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Tag: Mexican

  • Taco Bell marks flagship launch through social media conversations with new neighbours

    Taco Bell marks flagship launch through social media conversations with new neighbours

    MUMBAI: Taco Bell, the world's leading Mexican-inspired quick service restaurant brand, recently launched its flagship restaurant in the heart of the National Capital.

    Conveniently located in Connaught Place, the brand’s all new restaurant is situated in the buzzing Outer Circle. In true Taco Bell style, the brand marked its entry in to the neighbourhood with a quirky twist and led engaging activations – both on social media as well as on ground with its new neighbours.

    A unique life size bell installation was set up outside the store giving the brand a chance to engage and interact with consumers.

    Taco Bell also made its presence felt amongst its new neighbours through a simple, yet disruptive activity. A good neighbour is one who shares meals with others and Taco Bell was no different. In a first-of-its kind move to mark the launch of a new restaurant, Taco Bell organised hand deliveries of some of its signature menu items to adjacent stores.

    The story of #TacoBellInCP continued on social media as well. As it set up its new home, the brand took to Twitter to say ‘hi’ to existing residents near the flagship in the bustling Connaught Place area, and also set up a few #TacoParties with them.

    The Taco Bell experience offers made-to-order and customizable tacos and burritos and other specialties with bold flavours, quality ingredients, breakthrough value, and best in class customer service. The extensive menu offers signature vegetarian and non-vegetarian dishes such as the Naked Chicken Taco, 7 Layer Burrito, Chickstar Wrap, Quesalupa, Cheese Quesadilla, as well as desserts such as the iconic Chocodilla.

  • Cinepolis expands to G. Noida; to invest Rs 800 crore

    Cinepolis expands to G. Noida; to invest Rs 800 crore

    NEW DELHI: India’s first international and world’s fourth largest movie theatre chain Cinépolis has opened its five-screen multiplex at The Grand Venice Mall in Greater Noida (Delhi NCR). The tally of Cinépolis multiplexes in the city now stands at 29 screens across eight properties in the National Capital Region.

    This five-screen Cinépolis property can accommodate up to 851 movie goers, at a time. The theatre will run 22 daily shows, which will comprise a mix of the best of Bollywood, Hollywood and regional content.

    Cinépolis is one of the first properties to start operations at The Grand Venice Mall located off the Yamuna Expressway. This, first of its kind mall, is inspired and themed after the picturesque city of Venice, situated 15 minutes from Noida. The Noida and Greater Noida belt is an affluent one, with a huge demand for luxury entertainment.

    The seventh organic opening of the year, this brand is steadily adding screens across various cities. With the launch of this latest multiplex in NCR, Cinépolis stands strong at 274 screens across 41 cities in India. Cinépolis has now become the fastest growing multiplex chain across India.

    Cinépolis India MD Javier Sotomayor, said, “We have aggressive expansion plans which include investment of up to Rs 800 crore over the next six years. The aim is to become one of the top three players in the Indian exhibition space in the next 3-4 years.”

    Cinépolis India director-expansion Ashish Shukla said, “This new cinema will expand our current NCR circuit from 24 to 29 screens. We have 70-plus screens planned to be opened in the Delhi NCR Region in the next couple of years.”

    Cinépolis India director–India strategic initiatives Devang Sampat said, “Our theatres are equipped with the best sound and projection systems to provide the most intimate atmosphere for the movie-goers, coupled with RealD 3D technology for best 3D experience.”

    Mall owner Satinder Singh Bhasin said, “Cinépolis team has a very clear vision of consolidating its presence in India.”

    In future, the exhibition market would consolidate and only three to four big players would remain in the business, according to Sotomayor, quoted in Mint earlier. Cinepolis would continue to add screen in metro markets as well as tier II and III cities. As to whether it would adopt a different strategy for the price sensitive non-metro markets, Sotomayor replied in the negative.

  • Cinepolis expands to G. Noida; to invest Rs 800 crore

    Cinepolis expands to G. Noida; to invest Rs 800 crore

    NEW DELHI: India’s first international and world’s fourth largest movie theatre chain Cinépolis has opened its five-screen multiplex at The Grand Venice Mall in Greater Noida (Delhi NCR). The tally of Cinépolis multiplexes in the city now stands at 29 screens across eight properties in the National Capital Region.

    This five-screen Cinépolis property can accommodate up to 851 movie goers, at a time. The theatre will run 22 daily shows, which will comprise a mix of the best of Bollywood, Hollywood and regional content.

    Cinépolis is one of the first properties to start operations at The Grand Venice Mall located off the Yamuna Expressway. This, first of its kind mall, is inspired and themed after the picturesque city of Venice, situated 15 minutes from Noida. The Noida and Greater Noida belt is an affluent one, with a huge demand for luxury entertainment.

    The seventh organic opening of the year, this brand is steadily adding screens across various cities. With the launch of this latest multiplex in NCR, Cinépolis stands strong at 274 screens across 41 cities in India. Cinépolis has now become the fastest growing multiplex chain across India.

    Cinépolis India MD Javier Sotomayor, said, “We have aggressive expansion plans which include investment of up to Rs 800 crore over the next six years. The aim is to become one of the top three players in the Indian exhibition space in the next 3-4 years.”

    Cinépolis India director-expansion Ashish Shukla said, “This new cinema will expand our current NCR circuit from 24 to 29 screens. We have 70-plus screens planned to be opened in the Delhi NCR Region in the next couple of years.”

    Cinépolis India director–India strategic initiatives Devang Sampat said, “Our theatres are equipped with the best sound and projection systems to provide the most intimate atmosphere for the movie-goers, coupled with RealD 3D technology for best 3D experience.”

    Mall owner Satinder Singh Bhasin said, “Cinépolis team has a very clear vision of consolidating its presence in India.”

    In future, the exhibition market would consolidate and only three to four big players would remain in the business, according to Sotomayor, quoted in Mint earlier. Cinepolis would continue to add screen in metro markets as well as tier II and III cities. As to whether it would adopt a different strategy for the price sensitive non-metro markets, Sotomayor replied in the negative.

  • India charms world panorama directors at IFFI

    India charms world panorama directors at IFFI

    MUMBAI: India, as the biggest film industry in the world, has charmed Italian and Mexican directors whose films are a part of the World Panorama at the 44th International Film Festival of India.

     

    Antonia Piazza and Fabio Grassadonia, joint directors of a mafia thriller Salvo and Eduardo Rossoff who directed a Belgian film Let me Survive were addressing a press conference at the media centre on 22 November.   

     

    “I am thrilled to be here. India is the biggest movie making country in the world. It is a humbling experience being here,” Rossoff said.

     

    Piazza said that this was his first time in India and that his Italian-French production, which cost one million Euros, had already picked up two awards at the Cannes film festival.

     

    “Our films are being distributed in 20 countries,” Piazza said. His film is set in Sicily and is about a blind girl and a protagonist who is a mafia boss.

     

    Piazza was thankful to the efforts taken by new and upcoming actress Sara Serraiocco, who plays the blind girl in the film.

     

    “We blindfolded her for days. Even during the rehearsals she was blindfolded so she could learn to find her way. During the actual shooting we used opaque contact lenses,” Piazzo said.

     

    Eduardo Rossoff, a Mexican who has made a Belgian film which his being screened at the festival, said that India resembled Mexico a lot.

     

    “There is the same chaos, love for spicy food and love for the people which Mexico has,” Rossoff said, adding that it made him feel like staying on here forever.

    “Its phenomenal being here because Mexico is 30 hours by flight and that there is interest here in my movie,” Rossoff said.

     

    Fabio Grassadonina, who was also present on the occasion, said that this was his first film as director.

  • Mexican cinema takes pride at Munich film festival

    Mexican cinema takes pride at Munich film festival

    MUMBAI: Mexican cinema took pride of place at this year‘s Munich International Film Festival, with Amat Escalante‘s drug drama Heli adding the festival‘s Arri/Osram best international film honor to his best director‘s win in Cannes and his fellow countryman Sebastian Hofmann taking the CineVision prize for his debut, the horror tale Halley. The CineVision award, meant to honor cinematic innovation, was also presented, ex aequo, to Slovakian director Mira Fornay for his second feature film, My Dog Killer.

    In the German film section, Jakob Lass‘ feature film debut, Love Steaks, a romantic comedy about a couple who fall in love at a health spa, swept the Forderpreis Neues Deutsches Kino honors, winning best director, best screenplay (Lass with co-writers Timon Schappi, Ines Schiller and Nico Woche), best production (for producer Golo Schultz) and best acting honors for stars Lana Cooper and Franz Rogowski.

    German director Fatima Geza Abdollahyan also took home multiple honors for his documentary, Freedom Bus, a look at Egypt ahead of the 2011 elections. The film won Munich audience award as well as the One Future Prize presented by Munich‘s Interfilm Academy.

    The CineVision award, meant to honor cinematic innovation, was also presented, ex aequo, to Slovakian director Mira Fornay for his second feature film, My Dog Killer.

    In the German film section, Jakob Lass‘ feature film debut, Love Steaks, a romantic comedy about a couple who fall in love at a health spa, swept the Forderpreis Neues Deutsches Kino honors, winning best director, best screenplay (Lass with co-writers Timon Schappi, Ines Schiller and Nico Woche), best production (for producer Golo Schultz) and best acting honors for stars Lana Cooper and Franz Rogowski.

    German director Fatima Geza Abdollahyan also took home multiple honors for his documentary, Freedom Bus, a look at Egypt ahead of the 2011 elections. The film won Munich audience award as well as the One Future Prize presented by Munich‘s Interfilm Academy.

  • Cinepolis set to spend $ 300 mn to digitize entire chain

    MUMBAI: Mexican exhibitor Cinepolis, the world‘s fourth largest multiplex chain will invest more than $300 million to digitize its entire chain by 2013. So far it has converted 61 per cent of its theatres to digital in Mexico where it operates more than 2,400 screens.

    The multiplex chain‘s goal is to become the first exhibitor in Latin America to go 100 per cent digital. An advantage in doing so is that in addition to state-of-the-art film screenings it can also project alternative content such as live and pre-recorded concerts and sporting events, according to Cinepolis.

    Cinepolis owns 2,800-plus screens in Latin America and India and has recently cracked the US market with two luxury cinema complexes in Southern California.

    Cinepolis dominates Mexico with a 62 per cent market share in box office revenue. In recent years, the Mexican exhibitor has shown growing interest in India where it has launched 32 screens and has plans to build more.