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Tag: Metalworks

  • Maxus launches Kaleidoscope

    Maxus launches Kaleidoscope

    MUMBAI: Maxus India today launched ‘Maxus Kaleidoscope’, a unique mood based planning tool. Inspired by British physician Dr Liz Miller’s mapping principle of defining one’s mood, this web based tool will enable brands in India to align their communication basis the emotional and behavioural parameters of the audience.

    The tool measures parameters such as ‘Share of Mood’, ‘Receptivity of Audience’ and ‘Appropriate Moment’ for engagement from a brand and audience perspective. This is Maxus India’s second initiative on behavioural mapping the first being Moribus- first of its kind behavioural sciences lab by a media agency in partnership with the Mumbai University.

    The tool was launched by Maxus global CEO Lindsay Pattinson at a media round table with the entire Global Executive Committee, along with Maxus APAC CEO Ajit Varghese. The round table further discussed their vision for Maxus India in 2016 as well as how the domestic market contributes to the global brand.

    Speaking to the media about the tool, Pattinson said “With access to real time data, brands can move beyond demographics into behaviour consumer profiling. Maxus Kaleidoscope is a first step towards mood and receptivity profiling, so brands have an insight on what their target consumer is feeling, and build their communication around a ‘mood’.”

    “While IoTBLR Partnership and Metalworks form key components of the digital pillar, Moribus and Maxus Kaleidoscope are one of a kind tools that differentiate our data and analytics product. The content marketing pillar is an enabler that provides brands the opportunity for greater engagement with brands,” he revealed

    Commenting on India, Pattinson further added, “India is a benchmark market for us. In 2016, we are looking at a growth poised in double digits, fuelled by innovation within the trinity of data, digital and content. India is one of those unique markets where traditional media and digital media are growing together. We are most excited about developments in mobile media and advertising, and have a lot to learn from this mobile-first market. Our focus in 2016 is to develop a diverse skillset that will be future ready for all our clients and brands.”

     

  • Maxus launches Kaleidoscope

    Maxus launches Kaleidoscope

    MUMBAI: Maxus India today launched ‘Maxus Kaleidoscope’, a unique mood based planning tool. Inspired by British physician Dr Liz Miller’s mapping principle of defining one’s mood, this web based tool will enable brands in India to align their communication basis the emotional and behavioural parameters of the audience.

    The tool measures parameters such as ‘Share of Mood’, ‘Receptivity of Audience’ and ‘Appropriate Moment’ for engagement from a brand and audience perspective. This is Maxus India’s second initiative on behavioural mapping the first being Moribus- first of its kind behavioural sciences lab by a media agency in partnership with the Mumbai University.

    The tool was launched by Maxus global CEO Lindsay Pattinson at a media round table with the entire Global Executive Committee, along with Maxus APAC CEO Ajit Varghese. The round table further discussed their vision for Maxus India in 2016 as well as how the domestic market contributes to the global brand.

    Speaking to the media about the tool, Pattinson said “With access to real time data, brands can move beyond demographics into behaviour consumer profiling. Maxus Kaleidoscope is a first step towards mood and receptivity profiling, so brands have an insight on what their target consumer is feeling, and build their communication around a ‘mood’.”

    “While IoTBLR Partnership and Metalworks form key components of the digital pillar, Moribus and Maxus Kaleidoscope are one of a kind tools that differentiate our data and analytics product. The content marketing pillar is an enabler that provides brands the opportunity for greater engagement with brands,” he revealed

    Commenting on India, Pattinson further added, “India is a benchmark market for us. In 2016, we are looking at a growth poised in double digits, fuelled by innovation within the trinity of data, digital and content. India is one of those unique markets where traditional media and digital media are growing together. We are most excited about developments in mobile media and advertising, and have a lot to learn from this mobile-first market. Our focus in 2016 is to develop a diverse skillset that will be future ready for all our clients and brands.”

     

  • Maxus and Metalworks buoyed about inaugural Melt 2015

    Maxus and Metalworks buoyed about inaugural Melt 2015

    MUMBAI: It’s that time of the year when professionals will congregate to celebrate the first edition of Melt 2015, a two day festival of creativity, advertising, media, digital and marketing industry.

     

    Marketing and communications brand Maxus along with Metalworks, (the global R&D division of Maxus Global) is participating at the festival. Media professionals will witness effective and new age sessions by Maxus South Asia head of digital Unny Radhakrishnan, Metalworks strategist Alex Jasper, Provolv CEO Nick Martin and Maxus India director creative technology Harish Shankaran.

     

    At their booth Metalworks will display state of the art technological innovations and products, which would bring about a revolution of change in the field of modern technology.

     

    Some of the products and services include:

     

    Provolv Sens: A batting cage so that people can try it out and compete with others to get a demo of the technology.

     

    Provolv Stumpshot: Demo of the casing and app.

     

    Playground Project: Showcased on screen and table, this is something that Metalworks is trying to achieve.

     

    VR technologies: A showcase of Zeiss VR, Google Cardboard, Samung Gear VR to showcase VR.

     

    Apart from displaying their newest technologies, Maxus India and Metalworks will work closely to conduct sessions and workshops with demos for prospective clients.

     

    Maxus South Asia managing director Kartik Sharmasaid, “It is a fantastic opportunity for Maxus to be a part of this excellent event. With expectations of a large footfall and the presence of marketers, advertisers, students and the fraternity, Maxus will be very successful to create an impact along with Metalworks by showcasing the newest and most innovative products and services that have been developed. We would be showcasing an interesting mix of innovations and new tools that our enablers for brands in India to truly be future ready.”

     

    Shankaran added, “We are excited to be a part Melt and give a glimpse into what we really do. We expect a healthy reaction from the crowd and are looking forward to build a good standing in the industry. With state of the art technologies that we have, we are sure the response will be encouraging. We aim to bring about a tremendous change in how technology is used, perceived and executed and have thus decided on live demos which will help enhance the experience.”