ITV

Tag: Mika

  • Star Bharat rolls out 360-degree marketing campaign for ‘Swayamvar – Mika Di Vohti’

    Star Bharat rolls out 360-degree marketing campaign for ‘Swayamvar – Mika Di Vohti’

    Mumbai: Hindi general entertainment channel (GEC) Star Bharat has rolled out a 360-degree marketing campaign for its new show ‘Swayamvar – Mika Di Vohti’. The show premiered on 19 June 2022 at 8 pm starring one of the most eligible bachelors of the country Mika Singh along with 12 contestants competing to win his heart. The show is hosted by India’s singing sensation Shaan.

    Further strengthening the overall campaign, a robust promotional outreach has also been rolled out across platforms like TV, print, outdoor, DTH, radio, digital and social media. The overall objective of the campaign is to optimise the show’s reach and create excitement amongst the audiences.

    Speaking about the campaign, the channel’s spokesperson said, “At Star Bharat, our focus is to ensure our viewers are entertained and deeply engaged. We are excited to add new ideas into our campaigns, and create innovations which are genuinely engaging and fascinating for our viewers. In India, weddings are full of festivities and fun and we have mounted our campaign to bring alive the joy and excitement of a typical Indian wedding for our viewers. We are confident that this interactive and engaging approach will help the show reach a larger audience.”

    ‘Swayamvar – Mika Di Vohti’ is a celebration of Mika Singh’s hunt for his life partner. Keeping that in mind, the channel initiated multiple engaging activities across markets. ‘Mika Di Baraat’ – a special on-ground experiential activation was launched and is being carried across 64 constituencies in Delhi, five towns in Uttar Pradesh & 15 towns in Punjab. Elements like virtual reality (VR), a selfie with Mika zone have been added to enhance the experience, allowing the viewers to engage with Mika and Shaan and ultimately be a part of the show.

    Brace yourselves for an exhilarating dose of entertainment with ‘Swayamvar – Mika Di Vohti’ every Monday to Friday at 8 pm only on Star Bharat!

  • Star Bharat announces ‘Swayamavar: Mika Di Vohti’ to amp up programming lineup

    Star Bharat announces ‘Swayamavar: Mika Di Vohti’ to amp up programming lineup

    Mumbai: Star Bharat has announced the launch of its latest show “Swaymavar: Mika Di Vohti,” which aims to find a perfect life partner for singer Mika Singh. With this show, the channel hopes to target all age group across the country and attract brands from different categories with its 360-marketing campaign.

    In a conversation with IndianTelevision.com, Disney Star head-network entertainment channels Kevin Vaz talks about the ideation journey and marketing strategy for the show, as well as Star Bharat’s plans for the future.

    The forthcoming show is going to be on air five days a week, but the channel is yet to reveal the release date or time slot for it.”‘Swaymavar Mika Di Vohti’ is produced by SOL and is going to be one of the biggest on-screen Swayamavars ever,” Vaz asserts.

    “Swaymavar: Mika Di Vohti” is themed on entertainment and love, and Star Bharat is gearing up to expand its audience base beyond its regular market i.e. Delhi, Punjab, and Madhya Pradesh.

    “Mika Di Vohit is going to be a family show and our target is to expand our audience base beyond the Hindi speaking markets,” Vaz tells.

    The upcoming show is an addition to their content revamp which aims to bring in variety on Star Bharat. The revamp started back in 2021 and the process is still on. Last month the channel launched “Woh Toh Hai Albela”- a show already creating a buzz in the market. The channel is also planning to launch “Gud Se Meetha Ishq” and “Kall Bhairav” in the coming months. Vaz shares that they have some more shows in the pipeline which will add value to its bouquet of content. 

    On being asked how it is going to be different from the other on-screen Swayamvars that we have witnessed over the last few years, Vaz says that one thing which makes Star Bharat and its shows unique is their background research. “Before bringing any new property on board, we make sure that we research to understand what the audience is looking for. Right now after a long halt on TV production due to Covid-19 and lockdowns, people are eagerly looking for happy and positive entertainment. We believe that there could be no better time to launch Mika Di Vohti than this,” he adds.

    Sharing why he believes that this particular show will help Star Bharat to expand its audience base, he explains, “Marriage in India is seen as a very pure as well as a huge event. At the same time, Mika has a huge fan base not just in Hindi speaking market or in India but all across the world. “We firmly believe that his popularity and our strategies will do wonders together. Mika Di Vohit will not only make Indian consumers invest emotionally in the show but will also give them a perfect entertainment package which they always look forward to,” Vaz tells.

    When asked what categories of advertisers are on board for the show, Vaz says that they do not have any brand on board yet. “However, we are pretty sure that right after today’s launch, we will get a great response from all categories.”

    The show is just launched so it will be a little too early in the process to have advertisers on board. Right now, we do not have even a single advertiser but I am observing a positive response from the industry and expecting to get a variety of brands for this family reality show,” he elucidates. 

    As the registration for Mika Di Vohti has begun, we are receiving a promising response from the participants too. Star Bharat is quite confident about its ideation for the upcoming Swayamavar. The idea has immense potential to reach masses and no brand would want to leave this golden opportunity to associate with consumers, he adds further. 

    Furthermore, he also opens up about the marketing strategy for this upcoming show. The channel will take a 360 route to use most of the marketing channels simultaneously. 

    The channel also aims to make #MikaDiVohti one of the most popular hashtags in the upcoming days. For this they’re planning to invest heavily in digital marketing supported by out-of-home and offline marketing.

  • #AajTakSabseTez rolls out new film ‘Zara Jhukke’

    #AajTakSabseTez rolls out new film ‘Zara Jhukke’

    NEW DELHI: As part of the ongoing viral campaign #AajTakSabseTez, news channel Aaj Tak has launched the fifth film of the series. Titled Zara Jhukke, the film features Chitra Tripathi and throws light on how increasingly many news channels have political leanings and biases. Aaj Tak on the other hand does not need to do that. It believes in straight forward reporting without any political leanings.

    Conceptualised and directed by the widely acclaimed writer-director Pradeep Sarkar, #AajTakSabseTez campaign is a satirical take on the current news environment in the country and entertainingly highlights the relaxed standards of reporting by some players in the age of fake news. The first film Sach Ka Band brought to light the exaggeration of events while presenting the news; the second film Achaar Gully highlighted the importance of credibility over sensationalism; the third film Afwaah showed the rampant practice of rumour mongering in news and the fourth film Khabaristan took a dig at resorting to convenient truths. The campaign is already talk of the town as many celebrities including Sania Mirza, Ashutosh Rana, Jwala Gutta, Mika, Harbhajan Singh, Suresh Raina and many more have been tweeting about it. 

    Aaj Tak and its brave journalists have brought a ringside view of every major happening in the country. While many news outlets may have clear leanings, Aaj Tak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour. Aaj Tak is that listening room, that middle ground for the two sides to continue a meaningful dialogue. What else is a society if not a vibrant conversation in progress?

    These films, while depicting Aaj Tak’s relentless pursuit to always side with the truth, are equally sure to put a smile on your face.

    You can watch the film here: 

  • &TV eyes growth & increased viewership with ‘The Voice’ launch in June

    &TV eyes growth & increased viewership with ‘The Voice’ launch in June

    MUMBAI: Hindi general entertainment channels (GEC) have found a gold mine of sorts in reality shows. For the last decade or so channels have tried and tested almost every kind of reality show to entertain audiences. From dance and singing competitions, quiz contests to youth-centric high octane adventure reality show, all formats have tried to woo the audience and have come back with new seasons year after year.

     

    Adapting to a similar format, the newest entrant in the television GEC space, &TV is all set to launch The Voice in June. The show will see a unique format and have coaches like Himesh Reshammiya, Mika, Shaan and Sunidhi Chauhan.

     

    Speaking to Indiantelevision.com about the USP of The Voice, &TV business head Rajesh Iyer said, “As a format, the USP is that the coaches don’t see the contestant. There are one or more coaches, who are going to press the buzzer and it will be the singer who will choose the coach and not the other way round. The pressure is not only on the singer but also on the coaches to pick their team mate.”

     

    Divided into three phases, the first phase of The Voice will have blind auditions, followed by the Battles and Live performance. “We have stuck to the original international format that people are familiar with. For me, the main differentiator is that the pressure is on both sides: coaches as well as the singers,” added Iyer.

     

    Come 6 June and The Voice will replace &TV’s current show Killer Karaoke on weekends, which is aired in the 9 pm slot. The Voice will begin with 26 episodes over a span of 13 weeks.

     

    Iyer informed, “While India Poochega Sabse Shaana Kaun achieved the objective of the launch with the weekday programming slot, The Voice is a different property and will take us to the next level both in terms of growth and viewership.”

     

    Speaking to this website on the association with &TV, Endemol India MD & CEO Deepak Dhar said, “Outside of Bigg Boss and Fear Factor, this is the third biggest show that we are doing. We have been wanting to do The Voice for a long time. It had come to us about two or three years back but we didn’t get the deal back then. However, when the opportunity came to us again, we grabbed it.”

     

    He further added, “The Voice is probably the most organic format of choosing talent. This is the first time that the pressure is on the coaches and not only on the singers. It’s different content. Of course the singing is good, the talent is phenomenal and the reality itself is very sticky.”

     

     

    Dhar further said that this was just the beginning of Endemol India’s association with The Voice and the production house would be keen on associating with it for the future seasons as well. “It’s just the start and it’s such a big format. For us, focus is always to get back to the format.”

     

    The show will adapt a 360 degree marketing approach. While the marketing strategy is still under wraps, the programme has on board Chings as the ‘Powered By’ sponsor and Maruti Alto K10 as ‘Presenting Sponsor.’

     

    Shaan said, “The Voice is an extremely popular format globally. It’s the most sought after show for any singer/musician. If you want to be on television and on a music show it has to be The Voice India! What clicked for me is that every round is exciting – very different and innovative. I am certain that the audience will enjoy the show.”

     

    Mika Singh added, “I was thrilled when I was approached to be the coach on the maiden edition of The Voice in India. It is a big property internationally and I am happy that I got this opportunity to be a part of it. I am thoroughly looking forward to finding a voice that has an exceptional quality.. something real and versatile that will make heads turn.”

     

    Reshammiya said, “The format of this show is exceptional; such a format has never been experimented with, in India. I feel wonderful and I am extremely excited to be a part of the show. The Voice India has no concept of judges. But as a coach you will see me groom my team members mentally and melodiously, thus guiding towards success. As the same suggests the show solely focuses on the voice of the contestant.”

     

    Chauhan, the only female coach on the show asserted, “Nothing before The Voice India triggered any excitement in me. I have followed the international editions especially the US one and I was awestruck with the quality of talent and the fact that they are chosen purely on the basis of their voice through blind auditions where the coaches have no clue about the singers. So, when the format came to India and the makers approached me, I was ecstatic. The Voice India is here to redefine the music reality show space and I am happy to be on board.”

     

    Singing reality shows like Indian Idol and Indian Idol Junior on Multi Screen Media’s Sony Entertainment Television and other such shows have seen considerable success on Indian television. Speaking about a show like The Voice coming to India, MSM president Rohit Gupta told Indiantelevision.com, “The format has been doing very well since its inception. Be it Indian Idol or Indian Idol Junior 2 that we recently launched. Other channels have adopted the format for the simple reason that it has the potential to do well for them too.”

     

    With its unconventional approach and slick set-up, The Voice India is likely to find favour with new-age Indians, who are always yearning for an exclusive and never seen before experience. The coaches on the show will up the ante and raise the bar a notch higher than before. After mentoring and grooming contestants, the final power lies in the hands of the audiences to choose their favourite voice to find the country’s most promising vocalist and the winner of the title – The Voice India.

  • &TV to launch global singing reality show ‘The Voice’ in June

    &TV to launch global singing reality show ‘The Voice’ in June

    MUMBAI: Zee Entertainment Enterprises Ltd’s (Zeel) new Hindi general entertainment (GEC) channel &TV is all set to air the Indian edition of the internationalsinging reality show The Voice.

     

    Owned by Talpa Media, the format is touted as one of the most successful and groundbreaking vocal competitions across the globe.

     

    With 60 local productions entertaining audiences in more than 180 countries and over 500 million viewers around the world, The Voice is produced and adapted by Endemol in India and is slated to go on air this June.

     

    The Voice is the purest form of a singing reality show where the contestants are chosen through blind auditions, only on the basis of their voice and not appearance. For an unprecedented show like this, the channel has roped in mentors like Himesh Reshammiya, Mika, Shaan and Sunidhi Chauhan.

     

    Talking about the format, &TV business head Rajesh Iyer said, “We are excited to present viewers with The Voice, a show, which is already a global sensation as one of our biggest non-fiction offerings. The show takes a unique route in its selection process and focuses on quality of talent, which differentiates the format. For the first edition, we have a formidable panel of coaches that includes country’s best musicians that will mentor new talent.”

     

    Talpa Global managing director Maarten Meijs added, “We are very pleased to be collaborating with &TV to bring The Voice to India. The format has proven to be such a global hit that we’re fully confident viewers in India will also sit up and take notice.”

  • Channel V’s V Fest now set to treat audiences twice a year

    Channel V’s V Fest now set to treat audiences twice a year

    GOA: Channel V’s flagship live event property “India Fest” is all set to be held twice a year henceforth. Speaking at the event that was held at the Baga Grounds on 13 and 14 February, an official channel spokesperson says, “In the first six months of the year, we will have the live mega event in Goa while during the other six months we will conduct V Fest Tours across the country where winners from the fest in Goa will be taken for the shows that we hope will ignite the rock and pop culture.”

     

    Speaking about how live events will enhance the channel’s offering, the spokesperson adds, “Today’s youth are no longer stuck to the television. Events are an essential part of college life, which no one forgets. As a corporate we decided to offer that to them on a large scale where they could fast track their passion into a career. This helps them focus and believe in what our channel has to offer them.”

     

    Day one of the fest had performances by DJ Suketu, the band Underground Authority as well as singer turned Bollywood actor Ayushmann Khurrana. On the second day Shilpa Rao, Mika Singh and Varun Dhawan entertained audiences. Channel sources placed the day one turnout during the day at 13,000 people turning up while 21,000 turned out at night. Day two had almost double the crowd number, the source claimed.

     

    When queried on the innovations that the channel introduced this year, the official spokesperson informs that, firstly it integrated the fest with television channel. “The channel has created a weekend property, which is a eight episode series called the V Fest Show. The shows include various performances, contests and on ground activity that the fest managed to put up. Two of the episodes have already been aired. The eight episode series will also include a finale show of two and a half hour,” the spokesperson informs.

     

    Secondly, the hosts and anchors for this edition of the fest were all popular faces from the channel’s various shows. This was done to resonate its programming with the crowd. Thirdly it decided to rebrand the name India Fest as V Fest from this edition for better brand recall of the channel. The spokesperson also adds that the channel brought in a big name like Varun Dhawan because they felt he embodies the youth of today quite well.

     

    This edition of the fest had Microsoft as the title sponsor, while the other sponsors on board included Ponds Men and Parle. Maybelline was the grooming partner, while Mufti was the style partner. The event was supported by Star India with Red 93.5 FM as the radio partner. The channel took close to six months to plan for the fest. Brainstorming for next year’s edition will commence by March this year.

     

    On the marketing front, the channel roped in 1000 college ambassadors for the fest in various colleges in India to help build buzz. Besides initiatives in various metros like Mumbai, Delhi and Bangalore, Channel V also undertook zonal marketing programs in cities like Pune where close to 10,000 people turned out for the contests versus a crowd of only 700 to 800 people it managed to garner in previous season. The channel also brandished the fest at airports besides hoardings in metros.

     

    A media planning and buying expert placed the marketing expenses of the channel between the range of Rs 5 – 6 crore across markets. The channel spokesperson claimed it had reduced spending on the marketing front this year by close to five per cent as compared to last year.

     

    When quizzed as to why Channel V decided to convert the fest into a bi-annual event, the official spokesperson says, “We have received 10 million unique impressions on our digital platforms like Facebook, YouTube, Twitter and Instagram. We do not want to lose this traction. We want to offer them something about the fest for the rest of the year through the tours and help maintain the brands offering in colleges from where the target audience of the fest comes in.”

     

    Goa will now be a permanent venue for the V Fest.

  • Mika and Alka Yagnik sing a duet on Sa Re Ga Ma Pa Li’l Champs

    Mika and Alka Yagnik sing a duet on Sa Re Ga Ma Pa Li’l Champs

    MUMBAI: It sure will be a vibrant, colourful, musical evening, when the Li’l Champs of Sa Re Ga Ma Pa celebrate Republic Day this Saturday and Sunday at 9pm. The episode with the theme of different colours of India will see these little wonders dressed in traditional attires of various states of India, singing regional songs. Adding to the fun element of the show, will be the power-packed performer and singer Mika Singh who will be seen as a special guest on the show.

     

    Mika, was ecstatic to be amidst the Li’l Champs and brought the house down with his performance on ‘Mohe rand de basanti’. He was also quite elated to be with his buddy Shaan and was on the show to support his team of ‘Cool Boys’. The singer, who started his musical journey in 2006 has belted out quite a few chartbusters since then but never has he got the opportunity to sing with the queen of melody and Mahaguru of Sa Re Ga MaPa L’il Champs Alka Yagnik. So apart from having fun with kids and awarding them shagun of Rs 5000 each for their outstanding performances, Mika also took this opportunity to fulfill his long-standing dream.  He expressed his desire to share the stage with Alka and requested her to sing a duet with him. Well, the gracious Alka Ji immediately obliged and happily came on stage. The two then sang together the popular song ‘Koi mil gaya’ from the film Kuch Kuch Hota Hai. It was their first duet together and the glee on Mika’s face on his dream coming true was pretty evident. The Captains Monali and Shaan couldn’t keep themselves far away on this historical moment and soon joined the duo on stage.

     

    The Li’l Champ who stood out with her exceptional performance this week was 11 year old, Arunita Kanjilal from West Bengal. Bringing alive the flavour of Maharashtra, dressed aptly in a green Navvari saree, she enthralled the audience and Captains alike with her performance on the famous lavani song ‘‘Haath Naka Lau Maajha Saadi La’. So apt were her expressions and harkats, that special guest Mika almost thought that this young talent hails from Maharashtra. Mahaguru Alka Yagnik went to say ‘she can be taken straight for recording and she is perfectly studio ready’. Other Li’l Champs who gave stellar performances were Aravind Nair from Cochin who sang his rendition of Sonu Niigams popular non-film number ‘Bijuriya’ and Aishwarya Saha who sang ‘Morni baga maa dole’.

  • Both ‘3 AM’ and ‘Desi Kattey’ fail at box office

    Both ‘3 AM’ and ‘Desi Kattey’ fail at box office

    MUMBAI: There were a number of inconsequential releases last Friday most failing to find any patronage. Of these, 3 AM drew some footfall at multiplexes while Desi Kattey managed to pull some viewers at single screens in the Hindi belt.

     

    Balwinder Singh Famous Ho Gaya, despite starring two popular singers, Shaan and Mika, was poor. All three remained in limited range of lakhs, much short of the crore mark.

     

    Daawat-e-Ishq opened weak but picked up over the weekend. However, the weekdays’ collections were not strong and the film ended its first week with a figure of Rs 20.46 crore. The film added another Rs 3.46 crore for its second weekend taking its 10 day total to Rs 23.92 crore.

     

    Khoobsurat which had a lukewarm opening did not improve over the week to end its first week with Rs 16.45 crore.

     

    While Finding Fanny collected Rs 3.55 crore in its second week to take its two week total to Rs 27.05 crore, Creature 3-D managed to add just about a crore in its second week to take its two week total to Rs 17.8 crore.

     

    Mary Kom collected Rs 2.4 crore in its third week to take its three week tally to Rs 55.75 crore. 

  • Reliance Media Works helps amplify 2014 FIFA World Cup fever

    Reliance Media Works helps amplify 2014 FIFA World Cup fever

    MUMBAI: As the excitement in the air builds, fans all across the world gear up for the biggest football tournament.  From social networking sites, advertisement commercials to sports bars the 2014 FIFA World Cup fever is everywhere. And this year for the first time Reliance MediaWorks is proud to be associated with Sony SIX for this mega event. The company has partnered with the official broadcasters – Multi Screen Media who are using the state of the art sound stages at Film City to shoot Café Rio, a prime time football wrap around show that is being aired on Sony SIX.

     

    Café Rio is a prime time show where experts from the football field and some football legends come together to offer in-depth analysis of player forms, group standings, strategies and the matches being played. With a combination of sports and entertainment this show promises to captivate both the football purists and enthusiastic viewers. The line-up is promising including Peter Crouch, Robbie Fowler, Peter Shilton, Mikael Silvestre, Ellyse Perry, Sunil Chhetri and John Abraham.

     

    For this one month long program, keeping in mind the stringent requirements that involved several elements including live stadium action and studio programming on a daily basis, the entire consolidation was done at the Reliance MediaWorks studio facilities so that the seamlessly integrated programme is available to delight millions of football fans on a daily basis.

     

    Availability of the best in class infrastructure, onsite technical support, high standards of quality & security; all within the reach at a convenient location like Filmcity was the key reason that made this the preferred choice.

     

    Known for their Hollywood benchmarked infrastructure, Reliance MediaWorks currently offer four sound stages for all production requirements for broadcast, film, TVCs & events. The new set of four stages which also have the same technical specifications, will be operational by September 2014.

     

    MSM executive vice president and business head Prasana Krishnan said, “2014 FIFA World Cup is without a doubt the most anticipated event of the year. In order to deliver the very best to our viewers, we had to ensure that everything that goes into the creation of the content is of the very finest quality. Thereby, our preferred choice of high technology studio facility was Reliance MediaWorks.”

     

    Reliance MediaWorks chief executive officer Venkatesh Roddam, added, “After our repeated successful collaboration for Pepsi IPL Extraaa Innings, we are partnering with Multi-Screen Media yet again for Café Rio this time. They constantly offer path breaking programming concepts to the discerning viewers and we at Reliance MediaWorks are happy and proud to be associated in this first of its kind programming initiatives for football in India.”

  • Sony Six launches two shows for 2014 FIFA World Cup

    Sony Six launches two shows for 2014 FIFA World Cup

    MUMBAI: Sony Six, a sports and entertainment channel from the Multi Screen Media (MSM) bouquet, on account of the 2014 FIFA World Cup has announced the launch of a flagship prime time football wrap around show ‘Cafe Rio’ and an invigorating live breakfast show ‘Football Extraaa’ on all match days.

    It comes with the promise of encapsulating the most interesting and entertaining aspect of the tournament.

    True to the channel’s philosophy of staying inclusive, the shows will captivate both the football purist and the fringe viewers. The shows will feature some of the most eminent names from national and international football as studio guests including Peter Crouch, Robbie Fowler, Peter Shilton, Mikael Silvestre, Ellyse Perry, Sunil Chhetri along with Bollywood star and football enthusiast John Abraham interacting and analysing the game.

    Sony Six business head Prasana Krishnan said, “2014 FIFA World Cup is the biggest and most anticipated football tournament of the world and keeping with the scale of the tournament we are excited to present to our viewers the most renowned and eclectic line up of current and erstwhile football stars as studio guests. I believe John’s presence will render our show a generous dose of glamour and entertainment while the guests will bring in a lot of wisdom and insight, offering our audience an unmatched primetime football viewing experience. The hosts and experts on the shows are sure to keep the audience assimilated and glued to their television sets.”

    Coming on board as a studio guest John Abraham said, “I am really excited to be a part of ‘Cafe Rio’ the prime time wrap around show on Sony Six. It’s a great platform where you can see me interact and analyse matches with some of the greatest legends of football. I am sure with this convenient match timings and great line up of shows, the viewers will be glued to Sony Six to watch their favourite teams sweat it out.”

    The two shows come with their own unique flavours, with ‘Cafe Rio’ a live primetime show at 8 pm leading up to the match kick-off at 9.30pm is a blend of sports and entertainment, the show entails interesting facts about victorious teams, historical venues and stalwart players along with in-depth analysis and discussion about squads, player forms, group standings and strategies.

    The live breakfast show ‘Football Extraaa’ is a daily morning round up show for viewers to relive the excitement and fun of the previous day matches. The breakfast show will be telecast between 8.00 am and 9.00 am and will review and provide in-depth analysis of the earlier matches. This show will also be interactive where audience can dial in and share their perspective or ask questions to our studio guests.

    The set has been designed to replicate the essence and the fervour of Brazil’s animated and lively carnival, simultaneously evoking the sheer magic of the game. The dynamic palate of colours integrated into the set resonate the Brazilian spirit and passion for football. As an endeavour to enable the audience to experience the magic of 2014 FIFA World Cup, the set reflects the football mania with portraits of eminent players and a background that recreates the ambience of a stadium.