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  • Instagram shares top trends and themes from Indian Memeaverse

    Instagram shares top trends and themes from Indian Memeaverse

    Mumbai: Photo sharing site Instagram has revealed that memes have become a pivotal part of pop culture on the platform and it shared the top trends and themes from the memeaverse in India. Comedy, crypto, gaming and astrology memes are the most popular memes on Instagram. Comedy memes are well liked with the prominence of topical memes like #sharktankmemes and rise of regional memes like #gujjumemes and #tamilmemes.

    Globally, with over three million people following #meme, memes are the way people express themselves, to communicate who they are and how they feel at a certain moment. To discuss trends in memes, share best practices and celebrate meme culture, memers and creators from around the world came together virtually for the second annual Global MemeCon (formerly known as Global Meme Summit), organised by Instagram. An exclusive viewing party was also held in Mumbai with top memers and creators from India in attendance, where trends pertaining to the Indian memeaverse were shared. 

    Facebook India (Meta) director media partnerships Paras Sharma said, “Trends from the Indian memeaverse highlight how memes fuel culture and we’re glad to share them, so more people in the ecosystem understand the meme space even further. Now with Reels, memes have evolved from photos, GIFs, to short videos, and creative tools like remix, collab and original audio, are helping accelerate creativity in memes all across India.”

    Ankit Chauhan aka @oyeankit, a meme creator from Surat, who’s rib tickling memes have traversed the internet and travelled internationally too, was one of the speakers at the global MemeCon. He said, “It’s great to see the meme community come together and chart the ways and means by which memes can be intertwined with culture even further. I was glad to be representing India at the Summit and highlight some of my memes that have travelled from Surat to San Francisco and beyond, on Instagram!”

    BoAt co-founder, CMO Aman Gupta said, “Memes are an extremely interesting content format and are most representative of youth lingo and appeal. #SharkTankMemes is the perfect example, as people meme-d moments and dialogues from the show on Instagram, and pushed it to pop culture status. Creators are certainly flag bearers of this meme-language and I hope the trends from Instagram provide the structure for people, communities and brands to think about memes more intentionally.”

    Top trends from the Indian memeaverse:

    Top followed meme hashtags in India

    #funnymemes
    #gujjumemes
    #tamilmemes
    #memesdaily
    #marathimeme

    Trending hashtags

    #iplmemes
    #telugumemes
    #kgf2 
    #gujjumemes
    #willsmith

    Topical and cultural moments that created meme-storms:

    Choti Bachi Ho Kya?
    Shark Tank India memes
    Your accent is so sexy
    Hera Pheri Memes
    Mr McAdams

  • Network 18’s Pawan Kumar Sharma joins Josh Talks as business head

    Network 18’s Pawan Kumar Sharma joins Josh Talks as business head

    Mumbai: Regional content and upskilling platform Josh Talks has appointed Pawan Kumar Sharma as business head. Sharma will be expanding the brand solutions vertical at Josh Talks, while driving strategic partnerships for the platform’s regional languages and new content category channels.

    Sharma brings 16 years of experience in branded content, revenue management, and strategic business planning. Prior to joining Josh Talks, he was at Network18 as national head of revenue. He has worked at The Walt Disney Company for 11 years, leading its youth vertical – Bindass. Other media brands that Sharma has been associated with include UTV Action & Movies, Star India, and Reliance Big Entertainment.  

    “Organisations today are socially conscious and are interested in partnering with platforms that are impactful. At Josh Talks, we are creating content that is inspirational and actionable in 10 regional languages,” said Josh Talks CEO and co-founder Supriya Paul. “In the last few years, we have collaborated with some of the largest organisations namely Google, Meta, and Amazon amongst others on 100+ campaigns to engage with the next billion users. We are excited to bring a seasoned leader like Pawan on board to establish our brand solutions vertical and drive strategic partnerships with like-minded organisations that are leveraging storytelling to create change at the grassroots.”

    “Josh Talks’ content reaches an audience that is increasingly relevant for all organisations today – 70 million+ youth from tier 2 and 3 cities who are seeking information and opportunities to do well in life. I am confident that we will be able to find synergies with leading organisations across industries to foster partnerships and also create exclusive content that is relevant and meaningful for the Indian audience,” shared Sharma. “Our larger goal is to give reasons to the youth of our country to be inspired, chase their dreams and contribute to nation-building at large,” he added. 

  • Meta expands Facebook Reels to over 150 countries globally

    Meta expands Facebook Reels to over 150 countries globally

    Mumbai: Meta has announced the availability of Facebook Reels for iOS and Android to more than 150 countries across the globe. The company is also introducing better ways to help creators to earn money, new creative tools and more places to watch and create Facebook Reels. 

    “Watching video is half of time spent on Facebook and Instagram, and Reels is our fastest growing content format by far. We’re focused on making Reels the best way for creators to get discovered, connect with their audience and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content,” said Meta in a statement.

    Facebook Reels will be available in Feed, Groups and Watch. When viewing a reel, users can follow the creator directly from the video, like and comment on it or share it with friends. Meta is exploring ways to make it easier for creators to share Reels to both their Facebook and Instagram audiences, such as crossposting. 

    With this move, the company is creating a variety of opportunities for creators to earn money for their reels. The Reels Play bonus program, part of its $ one billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels. These bonuses have helped creators fund their reels creation and better understand what types of content works on Facebook. In the coming months, the bonus program will be extended to more countries.

    Building on deep experience in helping creators earn meaningful income from its monetisation products like in-stream ads and Stars, Meta is also building direct monetisation options for Facebook Reels through ad revenue share and fan support.

    “We’re expanding tests of Facebook Reels Overlay Ads to all creators in the US, Canada and Mexico, and to more countries in the coming weeks. We’re starting with two formats: banner ads that appear as a semi-transparent overlay at the bottom of a Facebook Reel, and sticker ads: a static image ad that can be placed by a creator anywhere within their reel. These non-interruptive ads enable creators to earn a portion of the ad revenue,” said the statement.

    Any creator in the US, Canada and Mexico who is part of the in-stream ads program is automatically eligible to monetise their publicly-shared reels with ads. By mid-March, these tests will expand to creators in nearly all countries where in-stream ads are available.

    Meta will also begin testing Stars on Facebook Reels in the coming weeks, so that people can buy and send them while watching reels to support creators. Both overlay ads and Stars are designed so that as more people view and engage with Reels on Facebook, creator payouts can grow.

    Brand suitability controls, including Publisher Lists, Blocklists, Inventory Filters and Delivery Reports for Banner and Sticker Ads in Facebook will be launched shortly. Reels in every region they are available, give advertisers more control over how their ads appear in places they don’t consider suitable for their brand or campaign. The company has been testing full-screen and immersive ads in between Facebook Reels since last October, and will roll them out to more places around the world over the coming months. Just like with organic content on Facebook, people can comment, like, view, save, share and skip them.

    In addition to the features announced last year, creators around the world will be able to access: 

    ·Remix: Create their own reel alongside an existing, publicly-shared reel on Facebook.

    ·60-second Reels: Make reels up to 60 seconds long.

    ·Drafts: Create a reel and choose to “Save As Draft” below the Save button. 

    ·Video Clipping: In the coming months, video clipping tools that will make it easier for creators who publish live or long-form, recorded videos to test different formats will be rolled out. 

    Over the coming weeks, following updates will be introduced to make it easier to create and discover reels in new places:

    ·Reels in Stories: Share public reels to Stories on Facebook, making it easy to share favourite reels with friends and giving creators more visibility and reach. Creators will also be able to create reels from existing public stories.

    ·Reels in Watch: Watch reels directly within the Watch tab. Tools to help create reels in the Watch tab are in the offing 

    ·Top of Feed: New Reels label at the top of feed to easily create and watch reels in just a few clicks.  

    ·Suggested Reels in Feed: Available in select countries, it will suggest reels that users may like in their Feed from people they do not already follow.

    Since launching in the US last September, Facebook Reels has seen creators like Kurt Tocci (and his cat, Zeus) share original comedic skits, author and Bulletin writer Andrea Gibson offer a reading of their published poetry, Nigerian-American couple Ling and Lamb try new foods, and dancer and creator Niana Guerrero do trending dances, like the #ZooChallenge.

  • Alphabet, Meta & Amazon accounted for 46.1% of all advertising spend in 2021: WARC report

    Alphabet, Meta & Amazon accounted for 46.1% of all advertising spend in 2021: WARC report

    Mumbai: Alphabet, Meta and Amazon receive almost half of all advertising spend globally at 46.1 per cent, according to the latest data released by WARC. While the three companies accounted for 33.8 per cent of all advertising investment in 2019 before the pandemic, the digital acceleration from consumers and brands in 2020 and 2021 has pushed this share even higher.

    Alphabet tops the list, accounting for 27.2 per cent of adspend, up from one-fifth in 2019. Meta has risen to 14.9 per cent while Amazon has doubled its share to 4.0 per cent, according to WARC’s analysis of the company reports.

    The three tech giants have also managed to grow their share of online advertising, despite their dominant size. Altogether, Alphabet, Meta and Amazon accounted for 71.2 per cent of all online adspend in 2021, up from 67.8 per cent in 2019, as per the data from WARC.

    WARC Data’s latest forecast puts total advertising growth at 12.5 per cent in 2022, with e-commerce set to be the quickest-growing medium. Social media is also expected to overtake search advertising in value this year.

    The three companies that are leaders in their respective media – Alphabet in search (Google) and online video (YouTube), Meta in social media (Facebook and Instagram), and Amazon in e-commerce – have steadily grown their share of the advertising market. If their current rate of growth continues, they’re set to account for more than half of all advertising investment in 2022, says WARC Data’s forecast.

  • Meta launches first brand campaign after rebranding from Facebook

    Meta launches first brand campaign after rebranding from Facebook

    Mumbai: Social media giant, Meta, formerly known as Facebook has launched its first brand campaign post the rebranding. The first advertisement from the organisation shows a classic painting that celebrates the possibilities of the metaverse and gives out the message, “Step into a world of imagination with Meta and the endless possibilities as 2D becomes 3D.”

    The video shows a bunch of youngsters looking at some classic 2D paintings, even as one of the paintings depicting a tiger preying on a buffalo seems to come alive in 3D. The campaign showcases the possibilities of virtual experiences through Meta and the metaverse’s ambitious goals.

    Founder Mark Zuckerberg shared the campaign’s launch on his social media handles with the words, “This is going to be fun.”

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Meta (@wearemeta)

     

    This comes almost a week after Zuckerberg announced the company was rebranding its name to Meta Platforms Inc or simply Meta amid declining popularity and mounting controversies.

    As the battle in this space heats up along with the rebranding, Zuckerberg is betting big on what he believes to be the future of the internet and what he thinks will be a part of the digital economy.

    Zuckerberg had shared another post some days earlier, highlighting the endless possibilities the metaverse would unlock: “It’s been fun to imagine the types of experiences the metaverse will unlock, like giving everyone the ability to fence with Olympic gold medalist Lee Kiefer.” The caption was accompanied with a showing him indulging in a virtual battle with the champion fencer along with a tongue-in-cheek disclaimer “Spoiler alert: she will win every time.”

    https://www.facebook.com/zuck/videos/327135132552066/?app=fbl

    Earlier this week, the social networking giant also announced it will discontinue its automatic facial recognition feature for photos and videos after a decade citing concerns. The Mark Zuckerberg-owned company said it will also delete the face scan data of over one billion users. This feature, notably, has raised a lot of privacy concerns in the past.