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Tag: Midival Punditz

  • ZEEL announces internship opportunity for Fest-O-Comm 2015 winners

    ZEEL announces internship opportunity for Fest-O-Comm 2015 winners

    MUMBAI: Symbiosis Institute of Media and Communication (SIMC), PG, Pune will conduct its annual flagship event Fest-O-Comm 2015, presented by Zee Entertainment Enterprises Limited (ZEEL). The academic, cultural and sports extravaganza will be held from 11-13 February, 2015. The three day celebration will revolve around the theme, ‘The Art of Storytelling’. Every year, Fest-O-Comm brings students from over 100 colleges nationwide and has witnessed a footfall of over 4000 students in the past.

     

    Zee global head HR Rajendra Mehta said, “At Zee, it has been our constant endeavour to give talent the right platform. We invest heavily in nurturing and developing talent by offering several career growth programs. Every employee at Zee is considered as a partner and not just an employee. Being a truly Global Media Company we have more than 12 nationalities of people working with us at our offices worldwide. With an objective to retain the ‘Best Media Company To Work For In India’ title and to achieve the right mix of talent from the field of Media we are confident that our partnering with SIMC will lead to prolific results.” 

     

    With a host of events ranging from creating a TV show to grueling case study competitions, Fest-O-Comm 2015 brings together creativity and talent on a common platform. Midival Punditz, one of India’s leading fusion and electronica music groups, will enthrall the audience with their lively tunes. Participants get the opportunity to test their intellectual mettle with several academic events like digital strategy and integrated marketing communication competitions. Cultural competitions range from dance to filmmaking. Sports enthusiasts are not left far behind, with badminton, football and cricket keeping the excitement on the field high.

     

    SIMC director of (PG) Chandan Chatterjee, Pune added, “Our vision for the future spans greater recognition as an institute with proven academic standards and higher industry interactions. Our dedicated effort is towards enhancing creative business acumen among our students to facilitate the growth of media houses and agencies in the domain of Brand Communication, Media Management, Public Relations, Digital and Research and developing skills in creative content generation through our Audio-visual and Journalism programmes.”

     

    SIMC has created a fest that attracts participation from several renowned B-schools and media colleges across the country. In the past, the fest has also hosted industry bigwigs, like Madhur Bhandarkar, Vidhu Vinod Chopra, Sudhir Mishra, Anurag Kashyap and Karan Oberoi. Last year, the institute hosted SIMCinema Rewind 2014, a unique festival that celebrated talent and individualism through its theme of films. SIMCinema Rewind 2014 had Amitabh Bachchan presiding as the chief guest.

     

    This year, as part of Fest-O-Comm 2015, ZEEL will have the Zee Entertainment Talent Platform, a stage that tests innovative and critical thinking of participants. Not only will participants get a chance to showcase their work to a panel of judges from Zee, the postgraduate winners of the Zee Entertainment Talent Platform will be awarded an internship with the network. Exceptional performers among the participants also stand to win a pre-placement interview with ZEEL.

  • ‘100 Pipers Vh1 Sound Nation’ to kick off on 2 May

    ‘100 Pipers Vh1 Sound Nation’ to kick off on 2 May

    MUMBAI: Soaring mercury levels notwithstanding, audiences across the country are in for a first-of-its-kind, multi-genre music extravaganza put together by premier music channel Vh1 along with Seagram’s 100 Pipers.

     

    Starting 2 May, ‘100 Pipers Vh1 Sound Nation’ will witness 28 of the biggest Indian artists and bands perform at 23 gigs across Mumbai, Delhi, Bangalore, Kolkata, Hyderabad and Pune spread over 10 days.

     

    Cult performers like Parikrama, Midival Punditz, Indus Creed and Nucleya will be part of the music entourage travelling across the country.

     

    The event will culminate in an exciting awards night in Mumbai where Indian artistes will be recognized for their talent and contribution to music across 13 categories such as rock, electronic, pop, blues and hip-hop. Top honours will include best live performance, best new artist and best music video.

     

    Says Viacom18 Media , SVP and GM, English Entertainment Ferzad Palia, “Vh1 is the most definitive platform for celebrating music talent in India and we are taking this a step ahead through 100 Pipers Vh1 Sound Nation. We are excited to partner with Seagram’s in recognizing and honoring local talent and bringing forth the multi-city music fest at a scale which is worth looking forward to,” before adding, “We could have done it last year, but we waited for a year to get more international traction and interest nationally.”

     

    Palia substantiates saying that there were around 7,000 live events in India two years ago however this year, the number of live performances by independent artists has gone up to nearly 15,000. “Right now, in our country, there is no real platform to showcase talent under one roof. Given the recent rise of English language music artists in India, the cost of making music videos has become less expensive. We’ve had Vh1 India Rules for eight years now, which showcases the top cream of Indian talent and we plan to celebrate that talent with an award show. This year, we have two artists for each gig,” says Palia, pointing out that the event is planned as genre-agnostic.

     

    Viacom believes that Vh1 Sound Nation is a definitive platform to have a stake in and gives no reason for cannibalization; instead, there would be an overdrive to create a different space for different music lovers. Like Vh1 had initiated Super Sonic and then, there was Contraband in association with Hard Rock Cafe and Universal Music.

     

    An event organized on such a vast scale will obviously be supported by 360 degree marketing including on ground and online integrations. With six gigs being held simultaneously in six cities, Palia admits it’s going to be a “logistical nightmare”. He believes that an outdoor event of such proportions is bound to be logistics heavy. “This year, we are facing many revenue challenges though we are in touch with our international counterparts in Viacom. But we are facing a few hindrances in getting them here to join us for this event”, he says.

     

    Viacom’s English entertainment channels, including music channels are treated as brands and not just channels. The four legs of the network include TV, live, digital and consumer products. As far as the last goes, the network has started with official South Park merchandise and will add to that based on popular demand.