Tag: Microsoft

Microsoft invites the world to create its own Xbox 360 console games

MUMBAI: In the 30 years of video game development, the art of making console games has been reserved for those with big projects, big budgets and the backing of big game labels.
Now software major Microsoft is bringing this art to the masses with a new set of tools, called XNA Game Studio Express, based on the XNA platform.

XNA Game Studio Express will democratise game development by delivering the necessary tools to hobbyists, students, indie developers and studios alike to help them bring their creative game ideas
to life while nurturing game development talent, collaboration and sharing that will benefit the entire industry.

During his keynote presentation a few days ago at Gamefest 2006, a Microsoft game developer event hosted by Microsoft in Seattle, Microsoft GM game developer group Chris Satchell announced details of the new technology, which will be broadly available this holiday season.

XNA Game Studio Express will be available for free to anyone with a Windows XP-based PC and will provide them with Microsoft’s next-generation platform for game development. By joining a ‘creators club’ for an annual subscription fee of $99 users will be able to build, test and share their games on Xbox 360 and access a wealth of materials to help speed the game development progress. This represents the first significant opportunity for novice developers to make a console game without a significant investment in resources.

During his keynote, Satchell talked about academic institutions that are lining up to include XNA Game Studio Express in their course offerings.

Also showcased was the work of key XNA supporters Autodesk and GarageGames. Through the Microsoft XNA relationship with Autodesk, the leading provider of 3-D authoring software, game developers and enthusiasts can now more easily incorporate content into XNA Game Studio Express via Autodesk’s FBX file exchange format.

Joining Satchell on stage was GarageGames president Mark Frohnmayer who showcased ports of its next-generation Torque tools and technology over to the XNA Game Studio Express platform.

By providing a development environment based on Visual Studio Express and .NET that simplifies the integration and use of game content, XNA Game Studio Express makes game development easier to accomplish for smaller projects, strongly increasing the chance for great game ideas to make it out of the concept stage and into the hands of gamers everywhere.

The XNA Game Studio Express beta will be available from 30 August 2006, as a free download on Windows XP, for development on the Windows XP platform. XNA Game Studio Express will give anyone with a Windows XP-based PC access to a unified development tool that liberates the creation of great Xbox 360 and Windows XP-compatible games, providing a new alternative to the
existing multithousand-dollar development kits that many console games require. The final version of XNA Game Studio Express will be available this holiday season.

Satchell said, “XNA Game Studio Express will ignite innovation and accelerate prototyping, forever changing the way games are developed. By unlocking retail Xbox 360 consoles for community-created games, we are ushering in a new era of cross-platform games based on the XNA platform. We are looking forward to the day when all the resulting talent-sharing and creativity transforms into a thriving community of user-created games on Xbox 360.”

Not only will XNA Game Studio Express turn the community into creators, but a second XNA toolset geared toward game development professionals is scheduled to be available next year, fundamentally changing the way commercial games are developed.

From students at colleges, universities and high schools of the future to the proverbial “guys in the garage,” Microsoft XNA Game Studio Express will liberate anyone with a great game idea to create titles for Xbox 360 and Windows XP simultaneously. More than 10 universities and their game development schools — including University of Southern California, Georgia Tech College of Computing and Southern Methodist University Guildhall — have already pledged to integrate console game development and XNA Game Studio Express into their curricula for the first time, and Xbox 360 will be the only console at the center of all coursework.

August 13, 2006
Ziff Davis in online, print media pact with Microsoft

MUMBAI:The New York-headquartered gaming magazine and online publisher Ziff Davis has announced an integrated media collaboration with Microsoft. Ziff Davis will serve as the independent editorial voice for Microsoft’s Games for Windows initiative. As part of the strategic relationship, Ziff Davis is launching a new magazine called Games for Windows: The Official Magazine and a companion website on the 1UP Network.

Microsoft will drive traffic and readership to the magazine and to the 1UP Network, and will promote the Games for Windows magazine as part of their Games for Windows marketing efforts. The magazine and integrated online components will launch in Fall 2006, informs an official release.

Ziff Davis’ online integration will include a Games for Windows website on the 1UP network. The website will host editorial features, social networking, and blogs, as well as game demos, patches, downloads, trailers and original video content from FileFront.com and GameVideos.com. In addition, Ziff Davis will collaborate with Microsoft in the area of online and interactive content for Games for Windows. Microsoft’s website, GamesForWindows.com, will also link to the 1UP Network for users who want additional content, adds the release.

“We believe Ziff Davis Game Group is the ideal industry partner for Microsoft as we advance the Windows platform and Games for Windows initiative,” says Rich Wickham, director of Games for Windows at Microsoft. “We value Ziff Davis’ innovation in integrating diverse media together and wanted that creative force driving the official Games for Windows magazine
and website on the 1UP Network.”

The collaboration with Ziff Davis Game Group represents a significant step in Microsoft’s larger marketing push for the Games for Windows brand: the magazine shares the same “Games for Windows” branding that will appear on game packaging and in leading retailers throughout the U.S. beginning this Fall.

“We share Microsoft’s passion for expanding the Windows gaming market,” says Ziff Davis Game Group president Scott McCarthy. “This alliance will enable us to reach a wider audience than ever before, both in print and online, and it affirms Microsoft’s commitment to gaming on the Windows platform. We’re looking forward to working with Microsoft.”

August 3, 2006
Yahoo! & Microsoft to merge online chat services

MUMBAI: In a significant development that the web business space witnessed, Yahoo! and Microsoft announced limited public beta testing of interoperability between their instant messaging (IM) services.

This would enable users of Windows Live Messenger, the Next Generation MSN Messenger and Yahoo! Messenger with Voice to connect with each other.

To be made available to their consumers in the coming months, this interoperability between the two global consumer IM providers is expected to form the world’s largest consumer IM community, approaching 350 million accounts, informs an official release.

Consumers worldwide from Microsoft and Yahoo! will be able to join the limited public beta program and exchange instant messages across the free services, see their friends’ online presence, view personal status messages, share select emoticons, view offline messages and add new contacts from either service at no cost.

The new beta program will be rolled out in Argentina, Australia, Brazil, Canada (English and French), China, France, Germany, Hong Kong, India, Italy, Korea, Mexico, Netherlands, Singapore, Spain, Taiwan, Turkey, the UK and US (English and Spanish).

Windows Live Messenger and Yahoo! Messenger with voice users in the US and more than 15 international markets can register to participate in the IM interoperability beta by visiting Yahoo! at http://messenger.yahoo.com or Microsoft at http://ideas.live.com, adds the release.

Microsoft’s Windows Live Platform corporate vice president Blake Irving comments about the landmark agreement, “This first-of-its-kind interoperability between consumer IM leaders Microsoft and Yahoo! gives our customers tremendous control, convenience and freedom in their Web communication experiences with Windows Live. We’re proud to deliver this latest advancement in IM services that empower people to communicate with virtually whomever they want, wherever they want and whenever they want.”

“Interoperability between IM services has consistently topped our users’ wish lists, and through the collaborative efforts between Yahoo! and Microsoft we are delighted to provide our combined global users with the ultimate IM experience. A new era for staying connected with friends and family is here, and the bridge between Yahoo!’s and Microsoft’s IM communities is bringing people around the world closer together,” adds Yahoo! Communications, Community and Front Doors senior VP Brad Garlinghouse.

July 17, 2006
Online players cash-in on Fifa World cup & score goals with web content: IAMAI

BANGALORE: The Football world cup, which concluded last week, attracted sports lovers across the globe to the Internet. All major portals and mobile content providers in India had specially redesigned their content for the World Cup to feed the demand of football fans.

Online add-ons such as mobile download of wallpapers of some of the popular football players and online and mobile games attracted the maximum number of fans to the internet, according to an official release from the Internet & Mobile Association of India (IAMAI).

Says IAMAI president Dr Subho Ray, “The World Cup bonanza shows that the Internet has emerged not only as an alternative medium but as a parallel medium to a large section of the people in India. With the advent of broadband as well as mobile phones, it is possible to keep a track of the matches even on the go. Websites and mobile content companies are gradually realising the potential of both these mediums and hence are increasingly beefing up their content for such mega events and in the process successfully attracting more and more users and advertisers”.

HT Media, for example, recorded a 5 per cent to 7 per cent increase in the online revenues, claims Hindustan Times GM Business Development Salil Kumar. Kumar also mentioned that the number of hits during the prime time period at 9 30 pm reached an average of 15,00,000, at post-midnight averaged 20,00,000 and evening 6 30 pm reached an average 5,00,000.

According to Kumar, in terms of city-wise access to World Cup related activities, Delhi/Chandigarh topped with 40 per cent, followed by Mumbai 30 per cent, Pune 5 per cent, Ahmedabad 5 per cent, Bangalore 10 per cent, Hyderabad 5 per cent and others 5 per cent.

States Sify Ltd VP Interactive Services Surya Mantha, “Thousands of clips of World Cup football related content were viewed on Sify’s broadband portal Sify Max in the first two weeks of the tournament”. He added that the most watched clip was related to the Brazil v/s France match on 2 July, which was viewed 25,000 times.

Soccer fans around the world treat their favourite sport as a religion and hence increasingly want to know more and more about their favourite players. This has resulted in an offbeat category on websites, which provides other such information to the football fans. In the offbeat category, Mantha says, “A video featuring the wives/girlfriends of star football players was the most popular”.

Online advertisers took full advantage of the World Cup fever. MSN India had advertisers such as Lenovo and LIC Housing, informs MSN India Sales and Marketing head R. Rajnish. He also mentioned that netizens mostly in the age group of 18-35 years visited their website for World Cup related activities, the release adds.

“For Rediff.com”, says chief media revenue officer Arvindra Kanwal, “increased page views resulted in more ad inventory which in turn resulted in better revenue”. He adds, “Football as a platform brought a set of advertisers like Ranbaxy, Maruti Swift, Gillette, Microsoft, Apollo Tyres and others. Our response in page views and sponsor interest mirrored cricket and largely caught the interest of Sec A & B urban audiences in eight metros. Smaller towns were slow to respond”.

Airtel on the other hand was one of the presenting sponsors of the Fifa World Cup on ESPN, which had the exclusive telecast rights. It provided soccer fans World Cup updates, sourced from ESPN Mobile. It also offered the official song of the FIFA World Cup as a Hello Tune & Ringtone for all Airtel customers.

Says Bharti Airtel Ltd joint president (Mobility), “Football and World cup related content were among the most popular downloads on Airtel Live, the multi-access entertainment portal of Airtel. As per data available over the last 30 days, the official Fifa World Cup game is among the four most downloaded games. In this visually engaging game, gamers experienced the 12 official stadiums as they took one of their 32 national teams from qualification to glory. ‘Time of Our Lives’, ballad by Il Divo & Toni Braxton, which was the official Fifa World Cup song, has been among the top 10 downloaded songs in the non-film category on Airtel. Football related images were among the top five downloaded wallpapers.”

July 13, 2006
Saregama to open online music store

MUMBAI: Move over Apple. Music label Saregama India is set to enter the online music market aimed entirely at the “generation on the go”.

The company is expected to launch the beta version of its online service by the end of June, while the official launch is likely to happen in August, barring any glitches. However, the company is yet to zero in on the name of the service.

The new venture will be part of the listed entity Saregama India Ltd.

Confirming the news to indiantelevision.com, Saregama India VP publishing and new media Atul Churamani says, “Indeed we are marching towards the digital music revolution. We have already singed in 43 South Indian music labels.”

Through Saregama online music service, songs can be downloaded to PC, copied to CD, mobile, played on a portable iPod or another digital instrument. The company will also make services and features available, including streaming videos, movies, television software, games and e-radio for purchase.

As music-buffs are hungry to get music from new convenient and flexible sources, Churamani further adds, “We are committed to make a huge music catalogue available online and are in talks with the bigges of the Bollywood industry also to share their music library.”

Churamani, however, was not forthcoming on the revenue sharing model the company has established with its associates. For the initial period, Saregama will be deriving its revenues through the pay-per-song model (Rs 12/song), according to Churamani. As of now, Saragama has an online bank of 70,000 songs. The software for the new servive has been developed and powered by mobile2win.

Saregama India already runs a service HamaraCD.com, which provides an option of creating your own audio CDs of your favourite songs. The music company has a vast catalogue cutting across all genres and languages, includes film music, devotional, ghazals and classical music, Indi pop, remixes and regional songs.

Internationally, the service is already being provided most famously through Apple’s iTunes. Napster and the recently launched Urge (a tie-up between MTV networks and Microsoft) are also in the online music game.

For India too, the digital music era is now close at hand.

June 22, 2006
Microsoft, Club Internet team up for GenX digital TV

MUMBAI: Club Internet and Microsoft Corp. have come together for an exclusive digital television service, which will be launched later this month. This new triple-play offering will be the first in France to be based on the Microsoft TV software platform.

Club Internet is a provider of internet services in France and will now lead the delivery of next-generation digital television services.

Part of the Deutsche Telekom Group, Club Internet, which created TV on the web in 2002, will be the first of the Group and among the first in the world to launch a triple-play offering that will be powered by the Microsoft TV Edition software platform and will revolutionise the way people watch TV.

Club Internet’s triple-play service will provide a complete digital television service together with voice and data services that soon will be supported by a set-top box with integrated hard disk from Linksys. The offering is high-definition (HD)-ready and digital terrestrial television (DTT)-ready and will include a vast range of on-demand programming, broadcast channels and advanced digital video recording (DVR) functionality, enabling consumers to control when and how they watch live and recorded TV.

The Microsoft TV-based solution can be tailored to suit the viewers’ preferences, turning television into a more personalised entertainment experience for each individual.

This new Internet Protocol television (IPTV) solution is designed to be intuitive and flexible, offering a simple and user-friendly interface.

Some of the other benefits of the service include:

Changing channels is instantaneous compared with one to two seconds for other digital TV and IPTV solutions.The picture-in-picture feature enables viewers to follow two programs simultaneously.The digital recorder will provide 50 hours of recording time and will be integrated into HD- and DTT-ready set-top boxes.

The TV and video-on-demand (VOD) content is wide-ranging and proprietary to Club Internet: 1,000 VOD and subscription VOD programs and 150 TV programs will be available for the back-to-school season.

In addition to these, Club Internet’s triple-play offering uses a simple and intuitive guide for programming up to two weeks ahead, and the entire library of content can be searched by program or even actor name while viewers continue to watch a current program.

“We are delighted with our alliance with Microsoft TV. Equipped with 1,000 VOD and SVOD programs and 150 TV programs, Club Internet television service will provide the consumer with real added value thanks to its user-friendly interface. With this new generation of digital television, Club Internet is revolutionizing IPTV and inventing television on demand,” said Club Internet/T-Online France president Marie-Christine Levet.

“Working together, Microsoft and Club Internet are helping to create a revolution in TV entertainment for consumers across France. Club Internet can combine its experience in pioneering innovative Internet services with the power of next-generation IPTV technologies to deliver unique TV and communications services that are truly integrated,” said Microsoft TV general manager marketing Christine Heckart.

June 10, 2006
Microsoft, PBS create global web resource to enhance AIDS understanding

MUMBAI: A quarter-century after the first diagnosed cases surfaced, HIV/AIDS continues to spread rapidly throughout the world. To help shed more light on the history of this pandemic and educate people about what can be done to stop it, Microsoft Corp. principal researcher Curtis Wong has teamed up with producers of the PBS television series Frontline to develop an enhanced broadband television web site for a new documentary titled The Age of AIDS.

Wong, who manages the Next Media Research group within Microsoft Research, worked closely with WGBH Interactive and the producers of Frontline to design the technology for the web site. Beginning on 2 June, the web site at http://www.pbs.org/frontline/aids will allow visitors to view The Age of AIDS video on demand, in its entirety or chapter by chapter, along with related, interactive online content that is tightly integrated with the video footage.

“What’s unique about this approach is that it seamlessly combines a compelling television program with rich web resources to significantly enhance people’s understanding of a complex topic like AIDS. It highlights the tremendous potential of Internet television with rich interactivity to deliver in-depth content to a global audience,” said Wong.

As people watch The Age of AIDS documentary online, contextual links appear beside the video to inform viewers about topics directly related to that portion of the program. Clicking on any link automatically pauses the video, allowing viewers to explore related resources at their leisure and then return to the documentary without missing a moment.

Other links will take the viewer to a detailed explanation of the science of HIV/AIDS or an interactive timeline cross-referenced to the video and other resources in the site. The site also hosts an oral history archive of extended interviews with the top scientists, physicians, public-health officials and activists who have been fighting this battle for 25 years.

Wong’s group at Microsoft Research explores how advances in connectivity, data storage, computing devices, network bandwidth and other technologies influence traditional as well as emerging forms of media. “The HIV/AIDS epidemic has so many facets — from the science to the politics to the social ramifications to the human stories — that cry out to be examined in greater depth and dimension than a four-hour television program can deliver,” Wong said.

“It’s an honor to work with WGBH Interactive and the Frontline producers to provide innovative ideas and technology as a tool for enhancing public understanding and hopefully shaping public policy on HIV/AIDS. And this has been a great opportunity to support public television and build on Microsoft’s insights into the future of media,” Wong added.

Filmed in 19 countries, The Age of AIDS features interviews with dozens of scientists, political figures, activists and HIV patients. The documentary is a co-production of WGBH/Frontline and Paladin InVision Ltd. with Silverbridge Productions Ltd. and Channel 4.

PBS stations will air the two-part Frontline documentary.

“Curtis has brought crucial expertise to this production in terms of combining interactive web technology tools and deep stores of online information with the rich storytelling power of television. The Age of AIDS companion web site will enable us to convey far more in-depth information about this pandemic to a much larger global audience than would otherwise be possible with this documentary alone,” said Frontline creator and executive producer David Fanning.

May 30, 2006
AEIM To honour Wright with ‘Hall of Fame Award’

MUMBAI: The Association of Electronic Interactive Marketers (AEIM) has announced that The Sims creator Will Wright will be honoured with its first-ever Hall of Fame Award.

As a recipient of the award, Wright will also make a speech at the inaugural MI6 Conference and Awards Show on 27 and 28 June 2006

The award recognizes Wright’s career of creative achievements, which include SimCity released in 1989 and credited as one of the most influential computer games ever made. Following on its success, Wright designed numerous other “Sim” games and earned the reputation as a designer of “software toys”-games. In 2000, The Sims was released, surpassing all previous sales records and became the best-selling computer game of all time.

Following such success it was no doubt that Wright was named one of the most important people in gaming, technology and entertainment by Entertainment Weekly, Time, PC Gamer and GameSpy.

“Will Wright has had a revolutionary impact on the electronic games industry,” said MI6 and AEIM president & CEO Jim Chabin. “As our industry and millions of fans worldwide anxiously await what promises to be a spectacular experience with his newest creation, ‘Spore,’ our board felt that now was an excellent time to acknowledge this person’s impact on all of us.”

The AEIM is a new non-profit, professional trade organization designed to support the video game industry’s marketers and related professionals.

MI6 speakers and participants include a list of gaming and entertainment industry executives involved in participating in professional development seminars, educational workshops and keynote sessions. Companies onboard include Microsoft, G4, Xbox, Activision, THQ, Electronic Arts, MTV Networks/Spike TV, Midway Games and ABC Entertainment, among others.

May 25, 2006
MTV, Microsoft launch digital music service Urge

MUMBAI: Media conglomerate Viacom’s unit MTV Networks, which brought in the music video fad, is foraying into new digital music service and will be competing with the music store of Apple Computer Inc’s iTunes, which has a strong dominance in the online music market.

The broadcaster has teamed up with Microsoft to launch the beta of a new online music service, called Urge, that will be integrated in Windows Media Player 11, which is set to make its debut on 17 May.

Offering more than two million songs from the major labels and thousands of independents, Urge will encompass all musical genres from alt-country to zydeco. In addition to a broad catalogue of music choices, Urge will deliver a deep well of exclusive MTV Networks programming and original, hand-crafted content.

Urge, the subscription and download music service, though not first in the market, can be purchased for 99 cents each or as full albums starting at $9.95. The service will also offer a two-week trial without requiring any commitment or credit card number, according to media reports.

The service also will offer unlimited downloads at a monthly rate of $9.95 or $14.95 for the ability to transfer songs to any or more than 100 compatible portable music players.

It has celebrity playlists, streaming radio stations, artist profiles and an increasing number of blogs. One can download billboard charts by genre and year, watch music videos, and explore music by genre.

MTV Networks’ music group president Van Toffler said, “Urge will serve as a ‘psychic concierge,’ introducing fans to new artists and helping them to develop a deeper connection to old favorites.”

“By combining our expertise in digital media with the music leadership and marketing savvy of MTV Networks, we have created a powerful and unique way to experience music. This landmark collaboration will bring innovative new experiences to millions of music fans,” said Microsoft media/entertainment and technology convergence group corporate vice president Blair Westlake.

“As with everything we do at MTV Networks, every element of Urge will be developed with our audience in mind. Beyond providing a simple transactional service, Urge will provide a musical playground where fans can experiment, customise, discover and download new music,” said MTV Networks chief digital officer Jason Hirschhorn.

Urge will be promoted through multiple venues, including the MTV, Vh1 and CMT channels, which on average collectively reach more than 165 million US viewers, as well as through the respective brands’ web sites and Urge.com.

May 15, 2006

694 mn people use internet worldwide: Survey

MUMBAI: A total of 694 million people, age 15+, used the internet worldwide from all locations in March 2006, representing 14 per cent of the world’s total population within this age group.

These findings were delivered by the US-based comScore Networks, which looked at countries that comprise 99 per cent of the global internet population.

The company also announced the launch of comScore World Metrix, which provides an estimate of global online audience size and behavior.

comScore World Metrix includes measurement of the major Asian countries, including China, Japan, India and Korea, which represent nearly 25 per cent of the total worldwide online population (or 168.1 million users), and which, in the aggregate, are 11 per cent larger than the U.S. (152 million users).

“Today, the online audience in the U.S. represents less than a quarter of Internet users across the globe, versus ten years ago when it accounted for two-thirds of the global audience,” said comScore Media Metrix president and CEO Peter Daboll. “This is a sea change of enormous proportion, and comScore is pleased to be able to provide measurement to aid the world’s largest marketers in understanding how the world uses the Internet.”

MSN International vice president of sales Chris Dobson said, “Previously, MSN has attempted to harmonize disparate sources of data to get a global view. The fact that comScore World Metrix data are produced with a consistent methodology worldwide will make a significant difference, enabling us to analyze what is happening globally and truly understand consumer online behavior.”

“This is a significant step forward for the industry and timed perfectly as the importance of markets outside the US grows, especially rapidly developing countries like China and India, which up to now have not enjoyed such insight,” he added.

Top 15 Online Populations by Country, Among Visitors Age 15+*March 2006 Total Worldwide – All Locations Unique Visitors (000) Source: comScore World Metrix
	Unique Visitors (000)
Worldwide Total	694,260
China	74,727
India	16,713

comScore also issued a preview of the top fifteen media properties worldwide, with MSN- Microsoft Sites topping the list with 538.6 million global users, followed by Google (495.8 million users), and Yahoo! (480.2 million users). Yahoo! Sites however, led all global properties in page views with 137.2 billion page views during March, followed by Google (108.7 billion page views), and MSN- Microsoft Sites (96.2 billion page views). comScore will officially release World Metrix statistics with the issuance of May data in June.

“While the ‘big three‘ properties remain consistent among worldwide and U.S. audiences, Wikipedia has emerged as a site that continues to increase in popularity, both globally and in the U.S. Wikipedia’s popularity demonstrates the global power of the Web to unite and provide information across countries and languages, but the full extent of its global appeal is only measurable through this new worldwide measurement,” Daboll added.

May 9, 2006