Tag: MIB

  • Indian railways advertises heavily on print, TV gets piddly amount

    Indian railways advertises heavily on print, TV gets piddly amount

    NEW DELHI: Indian Railways spent approximately Rs 1.68 billion and Rs 42.9 million on advertising on the print and electronic media respectively during 2010-11.

    Parliament was told today that the amount spent on print media by the Railways during 2008-09 and 2009-10 had been approximately Rs 2.09 billion and Rs 1.58 billion respectively, while the amount spent on electronic media during the same period had been approximately Rs 6.75 million and Rs 36.5 million respectively.

    Indian Railways follows the advertising policy framed by the Directorate of Advertising and Visual Publicity (DAVP) of the Information and Broadcasting Ministry, in respect of selection of media and advertising rates for both print and electronic media.

    Depending upon the requirements of dissemination of information and the availability of funds, Railways release their advertisements, according to Minister of State for Railways KH Muniyappa.

  • Govt mulls late night slot for telecast of certain adult ads

    Govt mulls late night slot for telecast of certain adult ads

    NEW DELHI: India could open the window for late night slot for telecast of adult ads following a recommendation by the Advertising and Standards Council of India (Asci). This follows a similar trend when the Information and Broadcasting Ministry asked some programmes with adult content to be aired after 11 pm.

    The Asci had recommended the ads of ‘Fast Track’, ‘Wild Stone Deo’ and ‘Tata Docomo’ for telecast outside the family-viewing hours (beyond 11 pm to 6 am). The government is considering moving them to such late hours for viewing.

    The Government had received complaints and forwarded them to Asci.

    Of the other complaints referred to Asci, the Council had asked the advertisers to modify or withdraw those relating to three deodorants: Axe Effect, Set Wet, and Zatak.

    The ASCI did not uphold the complaints relating to Idea 3G Mobile, Manforce Condom, Liliput Kid’s Wear, and Killer Deo.

    The Council has not yet replied to a complaint relating to Axe Shower Gel, according to Minister of State for Information and Broadcasting C M Jatua.

    Advertisers were advised by the Press Council of India in four complaints relating to advertisements in the print media.

    In the 11 complaints decided by the Council in 2010, only one journal of Kerala was censured. One journal was reprimanded, another cautioned, one closed with observations, and another closed. In two cases, the PCI reiterated its guidelines.

  • Govt cracks whip on use of tobacco products in media

    Govt cracks whip on use of tobacco products in media

    NEW DELHI: The Government has directed that all films and television programmes made before 14 November 2011 and showing consumption of tobacco or liquor will have to mandatorily display anti-tobacco health spots or messages of minimum thirty seconds duration each at the beginning and middle of the film or the television programme.


    There will also be an anti-tobacco health warning as a prominent scroll at the bottom of the screen during the period of such display. Such programmes will be telecast at timings that are likely to have least viewership of minors.


    This has been stated in the rules for Cigarettes and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) [second amendment rules] 2011.


    These rules have been implemented from 14 November, 2011. The rules have been notified after consultation and taking into account the views of Information and Broadcasting Ministry to make it more practical and implementable.


    For new films and TV programmes, the producers will have to give “a strong editorial justification” for display of tobacco products or their use to the Central Board of Film Certification (CBFC) along with UA certification.


    The producers will also have to run a disclaimer of twenty seconds duration by the concerned actor regarding the ill effects of the use of such products, in the beginning and middle of the film or television programme; anti-tobacco health spots or messages, of minimum thirty-second duration each at the beginning and middle of the film or the television programme; and anti-tobacco health warning as a prominent scroll at the bottom of the screen during the period of such display.


    The CBFC will also be asked to have a representative of the Health and Family Welfare Ministry.


    In order to restrict blatant display of tobacco brands in old films and TV programmes these rules make it mandatory to crop /mask display of brands of cigarettes or any other tobacco product or any forms of product placement, close-ups and for new films and TV programmes such scenes shall be edited/blurred by the producer prior to screening. The ban on display of tobacco products or its usage also extends to promotional materials and posters as well.


    The Ministry in a press note said for the tobacco industry, films provide an opportunity to convert a deadly product into a status symbol or token of independence. The role of movies as vehicles for promoting tobacco use has become even more important as other forms of tobacco promotion are constrained. This investment is part of a wider and more complex marketing strategy to support pro-tobacco social norms, including product placement in mass media, sponsorship and other modalities.
     
    There are experimental and observational studies to show that tobacco use in films influences young people’s beliefs about social norms for smoking, as well as their beliefs about the function and consequences of smoking and their personal intention to use tobacco. Consistent with the findings of these epidemiological studies, a number of experimental studies have confirmed that seeing tobacco usage in film shifts attitude in favour of tobacco use, and that an anti-tobacco advertisement shown prior to a film with tobacco use blunts the effect of smoking imagery.


    The Government had enacted the Cigarettes and other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, in 2003 with the objective to protect the present and future generation from the adverse harm effects of tobacco usage and second hand smoke, through imposing progressive restriction.


    According to Section 5 of the Act, all forms of advertisement (direct, indirect/ surrogate) promotion and sponsorship of tobacco products is prohibited. However, it was observed that when the advertising, promotion and sponsorship ban went into force, tobacco companies developed new marketing strategies to circumvent the law through depiction of tobacco use scenes and brand placement of tobacco products in movies.

  • Self-regulation with credibility only option for checking TV ratings: Mitra Committee

    Self-regulation with credibility only option for checking TV ratings: Mitra Committee

    NEW DELHI: Even as self-regulation is the best way forward for the broadcasting industry, this should be of a credible nature which continuously provides improvement in the quality and methodology of the rating procedure to provide accurate and up to date findings.

    A Committee established by the Information and Broadcasting Ministry to study the rating system in the broadcasting industry has, however, expressed “the fear that in case significant progress is not made within defined timelines, the Government may be left with no option but to step in, primarily because of the nature of public concerns that have been raised and debated across many platforms.”

    The Committee has in this connection referred to judicial concerns, anxieties raised by the Telecom Regulatory Authority of India in its report, the report of the Standing Committee of Parliament, perspectives of the industry and civil society.

    At the same time, it says “it is our emphatic preference that all the stakeholders collectively create institutions and corrective mechanisms to improve the accuracy to television audience measurement. The media as a key pillar of democracy must remain independent and free.”

    The report of the Committee is to be submitted to Information and Broadcasting Minister Ambika Soni by Committee Chairman Dr Amit Mitra, Secretary General of the Federation of Indian Chambers of Commerce and Industry (Ficci), and other members on 10 January.

    The 75-page report has been prepared by the eight-member Committee which also comprised Rajiv Mehrotra from the Public Service Broadcasting Trust, eminent journalist Neerja Chowhury, Indian Institute of Management (Ahmedabad) Director Professor S K Barua, retired Secretary to the Government D S Mathur, and Professor Ashis Sen Gupta of the Indian Statistical Institute of Kolkata, apart from I&B Ministry Joint Secretary (Broadcasting) Arvind Kumar. He took the place in August 2010 after his appointment, from his predecessor Joint Secretary (Films) D P Reddy who had been holding additional charge of the Broadcasting portfolio when the Committee was set up in May 2010.

    Noting that the present sample size of both Tam (8150 homes) and a-MAP (6000) was very inadequate for a country of India’s size with 129 million TV households, the Committee suggested an increase to 15,000 urban and rural TV households in the next two years and then to 30,000 in three years. The rating system should keep pace with the new emerging technologies, and the recommendations of Trai about mobile peoplemeters and so on should be studied, the TRP Committee said.

    It also said to avoid conflict of interest, there should be no cross-holding between the rating agencies, broadcasters, or advertising agencies. Furthermore, the frequency of the TRP reports should be weekly, and the Broadcast Audience Research Council (BARC) which has been formed by broadcasters, advertisers and advertising councils should have the discretion to change this to fortnightly if it so desires.

    BARC should have representation from broadcasters, advertisers, and advertising agencies and have a 12-member Board constituting seven members from broadcasters (six private and one public service broadcaster), three members from advertisers, and two from advertising agencies including one from the Directorate of Advertising and Visual Publicity of the I&B Ministry.

    The BARC should be guided by a high-powered committee of a broad- based nature consisting of 12 members including a statistician of national repute from among the top institutions such as the Indian Statistical Institute, National Council of Applied Economic Research, Measurement technology expert, a renowned individual from civil society or judiciary, a demographer, a sociologist, an economist, a business management expert from one of the IIMs, nominee of an eminent institution/individual engaged in media research, a leading woman of national stature, and three special invitees from BARC to guide and supervise the various processes.

    The primary intent was to broaden the participation of different types of experts including eminent members from civil society who would guide BARC to ensure greater accuracy, total transparency and appropriate representation of viewer stratification and diversity.

    To break the duopoly of Tam and aMAP in the TRP metering market, BARC must invite more players to come into the field and call for competitive tendering for best pricing without compromising on quality.

    The High Powered Committee will also provide the key eligibility norms for selecting the agencies.

    The agencies should be engaged through an open, transparent and competitive bidding process. BARC should have a complaint redressal mechanism in place to handle complaints, shortcomings, and deficiencies in a time-bound manner.

  • Soni urges DAVP to give more ads to electronic media

    Soni urges DAVP to give more ads to electronic media

    NEW DELHI: Information and Broadcasting Minister Ambika Soni urged the Directorate of Advertising and Visual Publicity (DAVP) to give greater share of advertisements to the electronic media, small and medium newspapers, and the Urdu press.

    Soni said she often received complaints that the print media was getting a larger share as compared to the electronic media. Similarly, she said the Urdu press had particularly shown phenomenal growth and needed to be helped.
     
    Addressing a function where she released the official calendar for 2011 of the Government of India brought out by the DAVP, she noted that the calendar was on the theme of “India’s Endangered Species.” She said the purpose of bringing out the calendar was to sensitise people on the impact of environment and climate change on matters concerning the endangered species within the country. Each month would focus on a single endangered species.

    In order to sensitise the people of the country on the subject, she said the calendar was being sent to all Panchayats in the country, all Eco-Clubs in schools across the country funded by the Ministry of Environment and Forests, and Schools under “Sarva Shiksha Abhiyan” and “Rashtriya Madhyamik Shiksha Abhiyan” funded by the Human Resource Development Ministry. Approximately 200,000 schools would be covered. A total of 1.2 million calendars were being printed for distribution.
     
    The endangered species covered each month separately include: the Tiger, the Asiatic lion, the Vulture, the Indian Elephant, the Indian One Horned Rhino, the Swamp Deer or Barahsingha, the Black Necked Crane, the Western Tragopan or the Western Horned Tragopan, the Snow Leopard, the Oliver Ridley Turtle, the Golden Langoor and the Red Panda. There is also a paragraph about each of these creatures. The photographs have been contributed by the eminent wildlife filmmaker Mike Pandey, who is a three-time winner of the Green Oscar – the world’s highest award for environmental films.

    The Minister mentioned that the Wall Calendar brought out by the Ministry for the year 2010 was based on the theme “Empowerment of Women through Flagship and other programmes of the Government”. Each month dealt with one flagship programme of the government and depicted the role of women in it. The Wall Calendar for 2010 was distributed to all Panchayats in the country in bi-lingual and regional languages format.
     
    DAVP Director General Frank Noronha outlined the initiatives taken by DAVP in the past one year. He specifically mentioned the key initiatives in the AV Sector, IT & digital initiatives and the steps taken for streamlining the empanelment procedure of newspapers and magazines including implementing the recommendations of the Rate Structure Committee. He touched upon the initiatives being currently studied including mobile telephony and SMS.
     

  • MIB had directed news channels to exercise restraint in Mumbai terror coverage: Sharma

    MIB had directed news channels to exercise restraint in Mumbai terror coverage: Sharma

    MUMBAI: Keeping in mind the public interest and interest of national security, the Ministry of Information & Broadcasting had directed all the news and current affairs TV channels to ensure that the coverage of the incidents relating to the recent terrorists attack in Mumbai does not focus on or report the location, strength, movement strategy or any related operations being followed by the security forces engaging with the terrorists as it may jeopardize their position.

    The channels had also been directed that close-ups and images of blood or seriously wounded or disfigured limbs or bodies or images of dead or seriously wounded people which may seriously distress a substantial number of viewers or cause panic and incite further violence, may not be carried. 

    The News Broadcasters Association has prescribed its own self-regulation guidelines and has agreed to incorporate an ‘Emergency Protocol’ to supplement these guidelines to address such concerns.

    This information was given by Minister of State for External Affairs and Information & Broadcasting, Anand Sharma in written reply to a question in Lok Sabha today.

    Meanwhile, the Minister said no time limit could be given for implementation of the report of the Committee set up by the Government to review the existing Programmes and Advertisement Codes prescribed under the Cable Television Networks (Regulation) Act, 1995 to containing the adverse effect of programmes and advertisements on viewers, specially children.

    The Committee has already submitted its report. This report is available on the website of the Ministry www.mib.nic.in under the heading “Self Regulation Guidelines 2008”.

    The Minister also said the Inter-Ministerial Committee on specific violations of the Programme and Advertising Codes prescribed under the Cable Act can either suo motu or on receipt of complaints look into the violations and, thereafter, give its recommendations to the Government, based on which action is taken.

    The Minister informed Parliament that under Rule 7(9) in the Advertising Code of the Cable Networks Rules, 1994, the Code for Self Regulation adopted by Advertising Standards Council of India (ASCI) has been given due recognition.

  • I&B officials to meet news broadcasters on 10 December

    I&B officials to meet news broadcasters on 10 December

    NEW DELHI: The Ministry of Information and Broadcasting officials will be meeting news broadcasters tomorrow in the afternoon to discuss the way the television media has covered the Mumbai terror attack.

    Speaking to indiantelevision.com, a senior official of the I&B Ministry said, “We will be meeting representatives from the television news channels tomorrow to discuss about how the Mumbai terror attack was covered by them.”

    Earlier the Ministry had issued issued advisories and an oral warning to the Indian Broadcasting Federation (IBF) expressing concern over some parts of the coverage. The MIB asked all the private news channels to exercise restraint while airing news related to Mumbai terror attacks and the subsequent developments.

    The advisories were sent to the channels to ask them to be a bit more considerate in their coverage of the incident, despite all of them showing a lot responsibility.

    The Ministry had issued show cause notices to India TV for airing a telephonic conversation with two terrorists involved in the terror attack and to Aaj Tak for creating public panic.

    Meanwhile, the ministry is also working towards tightening laws governing cable television broadcast, for which it is planning to introduce changes in Cable Television Networks (Regulation) Act, 1995.

  • India TV complains to MIB on `India News’

    India TV complains to MIB on `India News’

    MUMBAI: India TV has filed a complaint in the ministry of information and broadcasting (MIB) saying its “fair name and goodwill” were being compromised because of regulatory permission given to Information TV to run a 24-hour Hindi news channel by the name of ‘India News’.

    In a letter to information and broadcasting minister Priya Ranjan Dasmunshi, India TV chairman and editor-in-chief Rajat Sharma has expressed shock at continued references to India News as India TV.

    Sharma in his letter has cited several instances including the letter written by National Commission for Protection of Child Rights member Sandhya Bajaj, which is being widely circulated in the press, claiming that a pornographic MMS purportedly of Arushi Talwar, was aired on India TV when in fact, it was aired on India News. Sharma maintained that India TV has nothing at all to do with such an objectionable video.

    India TV said in a statement that Bajaj too is being apprised of her erroneous information, but that the damage can’t be undone, because by now many sections of the press have associated the pornographic MMS with India TV instead of India News.

    India TV has also conveyed one case in point where The Times of India of 10 June on page three put the erroneous and unjust reference to India TV instead of `India News’.

    In an identical letter to Women and Child Development minister Renuka Chaudhary, Sharma pointed out that in a talk show on the Arushi case aired by NDTV, members of the audience and experts invited by NDTV managing editor Barkha Dutt, referred to India TV as the purported broadcaster of the pornographic MMS instead of India News, and it was left to Deepak Chaurasia, Senior Editor, Aaj Tak to clarify.

    “Such acts of confusion have emanated out of the regulatory decision to allocate a similar sounding name to the channel owned by Information TV,” said Sharma.

    “India TV is exercising every option to protect its name. Our senior counsel Abhishek Manu Singhvi has suggested seven alternate names to the court and it has directed Information TV and India News to carry detailed disclaimers until the disposal of the case,” an India TV statement said.

    Sharma pointed out that on 29 April even MIB issued an important letter to India TV, but referred to it as India News. The MIB had to issue a corrigendum on 30 April for the same.

    A similar reference to India News when the intent was to refer to India TV was made by the Delhi High Court.

  • MIB to meet NBA soon on Content Code

    MIB to meet NBA soon on Content Code

    NEW DELHI: The Ministry of Information & Broadcasting will soon call the News Broadcasters Association (NBA) for a meeting on the issue of the Code of Content as well as the redressal mechanism. The NBA had submitted these two documents to the Delhi High Court.

    Sources said that the NBA had submitted the documents to the court on the last date of hearing on 26 March.

    The Court had earlier asked the MIB to hold discussions with the Indian Broadcasting Foundation (IBF) and the Indian Media Group (IMG) regarding the issue of content code, acting on the basis of a writ filed by a person aggrieved by a sting operation.

    The court, incidentally, had not named NBA among those to be consulted before the MIB stated its position on the Content Code. The ministry had completed the consultations, leaving the NBA out.

    Now the ministry will meet the NBA also, as the Association’s documents is part of the court proceedings, sources said.

    Meanwhile, the responses of the IBF and IMG had already been taken before the MIB filed the document with the court. Only NBA will be consulted in this latest round, sources said.

  • NBA submits content code to MIB, keeps redressal under own “Authority”

    NBA submits content code to MIB, keeps redressal under own “Authority”

    NEW DELHI: The News Broadcasters Association (NBA) today sent to the MIB a set of two documents, a Code of Ethics and Broadcasting Standards and a proposed redressal mechanism regulation, under which will be set up an Authority by NBA itself.

    The Disputes Redressal Authority will have an eminent jurist as the chairperson and six other members nominated by the NBA board by a majority decision, with three editors from broadcasters, and three other experts from various fields.

    The Authority would be set up under a proposed “News Broadcasting Standards (Disputes Redressal) Regulations.”

    The Authority keeps for itself the right to censure, warn, propose to the government punitive actions, including cancellation of licenses, or impose fines up to Rs 100,000 on any broadcaster, as it may deem fit by a majority decision, if a complaint is upheld by it.

    However, the Association has made one key exception in those falling under the Authority: in defining a “broadcaster”, it keeps out of the purview of the word any person or organisation who / which is not a member of the NBA, or a channel that runs news as a part of its overall programming and is not a 24 / 7 news channel.

    People can complain to the Authority, provided they put in Rs 1,000 as fee per complaint, and also stand a chance of being imposed a cost of Rs 10,000, in his favour or against him, the latter normally done by a judicial or quasi judicial body if a complaint is found to be of malafide intention.

    However, the Authority will be above any complaint, as an important clause under the proposed regulation says: “No suit or other legal proceeding shall lie against the Authority, the Chairperson or any Member/s thereof or any person acting under the direction of the Authority in respect of anything which is done or intended to done in good faith under these Regulations.”

    The basic Code of Ethics and Broadcasting Standards has more or less echoed the issues that the government’s Code, now lying with the Delhi High Court, has raised: no overt violence, no crime against women or children, nothing that fuels communal passions or hurts national security concerns, etc.

    However, there is nothing on one of the government’s key concerns: repeated use of short footage over and over again in the same news clip, which most news broadcasters feel is needed to capture eyeballs.

    Like the government’s code, the NBA code too stresses on accuracy, not speed, protection of privacy, equality (though like the government code it says it is impossible to give absolutely equal time to all parties) and other essential hallmarks of quality journalism.

    One the issue of accuracy, NBA strongly says: “Accuracy is at the heart of the news television business. Viewers of 24-hour news channels expect speed, but it is the responsibility of TV news channels to keep accuracy, and balance, as precedence over speed.”

    On the issue of stings, the NBA code says: “As a guiding principle, sting and under cover operations should be a last resort of news channels in an attempt to give the viewer comprehensive coverage of any news story.

    “News channels will not allow sex and sleaze as a means to carry out sting operations, the use of narcotics and psychotropic substances or any act of violence, intimidation, or discrimination as a justifiable means in the recording of any sting operation.”

    These issues are a part of the licensing rules of the Ministry of Information & Broadcasting, and these were really not the bone of contention between the NBA and the government.

    The real issue has been who will run the redrressal mechanism and control the media, on which issue the NBA says that it will be a self-regulatory system with a jury of peers, as is the case in most countries where television news journalism had matured much before it arrived in India.

    The NBA’s logic is clear, as it sets that out in the preamble: “A media that is meant to expose the lapses in government and in public life cannot obviously be regulated by government – it would lack credibility.”

    The NBA says: “There are undoubtedly limitations in any model of self governance in which compliance is entirely voluntary. However this does not suggest that such models are ineffective.”

    It adds: “A censure emanating from a jury of its peers would indisputably affect the credibility of a channel. Besides, such a process is not without its legal ramifications.”

    So far as the redressal mechanism is concerned, which was the hot debate, NBA says that the Authority will be set up through an electoral process from within itself, and the chairperson will be an eminent jurist.

    The six members with the chairperson would meet at least once in two months.

    The NBA’s proposed regulation says that written complaints would be heard and disposed off within six months.