MUMBAI: The sports sponsorship market is booming. Never before has more money been pumped into marketing sporting events, athletes and sports teams- globally as well as...
Mumbai: IPL franchise Mumbai Indians (MI) has launched its team anthem titled “MI MI Bol Ke, Khelenge Dil Kholke.” The anthem comes as an addition to...
NEW DELHI: In India, there are two things that people lose their minds over: cricket and festivals. And the IPL is a festival of cricket. Add...
MUMBAI: It promised a lot, and it did deliver. The Star Sports broadcast of the inaugural match of the IPL 2020 at the Sheikh Zayed stadium...
MUMBAI: Chinese mobile giant, Xiaomi, has appointed Anuj Sharma as the new head of marketing for India business. Sharma’s appointment comes at an interesting time when...
MUMBAI: Xiaomi India continued to lead the Indian smartphone market as per IDC’s quarterly mobile phone tracker in Q1 2018. Xiaomi retained its top smartphone brand...
MUMBAI: They had never won the Indian Premier League (IPL) title in 10 seasons but that didn’t stop Kings XI Punjab (KXIP) from investing in big...
MUMBAI: Kingfisher and Royal Challenger Bangalore (RCB) have parted ways after a successful 10-year sponsorship sprint at the Indian Premier League (IPL). The associate sponsor slot...
MUMBAI: With barely two months to go before the eleventh season of the Indian Premier League (IPL) starts in April 2018, brands have begun their hunt...
MUMBAI: Even as the business value of the IPL system grew 9% to US$3.8 billion, KKR, worth US$58.6 million, is the IPL’s ‘Most Valuable Brand’ despite...
BENGALURU: That the Royal Challengers Bangalore (RCB) team is out of the race for the playoffs of IPL 2017 is a given. With only one match...
MUMBAI: The adventure of VIVO Indian Premier League season 10 is finally going to start today. To be telecast on Sony Pictures Network and streamed online on Hotstar...
MUMBAI: With 74.7 million live impressions during the opening eight days of the eighth season of the Indian Premier League (IPL), Twitter is abuzz with excitement....
MUMBAI: More than Rs 465 crore were spent during the IPL player auctions as the eight franchises gear up for the seventh season of the cash...
MUMBAI: After all the action on day one of player auctions for season 7 of the Indian Premiere League (IPL), the day two began with the...
MUMBAI: It was a long and tiring first day of auctions of players for the Indian Premiere League (IPL) season 7. There was a lot of...
MUMBAI: The stage is set for history to be rewritten. This time around the maximum number of players will be going under the hammer with 514...
MUMBAI: Hero Honda Motors, the largest two-wheeler manufacturer, has come on board as the new team sponsor for the Mumbai Indians (MI), the Mumbai franchise of...

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