ITV

Tag: Michelin

  • Karan Bakshi joins Cummins Inc. as director of talent acquisition

    Karan Bakshi joins Cummins Inc. as director of talent acquisition

    MUMBAI: Cummins Inc. has appointed Karan Bakshi as the director of talent acquisition for the India and Pacific region. With over 15 years of experience in human resources & recruitment, he brings a strong background in building high-performing teams.

    In his new role, Bakshi will oversee talent acquisition strategies, helping Cummins attract top professionals across the region. His expertise in recruitment, employer branding, and workforce planning is expected to strengthen the company’s hiring initiatives and support its growth.

    Before joining Cummins, Bakshi held the position of regional director of learning & development & talent acquisition at Michelin. He managed hiring across India, the middle east, and Africa, with a focus on diversity, equity, and inclusion.

    Bakshi also worked at mastercard, where he played a key role in driving talent acquisition and development strategies.

    At TIBCO Software, Bakshi contributed to enhancing the company’s recruitment and workforce strategies.

    His appointment at Cummins Inc. reflects the company’s ongoing commitment to fostering a skilled and diverse workforce, with Bakshi playing a key role in shaping its recruitment practices.

  • Michelin focuses on road safety in its campaign #SafeOnMichelin

    Michelin focuses on road safety in its campaign #SafeOnMichelin

     Michelin is running the #SafeOnMichelin campaign that focuses on the on-road safety of vehicles. The brand in its unique initiative has partnered with several Youtubers to highlight the benefits of using Michelin tyres which have a good grip, a better quality of raw materials as well a shorter breaking time. #SafeOnMichelin is successfully being conducted on both Twitter and YouTube. 

    Breaking Down the Details 
    The campaign has one contest and one candid review part. The contest seeks the viewers of popular YouTube videos such as those of Gagan Choudhary, JS Films, Jatt Prabhjot, MSK etc. The audience is asked to guess the names of different cities shown in the mystery box. The participants are asked to tweet or comment on the name of the correct city in the video using #SafeOnMichelin and follow #MichelinIndia’ Twitter for the results. 

    The second part of the campaign spreads awareness about the safety induced by using premium quality tyres like Michelin’s. Overall, the campaign has been able to pique the interest of Twitterati. The hashtag #SafeOnMichelin had been trending for multiple days

    The YouTubers Speak 

    MONTY VLOGS explained the various types of tyres available at a Michelin store in detail. This included all types of vehicles including four-wheelers, the types of tyres were categorised and mentioned as per the thickness and type of vehicle i.e., XUV, SUV etc. 

    The highlight of Michelin tyres according to the dealer in the video is that they are made up of purely premium quality. The tyres also give additional safety to the car, an above-average lifespan (25% higher than ordinary tyres), offer lower rolling resistance and shorter stopping distance. He also clearly described how the cost/km for an ordinary tyre and Michelin tyre comes to the same. This means at the same cost/KM, Michelin offers safer rides. 

    Popular travel vlogger, Jatt Prabhjot unveiled the contest as a part of his vlog. He unveiled the mystery box and urged his followers to comment and grab exciting prizes. His video attracted over a million views forecasting a deeply interested audience. YouTube blogger MSK with 2.5M too included the mystery box puzzle in his video. To which he added a hint that he visits the place in his videos, often.

    Both parts of the contest are amazing to draw the attention of consumers as well as boost their confidence in the product by getting unsolicited reviews from famous bloggers. The hashtag trended for various days on Twitter and reached over 10 million people on Facebook too.

    Abhishek Joshi, the head of digital marketing at Michelin, was recently also listed in 40 under 40 marketers and is the curator of a popular blog (Dog with Blog) aimed at finding homes for stray dogs.

  • Michelin Man launches #IndiaDrivesChange campaign

    Michelin Man launches #IndiaDrivesChange campaign

    MUMBAI: Michelin, a leading tyre manufacturer, is back on the Indian outdoor landscape putting its iconic brand mascotthe ‘Michelin Man’ in a new brand awareness campaign. The campaign tagline ‘For those who drive the change’ focuses on safety, longevity, and fuel-efficiency of Michelin tyres. The campaign is currently widely visible across various mediums such as TV, OOH, and Digital.

    Ignite Mudra won the OOH mandate to strategically design and execute the campaign. The campaign has been crafted to endorse and to create awareness about the brand targeting the car owners who seek premium driving pleasure. The larger-than-life and attention grabbing OOH media adorned with the Michelin Man and the punch line was created to garner high visibility for the brand. The campaign has been executed across 15 cities including metros’ and mini-metros.

    A rich mix of outdoor formats have been incorporated by Ignite Mudra to give a wider dimension to the campaign and create high value impact supporting the TV and Print campaigns currently running across the country.

    The impact has been created due to strategic selection of media units, but what made the lasting impact is undoubtedly the strategy backed planning used for the campaign. The agency mapped the TG, their congregation and their typical day part analysis to develop the best plan that yielded the most effective impact.

     “Michelin India’s #IndiaDrivesChange is the commitment to be a reliable partner in progress. We have weaved this ethos in this 360 degree communication approach, with OOH as a key pillar. We are happy with the innovations that Ignite Mudra has been able to bring in this space” said Michelin director: digital, brand and image, communications, Africa India Middle East Saradamani Dey

     “I feel extremely proud of our association with Michelin and would like to thank the client for trusting us with their OOH mandate. Our endeavour is always to deliver beyond the expectation of our esteemed clients”. A brilliant creative by Michelin and backed with superior planning & execution has created a huge impact for the Brand” said Ignite Mudra founder tribes & MD Gour Gupta.

    “At Ignite Mudra, we always try and analyse what would work best for the brand, be it use of technology, creative input or integrating experiential with OOH. With Michelin, we strongly felt that the Bibendum, a.k.a the Michelin Man, was the area of focus and innovations highlighting the same have been executed across cities further adding to the impact. At times a simple medium needs a simple solution which works best for the brand” said Ignite Mudra C.O.O. Rahul Kakar.

  • Michelin tyres enters India playing the ‘safety’ card

    Michelin tyres enters India playing the ‘safety’ card

    MUMBAI: Michelin – the international tyre technology leader today announced the launch of its first television commercial in the country. Themed ‘Safely Ahead’ this pan India campaign with the iconic Michelin man will make its debut on Indian television channels soon.

    The campaign, which has been produced for Television as well as for digital advertising, will highlight Michelin’s ability to provide safer mobility for motorcyclists and scooter riders thanks to its technological knowhow and its 125-year history of delivering landmark innovations.

    The campaign was conceptualized by Publicis India. In Efecto, the French 3D animated film specialist executed the animation.

    The campaign centers around three elements that Indian riders negotiate daily while using their motorcycles and scooters:

    • Bad roads: dictate the fitment of robust tyres.

    • Wet roads: require good grip.

    • Braking: stopping ability to minimise braking distances.

    During the unveiling of the campaign in Mumbai India, president of Michelin 2 wheel tyre division Gary Guthrie said: “We recognize that the young generation of India today, are always mobile and desire better and safer performance from their bikes. Our Michelin Man, ’Safely Ahead’ campaign illustrates how our two wheel tyres designed specifically for Indian riders, comes with unbeatable all-round safety, road-holding, braking and overall riding pleasure that they expect from Michelin.” He further added, “One of our strategic two wheel growth objective in India is to strengthen our position in one of the fastest growing markets in the world. The ‘Safely Ahead’ campaign is an effort towards achieving this key objective.”

    The TV advertisements will be seen on major national cable networks in India that would include general entertainment, movies and sports channels. It will also be aired on major regional channels across the country.

  • Michelin tyres enters India playing the ‘safety’ card

    Michelin tyres enters India playing the ‘safety’ card

    MUMBAI: Michelin – the international tyre technology leader today announced the launch of its first television commercial in the country. Themed ‘Safely Ahead’ this pan India campaign with the iconic Michelin man will make its debut on Indian television channels soon.

    The campaign, which has been produced for Television as well as for digital advertising, will highlight Michelin’s ability to provide safer mobility for motorcyclists and scooter riders thanks to its technological knowhow and its 125-year history of delivering landmark innovations.

    The campaign was conceptualized by Publicis India. In Efecto, the French 3D animated film specialist executed the animation.

    The campaign centers around three elements that Indian riders negotiate daily while using their motorcycles and scooters:

    • Bad roads: dictate the fitment of robust tyres.

    • Wet roads: require good grip.

    • Braking: stopping ability to minimise braking distances.

    During the unveiling of the campaign in Mumbai India, president of Michelin 2 wheel tyre division Gary Guthrie said: “We recognize that the young generation of India today, are always mobile and desire better and safer performance from their bikes. Our Michelin Man, ’Safely Ahead’ campaign illustrates how our two wheel tyres designed specifically for Indian riders, comes with unbeatable all-round safety, road-holding, braking and overall riding pleasure that they expect from Michelin.” He further added, “One of our strategic two wheel growth objective in India is to strengthen our position in one of the fastest growing markets in the world. The ‘Safely Ahead’ campaign is an effort towards achieving this key objective.”

    The TV advertisements will be seen on major national cable networks in India that would include general entertainment, movies and sports channels. It will also be aired on major regional channels across the country.