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US: The soap opera, that hoary old format P&G helped pioneer nearly a century ago, is getting a makeover for the TikTok generation. And this time,...
MUMBAI: Forget three-act structures and hour-long episodes. Monisha Singh Katial and Ritika Bajaj are slicing storytelling into something altogether more digestible—and they reckon short, sharp narrative...
MUMBAI: In an era where artificial intelligence orchestrates our every click, the most valuable marketing insights remain decidedly human. Dentsu’s latest media trends report strips away...
MUMBAI: The attention span may be shrinking, but the audience for micro-drama is exploding. More than one in ten internet users worldwide now regularly watch drama...
CANNES: Forget your boxsets. Forget your hour-long dramas. Audiences are ditching long-form television for something far more intoxicating: episodes that fit in your pocket and demand...
MUMBAI: Zee Entertainment Enterprises (Z) has gone all-in on short-form content, announcing a strategic partnership with content start-up Bullet. The aim? To launch India’s inaugural micro-drama...
MUMBAI — Azim Lalani, the digital maverick who’s seen it all from India Today to Fanory, (a career of more than a score years) has now...
