featured in the video.

     

    &TV will showcase the video #MyCountryMyVoiceMyAnthem on 15 August, which will be an ultimate amalgamation of voices and music as The Voice coaches – Shaan, Sunidhi Chauhan, Mika Singh and Himesh Reshammiya along with the contestants join in to revel in the celebration. 

     

    Chauhan said, “It’s a great initiative by &TV to give the fans a chance to show their love for the country. I am looking forward to the Anthem and I’m sure it will be soul stirring.”

     

    Shaan added, “We are all proud of our nation and while we celebrities have every chance to express our pride, this will be a one of its kind anthem where the people of the country come together as one Voice.”

     

    Reshammiya said, “I’m very happy about the initiative by &TV. We will get to hear the collective voice of the nation. For The Voice India to take lead in getting the junta together on the Independence Day is amazing!”

    Singh said, “Our National Anthem is a very powerful song. You just feel so proud about being an Indian when you hear it. And now the door of featuring in the video is open to the nation and its people.”

  • Tata Motors and COLORS Join Hands for Mission Sapne

    Tata Motors and COLORS Join Hands for Mission Sapne

    MUMBAI: Leading Hindi general entertainment channel, COLORS, today announced its partnership with Tata Motors for the channel’s upcoming show, Mission Sapne. Through this association, both brands will enhance their focus on societal welfare as they strive to present a unique CSR-led initiative that will appeal to viewers to synergize their efforts towards creating a better tomorrow for underprivileged individuals in the country. Mission Sapne is set to hit airwaves on 27th April, 2014, every Sunday at 8.00pm on COLORS.

     

    Produced by Sobo Films and hosted by Sonali Bendre, Mission Sapne is a pioneering programming initiative from COLORS which brings together celebrities from various walks of life and encourages them to leverage their fame for the benefit of the common man. As a part of the show, audiences will get an opportunity to see their favourite celebrities step into the shoes of the common man for a day and earn their daily wage.

     

    Season one of the show will see Top celebrities from across Bollywood, television, sports and music will be volunteering in this Mission including actors Salman Khan (Barber), Varun Dhawan (Pattiwala), Harbhajan Singh (Namkeen seller), Mika Singh (Chaiwala), Ronit Roy (Cosmetic Seller), Ranbir Kapoor (Vada-pav seller), Ram Kapoor (Taxi driver), Karan Johar (Photographer), Drashti Dhami (Nimbu-mirchi seller) and Siddharth Malhotra (Vegetable vendor). True to the person he is helping, the celebrity will move away from their comfort zone to drive a taxi, sell vegetables or become a door-to-door salesman and use their talent, wit and star persona to bring a change in their ordinary and tough life.  They will also witness the various difficulties faced by those who bring comfort to our lives.

     

    Speaking about the partnership, Ankush Arora, SVP – Passenger Vehicles Business Unit (Commercial), Tata Motors, said, “At Tata Motors, we have always believed in putting our customers first and through our association, with COLORS for Mission Sapne, we hope to ingrain this thought further amongst our audiences. The show’s focus on working towards the betterment of the society has struck a chord in our hearts and we look forward to contributing, in our own little way, towards this cause.”

     

    Speaking about their latest venture, Raj Nayak, CEO – COLORS says, “We’re very thankful to each and every celebrity who voluntarily joined us for this noble cause. They not only took out time from their busy lives but also whole heartedly committed to leading the life of a common man without any remuneration. We are extremely delighted to announce our partnership with a like-minded organization like- Tata Motors through this property.”

     

    Watch out as your favourite celebrities step into the shoes of the less fortunate and help them fulfill their dreams on Mission Sapne…
    Starting April 27, 2014 at 8:00 p.m. only on COLORS!

  • Colors ushers hope with ‘Mission Sapne’

    Colors ushers hope with ‘Mission Sapne’

    MUMBAI: Acclaimed basketball player, Michael Jordan, once said that ‘The good part about being famous is being able to help people’; and COLORS’ upcoming show Mission Sapne strives to do just that. The first-of-its-kind property allows celebrities from different walks of life to leverage their fame for the benefit of the common man. The show is a dramatic entertainment offering, from the channel, which conveys a strong social message to audiences. Mission Sapne will showcase India’s most loved Bollywood Entertainers as they step into the shoes of the aam aadmi for a day, and face hardships to raise funds for those who struggle to make ends meet. The show is set to hit airwaves in Summer 2014.

     

    Top celebrities from across Bollywood, television, sports and music will be volunteering in this Mission including actors Salman Khan and Varun Dhawan,cricketer Harbhajan Singh, and singer Mika Singh among others. True to the person he is helping, the celebrity will move away from their comfort zone to drive a taxi, sell fish or become a door-to-door salesman for the very first time. These celebrities will be required to use their talent, wit and star persona to ensure that business continues to boom for the people they are supporting and change their ordinary and tough life to an extraordinary one. Audiences will get a chance to see the various difficulties faced by those who bring comfort to our lives. Produced by Sobo Films the show will bring the celebrity and common man together, while facilitating this Mission.

     

    Speaking about the show, Raj Nayak, CEO – COLORS, said, “Mission Sapne is our humble effort to showcase the hardships faced by the ‘aam aadmi’ and join hands with celebrities from different walks of life to make a difference. With everything that our audiences have given us in making COLORS a household name, Mission Sapne is our endeavour to give back to the society by bringing the life of a common man to the limelight and sharing their story for the world to behold. We would like to thank the celebrities associated with Mission Sapne for extending their support and helping us lighten the burden of a tough life from some less fortunate shoulders by raising funds for their welfare.”

     

    Commenting on the show’s concept, Smruti Shinde, Director of Sobo Films, said, “We are pleased to partner with India’s leading channel, COLORS to present Mission Sapne. The show has an exciting approach towards showcasing the burdens in the life of a common man through the eyes of a celebrity as they work hard to generate funds. Through Mission Sapne, we aim to convey to Indian audiences that no person should be looked down upon and that the smallest achievements deserve to be cherished in the grandest manner.”

     

    Watch Out as your favourite celebrities step into the shoes of the common man and help them fulfill their dreams on Mission Sapne…Coming Soon on COLORS!