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Tag: MG Motors

  • Hybrid turns five, rewires the future of ad-tech

    Hybrid turns five, rewires the future of ad-tech

    MUMBAI: From a tiny 6 by 6 ft room to powering some of India’s biggest brands, Hybrid India has come a long way in just five years. The Gurgaon-based digital advertising innovator is marking its fifth anniversary with a celebration of creativity, technology, and people power.

    Founded in 2020 by Shreyas Sathe, who set out to redefine advertising during a turbulent time, Hybrid has become one of India’s fastest-growing Adtech players. Its suite of AI-powered solutions, including the Hybrid Platform, VOX (its contextual advertising engine), Hybrid Places, and CTV technologies, has reshaped how brands connect with audiences.

    Today, the company’s 35-plus strong team drives campaigns for marquee names like Havells, Honda, Dabur, Rado, MG Motors, Mondelez, ITC, Group M, Dentsu, and Publicis.

    “Our greatest strength lies in our people,” said Hybrid Insea CEO Shreyas Sathe. “Over the last five years, we’ve built not just a company, but a culture rooted in trust, empowerment, and shared ambition.”

    That ethos is echoed by Hybrid India country head Gandharv Sachdeva, who believes that Hybrid’s collaborative culture is what truly fuels innovation. “From off-site retreats to fun Fridays, we’ve built an environment where people grow both professionally and personally,” he said.

    As Hybrid looks ahead, its focus remains on innovation and sustainable success. With the digital advertising space evolving rapidly, the company is doubling down on its mission to empower brands with smarter, data-driven storytelling.

    Five years on, Hybrid isn’t just building ads, it’s building the future of how India experiences them.

     

  • Bengaluru gets a smashing serve with Pickleball Now Grand Prix debut

    Bengaluru gets a smashing serve with Pickleball Now Grand Prix debut

    MUMBAI: Game, set… and smash! Bengaluru is all set to witness a sporting spectacle with a twist as Times Network serves up the Pickleball Now Grand Prix on 30 August 2025 at Gorally, Whitefield. Billed as India’s first premium lifestyle pickleball showcase, the daylong event promises a fiery mix of sport, community, and high-energy fun. Over 250 registered players will battle it out across 7 dedicated courts, cheered on by more than 500 attendees. With a Rs 2 lakh prize pool, 14 winners and 14 runners-up will take home medals, trophies, and bragging rights, all backed by official Pickleball World Rankings (PWR) points to up their global standing.

    The format caters to both seasoned pros and rising enthusiasts, with Men’s, Women’s, and Mixed Doubles in Intermediate and Open categories, plus a cheeky Mystery Partner draw where teammates are paired at random ensuring unpredictable rallies and plenty of laughs.

    Backing the Grand Prix is a power-packed sponsor roster, led by Hell Energy Drink (presenting partner) and MG Motors (driving partner), with big names like Skechers, Just In Time, Aris Perfumes, River Bikes, Amity University, Coindcx, Radico, Zoho, Acerpure, Assetz Builders, Airavat, and Stayvista all jumping on board.

    With booming brand power, rising player numbers, and a sport that’s fast becoming India’s newest obsession, the Pickleball Now Grand Prix looks set to ace its debut not just as a tournament, but as a lifestyle statement that Bengaluru won’t stop talking about.

  • OTTplay now available on MG Windsor EV dashboard

    OTTplay now available on MG Windsor EV dashboard

    Mumbai: OTTplay, India’s AI-driven recommendation engine and OTT content aggregator, has entered the in-car entertainment space with its content now available on the dashboard of MG Motors’ latest car, the MG Windsor EV.

    This feature allows passengers to easily access various streaming platforms directly from the car’s dashboard, similar to using laptops or tablets. The OTTplay app offers a wide range of content across genres, languages, and platforms, providing a diverse selection of regional and global content for on-the-go viewing.

    Users and car owners can subscribe to 13 premium OTT platforms through OTTplay, accessible directly on the MG Windsor EV’s dashboard. The system, built with advanced technology, ensures seamless access to shows and movies, offering an in-car entertainment experience with intuitive controls and high-definition displays.

    Commenting on the new collaboration, OTTplay founder and CEO Avinash Mudaliar said, “With the growing demand for connectivity and seamless entertainment experiences, we are thrilled to be a part of this pioneering feature in MG Motors’ latest car. Our association has ensured the inclusion of key OTT apps for Indian households across the country, bringing a rich selection of content to our consumers’ fingertips, now making each journey more enjoyable and immersive. In our journey of constantly innovating, we are excited about building new avenues and formats for an entertaining viewing experience.”

    The OTTplay app features a vast library of content, including popular web series, movies, documentaries, and regional programs that appeal to a wide audience. Its user-friendly interface and personalized recommendations enhance the in-car entertainment experience. With three subscription options—binge, elite, and trial pack—users can choose the best fit for their needs, with the binge pack offering access to 13 OTTs for just Rs 99 per month.

    The infotainment system operates smoothly on the car dashboard, providing an interface similar to tablets and laptops. This development reflects OTTplay’s commitment to integrating smart technology and innovation into everyday living, improving comfort and entertainment for users across various viewing formats.