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Tag: Mihir Surana

  • NOFILTR.Group elects Hitarth Dadia as partner & CEO

    NOFILTR.Group elects Hitarth Dadia as partner & CEO

    Mumbai: NOFILTR.Group, a leading influencer incubator and social media services agency, is pleased to announce the appointment of Hitarth Dadia as partner & CEO. Hitarth, who previously served as the partner & chief marketing officer (CMO) at NOFILTR.Group, brings a wealth of experience and a strong track record of success to his new role.

    In his role as partner & CEO, Hitarth will be responsible for optimising business collaborations,  and creating a profitable entrepreneurial blueprint for the influencers associated with NOFILTR.Group. He will work closely with the creative departments to chart out detailed insights in public relations and branding for the influencers enforcing authenticity and intentional creation, further strengthening NOFILTR.Group’s position in the market.

    Hitarth joined NOFILTR.Group as a sales intern and quickly advanced to the role of business development head before taking on the role of CMO. During his time at NOFILTR.Group, Hitarth has successfully collaborated with international brands such as Cadbury and Amazon Pay, creatively coupling his insights in sales and marketing to garner traction for these brands on social media platforms.

    “I’m thrilled to step into the role of Partner & CEO at NOFILTR.Group. Excited and ready to push our team to even greater heights.” said Hitarth Dadia.

    In addition to Hitarth’s appointment, Mihir Surana, who previously served as partner & CEO, will now take on the role of partner and advisor at NOFILTR.Group. Mihir’s strategic insights and leadership have been instrumental in guiding the company to where it is today. Having him onboard as an advisor will continue to play an important role in shaping the future. He’ll also be keeping a close eye on any other projects from any other domains he finds interesting outside of Nofiltr.

    “We are excited about the future with Hitarth stepping into the role of Partner & CEO. His strategic vision and leadership skills will be pivotal in driving NOFILTR.Group’s growth and success,” said NOFILTR.Group partner and advisor Mihir Surana. “I look forward to my journey with NOFILTR.Group in my new role, leveraging my experience to support Hitarth and the team in achieving their goals.”

    NOFILTR.Group believes that this shift will be invaluable as they continue to grow and innovate in the influencer marketing industry.
     

  • “Our end goal is to ensure people get a chance to understand and enable their truest selves”: NOFILTR.Group’s Anushka Sanghvi

    “Our end goal is to ensure people get a chance to understand and enable their truest selves”: NOFILTR.Group’s Anushka Sanghvi

    Mumbai: ‘NOFILTR.Group’ is an influencer management agency, Mihir Surana currently holds the position of partner & chief executive officer at NOFILTR.Group.

    By creating the enigmatic synthesis between influencers and brands, NOFILTR.Group works towards intelligibly devising a network that enables the marriage of personal expression and thought-provoking content that has the ability to hook onlookers at every level of the marketing experience. In a nutshell, the agency connects brands to influencers, who creatively connects with the brands target audience, by enticing onlookers with a plethora of services that includes personal branding, content creation and curation, influencer marketing, brand collaboration, campaign design, coupled with the total execution and analysis of the entire activity.

    Today, the agency graduates beyond the capacity of a typical influencer marketing and management company. Apart from providing content creators with facilities like brand collaboration and management, content ideation, growth mapping and production team support; ‘NOFILTR.Group’ invests in the dreams of content creators, helping them to make it a reality.

    Presently, the company has exclusively signed up with 50+ content creators. Some of the names are Nagma Mirajkar, The Mermaid Scales (Krutika), Mr. MNV, and Funcho. The list continues to grow, as we continue to discover promising creators who’re on the verge of witnessing a potential rise.

    Indiantelevision.com caught up with the agency’s creative director Anushka Sanghvi who gave lot of insights on various aspects and projects in which NOFILTR works.

    Edited excerpts

    On NOFILTR engage with its community or audience to promote the projects it invests in

    At Nofiltr, we have always been deliberate about the fact that Nofiltr isn’t the creator. Nofiltr helps creators. What that means is, for Nofiltr, the community is the roster of creators it has and the team members who help make things happen. Everything else and everyone else who is curious/interested in Nofiltr is a byproduct of Nofiltr’s core community. We are so focused on understanding our creators and team members that our way of engaging with our community is to give them the right opportunities and ways to get what they want out of life. For the times when we want to exercise the bragginbg rights we have for our community, we take it to our IG – postoffice. Our goal with that also is to ensure we don’t become a company talking to an audience. The page’s purpose is to have our team members talk about our creators and give in-depth insights on collaborations, executions, and culture for the next batch of people who would want to enter this industry.

    On ensuring positive social or cultural impact through its supported projects

    We consciously take out a lot of time and go extremely in-depth to understand what members of our community want. It needs to make sense. Our end goal is to ensure people get a chance to understand and enable their truest selves. All collaborations and associations have to be in line with what they are and what they stand for. We believe true cultural impact is impossible without people being true to themselves.

    On financial arrangements or partnerships you typically offer to content creators

    We have a very transparent financial relationship with our creators. Terms set while signing them are followed throughout their lifecycle with NF.

    On facilitating collaborations or networking opportunities among the creators it invests in

    Over the past six years we have built an extensive network of brands, agencies, and creators where everyone benefits off of each other. Integration in the network becomes the main priority. Post that, our already-established systems take care of the rest.

    On NOFILTR envisioning the future impact of its support on content creators and the industry as a whole

    – We want to cause creators. If you are a creative person, you don’t just get to create. You have to focus on a multitude of things to ensure you get that 5% chance/opportunity to create. We want to make sure creative people get to be creative. We take care of the rest. By establishing backend systems that facilitate the creation process as a whole, we want to make sure creative people do not have to second guess following their passion.