ITV

Tag: Mickey Mouse Clubhouse

  • Sony Pictures Television appoints Jennifer Rogers Doyle as EVP of franchise management

    Sony Pictures Television appoints Jennifer Rogers Doyle as EVP of franchise management

    MUMBAI:  Sony Pictures Television (SPT) has appointed Jennifer Rogers Doyle as executive vice president of franchise management, a newly created role aimed at maximising the value of the company’s intellectual properties (IP).

    Effective immediately, Rogers Doyle will lead SPT’s franchise strategy, collaborating across divisions to drive revenue opportunities for key titles such as Cobra Kai, For All Mankind, The Boys, Outlander, Messi and the Giants, and Bewitched. She will report directly to SPT Studios president Katherine Pope and be based at the Culver City lot.

    Rogers Doyle joins SPT after a 20-year tenure at Disney, where she most recently served as senior vice president of franchise, licensing, and integrated planning. Her work spanned projects for Disney Entertainment Networks, Disney Channel, 20th Television & Animation, FX, and ABC, with content streaming across Disney+ and Hulu.

    During her time at Disney, she managed franchises for preschool favourites including Mickey Mouse Clubhouse and Doc McStuffins, tween hits like Hannah Montana and High School Musical, and adult properties including Percy Jackson, Family Guy, and The Bear. She previously held roles at Warner Bros Consumer Products and Landmark Entertainment group.

    “With our ever-expanding series universes, we are focused on enhancing fan engagement and driving long-term IP value,” said Katherine Pope. “Jennifer’s expertise in franchise development makes her the perfect fit for this role. We are thrilled to have her join the team.”

    Rogers Doyle commented: “Sony Pictures has an incredible portfolio of classic and new IP. I am excited to collaborate with Katherine and the team to extend this storytelling beyond the screen through products, experiences, and social activations that deepen fan loyalty.”

  • Disney in merchandising overdrive for new preschooler shows

    Disney in merchandising overdrive for new preschooler shows

    MUMBAI: With the trend in licensing moving toward younger ages, The little big Mouse is not one to be left behind. The Walt Disney Company through its merchandise division Disney Consumer Products is gearing up for a marketing blitz to strengthen its preschool portfolio.

    Disney Consumer Products (DCP) merchandise will feature elements of the interactive learning specific to the shows. Little Einsteins and My Friends Tigger and Pooh will kick off in spring 2007, focusing on different aspects of early child development and combine to address the needs of the “whole” child. Disney Consumer Products (DCP) merchandise will feature elements of the interactive learning specific to each show.

    “Parents have enjoyed Mickey and Pooh for years, and now a new generation of preschoolers are being introduced to these characters with a fresh CG-animated look. Little Einsteins rounds out a very strong preschool block that blends entertainment with education,” said DCP chairman Andy Mooney. “Retailers are also seeing potential in these shows and clearing shelf space based on the strength of Playhouse Disney as a preschool platform.”

    Mickey Mouse Clubhouse (MMCH), which premiered in May on Playhouse Disney channels and Disney Channels around the world — the first-ever same-day global launch of Disney Channel programming. The show focuses on problem solving and early math curriculum. 

    MMCH toys will launch this Fall with all other product categories launching in spring 2007. The toy line from licensee, Character Direct, will feature interactivity and gadgets direct from the television series, as well as new technology and innovation. Name That Song Mickey is a key item in the line – the product features a wireless piano combined with a soft Mickey plush that interactively teaches kids music through numbers.

    Little Einsteins which premiered in October 2005. The show, which fosters creativity through music and art, began debuting around the world, most recently in Australia and New Zealand and will next launch in France, India and Taiwan. DCP will launch a broad cross-category assortment of product in spring 2007.

    My Friends Tigger and Pooh will premiere in spring 2007, wherein the show teaches life lessons, such as friendship, as well as early earth science. Tigger and Pooh are “Super Sleuths” and the audience helps them solve mysteries in the Hundred Acre Wood. A licensing program is currently in development for mass and mid-tier retail distribution for spring 2008.

  • Playhouse Disney launches ‘Mickey Mouse Clubhouse’

    Playhouse Disney launches ‘Mickey Mouse Clubhouse’

    MUMBAI: Playhouse Disney, the preschoolers block on Disney Channel has launched the Mickey Mouse Clubhouse, a learning-focused series for tiny tots. The show is named after Disney’s favorite mascot.

    The show will be aired on Saturdays and Sundays at 8:30 am.

    The series has been created by producer Bobs Gannaway, producer and director of the Emmy Award-winning Disney’s Mickey Mouse Works. The series later evolved into Disney’s House of Mouse, that featured not just Mickey, but virtually all of the Disney animated characters.

    Although the character designs are referential to 1940s drawings, the show has 3D computer animation, a logical next step for the characters that have evolved, along with film technology, from black and white, to color and now to digitally rendered 3D.

    In order to ensure that each episode is entertaining and comprehensible to this core audience, Disney Channel writers and researchers visited preschools where they read story books based on the shows to students to see if they enjoyed it, if they understood the concepts and were engaged enough to participate.

    “The shows that have worked best with young kids are interactive ones, where the audience feels they’re playing along as opposed to just sitting back and watching. It’s always been Mickey’s way to connect one-to-one with kids, making him the perfect choice to further develop a close relationship with kids in a preschool learning environment,” said Walt Disney Television International (India) director programming and production Nachiket Pantvaidya.

    “The show helps to broaden the definition of math skills to include not just counting, but learning shapes, patterns, colors and fractions. Early math skills are key to preschoolers’ development because if it is embedded right from the beginning, kids will embrace the subject. The wonderful thing is that kids of this age love to count and master skills. They don’t see it as a chore or a lesson, they’re really proud of being able tell you what’s bigger and what’s smaller, what’s near and what’s far. It’s not work to them, it’s really fun,” he added.

    Mickey Mouse Clubhouse will help define the series’ educational goals and have an age-appropriate curriculum with the help of the Sensational Six: Mickey, Minnie, Pluto, Goofy, Daisy and Donald.