ITV

Tag: MIB

  • Content Code: MIB places self-regulation guidelines before Court

    Content Code: MIB places self-regulation guidelines before Court

    NEW DELHI: The Ministry of Information & Broadcasting today placed before the Delhi High Court a Self Regulatory Guidelines for the Broadcasting Sector (2008) that proposes a two-tier regulatory set-up to be run entirely by broadcasters, with the key being adherence to the Certification Rules of the Cable Television Network (Regulation) Act, 1995.

    The contentious issue of Content Auditor has been dealt with extensively in the Guidelines, giving the industry the powers they wanted, by removing the clause in the earlier Code that said that the Auditors would have to report issues of non-compliance to the government.

    Now, the Auditors would report violations to the Chief Editor and it would be his responsibility finally on what goes on air.

    The Guideline says that only cases in which the Broadcast Regulatory Authority of India (BRAI) would take action – suo moto or on receiving a complaint – would be violations of the Certification Rules that have repercussions on the security or integrity of the country or contravene restrictions under the Theme 6 (Regulation & Community) or Theme 9 (General Restrictions) of the Certification Rules.

    Also, segment-wise Broadcast Consumer Complaint Committees would have to be set up, which would include separate committees for MSOs (multi-system operators), LCOs (local cable operators), the Indian Broadcasting Foundation (IBF), News Broadcasters Association (NBA), Association for Radio Organisations of India, Community Radio Forum and the Prasar Bharati.

    The BCCCs would have wide-ranging powers, including directions to channels not to telecast programmes or advertisement, “pending discussion”; to edit the advertisement or programme, and order any punitive action “in accordance with the constitution of the BCCC of the relevant segments of the industry”.

    While the First Tier would ensure self-regulation at the BSP level, the Second Tier would be the domain of the industry as a whole.The BCCCs would play their role there, again a new concept ushered in by the Guidelines.

    “At both the tiers, it will be the industry that would regulate itself, which was their demand and so what more can one ask for?” said an MIB official, without wanting to be identified.

    A copy of the Guidelines is exclusively with indiantelevision.com.

    The first tier would be at the Broadcast Service Provider (BSP) level, where each such BSP would have to have its “own internal mechanism to comply with the Rules, for which it may appoint one or more Content Auditor of requisite qualification and experience”.

    Each channel would have to provide details of its Content Auditor/s on its website and channel for information of the public, and the information would have to be notified to the MIB.

    It says: “For the purpose of ensuring compliance, each BSP may develop its own internal guidelines and procedures. However, each BSP shall consult its Content Auditor/s for assigning appropriate categorisation as per the Rules in respect of each programme / advertisement.

    “The Chief Editor of the channel, by whatever designation he is known in the channel shall be responsible for the final decision to accept or modify the guidance given by the Content Auditor”, and shall be “finally responsible for self-regulation and ensure compliance with the Rules”.

    Another new aspect in the Guidelines is to deal with Live and interactive programmes.

    In these, the government felt, that participants’ words or ideas or gestures cannot be edited out, so the Chief Editor would have to satisfy himself that adequate briefing have been given to the participants about the certification norms and indemnify the BSP against any deliberate violations by them.

    An important new aspect that had been a demand of the industry, especially the news channels, has been taken care of, wherein the Guidelines says that while the Content Auditor would bring to the notice of the Chief Editor any violation of the Rules, “The ultimate decision of such a matter shall be the responsibility of the Chief Editor.”

    The second tier would be at the Industry Level, at which the “Central Government or the Broadcast Regulatory Authority of India would appoint industry-segment level organisations to set up their respective Broadcast Consumers Complaint Committees, who would have to deal with and respond to complaints within specific time limits.”

    It is here that the MSOs and LCOs have been empowered for the first time to set up their own BCCCs to deal with programme content complaints from subscribers.

    The list of other industry-segments that would have to set up their own BCCCs include the IBF, NBA, Association of Radio Operators of India, Community Radio Forum and Prasar Bharati.

    The Introduction to the Guidelines says: “These Guidelines set out principles… and ethical practices which shall guide the BSPs on offering programming services…” and also says that “These Guidelines have been drafted to introduce greater specificity …and minimse scope for subjective decision by the regulatory authorities or the BSPs.”

    Since the Guidelines are self-regulatory, which has been a consistent industry demand, the onus, the government says, would be on the BSP when forming a view on the acceptability of any programme.

    The industry demand for watershed timing has been accepted and made progressive, from 8 pm onwards, under the assumption that from that time of the day “parents are expected to share the responsibility of what their children are permitted to watch on TV”.

  • MIB inaugrates PIB’s Audio Visual Unit

    MIB inaugrates PIB’s Audio Visual Unit

    MUMBAI: The Minister for Information & Broadcasting and Parliamentary Affairs, PR Dasmunsi inaugurated the Audio Visual Unit of the Press Information Bureau(PIB).

    Speaking on the occasion, the Minister said it has become important to meet people’s growing needs for information through 24 hour TV channels. He asserted that the audio visual cell will satiate the hunger of large sections of people concerned with information on day to day developments of the Nation.

    Describing this initiative as a “big jump” and “stage II revolution” in the efforts of PIB to cater to the requirements of electronic media, the Minister for I&B expressed hope that it would provide valuable feedback to the Government and meet the needs of TV channels who do not have necessary infrastructure.

    In his address, I&B secretary, SK Arora, welcomed the launch of the audio visual cell by observing that mediapersons could access authentic and accurate information about government’s activities, initiatives and policy pronouncements by visiting PIB’s website.

    He also announced that several lakh rare photographs of last 50 to 60 years available with the Photo Division in a digital form will be placed on the PIB’s website shortly. He expressed hope that this measure would further increase PIB’s popularity among the media.

    In her welcome address, PIB director general, Deepak Sandhu stated that the advent of television channels, especially regional and local channels have brought a new challenge to PIB for meeting the demand for visual content of Government information. AV Unit which was started by PIB in response, will disseminate important information in the audio-visual format including special interviews with senior ministers.

    The format which has been adopted to start with, is to web-stream the audio-visual content on the website in a preview format and downloadable format. The video clips will be confined to a maximum of two minutes so that there is no difficulty in downloading the contents. At a later stage, PIB hopes to distribute this audio-visual material in DVD format as well.

  • Sun TV to consolidate radio assets in Kal Radio, South Asia FM

    Sun TV to consolidate radio assets in Kal Radio, South Asia FM

    MUMBAI: Sun TV is transferring the existing licenses of its operational radio stations to the subsidiary companies – Kal Radio Ltd and South Asia FM Ltd.

    The company has applied to the ministry of information and broadcasting (MIB) for approval. The plan is to consolidate Sun’s FM radio assets in Kal Radio and South Asia FM, the two subsidiaries who have bid for licenses under Phase II of FM radio expansion.

    Sun’s existing FM radio operations are in four cities. Suryan FM has licenses and operates in Chennai, Coimbatore and Tirunelveli. Udaya TV Pvt Ltd. operates Vishaka FM in Visakhapatnam and has also applied to the MIB for the transfer of the license to Kal Radio.

    Some analysts expect radio operations to contribute to 20 per cent of Sun’s total revenues by FY 2008. Suryan FM generated 9.3 per cent and 8.8 per cent of the total advertising income of Sun TV for fiscal 2005 and nine months ended 31 December 2005. Suryan FM was launched in Coimbatore and Tirunelveli in March and in Chennai in May 2003.

    Sun TV is using the radio vehicle to expand to language markets other than Tamil and Malayalam. It plans to set up and operationalise FM radio stations in 41 cities across the country. Kal Radio has bid for stations like Bangalore and Hyderabad in the southern region while South Asia will operate in the other markets including cities like Pune, Ahmedabad and Allahabad.

    Sun TV will use a major chunk of the proceeds from the initial public offering (IPO) to capitalise the radio business. The company aims to raise Rs 6.03 billion at the top end of the price band at Rs 875 per share.

    Kal and South Asia FM would require an approximate of Rs 1.83 billion towards acquisition of broadcasting equipement (FM transmitters, FM antennas, payment of common infrastructure), setting up of local offices and radio studios. Besides, the inter-corporate deposits provided to the subsidiaries for bidding in Phase II amounted to around Rs 1.55 billion.

    The public issue opens on 3 April and will close on 7 April.

    Sun TV owns 89 per cent in Kal Radio and 94.91 per cent in South Asia FM. Promoter Kalanithi Maran holds 10.5 per cent in Kal Radio and 5.1 per cent in South Asia FM.