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Tag: MICA

  • MICA wins at ‘WAT’s your Big Idea’

    MICA wins at ‘WAT’s your Big Idea’

    MUMBAI: DAN’s WATConsult has wrapped up the first edition of WAT’s your Big Idea (#WYBI) at an event in Mumbai, yesterday.

    #WYBI was launched last month with the aim of providing a unique platform, offering massive opportunities to the next generation, in the field of advertising and marketing.

    The digital agency received an overwhelming response of 160 entries with more than 350 students participating across colleges. Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others.

    The winning trophy was awarded to MICA, followed by Delhi School of Communications as first-runner up and JBIMS as second runner up.

    WATConsult founder and CEO Rajiv Dingra said, “It was great to see young talent present in front of a well-known jury. We received a tremendous response from all the colleges in our first edition and look forward to scale the next edition to greater heights.”

    “It has been a great experience judging WAT’s Your Big Idea. The millennial generation is truly digital savvy and we saw that in the innovative ideas presented to us today. The competition is also a great way to introduce fresh talent into our industry,” added Dentsu Aegis Network south Asia chairman and CEO Ashish Bhasin.

    Each brand associated with the competition shared a brief with the students pertaining to their target audience. While JACK and JONES wanted ideas that helped them to get more footfall and sales, Radio Mirchi looked for ideas which would increase their website traffic and HUL’s brief was for Pepsodent, wherein participants had to use ‘smile’ in their communication.

    LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price, L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the Indian population and Warner Bros. India’s brief was around increasing social media engagement and tune-ins.

    The shortlisted 28 teams from the first round got an opportunity to work with the team from WATConsult and showcased their entries in front of the jury yesterday.

  • MICA wins at ‘WAT’s your Big Idea’

    MICA wins at ‘WAT’s your Big Idea’

    MUMBAI: DAN’s WATConsult has wrapped up the first edition of WAT’s your Big Idea (#WYBI) at an event in Mumbai, yesterday.

    #WYBI was launched last month with the aim of providing a unique platform, offering massive opportunities to the next generation, in the field of advertising and marketing.

    The digital agency received an overwhelming response of 160 entries with more than 350 students participating across colleges. Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others.

    The winning trophy was awarded to MICA, followed by Delhi School of Communications as first-runner up and JBIMS as second runner up.

    WATConsult founder and CEO Rajiv Dingra said, “It was great to see young talent present in front of a well-known jury. We received a tremendous response from all the colleges in our first edition and look forward to scale the next edition to greater heights.”

    “It has been a great experience judging WAT’s Your Big Idea. The millennial generation is truly digital savvy and we saw that in the innovative ideas presented to us today. The competition is also a great way to introduce fresh talent into our industry,” added Dentsu Aegis Network south Asia chairman and CEO Ashish Bhasin.

    Each brand associated with the competition shared a brief with the students pertaining to their target audience. While JACK and JONES wanted ideas that helped them to get more footfall and sales, Radio Mirchi looked for ideas which would increase their website traffic and HUL’s brief was for Pepsodent, wherein participants had to use ‘smile’ in their communication.

    LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price, L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the Indian population and Warner Bros. India’s brief was around increasing social media engagement and tune-ins.

    The shortlisted 28 teams from the first round got an opportunity to work with the team from WATConsult and showcased their entries in front of the jury yesterday.

  • Indian advertising stalwart AG Krishnamurthy passes away

    Indian advertising stalwart AG Krishnamurthy passes away

    MUMBAI: An entrepreneur to the core… a creative disrupter who did not care about the establishment and the way it functioned in the late seventies and eighties. This perhaps best describes Atchyutani Gopala Krishnamurthy, fondly known as AGK, who passed away at the age of 73 in Hyderabad following a brief hospitalisation on 5 February.

    The founder, chairman and managing director of Mudra Communications, AGK was regarded by many in the industry as a legend — an adman, a creative genius, a pioneer in business and marketing, and an author — all rolled into one. His sudden demise after a brief illness came as a shock to many. Incidentally, 5 February, 2016 also marked the silver jubilee of MICA – the advertising institute, which Krishnamurthy established.

    Krishnamurthy had been an inspiration for many generations of advertising enthusiasts and veteran creatives in the country, and his ‘rags to riches’ story of setting up Mudra Communications from a Rs 35,000 and one client company to an empire worth millions, is one of the biggest success stories of our times.

    Born on 28 April, 1942 in Vinukonda, in the southern state of Andhra Pradesh, Krishnamurthy didn’t start off his career in advertising but chance and impromptu necessity led him in. In 1968 he joined the Calico Mills, a big textile name in the 60s and 70s, to assist Giraben Sarabhai. Later, he was commissioned by Reliance Dhirubhai Ambani to come up with “the best possible advertising in textiles” for Reliance’s in-house fabric brand, Vimal. And from him came the brand’s tagline – ‘Only Vimal.’ He was also the man behind the simple yet evergreen tagline – ‘I love you Rasna.’

    By 1980, AGK had christened ‘Mudra’ as an independent advertising agency while scouting for like minded business partners. With his insights and leadership, it didn’t take long for Mudra to become a full-service national-level advertising house.

    He later penned a biographical book titled Dhirubhaism on Dhirubhai Ambani’s business philosophy and the anecdotes that he shared with Krishnamurthy when they worked together, which is still referred to by many management and business students.

    Although his creative works are revered and celebrated even today, his biggest contribution to the advertising fraternity is no doubt, setting up of MICA or Mudra Institute of Communications, Ahmedabad as it was earlier called. It was the first of its kinds in all of Asia when it was established in 1991.

    AGK’s talent for starting new businesses and establishing its success in the market didn’t end there. After retiring from Mudra in 2003, he founded AGK Brand Consulting as ran it as chairman.

    A few ad men took to social media to express their grief.

    Cartwheel Creative founder Ramakrishna Desiraju, popularly known as Ramki tweeted, “Flooded by memories of AGK. What a remarkably atypical adman he was. MICA, perhaps more than Mudra, will be his lasting legacy. RIP. Much too late, I regret not staying in touch with AGK. His strange accent, his warm smile, and his earthy wisdom will always stay with me.”

    R K Swamy Hansa Group chairman SK Swamy tweeted, “Hardly 74 years Founder of Mudra Communications AG Krishnamurthy is no more. He changed the rules when he ruled….”

    Krishnamurthy is survived by his wife, three daughters and son. We at Indiantelevision.com express our heartfelt condolences to the family. May his soul rest in peace.  

  • Indian advertising stalwart AG Krishnamurthy passes away

    Indian advertising stalwart AG Krishnamurthy passes away

    MUMBAI: An entrepreneur to the core… a creative disrupter who did not care about the establishment and the way it functioned in the late seventies and eighties. This perhaps best describes Atchyutani Gopala Krishnamurthy, fondly known as AGK, who passed away at the age of 73 in Hyderabad following a brief hospitalisation on 5 February.

    The founder, chairman and managing director of Mudra Communications, AGK was regarded by many in the industry as a legend — an adman, a creative genius, a pioneer in business and marketing, and an author — all rolled into one. His sudden demise after a brief illness came as a shock to many. Incidentally, 5 February, 2016 also marked the silver jubilee of MICA – the advertising institute, which Krishnamurthy established.

    Krishnamurthy had been an inspiration for many generations of advertising enthusiasts and veteran creatives in the country, and his ‘rags to riches’ story of setting up Mudra Communications from a Rs 35,000 and one client company to an empire worth millions, is one of the biggest success stories of our times.

    Born on 28 April, 1942 in Vinukonda, in the southern state of Andhra Pradesh, Krishnamurthy didn’t start off his career in advertising but chance and impromptu necessity led him in. In 1968 he joined the Calico Mills, a big textile name in the 60s and 70s, to assist Giraben Sarabhai. Later, he was commissioned by Reliance Dhirubhai Ambani to come up with “the best possible advertising in textiles” for Reliance’s in-house fabric brand, Vimal. And from him came the brand’s tagline – ‘Only Vimal.’ He was also the man behind the simple yet evergreen tagline – ‘I love you Rasna.’

    By 1980, AGK had christened ‘Mudra’ as an independent advertising agency while scouting for like minded business partners. With his insights and leadership, it didn’t take long for Mudra to become a full-service national-level advertising house.

    He later penned a biographical book titled Dhirubhaism on Dhirubhai Ambani’s business philosophy and the anecdotes that he shared with Krishnamurthy when they worked together, which is still referred to by many management and business students.

    Although his creative works are revered and celebrated even today, his biggest contribution to the advertising fraternity is no doubt, setting up of MICA or Mudra Institute of Communications, Ahmedabad as it was earlier called. It was the first of its kinds in all of Asia when it was established in 1991.

    AGK’s talent for starting new businesses and establishing its success in the market didn’t end there. After retiring from Mudra in 2003, he founded AGK Brand Consulting as ran it as chairman.

    A few ad men took to social media to express their grief.

    Cartwheel Creative founder Ramakrishna Desiraju, popularly known as Ramki tweeted, “Flooded by memories of AGK. What a remarkably atypical adman he was. MICA, perhaps more than Mudra, will be his lasting legacy. RIP. Much too late, I regret not staying in touch with AGK. His strange accent, his warm smile, and his earthy wisdom will always stay with me.”

    R K Swamy Hansa Group chairman SK Swamy tweeted, “Hardly 74 years Founder of Mudra Communications AG Krishnamurthy is no more. He changed the rules when he ruled….”

    Krishnamurthy is survived by his wife, three daughters and son. We at Indiantelevision.com express our heartfelt condolences to the family. May his soul rest in peace.  

  • DDB launches DDB-U in India

    DDB launches DDB-U in India

    MUMBAI: DDB-U@MICA, a learning institution responsible for educating varying levels across the DDB Mudra Group has been launched in India.

     

    Working along with MICA Ahmedabad, a ‘Strategic Marketing and Communication’ management school, the DDB Mudra Group has just concluded two key Career Development and Engagement Programs. A three-day MDP (Management Development Program) and a unique three day IMP (India Management Program), for its current and future leaders.

     

    Through the two programs, which were held in MICA, Ahmedabad from the 23 January 2015 till 29th January 2015 , DDB Mudra Group mid and senior level leadership were taken through bespoke Programs addressing specially identified operational challenges and opportunities, designed to deliver on its ‘People First’ culture.

     

    The 3 day MDP course was a hands-on, interactive, skill-building learning experience, loaded with tools and best practices to help one create a management toolbox that enables one to handle the most difficult of management challenges. All of the case studies, tools, techniques and exercises used in the program were based on extensive leadership and management research and real-life agency issues.  The program was led by Nigel Beard, Trainer & Facilitator, DDB Worldwide, based at Adam & Eve DDB in London. Nigel has been with DDB for over 30 years, he lectures and tutors at London?s University of Westminster, is a Member of the UK Institute of Practitioners in Advertising (IPA).

     

    The goal of the 3-day IMP course was to explore the best contemporary thinking available on professional service firm management and leadership development. It also introduced future leaders and rising stars throughout the DDB Mudra Group to the core principles of leading and managing. The curriculum included extensive pre-read selected case studies developed by the Harvard Business School and Omnicom University. A large number of these have been specially written after identifying and analyzing situations that have challenged Managers of various Omnicom Group Companies and their clients.  The IMP was led by Craig Lonnee, the Chief Development Officer of DDB Asia-Pacific operating across 23 offices in 14 countries.

     

    Said Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group,”Being a ‘People’s first organization’, we are thrilled to launch DDB-U to India to reinforce the organizational hierarchy of “People, Product, Profit, in that order? with our employees. Through these programs we have been able to enhance the skillsets and leadership quotient of around 60 of our talented and dedicated colleagues. All in a period of one week. This is just the beginning. “

  • Viacom’s Cineshorts: Big break to Bollywood for students

    Viacom’s Cineshorts: Big break to Bollywood for students

    MUMBAI: To promote its upcoming release Mary Kom, Viacom18 announced a short film contest early last month called Cineshorts allowing aspiring filmmakers and documentary makers to submit five-minute long films on the theme ‘Against All Odds’.

     

    With cash prize worth Rs 1,00,000 for the winner and a chance to be premiered on Pepsi MTV Indies, the registrations have touched the 400 registration mark and the deadline for submission has been pushed to 30 September from  15 August.

     

    Viacom18 Motion Pictures marketing head Rudrarup Dutta said, “As a studio, it is our constant endeavor to identify and promote fresh talent in the industry. Cineshorts is an initiative that provides an exclusive opportunity for budding filmmakers. We believe this is an effective platform for us to identify new talent and nurture an ecosystem that allows fresh talent to contribute new vision and fresh ideas.”

     

    Cineshorts was held in seven cities targeting a total of 28 colleges across Ahmedabad, Mumbai, Manipal, Bangalore, Pune, Delhi/ NOIDA and Kolkata. MICA, Government Film and Television Institute, Indian Institute of Mass Media and Communication, St. Xavier’s College, Manipal Institute of Communication, Whistling Woods International School of Film-making, and Symbiosis College (BBM) were among other colleges that participated in Cineshorts.

     

    The contest will see short movies made on a number of themes. While one participant, a 22-year old BCom graduate, Raj Sampad is making a docu-fiction Dreaming With Sand,  based on the real life story of the most famous sand sculptor in India, Padma Shri Sudarsan Pattnaik, Yogendra Kumaria’s movie focuses on the common man, who has to fight against the rising expenditure and inflation every month, and finally comes out as a winner.

     

    Different participants also revealed various motivations to take part in the contest.Wwhile for some the Rs 1,00,000 cash prize was the focus, others concentrated more on the chance to showcase their work on television.

     

    A student of MGR Govt Film and Television Institute, Janardhan Chikkanna said, “As a short film maker what attracted me towards the competition is the platform to reach a wider audience, which would have been very difficult to reach on my own.”

     

    Adding to that another participant,  Narsee Monjee College graduate Devansh Doshi said, “The motivation for applying is to have professionals see your work and guide you for your future films. It also serves as a great platform for communicate with people of similar interests. Cineshorts has helped me to bring forward my film to a lot of people who have been a part of the industry for years.”

     

    The contest, according to Dutta is solely a Viacom18 Motion Pictures initiative. Speaking on the same he added, “Cineshorts is a Viacom18 Motion Pictures registered property that we plan to nurture and cultivate on a regular basis. The start of this initiative was with Mary Kom but there will be a second season, so to speak, every six months or a year with an upcoming project on our slate. The plan is to up the ante for contestants with every edition and to release the best short film before the feature film so that we can establish the crux of the feature film as well as give the aspiring filmmaker a theatrical release reaching out to a wide audience.”

     

    The campaign is mainly targeting young, aspiring filmmakers who may otherwise not receive a competitive outlet to display their work. “The initiative caters to all Bollywood lovers who want to make it big in the industry without the crutches of family legacy or a godfather,” Dutta reckoned.

     

    Commenting on the marketing and promotion of the campaign, the marketing head revealed,” Since this concept was targeted towards youth, we advertised on platforms that they haunt daily, therefore a large investment on the digital front was the obvious choice. A teaser that said ‘Movie Banane ke Liye Talent Chahiye, Babaji ki Jooti Nahi!’ led the campaign on digital video platforms. Social media platforms like Facebook and Twitter ensured both awareness as well as engagement. Also, the association with the film Mary Kom helped in garnering attention and traction with a wide cross section of the TG.”

     

    The company also carried out on ground promotions with seminars in colleges that have it as part of their syllabi for mass media and film courses. 

  • Close Arvind Sharma steps down from Leo Burnett, Saurabh Varma to take chargea

    Close Arvind Sharma steps down from Leo Burnett, Saurabh Varma to take chargea

    MUMBAI: Tom Bernardin, Chairman and CEO, Leo Burnett Worldwide announced today the new leadership of the India operations. Chairman and CEO of Indian subcontinent Arvind Sharma will be leaving the agency to pursue other business interests outside the industry after a successful stint of 30 years.

    The currently regional chief strategy officer of Leo Burnett Asia Pacific Saurabh Varma has now been appointed as the CEO Leo Burnett Group India.

    The appointment will be effective from 1November, 2013. In his new role as CEO for the India operations across Mumbai, New Delhi and Bangalore, Varma will report directly to Leo Burnett Asia Pacific President Jarek Ziebinski.

    As chief strategy officer of Leo Burnett Asia Pacific, Varma oversees all heads of strategy and planning directors in the region. His role also sees him playing a key role in the management of regional and global accounts. A post graduate in Communications from Mudra Institute of Communications Ahmedabad (MICA), Varma has 16 years of experience in the business. He has spent seven years with Leo Burnett based at Singapore. Some of the brands he has worked on include Indian Oil, Lakme (Unilever), Vicks (P&G), NIVEA, Fosters, Philips, HP, Blackberry, Samsung, Friesland Campina Asia Pacific (Dutch Lady/ Foremost/ Frisian Flag), MCYS and UOB Bank.

    Varma has spent the first nine years of his career in advertising in India. He began his career with DDB India and within four years of being in the business, he was made head of account management at TBWA India. In the last three years, Varma has won more than 50 awards including the Effie Gold, the Appies Gold, the Grand Prix for Direct Marketing, the most effective media campaign at Hall of Fame, 2 Gold Lions at Cannes, the Grand Prix at the ADFEST, the Viewers’ Choice Award (Mediacorp) and many more. In 2010, Varma was awarded the ‘Strategic Planner of the Year’ at the Hall of Fame Awards.

    His strength lies in being able to bring life into a strategic process, unearthing societal contexts and creating out of the box briefs.

    Commenting on his new role, Varma said, “India is home to me. This new role is coming full circle to where it all began. Over the years, I have always kept a keen eye on the developments in India and in some ways, I felt like I have never left. I look forward to coming back with a fresh perspective gained from my time away and bring the best learnings of Leo Burnett network to India. Being a part of the regional team for Asia Pacific has given me a unique perspective and experience of diverse markets across the region and I look forward to bringing this understanding to my new role. Together with the management team, most of whom I already know and have the privilege of working with, we will be focused on driving a positive change for the agency to take it to the next level.”

    Varma’s strength lies in being able to bring life into a strategic process, unearthing societal contexts and creating out of the box briefs

    Bernardin, who is in Mumbai today with the regional management team for the announcement said, “We would like to take this opportunity to express our deep gratitude and appreciation to Arvind Sharma. He has worked tirelessly over the past 30 years to build Leo Burnett into one of India’s leading creative agencies and laid down a solid foundation for the agency to progress to the next level. During his tenure, Arvind built a stellar client base that includes blue chip multinational and local clients and nurtured some of the brightest stars within the Indian advertising industry today. Though he remains available for his advice and counsel, we bid farewell to Arvind today, in his official capacity, with our very best wishes and as a dear friend.”

    Ziebinski added, “I’d like to thank Arvind for his contribution to our success and close collaboration over the past four years since I arrived in the region. I wish Arvind nothing but the best for his new future.”

    While bidding adieu, Sharma had some fond memories, as he said, “I had a very long and fruitful run as the leader of Leo Burnett in India Subcontinent. As I approached the company-defined age of 58, I would like to start something totally new. I look back at my 30 years at the agency and 21 years of leading it with a great deal of satisfaction.”

    The agency was awarded Global Agency of the Year by Leo Burnett Worldwide for 2003 and 2008. In partnerships with its clients, the agency has been recognised creatively across leading award shows globally including Cannes, Clios, D&AD, One Show and London International Awards. Work produced by Leo Burnett India has also run in multiple countries worldwide. Last year, the agency successfully completed the acquisition of digital agency, Indigo Consulting and integrated it into the Leo Burnett Group.

    Continued Bernardin, “We are fortunate to have a strong management team on ground in India and equally fortunate in having the bench strength in the region in naming Saurabh to this role. Saurabh’s talent and track record is well-recognised within the network. His combined experience and knowledge of having worked across creative, media and digital agencies is invaluable as we look to elevate the agency to its next stage of development in India, a key market for the network globally. He will have the full support of the global and regional management in his new role.”

  • MEC India appoints Ajit Gurnani as head, West

    MEC India appoints Ajit Gurnani as head, West

    MUMBAI: MEC India, a media and planning agency and founding partner of GroupM, has appointed Ajit Gurnani as head of MEC West.

    The post-graduate from the Mudra Institute of Communications, Ahmedabad (MICA), Gurnani will be reporting to MEC India managing director T Gangadhar.

    Speaking about the appointment, Gangadhar said, “Mumbai is our biggest office by far and I am pleased that we have found a quality leader like Ajit to head our operations here. Given his rich vein of experience, I have no doubt that Ajit will make valuable contributions – to clients and staff alike.”

    Gurnani has more than 16 years of experience in the field of media and marketing. Prior to this, he was with Mindshare as principal partner, was a part of Jagran.com and Starcom Digital.

    On his new role, Gurnani said, “I am excited about the opportunity and challenge that this assignment provides to me. I look forward to working with the team and help create business building work that wins accolades and recognition.”

    MEC is a media agency whose services include media planning and buying, digital media, mobile, search, performance marketing and social media management, among others. The agency has a global headcount of 4,500 people with domestic and international clients across 84 countries.

  • Bates CHI & Partners beefs up planning team with experts on planning

    MUMBAI: Bates CHI & Partners today further strengthened its account planning team in India by bringing on board Anindya Ghosh as Senior Planning Director and Sohini Das as Group Planning Manager.

    Based out of the agency’s Mumbai office, both Ghosh and Das will drive strategic planning for clients’ brands across its offices in India. Their priority will be to bring in fresh thinking to the planning process by tapping into their diverse experience from sales, marketing and advertising.

    Bates CHI & Partners Chief Executive Officer Sanjay Thapar said, “We strongly believe that sound strategic thinking is the foundation for a great creative product that will work for our clients. Our investment in building a robust strategic planning team reiterates our commitment to this belief. We now a have good planning resources team across digital and activation (Bates CHI & Sercon), shopper marketing (Bates CHI & Wallstreet) and mainline or ATL under a sound planning leadership.”

    Ghosh’s career spans almost a decade and he has experience across media planning, sales and marketing, and advertising account planning. He moves from Publicis India where he was planning director.

    Das moves from Engrave, an online start-up, where she was the head of marketing and business development. She specialised in account planning at MICA post an engineering degree in computer science. Thereafter, she worked for three years in brand management at VIP Industries handling brands like Aristocrat and Skybag.

  • MICA launches Mica Indian Marketing Intelligence (MIMI)

    MUMBAI: Mudra Institute of Communications, Ahmedabad (Mica) has launched a market intelligence product called Mica Indian Marketing Intelligence (MIMI) that assists businesses in making sound and strategic marketing and business decisions in India.

    India‘s complex socio-cultural, political and demographical mix can present challenges in terms of developing new products, identifying market segments, designing market-entry strategy and effectively launching products into different regional markets with greater variation.

    Built around a data-fusion algorithm developed by the Professors and researchers of MICA, MIMI fuses the variety of structured information, compiled from authentic sources, to provide a composite, granular market-view. It also provides Market Potential Index (MPI) and other data separately for rural, urban and total Indian market for more than 630 districts, hitherto not provided by any other similar product.

    Mimi can be used by strategic decision makers to make informed marketing decision in various industry sectors like advertising, manufacturing, FMCG, durables, banking and finance.

    Mimi can also be used by researchers, consultants, entrepreneurs, academicians and students to get a better understanding of markets and their potential across India.

    The main highlights of MIMI are:

    • Provides Market Potential Index: As one of the most acute needs of the marketer is to arrive at a district prioritization for purposes ranging from market entry to product/Service launch, MIMI provides Market Potential Index (MPI) for 630 districts for rural, urban and total market. The higher the MPI, the higher is the market prioritisation. 
    • Provides a Wide array of Information and applicability: With 143 variables across rural and urban market, MIMI provides data related to Demographics, Agricultural, Financial Services, Media Ownership, Vehicle Ownership, House Hold (HH) Size and Usage, HH Basic Amenities, HH Light and Fuel, etc. to be applied across sectors ranging from Construction and FMCG to Telecom. 
    • Simplifies decision making: To interpret the data quickly and effectively, MIMI provides a host of features like Graphs, GIS maps, Quartile and Potentiometer in downloadable format. These features are helpful for better presentation of the data and clarity of analysis. For example, if a marketer would like to target a specific region, the Quartile-based model helps him to compare various districts on selected variables, simultaneously, to arrive at a comparative picture. 
    • User Friendly interface: With a highly interactive website and user friendly interface ,you can perform a large number of functions like execute simple arithmetic functions, customise variables, save work-space, compare districts across the states, besides others, with the help of MIMI‘s superlative filtered features.
    • Comes with Zero IT cost: MIMI is based on a powerful cloud platform. While the industries across all the verticals have understood and appreciated the importance of Cloud Computing. Mimi ensures that clients get a high performance platform without having to worry about software upgrades and hardware maintenance.
    • Has Composite score for selected categories of variables: To better understand the prosperity of a district and penetration of assets, composite score for selected categories of variables like agriculture, financial services, media ownership, and vehicle ownership are provided.

    Future Brands MD and CEO Santosh Desai said, “Mimi fills a crucial gap by putting together a comprehensive database that will provide immense value to business and research alike.”

    Center for Media Studies chairman Dr N Bhaskara Rao said, “Mimi is an invaluable one- stop reference source and master guide. It cannot be avoided by anyone interested in strategic marketing at macro and micro levels.”