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Tag: metaverse

  • Shemaroo aims to set up metaverse and blockchain offshoot in Dubai

    Shemaroo aims to set up metaverse and blockchain offshoot in Dubai

    MUMBAI: Shemaroo Entertainment is spreading its wings. The emerging media and entertainment giant is planning to set up a 100 per cent offshoot in Dubai called ShemarooVerse Digital. 

    The company got a go-ahead  from its board for this proposal and informed the Bombay stock exchange about its intent over the weekend.

    Shemaroo said it is taking this step to innovate and stay ahead in the evolving digital entertainment landscape. Shemarooverse will focus on creating immersive experiences and leveraging block chain technology to redefine ownership and interaction in the entertainment ecosystem.  

    Dubai, according to the company is welcoming web3 ventures and it has a very friendly web3 regulatory environment, which is critical for token-based transactions  and block chain integration. Talent too is available aplenty aside from cutting edge tech to support the development of a globally competitive product.

    The company added that the objective is to position Shemaroo as a leader in the web3 and metaverse space, ensuring scalability, innovation, and long-term growth. It aligns with Shemaroo’s vision of creating transformative consumer experiences and strengthening its position in the next era of entertainment. 

  • BharatBox & GOQii launch healthcare metaverse platform

    BharatBox & GOQii launch healthcare metaverse platform

    Mumbai: BharatBox, a metaverse venture between The Sandbox and Brinc, and GOQii, a smart-tech health and wellness platform, have launched a health and wellness platform in the metaverse. This partnership allows users to experience a digital world that integrates physical wellness routines with metaverse experiences, powered by the Universal Health Token (UHT).

    The collaboration will use UHT to gamify preventive healthcare, enabling users to earn tokens for healthy actions, access health services, and benefit from a rewards system that promotes wellness behaviors.

    As India’s metaverse adoption grows, this initiative aims to set a benchmark for integrating health and technology in a digital space. It offers experiences tailored for Indian users, combining fitness, mental well-being, and nutrition within an interactive metaverse.

    UHT, an ERC-20 token on the Ethereum network, will incentivise healthy behaviors by rewarding users for fitness achievements, purchasing health services, and accessing consultations. It will also support decentralised governance (DAO) within the ecosystem.

    Through GOQii’s ecosystem of wearables, coaching, and health insurance, the new metaverse platform will enhance users’ wellness journeys. BharatBox will create a culturally relevant, immersive experience, blending social interaction with health management.

    India is rapidly becoming a key player in the metaverse market, which is growing at 13.93 per cent annually worldwide. India ranks among the top five countries in metaverse development, driven by strong investment, innovation, and employment growth, making this partnership well-positioned for widespread adoption.

    BharatBox CEO Karan Keswani stated, “Our partnership with GOQii is grounded in the remarkable growth trajectory of both the Indian metaverse and the wellness industry. India’s digital health sector alone is projected to grow with the total count of recognized startups in the healthcare and life sciences space experiencing a compounded annual growth rate (CAGR) of 127 per cent between 2016 and 2023. By integrating wellness into the metaverse, we’re tapping into a market that’s set to contribute billions in the near future from metaverse-focused opportunities.”

    The Force of Good Foundation, which created UHT in collaboration with GOQii, will play a key role in aligning UHT with GOQii and BharatBox. It aims to promote a global movement for incentivized healthcare, connecting the platforms through shared values of preventive health, and using blockchain technology to deliver secure, user-driven healthcare experiences in the metaverse.

    Force of Good Foundation director Agastya Samat said, “This partnership leverages two key trends: the exponential rise of the metaverse and the increasing demand for accessible preventive healthcare. The metaverse sector is increasingly adding jobs globally, indicating both a booming industry and growing user engagement. With this collaboration with BharatBox and integrating Universal Health Token (UHT) into our platform, we’re addressing a global shift towards incentivised health behaviour. Early projections show that tokenized ecosystems like ours could further increase user engagement, which is crucial as we scale to meet the evolving needs of Indian users, especially in a market where digital transformation in healthcare is now a key policy focus.”

  • Global Standards Symposium 2024 concludes, paving way for digital progress

    Global Standards Symposium 2024 concludes, paving way for digital progress

    Mumbai: The fifth Global Standards Symposium (GSS-24) wraps up in New Delhi, making history as the first time the event has been held in the Asia-Pacific region. Organised by the International Telecommunication Union (ITU) and hosted by the Department of Telecommunications, Government of India, GSS-24 gathers a record 1,500 policymakers, innovators, and experts to chart the future of digital transformation. The event emphasises the critical role of international standards in enabling emerging technologies to drive sustainable global development.  

    Minister of state for communications and rural development, Chandra Sekhar Pemmasani delivers a closing address lauding India’s transformation under prime minister Narendra Modi’s leadership. “The standards we establish are more than just technical standards, but they are moral compasses, guiding us towards a future of shared global progress. India is ready to take this journey not alone, but with all of you as partners,” Pemmasani states, advocating for an inclusive, democratic approach to international standards.  

    The symposium’s theme, “Charting the Next Digital Wave: Emerging Technologies, Innovation, and International Standards,” highlights the need for cohesive, forward-looking governance and standardisation in digital technologies. It serves as a platform for high-level dialogues on crucial issues like AI governance, open-source technologies, blockchain-based authentication, and the impact of AI and the Metaverse on public services.  

    Union minister Jyotiraditya M. Scindia underscores India’s role as a global telecommunications and digital innovation hub. He describes India as “a land of science, innovation, and rules aiding in the prosperity of the world.”  

    The key discussions focus on bridging the standards gap between developed and developing countries, emphasising equitable access to technology for all. The AI Standards Summit, held as part of GSS-24, illustrates how consensus-based standards can ignite innovation across multiple sectors, driving technological advancements.  

    Centre for Development of Telematics (C-DoT), CEO, Rajkumar Upadhyay chairs the symposium, marking India’s first time leading the event. The symposium’s outcome document lays the groundwork for discussions at the World Telecommunication Standardisation Assembly (WTSA-24), taking place from 15-24 October 2024, in New Delhi.  

  • ABP Network launches metaverse election centre for verdict 2024

    ABP Network launches metaverse election centre for verdict 2024

    Mumbai: As the nation awaits the verdict of the highly anticipated Lok Sabha elections 2024, ABP Network is thrilled to announce the launch of its cutting-edge election centre on Metaverse 2.0. The platform will transform the way citizens engage with the electoral process, offering a rich, immersive experience that goes beyond traditional coverage.

    From result analyses to interactive games, and a data centre to real-time tracking of votes on the counting day, the election mandate 2024 on ABP Metaverse, accessible on https://abpverse.com/, has it all.

    Here’s a sneak peek into what it offers:

    Virtual walkthrough of Central Vista: Step into the new Parliament of India with our detailed virtual walkthrough. Explore the majestic halls and chambers of this iconic landmark, where the 18th Lok Sabha will function from the very beginning of its term.

    Live election coverage: Stay updated with continuous live updates of the results on the counting day and beyond.

    How to vote initiative: An informative guide to educate and increase awareness among first-time voters on the voting process.

    Election data centre: Dive into our extensive Election Data Centre, where you can check data from previous elections and find schedules and important information about key candidates.

    ABP elections shorts: In a hurry? Get briefed on the top election news in under 60 seconds with our ABP Elections Shorts. Stay informed with concise and impactful updates.

    Election results and exit poll coverage: Find real-time seat share, counting details, and major updates directly from our Election Centre.

    Real-time avatar interaction: Interact with other avatars in our dynamic Metaverse arena. Discuss, debate, and share your thoughts on the election with fellow citizens in a vibrant virtual space.

    Interactive games and quizzes: Engage in fun and educational activities with our interactive games and quizzes. Test your knowledge and win exciting prizes as you learn more about the electoral process.

    ABP data wall: Access a wide array of election infographics on our ABP Data Wall. These insightful data visualisations will help you understand the dynamics of the election like never before.

    On the launch of the election centre metaverse, ABP Network CEO  Avinash Pandey said: “Elections and ABP Network have always been synonymous due to the trust that the viewers have shown over years. The launch of the Election Centre Metaverse 2.0 is another milestone in the journey to stay ahead of the curve using the latest tech and go limitless.”

    The election centre on ABP Metaverse 2.0 aims to serve as a one-stop destination for all information related to the polls. From debates and podcasts to ‘Predict & Win’ games, in-depth analyses of past election results, candidate profiles, and constituency analyses, we’ve got you covered.

    ABP Network is a leading name in innovative digital experiences, and its Election Centre Metaverse launched in 2023 has already received accolades. The ABP Election Centre on Metaverse 2.0 is not only a comprehensive election information hub, but also an experience designed to bring the excitement and importance of the elections to your device screen. Be a part of this historic journey by visiting the ‘Election Centre’ here – https://abpverse.com/

  • Hungama’s Heftyverse and Bhamla Foundation launch Ecotainment initiative

    Hungama’s Heftyverse and Bhamla Foundation launch Ecotainment initiative

    Mumbai: Heftyverse, an innovative Metaverse initiative by Hungama Digital Media, joins hands with Bhamla Foundation to introduce Ecotainment, a groundbreaking sustainability initiative within the Heftyverse universe. This collaboration marks a significant step towards merging entertainment with environmental conservation, reinforcing our commitment to creating a greener, more sustainable future.

    The ‘Ecotainment’ initiative is a pioneering project by Hungama within the Heftyverse platform, where users can participate in environmental conservation efforts while enjoying immersive entertainment experiences. The initiative revolves around the concept of “Digital Trees,” wherein real trees are planted for users who purchase tickets for events presented by or partnered with Hungama. Each real-world tree sprouts a digital twin within the Heftyverse, allowing users to adopt, nurture, and interact with their virtual saplings in a vibrant digital ecosystem.

    Expressing his excitement about the pioneering initiative, Hungama Digital Media Founder and MD Neeraj Roy said, “At Hungama, we believe in the power of entertainment to inspire positive change. With Ecotainment, we’re taking this belief to the next level by seamlessly integrating environmental sustainability into our platform. It’s not just about entertaining our users; it’s about empowering them to make a tangible difference in the world. Teaming up with Bhamla Foundation for this pioneering initiative marks a significant milestone for Heftyverse and Hungama Digital Entertainment.”

    Bhamla Foundation founder Asif Bhamla said, “We are delighted to join hands with Hungama’s Heftyverse for the Ecotainment initiative. By combining entertainment with environmental consciousness, we can reach and engage millions of people in the fight against climate change. Together, we can make a real impact and create a healthier planet for future generations.”

    With the launch of Ecotainment, Hungama’s Heftyverse aims to inspire millions of users to become active participants in environmental conservation. For more information about Ecotainment and how to get involved, please visit Heftyverse.

  • MIS 2024: Leveraging a Customer – Centric Martech Stack

    MIS 2024: Leveraging a Customer – Centric Martech Stack

    Mumbai: Media Investment Summit 2024 is a dynamic platform that aimed to bring together minds from the Brand, Media, Advertising, Digital & TV fraternity to explore the ever-evolving landscape of Content, Adtech, Martech, Metaverse and Web 3.0, the evolution of traditional media planning and buying, data and privacy infringement and ROI on advertising.

    The day – long affair is to make sure to tantalize the thoughts of those looking for answers to myriad topics under the Branding, Advertising, TV, Digital media planning and buying roof.

    The panel for this session was moderated by Fractal Ink CEO Tanay Kumar. The panelists were Future Generali India Life Insurance Co. Ltd. CMO  Geetanjali Chugh Kothari, Pepperfry VP – Marketing & Growth Mahip Dwivedi, Schneider Electric director – Global Strategic Marketing Ankesh Kumar, Dangal Play head  Akshat Singhal and Vserv co-founder & CEO Dippak Khurana.

    Kumar posed the question on the various aspects of utilizing marketing technology (Martech) tools and strategies to the panelists. To which Kothari said, “There are essentially two aspects to consider. Firstly, many areas have become hygiene, especially when it comes to customer data. Secondly, when evaluating the tools to include in your entire CapEx.”

    Dwivedi underscored the customer-centric approach to Martech utilization. He said, To fully utilize Martech, the focus should be on serving the customer, not just selling to them. Using the term “sell” implies bombarding customers with irrelevant messages, which isn’t effective.”

    Kumar shared insights into the global utilization of in-house tools for efficient asset management and campaign execution. He reiterated, “We utilize a variety of in-house tools globally to control assets, release them, and manage various campaigns efficiently.”

    Singhal highlighted the role of Martech in content personalization, communication, and analytics. He said, “From personalizing content to sending communications, we rely on marketing tools to engage, gather analytics, send notifications, and craft personalized emails. So marketers help that way a lot.”

    Khurana said that, “Any marketer who is taking decisions buy or build, there are 2 areas they try to take decisions on. One is they have an objective of user growth and second is they have an objective of user retention.”

    The session concluded as panelists navigated the complexities of the digital landscape, leveraging Martech tools effectively will be essential for staying ahead of the curve and delivering exceptional customer experiences.

  • MIS 2024: The Evolution of Advertising: Ever – Changing Trends in Television Space

    MIS 2024: The Evolution of Advertising: Ever – Changing Trends in Television Space

    Mumbai: Media Investment Summit 2024 is a dynamic platform that aimed to bring together minds from the Brand, Media, Advertising, Digital & TV fraternity to explore the ever-evolving landscape of Content, Adtech, Martech, Metaverse and Web 3.0, the evolution of traditional media planning and buying, data and privacy infringement and ROI on advertising.

    The day – long affair is to make sure to tantalize the thoughts of those looking for answers to myriad topics under the Branding, Advertising, TV, Digital media planning and buying roof.

    The panel was moderated by Indian Television.com Group founder, chairman & editor in chief  Anil Wanvari along with the panelists Polycab head digital marketing Tanushree Jain, SYSKA Group head marketing Amit Sethiya, Laboratories Ltd. India AVP Media Raghavendra Katte and Shemaroo Entertainment, Sandeep Gupta

    The session provided an overview of the ever-changing trends in the evolution of television advertising, with a keen focus on potential disruptions, emerging technologies, and the industry’s strategic response to future challenges.

    Jain emphasized the imperative for television to embrace more technology and content that resonates with consumers’ preferences. She said, “With digital offering targeted and measurable last-mile conversion, television needs to incorporate more technology and content that resonates with consumers’ preferences.”

    Sethiya highlighted the brand’s significant presence built through television advertising over the past decade. His insights underscored the enduring value and impact of television as a medium for brand building and reaching diverse audiences.

    Katte delved into the marketer’s dilemma, emphasizing the importance of targeted approaches in advertising. He told, “The marketer has a choice, they can either participate in ad avoidance by being part of inventory without detailed targeting, or they can opt for targeted approaches where their information is actively sought out.”

    Gupta shed light on the evolving strategies of content providers and creators in television. He said, “Content providers and creators in television are exploring ways to monetize their content more effectively, adapting to changes in the industry.”

    Overall, as the industry continues to evolve, embracing technology, targeted approaches, and innovative content strategies will be crucial for brands and content creators alike to thrive in an ever-changing landscape.

  • Sony BBC Earth transforms the festive season into a Metaverse wonderland for kids!

    Sony BBC Earth transforms the festive season into a Metaverse wonderland for kids!

    Mumbai: In a heartwarming gesture, Sony BBC Earth is unwrapping joy for kids with an exclusive Metaverse experience! This enchanting experience commenced with the channel presenting the less fortunate children with a chance to explore the world beyond their dreams.

    To make the Metaverse universe come alive, Sony BBC Earth collaborated with virtual reality experts and curated two captivating virtual worlds. The channel invited young minds to step into both worlds – the Polar region, dazzling with Aurora lights and surrounded by whimsical beings like penguins, seals, and polar bears, and the tropical rainforest teeming with lush canopies housing exotic creatures such as the Toucan, Cheetah, Crocodile, and Jackal. The experience made the children of the Udaan India Foundation wonder about the boundless possibilities in the AI space. Along with the Metaverse, the students also enjoyed the trivia session and fun games.

    This immersive initiative induced a strong sense of imagination and understanding of nature and its beings, making it a memorable experience for the younger generation. Sony BBC Earth aims to create more such experiences by extending the Metaverse experience to more children in schools and other centres.

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    Udaan Indian Foundation programs manager Pankti Lalaji shared,

    “Children are curious by nature, and technology amazes them to a great extent. We are grateful to Sony BBC Earth for showcasing the power of AI and providing an immersive experience to the kids of our foundation. The Metaverse experience was new and exciting for them and they got to learn so much from it.”

    Hitesh Vishwakarma, a class 8 student of Udaan India Foundation shared,

    “When I stepped into the Polar region, it was like magic. The lights in the sky were twinkling stars, and it felt like I was on a holiday to Antarctica. I am so happy that I got a chance to have a walkthrough in the snow and see the seals and penguins come alive.”

  • InvincibleMeta.Ai lights up virtual sky with Diwali fireworks in the metaverse

    InvincibleMeta.Ai lights up virtual sky with Diwali fireworks in the metaverse

    Mumbai: As the festive season of Diwali approaches, InvincibleMeta.Ai is set to light up the virtual world with a dazzling display of fireworks within its metaverse platform. Marking a convergence of tradition and technology, this celebration is scheduled for 7 pm on Saturday, 11 November, promising a unique experience for customers worldwide.

    InvincibleMeta.Ai, renowned for its robust virtual reality platform powered by sophisticated APIs, offers a new way to celebrate the age-old Festival of Lights. Users can immerse themselves in the vibrant atmosphere from the comfort of their homes, with the metaverse rendering a panoramic display of virtual fireworks that rival the splendor of real-world festivities.

    An intriguing aspect of the InvincibleMeta.Ai experience is its real-time synchronisation with the Indian Standard Time (IST), ensuring that the virtual world mimics the day and night cycle precisely as it occurs in the physical world. This feature enhances the realism of the Diwali celebration, allowing users to enjoy the fireworks exactly when night falls in their locale, further bridging the gap between the virtual and real worlds.

    Customers eager to partake in this virtual Diwali celebration can access the platform directly through the link: (https://eternity.invinciblemeta.ai).

    This portal serves as a gateway to an experience that combines the joy of Diwali with the marvels of virtual reality.

    Invincible Meta founder & CEO Ajay Setia said, “We believe that innovation should not only dazzle the senses but also reflect a commitment to sustainability and cultural resonance. As we illuminate the virtual sky with our Diwali fireworks spectacle in the metaverse, we envision a celebration that embodies a sustainable approach to festivities. By creating a digital experience that captures the essence of Diwali, we are forging new frontiers in technology and fostering a connection with tradition.”

    He added, “InvincibleMeta.Ai is dedicated to providing immersive experiences that align with our responsibility to the environment and cultural heritage. This Diwali, join us in a sustainable celebration that harmonizes the richness of tradition with the possibilities of the metaverse, setting a precedent for digital festivities that are both captivating and conscientious.”

    Following their successful showcase at the Global Fintech Fest (GFF) in Mumbai, where InvincibleMeta.Ai launched their banking metaverse as a SaaS-based solution, the company continues to demonstrate their prowess in the virtual domain. Currently conducting proof of concept (PoC) for two banks, InvincibleMeta.Ai is proving the potential of their platform to revolutionise the banking experience.