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Tag: Metro Brands Ltd

  • Metro Brands Ltd partners with New Era Cap

    Metro Brands Ltd partners with New Era Cap

    Mumbai: New Era Cap, the New York-based brand in sports fashion has announced the signing of a long-term licensing agreement with Metro Brands Ltd (MBL), India’s footwear and accessories specialty. This partnership will expand the retail presence of New Era in India and deepen MBL’s retail expansion in the athleisure market.

    Under the terms of the agreement, MBL is granted exclusive rights for the distribution and sale of New Era products including headwear, apparel and accessories through retail stores and shopping kiosks. They will hold rights to channel online sales through their own websites, New Era sites and online marketplaces. New Era will also be present in the coming Foot Locker stores in India.

    New Era is a symbol of authenticity and individuality, appealing to a wide range of people from sports fans to fashion-forward individuals. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era’s signature headwear silhouettes include the 59FIFTY, fitted cap, the 9FIFTY snapback and the adjustable 9FORTY.

    The Indian headwear market has thrived through e-commerce. Recognizing the potential for retail expansion, Metro Brands Ltd plans to strategically penetrate the market by integrating sports culture into the cap industry with New Era.

    New Era VP Paul Gils said, “We are thrilled to be partnering with Metro Brands to create a robust growth plan for both headwear and apparel in India. Metro Brands has a deep understanding of the Indian consumer coupled with their expertise in retail and distribution. We look forward to significant brand expansion over the coming years.”

    Metro Brands Ltd CEO Nissan Joseph said, “At Metro Brands Ltd, our vision is to introduce the finest global brands to India and fulfill our customers’ complete athleisure wardrobe needs. This partnership marks a major milestone in that journey. It will allow us to revolutionize the cap market, elevate the retail experience, and address the evolving preferences of our customers. We are confident that, through this collaboration, caps are going to be the next statement accessory to watch out for.”

    Metro Brands Ltd, with over 800 stores across India, is gearing up to open the first Foot Locker store in the country. Within the Metro Brands Ltd family, an array of brands, including iconic Indian labels like Metro Shoes, Mochi and popular international choices like Crocs, FitFlop and Fila, have prospered.

  • Metro Brands Ltd appoints Mohit Dhanjal as COO

    Metro Brands Ltd appoints Mohit Dhanjal as COO

    Mumbai: Metro Brands Ltd, an Indian footwear retailer, has announced the appointment of Mohit Dhanjal as chief operating officer (COO), effective on 1 August 2024. Dhanjal brings a wealth of retail experience and a proven track record of leading strategic growth in the industry.

    In his new role, Mohit Dhanjal will be driving operational excellence and process improvements to support the company’s growth initiatives. He will have a profound impact on shaping the strategic direction of the company and overseeing day-to-day operations.

    “We are thrilled to welcome Mohit Dhanjal to our executive team,” said Metro Brands Ltd CEO Nissan Joseph. “Mohit’s extensive experience in Fashion and Lifestyle Retail, coupled with his visionary approach to cater the new-age customer, makes him a great fit to lead MBL’s operational strategy. We are confident that he will play a key role in accelerating our innovation and enhancing our competitive edge.”

    Mohit joins Metro Brands Ltd from Reliance Retail, where he served as chief revenue officer for Tira Beauty & led the group’s foray into multi-brand beauty retailing in the prestige & luxury space in India. With over 30 years of experience in the retail sector, Dhanjal has held various leadership positions at Sephora (Arvind Fashions Ltd), Raymond Ltd, and  Hindustan Unilever, where he demonstrated strong abilities to build and scale high-performing teams and deliver cutting-edge solutions.

    “I am excited to join Metro Brands Ltd at such a pivotal time in its growth journey,” said Dhanjal. “I look forward to working with the multi-talented team here to help accelerate Metro’s strategic priorities and deliver exceptional value to our customers.”

  • Metro Brands Ltd appoints Nandadeep Jayakar as Foot Locker India’s business head

    Metro Brands Ltd appoints Nandadeep Jayakar as Foot Locker India’s business head

    Mumbai: As India edges closer to the launch of the first Foot Locker stores, excitement among sneaker heads and sports enthusiast continues to increase. Taking a step further in ensuring unparalleled customer experience, Metro Brands Ltd (who will own and operate Foot Locker stores within India) has announced the appointment of Nandadeep Jayakar as ‘Business Head – Foot Locker India,’ [effective immediate]. Nandadeep has three decades of experience in operations, management, product development, merchandising, and supply chain and brings strategic acumen and a successful track record of brand building and operational execution to the innovative table at Metro Brands Ltd. He will report to Metro Brands Ltd president, sports division, e-commerce and CRM Alisha Malik.

    Nandadeep’s arrival at Metro Brands comes at a time when the company, which is one of India’s largest footwear retailers, is set to further amplify its business operations in the fast-growing athletic footwear segment. His addition underscores Metro Brands’ commitment to pushing boundaries of progressive fashion.

    Commenting on his appointment, Foot Locker India business head Nandadeep Jayakar said, “With our partnership with Foot Locker, Metro Brands Limited takes an exciting leap in the sneaker and athleisure categories. This expansion not only broadens our horizons but also reflects our unwavering commitment to catering to the evolving needs and preferences of our diverse customer base. It’s a testament to our agility, vision, and dedication to providing unparalleled quality and choice in footwear, empowering individuals to stride with confidence in every aspect of their active lifestyles. I look forward to Foot Locker India’s foray into this dynamic market as we gear up to set new standards in the industry and grow our leadership position in India.”

    Metro Brands Ltd president Alisha Rafique Malik said, “As one of the leading footwear retailers in India, we take pride in resonating with the pulse of our customers. We are excited to elevate sneaker culture in the country with Nandadeep’s vast experience guiding us on this journey.”

    Nandadeep’s dynamic career path includes his recent tenure at Adidas India, along with significant roles at prominent organizations such as Future Group, Sony Music, Bajaj Auto, and Voltas. His diverse background positions him uniquely to lead Foot Locker India’s business operations, as Metro Brands continues to expand its footprint in the retail sector.

  • METRO Shoes launches its ‘Takes you to the new’ campaign

    METRO Shoes launches its ‘Takes you to the new’ campaign

    Mumbai: Renowned for its unmatched quality and craftsmanship for over seven decades, METRO Shoes has always been a trusted companion through various life stages of its consumers, offering versatile footwear for every occasion. With its new ‘Takes You to The New’ campaign, METRO Shoes redefines modern Indian relationships and captures the essence of progressive lifestyles and contemporary society.

    As India’s cultural landscape evolves, METRO Shoes celebrates these changes by being a constant companion in every aspect of young Indians’ lives. At the heart of this campaign lies a trilogy of captivating films, featuring modern, progressive, and compassionate protagonists. From embracing pet parenthood to starting new life chapters and navigating challenges with partners, each of these films captures the spirit of new beginnings through endearing storylines. These narratives not only mirror the evolving perspectives of modern Indian relationships, but also reflect the aspirations and values of contemporary Indians.

    The campaign reaffirms METRO Shoes as a brand that ushers its audience into fresh, vibrant experiences and one that always ‘Takes you to the new’. Metro Brands Ltd president Alisha Malik said, “Throughout different stages of our consumers’ lives, METRO Shoes has consistently been a reliable companion. As our consumers evolve and make new life choices, METRO Shoes continues to guide them through life’s myriad experiences, celebrating their new life occasions and milestones. The latest iteration of our ‘Takes You to The New’ campaign celebrates how modern India is reshaping traditional relationships in progressive ways. Led by a series of three digital films, the storylines are sure to resonate with audiences on a personal level and strike a chord with them.”

    The new METRO Shoes campaign also spotlights the latest style stories across its product categories. In addition to popular styles like casual, party, and formal wear, the collection introduces fresh design elements. For women, there’s the elegant crochet collection with flats and heels, while men’s footwear features sophisticated big buckle detailing. The collection also includes new sneakers for everyone, offering a variety of stylish choices.

    Join METRO shoes on this exciting journey to explore new horizons, create fresh memories and embark on unique adventures. The latest collection is now available across all METRO Shoes stores and online on https://www.metroshoes.com/

    The campaign was conceptualized by Makani.

  • Metro Brands Ltd launches a new campaign ‘For People Who Move’ for FitFlop

    Metro Brands Ltd launches a new campaign ‘For People Who Move’ for FitFlop

    Mumbai: UK-based footwear brand FitFlop, known for creating the most comfortable footwear in the world launches a brand-new campaign titled ‘For People Who Move’. The campaign showcases compelling stories of individuals who challenged the status quo, shattered boundaries, and etched their legacy with determination. In their relentless pursuit of excellence, the campaign showcases that FitFlop is the ideal footwear of choice for those who are constantly on the move –a companion that seamlessly combines style and comfort.

    The new campaign series features five icons who have carved a niche for themselves: Akhil Akkineni, a popular actor who has been committed to carrying forward the legacy of his craft, Nandini Bhalla, editor-in-chief at one of India’s renowned fashion magazine known for her avant-garde ideas, editorials and conversations that propelled the fashion industry in progressive directions, Anshuka Parwani, a celebrity wellness expert who rebuilt her life, Joseph Radhik, a celebrity wedding photographer with a knack for turning ordinary moments into the most extraordinary memories; and Vedant Lamba, a startup founder who has established a business in the sneaker space.  All of them sport versatile styles from the brand’s latest collection, ergonomically crafted to keep them on the move.

    “With the narrative of ‘For People Who Move’, we want to narrate stories of icons who move the world forward in their extraordinary ways and broke through boundaries. We hope this campaign inspires people to be on the move, challenge limits and forge new paths. Whether you move behind the scenes with courage, defy all odds, steer important conversations, or preserve a legacy, FitFlop provides you with footwear that blends comfort and style seamlessly. FitFlop’s footwear range is not only fashion forward but also engineered with technology to provide exceptional comfort for those who are constantly on the move.”  said Metro Brands Ltd Sr VP marketing Deepika Deepti.

    The campaign traces inspiring stories through candid camera movements, immersing viewers in their lives. FitFlop stands as a pillar of support for these dynamic go-getters. With its unique technology and comfort, it aids them in carving a legacy. Each of these five personalities breathe life into the brand’s fundamental ethos, spotlighting diverse dimensions of motion and transformation within their respective domains.

    Fitflop offers a diverse collection of footwear, loved by global icons. From statement sandals to classic white trainers, ballet flats and beach flip-flops, easy sliders, and everyday shoes, each Fitflop style features ultra-comfortable underfoot technology with three levels of targeted cushioning to make the user feel energetic and perform their best every day and everywhere. Fitflop’s product offering is enhanced with the brand’s signature All Day Comfort Technologies- MICROWOBBLEBOARD, SUPERCOMFF, ANATOMICUSH, ANATOMIFLEX, iQUSHION, DUOCOMFF, DYNAMICUSH, NEODYNAMIC, WONDERWELLY and CUSHX.