ITV

Tag: MI6

  • Zone Reality acquires a spy show

    Zone Reality acquires a spy show

    MUMBAI: Global media firm Zonemedia has signed their first deal with UK independent producer, Wall to Wall Media.

    Zonemedia has bought the reality game show Spy acquired for broadcast on its Zone Reality channel in India.

    Commissioned by the BBC, the 10 episode one hour series sees a group of ordinary people set the ultimate life-changing challenge – to leave their lives behind, lie to family and friends, relocate to a new city and assume a whole new identity – as they step into the shadows and become spies.

    Replicating the real training processes of MI5, MI6 and the CIA, recruits will find themselves under the most intense psychological pressure – but only one recruit will make it; the rest will have to return to their ordinary lives.

    Zonemedia senior VP channels Steve Cole says, “This groundbreaking show takes reality television to a whole new level as people are challenged to leave everything behind – Zone Reality is the perfect platform for such an innovative idea and I am confident audiences will find Spy riveting viewing”.

    Wall to Wall Media sales executive Nick Pawsey says, “We’re pleased to be in business with Zonemedia on intelligent reality series Spy. This deal now means the show is available in over 100 territories worldwide – a real testament to the universal appeal of the secrets of spying.”

  • AEIM To honour Wright with ‘Hall of Fame Award’

    AEIM To honour Wright with ‘Hall of Fame Award’

    MUMBAI: The Association of Electronic Interactive Marketers (AEIM) has announced that The Sims creator Will Wright will be honoured with its first-ever Hall of Fame Award.

    As a recipient of the award, Wright will also make a speech at the inaugural MI6 Conference and Awards Show on 27 and 28 June 2006

    The award recognizes Wright’s career of creative achievements, which include SimCity released in 1989 and credited as one of the most influential computer games ever made. Following on its success, Wright designed numerous other “Sim” games and earned the reputation as a designer of “software toys”-games. In 2000, The Sims was released, surpassing all previous sales records and became the best-selling computer game of all time.

    Following such success it was no doubt that Wright was named one of the most important people in gaming, technology and entertainment by Entertainment Weekly, Time, PC Gamer and GameSpy.

    “Will Wright has had a revolutionary impact on the electronic games industry,” said MI6 and AEIM president & CEO Jim Chabin. “As our industry and millions of fans worldwide anxiously await what promises to be a spectacular experience with his newest creation, ‘Spore,’ our board felt that now was an excellent time to acknowledge this person’s impact on all of us.”

    The AEIM is a new non-profit, professional trade organization designed to support the video game industry’s marketers and related professionals.

    MI6 speakers and participants include a list of gaming and entertainment industry executives involved in participating in professional development seminars, educational workshops and keynote sessions. Companies onboard include Microsoft, G4, Xbox, Activision, THQ, Electronic Arts, MTV Networks/Spike TV, Midway Games and ABC Entertainment, among others.