MUMBAI: At first glance, 2025 looked like just another year of steady growth for India’s digital marketing industry. Budgets rose, platforms expanded and campaigns kept coming. But...
Mumbai: What an interesting time to not have enough money to have Kim Kardashian do the marketing of your brand! With every endorsement, the persona of...
Mumbai: Micro-influencers are stealing the show. With a social media presence that is larger than a normal person, but smaller than that of a celebrity, micro-influencers...
Mumbai: Influencer marketing is not always about celebrities endorsing goods and services for big brands. In fact, the new way of marketing in the digital world...
Mumbai: There is no denying that digital marketing in the modern era is an essential part of brand building and expansion. Not only does digital marketing...
The Indian events industry is currently among the fastest growing sectors in the country. In fact, it is predicted to cross the 10,000 Cr mark by...