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Tag: MicroAd

  • Anil Pandit steps up as managing partner – data strategy and partnerships at Publicis Media

    Anil Pandit steps up as managing partner – data strategy and partnerships at Publicis Media

    MUMBAI: Publicis Media has named Anil K Pandit as managing partner – data strategy and partnerships, cementing his rise as a key voice in India’s data-driven advertising evolution. The promotion marks a strategic pivot for the group as it sharpens focus on ethical innovation, data privacy, and future-ready partnerships.

    Pandit, who previously served as EVP – programmatic, data and tech for India, now leads efforts to align data transformation with privacy-safe alliances and responsible advertising frameworks. “The future revolves around connected data and collaboration, with trust at the core,” Pandit said, announcing the move.

    With over two decades of experience across Omnicom, MicroAd, People Interactive, and India Today, Pandit has built a formidable reputation as a programmatic pioneer and data governance advocate. He is also a regular voice in academia and policy, serving as guest faculty at IIM Bangalore, IMT Ghaziabad, and member of the MMA AI Advisory Council and IAB Tech Lab working groups.

    His appointment signals Publicis Media’s deepening investment in data infrastructure at a time when privacy, interoperability and AI-readiness are redefining the media and martech playbook.

  • Ozone Media, MicroAd partner to serve digital consumers in southeast Asia

    Ozone Media, MicroAd partner to serve digital consumers in southeast Asia

    MUMBAI: Ozone Media, an India-based digital technology company, has entered into a partnership with MicroAd, an online ad platform company in Japan, to enable dynamic retargeting which allows advertisers to create and manage personalised advertisements for every single customer.

     

    The collaboration with MicroAd will ensure that display campaigns, served via its integrated management platform ‘MicroAd BLADE’, are optimised to meet the specific goals of advertisers in southeast Asia – especially in the travel and tourism, and e-commerce verticals. Online ad spend is growing rapidly and, according to PricewaterhouseCoopers, is forecast to reach nearly US$34 billion in Asia Pacific by 2015, highlighting advertisers’ growing confidence in online media.

     

    On the tie-up, Ozone Media founder Kiran Gopinath said, “We are pleased to enter this alliance with MicroAd, and are confident that we will provide great value to advertisers with increased returns on their retargeting campaigns.”

     

    Ozone Media recently launched ‘Adadyn’ – a creative optimisation solution – which allows for a deeper and meaningful engagement with online users by serving dynamic creatives to selectively targeted audience segments.

     

    “We look forward to working closely with Ozone Media, and equip our clients across southeast Asia with real-time advertising capabilities that will help them reach their target audience with relevant and customised messaging,” said MicroAd Vietnam CEO Kosuke Sogo.