Tag: Metal Communications

Metal Communications appointed creative AoR for Medimix

MUMBAI: Metal Communication has been appointed as the creative AOR (Agency on Record) Medimix, the leading ayurvedic soap and personal care brand from the house of Cholayil. The account will be handled by the agency’s Mumbai branch.

Metal Communication will provide brand positioning and advertising support for the brand. The scope of the assignment will cover TV, print, digital, video and out-of-home. Medimix has a range of products under its umbrella including soap in four variants, face wash, talc, with a slew of new launches being planned in the year ahead.

Cholayil managing director VS Pradeep, said, “Given our aggressive plans for the future, we had called for a pitch and ultimately chose to go with Metal Communications. We liked their breakthrough approach, the quick understanding of the category and our brand that they demonstrated. Metal offers a younger, fresher perspective. And we believe they can partner us very well in our effort to reach our intended audience in the most effective and integrated way.”

“Medimix is one of India’s heritage brands with a long legacy. Naturally, we are delighted with this new win. Given the ambitious plans Cholayil has going forward not just building the brand in India but also extending its franchise in global markets, makes it even more exciting and challenging. We are confident of building on solid foundations of the Medimix brand and taking it to greater heights,” said, Metal chairman & MD Kurien Mathews.

Cholayil has aggressive plans in the personal care market and is looking at building on its already strong equity in the Indian market besides the four southern states. Further, the Medimix brand has been very well received in markets like Taiwan, South Korea and the Middle East. The company is now looking at foraying into the North American market.

June 3, 2014
Rage + Metal team up to revamp AMFI’s web presence

MUMBAI: AMFI’s web presence gets a makeover. Rage Communications, India’s leading web services company, in partnership with Metal Communications has recreated and enhanced the Internet presence of Association of Mutual Funds of India (AMFI) www.amfiindia.com. The mandate to the combine was a result of a multi-layered review conducted by AMFI to revamp and re-tool its website to state-of-the art communications and Internet technologies. Rage Communications, in association with Metal Communications, was among the several contenders for this initiative.

“This re-launch is will provide a single window experience for all stakeholders in the industry – investors – current and potential, distribution intermediaries, industry members and the lay public. The digital assets created, include features and functions that educate, provide data and enable decision making for all the stakeholders.” said Vikaas Sachdeva, CEO – Edelweiss Asset Management Ltd. and Chairperson, AMFI’s Committee on Customer Engagement.

Rage & Metal have extensive expertise in the BFSI sector and their clients include household names from the banking, wealth management and insurance sectors.

Rage, with experience honed over the last 17 years, ensures that online visitors get a seamless user experience while intermediaries and industry members get the benefit of a robust learning and sharing platform.

“Today’s Internet solutions are not restricted just to the world of personal computers. A range of new technologies, platforms and devices, requires delivering solutions across multiple options seamlessly. Our evolution has been congruent with the evolution of the Internet and gives us the unique skills and experience that is required in meeting the challenges involved in re-tooling AMFI’s web presence to a best-in-class consumer and business facing portal for mutual funds in India.” said Karthik Kumar, Director – Rage Communications.

“With Metal’s deep understanding of Mutual Funds as a category combined with Rage’s digital expertise, we created a wining proposition for AMFI” said Kurien Mathews, CMD – Metal Communications.

April 28, 2014
Metal Communications appoints Gaurav Soi as general manager

MUMBAI: Metal Communications, an integrated marketing communications company, has appointed Gaurav Soi as general manager, in charge of its Mumbai operations.

Soi has over 12 years of experience across companies like Grey and Ambience Publicis and has looked after and led various homegrown as well as international brands. At Metal, he will oversee and run the Mumbai office and will be responsible for all existing and new relationships.

Soi will report to Metal Communications vice president Ambarish Ray.

Ambarish says: “Metal is ready for its next level of growth. With Gaurav’s experience and expertise, he is the right man for the job of driving our largest and fastest growing office.”

Metal has on its roster blue chip clients like Platinum Guild
International, Reliance Mutual Fund, Web 18, Sennheiser, Bajaj Capital, Zoom TV and Star CJ Alive, among others. Metal’s proprietary strategic tool, Breakthrough, creates media neutral ideas for brands and businesses.

October 22, 2011
Zoom awards creative duties to Metal Communications

MUMBAI: Metal Communications, the Mumbai-based integrated brand and marketing communications company, has won the creative duties for Times Group’s Bollywood entertainment channel Zoom.

Metal will be responsible for all brand and branding deliveries for Zoom that include shows, special programming, tie ups and properties.

Zoom Entertainment Network CEO Avinash Kaul said, “We are happy to appoint Metal as our creative agency; a team of energetic, driven and young creative professionals who share our passion for Bollywood and Bollywood centred programming to partner us in creative and impactful messaging for our brand Zoom.”

Metal VP Ambarish Ray added, “We believe that passion and drive are our biggest assets on the balance sheet. The Zoom win assures us that our assets have not depreciated.”

Zoom offers pure Bollywood content to over 8 million viewers.

January 13, 2011