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  • Perfetti Announces winner of Mentos Batti Jalao Campaign

    Perfetti Announces winner of Mentos Batti Jalao Campaign

    NEW DELHI :Mentos, one of the leading brands of Perfetti Van Melle India, today announced the winner of its Batti Jalao Campaign. The winner, Malek Mohamad Shahnawaz Hafisodin was given a cheque of Rs. 25 lakhs by Perfetti India representatives at Baroda.

    Mentos- Khooni Kaun Hai, has been one the most unique and innovative marketing campaigns with an aim to initiate conversations amongst its consumers. The campaign used a riddle with a twist and urged the audience to use their brain laterally. This unconventional campaign was very effective in creating a buzz amongst its target audience. The campaign received more than 5 lakh entries through various platforms including social media, microsites, mobile, internet, radio and electronic media.

    Commenting on the campaign, Mr. Nikhil Sharma, Director – Marketing, Perfetti Van Melle India said, “This campaign has helped us engage with our consumers in an interesting and never-done-before way. Batti Jalao campaign has been very successful and we have seen tremendous response from the customers. I would like to once again congratulate Mr. Hafisodin on his win.”

    Commenting on his win Mr. Malek Mohamad Shahnawaz Hafisodin said,”This has been one of the most entertaining ads I have come across. I was sure there would be lakhs of entries and some of them would be right too. So I'm very happy that I got lucky“

    The campaign conceptualized by Ogilvy & Mather was first launched on the digital media with a sneak preview for the Mentos Facebook community, which has over 9 lakh followers. Thereafter the campaign was launched in the internet and mobile space. Viewers could log on to www.mentosindia.com or www.facebook.com/mentosindia , branded destinations on internet and mobile specifically launched for this campaign. These zones enabled the viewers to participate in the contest and also provided them with clues to the riddle. Finally the campaign went on air on television across key youth oriented channels.

  • Market leader MSLGROUP invests further to strengthen its India leadership position in social and digital communication

    Market leader MSLGROUP invests further to strengthen its India leadership position in social and digital communication

    MUMBAI :MSLGROUP India, Publicis Groupe’s flagship strategic communications and engagement company and the largest public relations and social media network in India, today announced the launch of its global digital and social practice in the country, Social Hive.

    Alongside Social Hive, MSLGROUP has also launched a new proprietary and social tool: the Social Hive Index, which can benchmark a company’s social engagement and compare it to its peers.

    The Social Hive team in India is led by Senior Vice-President Parveez Modak and Vice-President Narendra Nag. The team comprises of more than 40 consultants in Mumbai and Delhi who manage 5 million people across communities.

    Social Hive’s strategic storytelling approach helps brands create stronger connections and relationships with the consumer.

    MSLGROUP India’s social and digital communications is the leading practice of its kind, advising clients such as Sony, Monsanto, Volkswagen, KPMG, Singapore Tourism Board, Australian High Commission (OzFest), Whirlpool and eBay. The network has also won several international awards which showcase world class, outstanding performance in digital and social media, such as the International Business Awards (Bronze, Social Media Focused Campaign 2012, Sony Mobile) and the Bees Awards (Winner, Best Social CRM 2012, eBay India).

    Jaideep Shergill, CEO, MSLGROUP India, said: “While MSLGROUP India has been a leader in digital and social engagement for years, the launch of Social Hive means that we are taking the practice to a new level, with even tighter connections across the globe. Digital and social capabilities are central parts of idea -based and fully-integrated client communications solutions. Our top talent at Social Hive makes us well positioned to continue to create award-winning work for our clients across all platforms”.

    Through an integrated digital approach, MSLGROUP Social Hive has seven service offerings:

    · Research and insights: Social listening and monitoring through the use of specialised tools, category analysis and regular reporting, social analytics and insights
    · Social media marketing: Influencer marketing, contests and activations, stakeholder outreach programmes

    · Content creation: Branded content, conversation calendars, community engagement

    · Digital design and build: Facebook apps, mobile apps, social application programming interfaces, websites, microsites, banner ads

    · Media planning and buying: Target-oriented digital media plans for specific audiences, buying media and release of ads, monitoring performance of ads, Facebook ads, portal ads

    · Social business: Social customer relationship management, social commerce, social enterprise
    · Proprietary platforms: People’s Lab, an MSLGROUP proprietary platform for crowdsourcing, 

    analytics and insights; and Social Hive Index, a proprietary social influence measurement tool

    Glenn Osaki, MSLGROUP Asia president,added: “In this fast moving industry, keeping up is not enough. We have to lead. This large investment in Social Hive might be surprising given that we are already an industry leader in the digital and social space in India. But if we want to continue to attract the best talent and create the best campaigns for our clients, we have to constantly innovate and invest. Our expanding content creation capabilities, tools and insights will drive our digital and social leadership into the future.”

    To learn more about Social Hive, please visit www.india.mslgroup.com/socialhive