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Tag: Micromax

  • Aircel and Micromax join hands to share channel and retail network

    Aircel and Micromax join hands to share channel and retail network

    BENGALURU:  Telecom player Aircel and Indian handset supplier Micromax announced a strategic partnership with the aim to drive data growth. Under this new partnership, Aircel and Micromax will share their channel and retail networks, sales resources and run an integrated device sales activation program. The announcement was made simultaneously in four cities in India – New Delhi, Mumbai, Bengaluru and Chennai today. 

    Also, the duo introduced reverse bundling handset offers worth Rs 12,000 per month for every new Aircel customer. Aircel’s focus on data innovation and its expertise in mobile network, along-with Micromax’s expertise in device marketing will redefine the user experience and take data penetration to the next level claim the companies. 

    In Bengaluru, Aircel Circle Business Head, Karnataka, Kadhiravan K, said, “India is at the cusp of a data revolution and device tie-ups will strengthen the telecom ecosystem in the country, which is critical to drive data penetration.  According to a recent study, by the year 2020, mobile internet users are set to grow four – five times and smartphone penetration is set to increase five times to 50 per cent in India. Affordability in devices will give a rise to data proliferation which will be the main revenue generator for both telecom operators as well as handset manufacturers in the near future.” 

    “Aircel recognises the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with leading smartphone device manufacturers in an endeavor to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services,” added Kadhivaran. 

    At present, mass media communications will be limited to print media by Aircel and Mircomax individually, where each company will mention the other in their advertisements. Since the festive season is not very far off, a joint multimedia ATL and BTL campaign will be launched before the Durga Pooja/Duhessara and Diwali festivals revealed a source.

  • Neo ropes in seven sponsors for French Open

    Neo ropes in seven sponsors for French Open

    MUMBAI: Following the announcement of the dual feed coverage for the French Open tennis Grand Slam, Neo Sports Broadcast has announced that it has got seven sponsors for the event which starts tomorrow 26 May 2013.

    The co-presenting sponsors for the French Open this year are Renault and Micromax.

    In addition to these, five associate sponsors have also signed on for the event. These are Cadbury, Carlsberg, Nokia, Coca Cola and Samsung Smart TV. The number of sponsors announced is amongst the highest for any Grand Slam in the country. With this, the broadcaster said that it is almost completely sold out on the French Open.

    The dual feed innovation for the French Open this year ensures that both Neo Prime and Neo Sports will show live feeds from separate courts. Consequently, fans will not miss out on any of the top action in one of the most exciting Grand Slams of the year.

    Viewers will also be able to catch daily build-up and post match analysis for the French Open with ‘First Serve’, the wraparound show for the event.

    Neo Sports Broadcast COO Prasana Krishnan said, “The French Open in 2012 had the highest level of viewership for any Grand Slam. This year, we expect this to go even higher with the pioneering dual feed coverage. We are pleased to note that sponsors have bought into this vision and are supporting us in a big way”.

    Also Read:

    Neo bolsters French Open coverage with a dual feed

  • Havas Media swallows Simmtronics tablet account

    Havas Media swallows Simmtronics tablet account

    MUMBAI: It’s another win for Havas Media India. Last night, the agency announced that it had been signed on to manage the media business of Simmtronics Semiconductors, the third ranked tablet maker in the world.

    The Indian tablet market has been seeing some uber competition with the likes of Micromax, Samsung, Apple, doing battle to capture the rupee from the customer’s wallet. Simmtronics has kept a media spend of Rs 50 crore for Havas Media to help get its products and noticed by consumers.

    Says Simmtronics managing director Indrajit Sabharwal: “We have very aggressive plans for the year and wanted a like-minded partner on board. It was a tough fight between equally competent agencies. Havas Media’s response, the understanding of our brief, the customized media solution recommended and their huge passion for our business was something we were looking for. We are pleased to have them as our partner and are sure they will contribute significantly to our business growth.”

    “The Havas knowledge of the Mobile and Telecom industry was impressive. Moreover they have worked with prominent brands, know how to build a brand amid the clutter today and how to position it appropriately”, adds Simmtronics brand manager Smarth Bansal.

    “It is a great win and further consolidates Havas Media’s position in India. It is also a very interesting category and we look forward to working with them,” says an ecstatic Anita Nayyar, CEO Havas Media Group India and South Asia.

    Adds Havas Media India managing director Mohit Joshi: “The past two quarters have been good for Havas with many new business aquisitions. With this win, we are very hopeful of keeping up this momentum through this quarter as well.”

    Simmtronics had recently announced a partnership with HCL subsidiary Digilife Distribution & Marketing Services Ltd (DDMS), a 100% subsidiary of HCL Infosystems, to further the distribution of its tablets in India. As part of that Digilife was assigned to reach out the tablets to teleshopping channels and chain stores across India, apart from other outlets.

  • Lowe Lintas and Partners flies off with Go Air creative biz

    Lowe Lintas and Partners flies off with Go Air creative biz

    MUMBAI: Airline Goa Air has awarded its creative duties to Lowe Lintas and Partners following a six month pitch process. The agency’s Mumbai office will handle the account.

    Go Air, a part of the Wadia Group, launched its operations in November 2005 with the objective of commoditising air travel offering affordability, flexibility and convenience with value for money. The airline currently operates over 750 weekly flights and 2,000 plus connections across 21 destinations in the country.

    Go Air chief executive officer Giorgio De Roni said, “We believe in the capability and expertise of Lowe Lintas & Partners to enhance our creative outputs and better engage our audience to experience and interact with the Go Air brand.”

    Lowe Lintas and Partners chief executive officer Joseph George India adds, “Airlines is a very exciting and challenging category, and the low cost sector even more so. We are ready for this challenge and look forward to helping Go Air fly higher. This alignment is even more gratifying since this will further strengthen our relationship with the Wadia Group given our long and successful involvement on the Britannia business”.

    Lowe Lintas a wholly owned subsidiary of the Interpublic Group. Besides advertising, Lowe Lintas India offers its clients, holistic marketing services that include public relations, corporate identity and design, digital solutions, direct marketing and CRM, rural marketing, branded content, health care and film production. Its client portfolio includes both long standing relationships with companies such as Hindustan Unilever, Idea Cellular, Tata Tea, Johnson & Johnson, Dabur, Bajaj Auto, ICICI Life Insurance, BPCL, Axis Bank, Britannia, Maruti Suzuki, Titan, Tanishq, MRF and new partnerships with Havells, Micromax, ET Now, Tata Croma, Hindustan Times and Axis Bank.

  • Micromax rolls out TVC for its Canvas HD

    MUMBAI: Micromax has unveiled a new television campaign for its A116 Canvas HD.

    According to the company, this second TVC for the Canvas range takes forward the “Can” story established with the Canvas 2 campaign. However it largely showcases the main USP of the product – True HD screen the Canvas HD will bring colours to life with the superior True HD IPS screen is based on this.

    The TVC opens with soldiers assembling captives in a row to be fired. To capture the incident, the photographer is shown on the side. At the “shoot” command the bullets hit the captives and they fall on the ground. However, instead of dying, the soldiers are relieved to realize that the bullets were actually colour pellets. The next shot shows the soldiers repeated trials of shooting the prisoners thereby drenching the prisoners and the surroundings in colours. The TVC ends showing the relief and happiness on the captive’s faces as they rejoice their coming alive with colours. The astonished photographer quickly captures the colourful moment on his Canvas HD using the burst shot mode.

    Summing up the story of the TVC is the final voiceover that says ‘colours can come alive with Micromax Canvas HD’, annunciating the ‘nothing like anything experience’.

  • Viacom18 sets up unit for brand solutions across the network

    MUMBAI: Viacom18 has started a new division by the name of Integrated Network Solutions (INS) which will look at partnering with clients to create large format IPs and brand solutions across the network’s brands.

    The INS team will work with teams across the network from the television to motion pictures business and explore ways to best optimise their relationship with their clients. The division had a soft launch around a month back and the first project it worked on was the MTV Video Music Awards India (VMAI) where it partnered with cell phone manufacturer and marketer Micromax.

    INS is headed by Jaideep Singh in the role of Viacom18 – Integrated Network Solutions SVP and business head. Singh has been with Viacom18 for nearly six years now and has contributed extensively in developing MTV as a brand in India.

    Singh says, “Over the past five years or so, the individual brands of Viacom18 have established their presence with the audiences and the advertisers. We thought it was now time to leverage the strength of the individual brands at the network level.”

    Singh reveals that the network has relations with nearly 400-500 clients and the intent is to identify 20-30 like minded ones and create IP properties with them so that the network and the client benefit.

    INS will conceive and deliver strategic, creative solutions that will leverage the Network’s media assets and expertise from both a creative and business perspective. The scope of INS’ portfolio spans across live events, broadcast properties and digital and mobile media.

    INS operates under two verticals – Viacome18 Live which deals with the experiential part of business, and BE Viacom18 (globally known as BE Viacom) which will look at broadcast side of things. Further, BE Viacom18 has been divided into three function areas – motion pictures, multichannel IPs and international business.

    Under Viavom18 Live, the division plans to develop nearly 20 properties across the youth, comedy, kids and regional verticals. In case of youth and comedy, INS has already zeroed in on events like concerts and comedy festivals. “For the kid’s genre, the idea will be to leverage on the huge brand presence that Nick has in terms of Dora the Explorer and Spongebob Squarepants. We want to bring the Dora theatricals to India. We have already started work on bringing the Nick Kids Choice Awards, which are a huge success in the US, to India.”

    For the regional aspects, Singh believes that while award shoes remain the strongest prospect, there is huge potential in the culture music and art across India. INS, thus, will focus on creating events like cultural festivals, folk music events and art exhibitions.

    BE Viacom18’s motion picture vertical will look after the brand association for films produced by Viacom18 Motion Pictures. “The idea will be to identify brands that are willing to associate with our movies and then integrate the brand into the movie through placement, promotion and on ground activities. If the fit allows, we may even look at embedding the brand in the movie’s script,” explains Singh.

    The team will also work on creating properties which can be telecast across channels on the network (like Big Boss). Apart from this, INS will work with the global team to bring international properties to India and also take a few Indian properties to the global stage.

    “With MTV VMAI, we have accomplished out first project. We hope to continue doing good work through INS so that our clients and audiences benefit. For now, our goal is to make a scalable and sustainable business out of the brand network solutions initiative and I am glad things have taken off on the right note,” concludes Singh.

  • Shubhodip Pal replaces Pratik Seal as CMO at Micromax

    MUMBAI: Mobile handset manufacturer Micromax has appointed Shubhodip Pal as its new chief marketing officer.

    Pal replaces Pratik Seal, who has moved to Life OK as marketing head of the channel. Pal will lead marketing and brand communication of Micromax globally.

    Micromax co-founder Rahul Sharma said “Our endeavor is to surprise consumers with mobile phone innovations or on any new businesses we enter. Our campaigns have successfully communicated the same in the past and we have taken the market by storm with many First‘s. Shubhodip brings with him a great track record as a marketer; tremendous level of energy; experience and enthusiasm that will help the Micromax brand reach newer heights of success.”

    Talking about his new role Pal said, “It is quite exciting to be at Micromax at a time when the company is experiencing such an amazing period of growth/transformation and is gearing up to move to the next phase. We intend to take the brand to newer heights with the right mix of products for our consumers coupled with right media mix to reach out to them, with relevant TG centric associations and by building long term properties along the way.”

    Pal brings with him 16 years of experience. He has worked in the consumer space, in the areas of strategising and implementing new and innovative campaigns.

    In his last role, Pal was heading mobile messaging company Blyk India as country manager and director. At Blyk, he is credited to launching mobile magazine catering to the Youth.

    Prior to joining Blyk, Pal had also worked with brands like Samsung, ABN AMRO and HP.

  • Micromax associates with F1 driver Narain Karthikeyan

    NEW DELHI: Micromax has announced its association with Indian Formula 1 driver Narain Karthikeyan and the HRT Formula 1 team for the 2012 Indian Grand Prix, scheduled from October 26 to 28 at the Buddh International Circuit.

    Micromax, a homegrown brand, regards this association with India’s first Formula One racing driver Karthikeyan extremely valuable. Known for boldness and metal, both brands represent India on the global map and have tasted unprecedented success with their unconventional methods.

    Micromax co-founder Rahul Sharma said, “Being a homegrown champion, we think Narain Karthikeyan is pride of the nation and his success perfectly aligns with our brand values. We are extremely happy to associate with him and the Micromax team would be cheering him in all his races ahead.”

  • Micromax’s new TVCs take on Samsung

    Micromax’s new TVCs take on Samsung

    MUMBAI: Micromax has launched its new television campaign titled ‘Why Y’ conceptualised and created by Lowe Lintas and Partners.


    The new TVCs are for Micromax’s new smartphones – Superfone Ninja 3.5 and Superfone Ninja 4. These two phones have been pitched directly against rival Samsung’s Galaxy Y and hence ‘Why Y’.


    The campaign takes a direct dig at the Samsung Galaxy Y campaign released a few months back. These films pick up from where the Samsung’s campaign for Galaxy Y climaxes.


    Lowe Lintas and Partners NCD Amer Jaleel said, “The TVCs we have created for Micromax are a take on the Samusng’s commercial in which a girl calls a man ‘Uncle’. In the category of technology one always has to go ahead by leaving someone behind.”


    In the Micromax Why Y campaign, the friends take the center stage and over an interesting conversation, prove the lead lady an “aunty”. The campaign poses a question to the viewers on their misperception of Galaxy Y being superior – therefore the question from Micromax – “Why Y?”


    Superfone Ninja 3.5 and Superfone Ninja 4 have been priced at Rs 4999 and Rs 5999 respectively, against Galaxy Y which is priced at Rs 9000.