ITV

Tag: Mihir Joshi

  • 1702 Digital taps Vishal Dhar to lead digital charge

    1702 Digital taps Vishal Dhar to lead digital charge

    MUMBAI: 1702 Digital is betting on experience to fuel its next growth spurt. The Mumbai-based consultancy, which bills itself as one of India’s fastest-growing full-service digital transformation shops, has appointed Vishal Dhar as vice president of digital—a move designed to muscle up its strategic firepower in an increasingly crowded market.

    Dhar will lead digital strategy, performance marketing and innovation initiatives, working alongside the leadership team to sharpen the agency’s integrated offerings. His brief: drive large-scale campaigns that marry data-driven insights with creativity whilst delivering measurable results.

    The appointment comes as 1702 Digital pushes to redefine how brands connect with audiences through what it calls a blend of creativity, technology and measurable impact. Translation: no fluff, all outcomes.

    “I’m thrilled to join 1702 Digital at a time when the digital space is evolving faster than ever,” said Dhar. “The agency’s bold approach, creative agility and focus on impact-driven results resonate deeply with my own vision. I look forward to contributing to the next phase of 1702’s growth and driving success for our clients.”

    1702 Digital co-founder Mihir Joshi welcomed the hire as a strategic upgrade. “Vishal’s experience and strategic mindset will further elevate our digital capabilities and strengthen our position as a leading partner for brands looking to achieve transformative growth through digital innovation.”

    Founder & managing director Aanchal Arora doubled down on the sentiment. “His experience and understanding of the evolving digital landscape make him a perfect fit for our next phase of growth. As we continue to expand our digital ecosystem, Vishal’s leadership and strategic insight will play a pivotal role in elevating our capabilities and reinforcing 1702 Digital’s position as a creative powerhouse.”

    The hire marks a key milestone in 1702 Digital’s expansion trajectory, signalling ambitions to move beyond fast-growing upstart status into established player territory. Dhar brings extensive experience across marketing, digital transformation and business growth—credentials the agency clearly believes will help it punch above its weight in pitches and delivery.

    Whether 1702 Digital’s bet on seasoned leadership translates into the transformative growth its founders promise remains to be seen. But in an industry where digital expertise is currency and results are king, hiring someone who’s driven large-scale campaigns before is a sensible play. Now Dhar just needs to prove he can do it again—this time with 1702’s name on the work.

  • Zee Café unveils ‘Just Talk Sneakers’ show

    Zee Café unveils ‘Just Talk Sneakers’ show

    Mumbai: Just Talk Sneakers, a new feature show on Zee Café, will explore sneaker culture and its rising influence in India. The series will include engaging conversations with celebrities, highlighting subcultures, personalities, and trivia related to sneakers. Each episode will provide an immersive experience as celebrity guests share personal stories and insights from the “sneakerverse.” Hosted by sneaker enthusiast and talk show host Mihir Joshi, the show premieres on 6 October (Sunday) at 8:30 pm, with new episodes airing every Sunday.

    The series features a lineup of celebrities, including Tanuj Virwani, Manav Chabbra, Unnati Malharkar, Akash Dodeja, Simran Dhanwani, Malini Agarwal, Sangeet Paryani, and Nisha Lulla. The show will provide a platform for viewers to learn sneaker lingo, facts, and explore the growing sneaker market in India.

    Chief cluster officer – East, North & premium cluster, Samrat Ghosh expressed his excitement about the launch, “At Zee Café, we prioritize understanding our youth-driven audience by identifying key subcultures and creating tailored content that truly resonates with them. By tracking evolving interests and cultural shifts, we deliver engaging experiences that captivate our viewers. This approach has positioned us as pioneers in introducing innovative concepts that connect with niche communities ahead of the competition.”

    Chief channel officer – English and zest, Rishi Parekh said on the launch, “As part of our English cluster, we’ve identified and tapped into emerging subcultures within our target audience. Our Anime Fan Fest attracted over 20,000 attendees across two cities, showcasing the immense interest in this genre. Building on this momentum, we’re thrilled to introduce Just Talk Sneakers with Mihir Joshi. The aim is to further expand Zee Café’s footprint in vibrant, youth-driven communities.”

    Zee Entertainment Enterprises’ chief growth officer – digital & broadcast revenue, Ashish Sehgal expressed his excitement on the launch, “Shows like Just Talk Sneakers provide a unique platform to engage with today’s youth by tapping into their passions and interests. Zee continues to focus on bringing content for every type of audience by identifying key subcultures and this show has been curated to resonate with the youth and create targeted and impactful experiences for them. We believe such refreshing content is a perfect fit for brands and sponsors where they can create stronger connections with this demographic and boost their visibility by integrating their messaging in an authentic way.”

    Zee – national sales head – brand works sales, youth cluster & influencer marketing – Sonal Shah: “This collaboration with Hell Energy and Ather is a perfect match for Just Talk Sneakers. Both brands exude energy, spontaneity, and a sense of movement, making them ideal partners for a show that celebrates youth culture and staying on the go. We’re confident this partnership will create long-lasting connections and elevate the experience for the youth community.”  

    Just Talk Sneakers will have eight episodes with new episodes airing every Sunday. The show will also be available on Zee Café’s YouTube channel.

  • Star Movies presents TV premiere of Marvel’s Avengers: Age of Ultron

    Star Movies presents TV premiere of Marvel’s Avengers: Age of Ultron

    MUMBAI: Sometimes even the best is not good enough. Sometimes even a hero might fall. When the world faces total annihilation at the hands of one incredibly powerful foe, it’s time to assemble all against one. The devious Ultron wants to break earth’s mightiest superheroes, but together they will stand tall against all odds and with the help of every movie lover in India they will look to prevail on Marvel’s Avengers: Age of Ultron on 24 April at 1 pm and 9 pm only on Star Movies.

    The movies is powered by Domino’s, partnered by Dell and Tiago from Tata Motors while associate sponsors are Frooti, Reebok and Nivea.

    For the showcase of one of biggest superhero blockbusters of all time, a film that grossed over 1.4 billion USD worldwide, the Star Movies team created an avalanche of Superhero showdown with one single focus join the Marvel’s Avengers and defeat Ultron!

    For a blockbuster of this scale, movies marketing needs to set benchmarks that the industry has not seen before. That’s exactly what the marketing blitzkrieg by Star Movies is going achieved on  20 and 21 April at the Phoenix Mills, Lower Parel. Life Sized figurines of the Hulk, Captain America, Thor and Iron Man were flown down to India to create the spectacular scene of the movie where the 4 super heroes fight the mighty Ultron. Fans of the franchise came in huge numbers to get a picture with their favorite super hero. Singer and Radio personality Mihir Joshi came in amongst huge numbers waiting to see one of their favorite singers support his favorite avenger. Mihir Joshi came dressed for the occasion in a casual jeans and a black avenger’s t shirt. Amidst a huge roar came one of the music industry’s most famous personalities Shibani Kashyap. It came in as a surprise that she was a huge fan of Captain America and she quoted that she couldn’t wait to watch the movie on Sunday.

    A high decibel omnipresent Outdoor messaging was set across India that urges all fans to assemble against Ultron. To support this spectacular campaign, branding and partnerships in Gold’s Gym outlets, Crossword Bookstores, Café Coffee Day and PVR Cinemas were set up across India. The radio campaign boomed with the voice of superheroes announcing the date when all the Avengers will assemble against their one foe.

    Social media is already abuzz with fans gearing up to join their favourite superheroes. There has been non-stop social media conversations leading up to the premiere that will unleash the fans on Ultron by forming the biggest army on social media with #AvengersOnStarMovies on 24 April 1 pm and 9 pm.

    Marvel’s Avengers: Age of Ultron does not have an equal and Star Movies has certainly set a new benchmark in movie marketing with an unprecedented plethora of high-octane initiatives that are befitting to a movie of this stature.

  • Star Movies presents TV premiere of Marvel’s Avengers: Age of Ultron

    Star Movies presents TV premiere of Marvel’s Avengers: Age of Ultron

    MUMBAI: Sometimes even the best is not good enough. Sometimes even a hero might fall. When the world faces total annihilation at the hands of one incredibly powerful foe, it’s time to assemble all against one. The devious Ultron wants to break earth’s mightiest superheroes, but together they will stand tall against all odds and with the help of every movie lover in India they will look to prevail on Marvel’s Avengers: Age of Ultron on 24 April at 1 pm and 9 pm only on Star Movies.

    The movies is powered by Domino’s, partnered by Dell and Tiago from Tata Motors while associate sponsors are Frooti, Reebok and Nivea.

    For the showcase of one of biggest superhero blockbusters of all time, a film that grossed over 1.4 billion USD worldwide, the Star Movies team created an avalanche of Superhero showdown with one single focus join the Marvel’s Avengers and defeat Ultron!

    For a blockbuster of this scale, movies marketing needs to set benchmarks that the industry has not seen before. That’s exactly what the marketing blitzkrieg by Star Movies is going achieved on  20 and 21 April at the Phoenix Mills, Lower Parel. Life Sized figurines of the Hulk, Captain America, Thor and Iron Man were flown down to India to create the spectacular scene of the movie where the 4 super heroes fight the mighty Ultron. Fans of the franchise came in huge numbers to get a picture with their favorite super hero. Singer and Radio personality Mihir Joshi came in amongst huge numbers waiting to see one of their favorite singers support his favorite avenger. Mihir Joshi came dressed for the occasion in a casual jeans and a black avenger’s t shirt. Amidst a huge roar came one of the music industry’s most famous personalities Shibani Kashyap. It came in as a surprise that she was a huge fan of Captain America and she quoted that she couldn’t wait to watch the movie on Sunday.

    A high decibel omnipresent Outdoor messaging was set across India that urges all fans to assemble against Ultron. To support this spectacular campaign, branding and partnerships in Gold’s Gym outlets, Crossword Bookstores, Café Coffee Day and PVR Cinemas were set up across India. The radio campaign boomed with the voice of superheroes announcing the date when all the Avengers will assemble against their one foe.

    Social media is already abuzz with fans gearing up to join their favourite superheroes. There has been non-stop social media conversations leading up to the premiere that will unleash the fans on Ultron by forming the biggest army on social media with #AvengersOnStarMovies on 24 April 1 pm and 9 pm.

    Marvel’s Avengers: Age of Ultron does not have an equal and Star Movies has certainly set a new benchmark in movie marketing with an unprecedented plethora of high-octane initiatives that are befitting to a movie of this stature.

  • Log on to the MJ Show on IMN to know your musicians better

    Log on to the MJ Show on IMN to know your musicians better

    MUMBAI: PING Network has launched MJ Show with radio jockey (RJ) Mihir Joshi, on its YouTube channel-India Music Network (IMN). The show which features trend setting musicians giving a sneak peek into their musical journey, also entertains audiences with candid chats focusing on life beyond work.

    The show features the RJ discussing work, dreams, inspirations and opinions with various artists from indie and Bollywood music industry. What is unique is that it allows viewers to check out an array of International and Indian songs that the artists talk about. The first few episodes featured well known artists like Ehsaan Noorani, Kavita Seth and Shamali Kholgade discussing favorites, life apart from music, first break and much more.

    PING Network founder and CEO Prashanto Das said, “The MJ Show combines the chattiness of radio with visual appeal, allowing the viewer to take a peek into to the star’s veiled life. It caters to global audiences. The beauty of the show being everybody gets to see it at the same time.”

    Commenting on the format of the show Joshi commented, “Prashanto and I felt that there was a need for a fun talk show with some of the best musicians in the country and with the entire digital revolution YouTube is a perfect platform for us to promote it. I think the fact that viewers get a chance to know their favourite musicians in a different light and their own independent original music is what sets the show apart.”