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  • 10 digital evangelists decode the digital mantra at The Advertising Club’s third edition of D:CODE

    10 digital evangelists decode the digital mantra at The Advertising Club’s third edition of D:CODE

    Mumbai: Leaders from different digital domains, spanning publishers, marketers, new age digital companies, and creative and media agencies, gathered on 26 August at The Advertising Club’s third edition of D-CODE: The Annual Digital Review 2022 in Mumbai.

    The evening kicked off with tech professional turned stand-up comic turned compere for D-CODE 2022, Anshu Mor, who welcomed the attendees with a humorous anecdote narrating his real-life resignation story.

    Welcoming the attendees, The Advertising Club president Partha Sinha, emphasised how digital has become a game-changing medium for brands over the course of the last 10–15 years.

    Dentsu Creative CEO Amit Wadhwa kicked off the event as the first speaker, showcasing two case studies – ‘The Protest March’ and ‘Back Up Ukraine’—and prodded the audience to remember that we are still about people.

    S4 Capital CEO – APAC Michel de Rijk presented the Tata Tea example done for Independence Day and emphasised how the integration of data and content with technology enables agencies to create high-quality content overnight in just their own studio.

    ONDC chief business officer Shireesh Joshi articulated the vision and implications of the ONDC initiative for sellers, buyers, and every component and process along the e-commerce chain.

    Shedding light on the power of targeting and geolocation insights in campaigns, Jio Ads CEO Gulshan Verma enlightened the audience on the scale and solutions offered by JioAds.

    Talented founder P G Aditiya took the audience through the 55 steps that were involved in creating the Cannes 2022 Grand Prix winner, “The Unfiltered History Tour,” and emphasised the benefits of a long client-agency relationship in creating path-breaking campaigns.

    Following this was Disney+ Hotstar executive VP and CMO Sidharth Shakdher, who shared his thoughts on reversing the narrative of digital driving people apart by building a better consumer experience.

    YouTube India head of consumer marketing Mansha Tandon, spoke about shaping creativity with culture and trends in the digital space.

    Speaking next was luxury & lifestyle influencer Rizwan Bachav, who walked the audience through his journey, learning, and challenges in becoming an influencer.

    Sharing thoughts on how creativity can build brands, Starcom CEO Rathi Gangappa emphasised the need of being human in the age of digital transformation.

    Concluding the review, Meta marketing director Avinash Pant spoke about the evolution of social connections and the exponentially growing metaverse space empowering meaningful experiences.

    Addressing the evolving digital ecosystem at the third edition of D:CODE, Sinha said, “Digital marketing has gone on to become a game-changing phenomenon and the Advertising Club’s D:CODE is a testimony to our persistent efforts to create awareness and enhance the learning curve of the fraternity with insights and takeaways from the industry’s best digital minds. D:CODE has witnessed great case studies that have worked beyond the boardroom. As we move forward in this ever-evolving and competitive digital era, D-CODE will continue to become a significant platform with case studies that give profound experiences, transforming the way brand custodians especially approach their digital.”

    At the third edition of The Advertising Club’s annual digital review, the 10 digital evangelists from the advertising and marketing fraternity shared key takeaways that brands and their digital custodians can make use of.

  • D:CODE 2022 by The Advertising Club: Industry experts to share insights on rapid transformation of digital industry

    D:CODE 2022 by The Advertising Club: Industry experts to share insights on rapid transformation of digital industry

    Mumbai: The pandemic era which we passed through has seen an interesting shift in consumer behaviour towards small businesses and homegrown brands. This has fueled the need and importance of digital marketing as a platform to connect and reach out to more consumers. Owing to this accelerated business and rapid consumer shift towards digital, The Advertising Club is once again back with its third edition of D:CODE 2022, India’s Annual Digital Review.

    The Advertising Club’s third edition of D:CODE 2022, presented by Meta, will take place on 26 August 2022, at the Jio World Convention Centre in Mumbai, beginning at 6:30 p.m. Following the phenomenal success of the first two editions, the upcoming edition will see the best minds in digital, media, and marketing come together to address the evolving digital ecosystem.

    D:CODE 2022 will see the following 10 industry leaders, including Dentsu Creative chief executive officer Amit Wadhwa; Google director-marketing partners Satya Raghavan; Hotstar executive VP and CMO Sidharth Shakdher; Jio Ads CEO Gulshan Verma; Luxury & Lifestyle Influencer and I-banking professional turned KOL Rizwan Bachav; Meta marketing director Avinash Pant; ONDC chief business officer Shireesh Joshi; S4 Capital chief executive officer-APAC Michel de Rijk; Starcom CEO Rathi Gangappa and Talented founder P G Aditiya. They will cover three areas in 10 minutes each: their own work they are proud of; the work of other brands that inspired them; and tips to crack the digital code in the year ahead.

    Speaking about the third edition of the review, The Advertising Club president Partha Sinha, said, “The Advertising Club has been at the leading edge in driving several pioneering initiatives that truly define the current state of the media and advertising industry. With sustained efforts year on year, D:CODE has emerged as an engaging knowledge platform, providing a reason to “Inspire and be inspired”. We are excited to present our third edition of the show with leading industry stalwarts from India and APAC whose insights and learnings will continue to celebrate the rapidly changing dynamics of the digital industry. With D:CODE 2022, The Advertising Club looks forward to creating yet another benchmark in the Indian media and advertising landscape and paving the way to unleashing the true potential of digital.”

    D-CODE chairperson Punitha Arumugam added, “We are excited to continue with the 10 minute per speaker format at D-CODE 2022. Our 10 speakers will showcase, in total, 20 digital case studies done in the past year and provide 30 tips to crack the digital code in the year ahead—all this in just one evening! We hope it will be a truly educative and immersive experience for the audience.”

    “The D-CODE 2022 line up of speakers covers award winners from Cannes this year (Dentsu Creative, PG Aditiya), best of global digital publishers (Google, Meta, Disney+Hotstar, Jio Ads), new age orgs defining the future of digital agencies and e-commerce (S4 Capital, ONDC), digital forward media agencies (Starcom) and social influencers (niche KOL like Rizwan).  With these 10 speakers, D-CODE 2022 covers a relevant spectrum of all things digital; not to mention the laughs the audience will have with our compere Anshu Mor, a tech professional turned stand-up comic,” said D-CODE co-chairperson Avinash Pant.

    D-CODE 2022 is presented by Meta, co-powered by Times Network and Disney+Hotstar in association with MiQ & YOptima.

  • GUEST ARTICLE: 5G and IoT-The beginning of a new era

    GUEST ARTICLE: 5G and IoT-The beginning of a new era

    Mumbai: Meta Description: The integrated ecosystem of 5G and IoT (internet of things) has the potential to revolutionise business fortunes if these new technologies are coupled in a synergistic manner.

    What do the numbers say about 5G and IoT integration?

    Take a look at the data below to see the great potential that 5G technology integration in IoT devices offers:

    • According to Cisco, in the near future, 500 billion IoT devices will be integrated with 5G technology. This figure comprises, among other things, sensors, actuators, scanners, and medical devices.

    • Ericsson AB, another reputable brand in the IT business, forecasts that by the end of 2022, 550 million 5G customers will be part of the current iteration of mobile broadband. According to the analysis, 5G integration in IoT devices will see an unparalleled hike in the next few years.

    • Asia Pacific will become the 5G network’s second-fastest expanding hub, accounting for around 10 per cent of worldwide customers. This change in the customer segment will spread to the industrial sector, catalysing the use of 5G in IoT devices.

    What exactly are IoT and 5G technologies?

    The potential of 5G technology and its ramifications for IoT devices have piqued the imagination of information technology professionals. Given the projected increase in the number of IoT devices from 16.4 billion to 30.9 billion units by 2025, the growth of 5G technology is essential for flawless communication among these vast numbers of devices.

    The fifth-generation network, or 5G technology, is the next version of the broadband cellular network. It can provide larger bandwidths and data speeds of up to 20 gigabytes per second (20 Gbps). The 5G network, when combined with IoT devices, has the potential to revolutionise the faces of many organisations across industries. Healthcare, transportation, energy and power, and education are just a few of the industries that stand to benefit greatly from the combination of 5G and IoT devices.

    Data aggregation and information extraction from IoT devices

    IoT devices are critical for gathering, aggregating, and analysing data from a wide range of sources. This data is subsequently analysed, resulting in the extraction of actionable information that may be used to make critical organisational strategic and tactical decisions.

    Consider the application of IoT devices in the healthcare industry. Today, IoT devices record a wide range of customer data at hospitals, health centres, infirmaries, and other facilities. The acquired data is then used to extract information about patients’ various health factors, such as age, gender, health concerns, and so on. As a result, this data is used by a variety of stakeholders, including doctors, patients, pharmaceutical companies, and medication marketers, to develop policy frameworks, action plans, and market strategies.

    IoT and 5G: complementary forces

    All data collection and aggregation can now be done more efficiently if IoT devices are seamlessly connected with one another, which is where the importance of a fast and reliable 5G network comes into play. Because of the 5G network’s high-speed data transfer, IoT devices can work significantly more efficiently than they can with 4G networks. To summarise, for IoT devices to reach their full potential, a fully matured and evolved 5G network is required.

    In terms of benefits, 5G technology and IoT devices have the potential to transform the fortunes of numerous companies. The following are some concrete highlights that demonstrate the great potential that integrating these technologies can provide businesses:

    1) 5G technology has made a name for itself due to its unique efficiency, speed, and latency characteristics. Furthermore, 5G technology provides superior safety and security, which, when combined with next-generation IoT devices, can enable significant leaps forward in autonomous driving, drone operations, virtual reality, digital finance, and a variety of AI applications in various sectors.

    2) 5G networks will primarily benefit enterprises in the healthcare, education, transportation, supply chain, and manufacturing industries. The adoption of 5G-enabled IoT devices in the healthcare industry is already increasing at an exponential rate. The convergence of 5G and IoT in the education industry will result in a more interactive virtual learning and immersive experience for students. Transportation and logistics will profit from the convergence of these new technologies as well, through the use of real-time tracking, electronic data interchange, and automatic stock replenishment. The manufacturing industry may use the concept of remote access, repair, and maintenance in IoT devices via high-speed internet, which will be truly transformative for the business.

    The need for a comprehensive 5G and IoT ecosystem

    We need to establish an integrated ecosystem of 5G networks and IoT devices to achieve the full potential of 5G and IoT devices. Only with the seamless integration of both of these technologies will industries be able to make huge leaps across the value chain. From raw material procurement to product manufacture, and from sales and marketing to actual client purchasing, we must endeavour to create a comprehensive ecosystem. As a result, businesses across their value chain and participating stakeholders will benefit from synergies.

    The author of the article is Altorum Leren co-founder and CEO Prateek Shukla.

  • Facebook parent Meta posts its first-ever revenue decline in Q2

    Facebook parent Meta posts its first-ever revenue decline in Q2

    Mumbai: Facebook parent company, Meta, on Thursday announced a decline in the company’s revenues in its second quarter earnings 2022 for the first time since it went public in 2012. The tech major reported a drop in revenues from $29.08 billion to $28.82 billion, down one per cent over last year.

    Meta also announced that its chief finance officer (CFO) David Wehner would now take over the role of chief strategy officer (CSO) and oversee the company’s strategy and corporate development.

    The company announced that Susan Li, currently vice president of finance, will replace him as CFO. The transitions will be effective from 1 November.  

    The social media network’s net income saw a decline of 36 per cent in April-June, falling from $10.39 billion ($3.61 per share) to $6.69 billion ($2.46 per share) year-on-year (YoY).

    “We seem to have entered an economic downturn that will have a broad impact on the digital advertising business,” said Meta founder and CEO Mark Zuckerberg in an earnings call on Wednesday. “It’s always hard to predict how deep or how long these cycles will be, but I’d say that the situation seems worse than it did a quarter ago.”

    The social media giant also issued a bleak third-quarter forecast. “This outlook reflects a continuation of the weak advertising demand environment we experienced throughout the second quarter, which we believe is being driven by broader macroeconomic uncertainty,” chief finance officer David Wehner said in a statement.

    “We have reduced our hiring and overall expense growth plans this year to account for the more challenging operating environment while continuing to direct resources toward our company priorities,” he added.

    The company expects its 2022 total expenses to be in the range of $85-88 billion, lowered from its prior outlook of $87-92 billion, Wehner further stated.

    Meta’s worrying results follow a pattern reflected in the results of other major tech companies and its rivals, Snap and Twitter – both of whom reported disappointing second-quarter numbers last week, during an unprecedented stressful period across the industry. The results also follow a broader decline in the digital advertising market.

    Advertising revenue growth slowed throughout the second quarter as advertiser demand softened, Wehner stated. “The deceleration has been broad-based across verticals, and we believe businesses are lowering their advertising spend in response to the increased economic uncertainty.”

    Earlier on Wednesday, another tech major and Google parent company- Alphabet posted a 13 per cent growth in consolidated revenue at $69.7 billion for the second quarter – its slowest quarterly growth in two years.

    Meta also faces its own unique challenges of competing with TikTok, while focusing on its next phase of building the immersive metaverse.

    In this environment, we’re focused on making the long-term investments that will position us to be stronger coming out of this downturn — including our work on our discovery engine and Reels, our new ads infrastructure, and the metaverse, stated Zuckerberg. The company is also focused on being rigorous about measuring returns and sizing these investments correctly, he added.

  • Sandeep Bhushan logs out of Meta after seven years

    Sandeep Bhushan logs out of Meta after seven years

    Mumbai: Meta’s director business group India Sandeep Bhushan has announced his decision to move on from the tech conglomerate. Bhushan took to LinkedIn to announce that he will be moving on from the company before the end of this year.

    “I want to share that later this year I will be leaving Meta to start the next phase of my professional life,” he wrote.

    Although he did not disclose his future plans, he mentions that having completed 25 years of his professional journey this month, he is keen to go deeper into the social sector and “build new learning muscle” that can guide his contribution over the next 25 years.

    Bhushan further added, “I will be on a listening and reflection tour for a while as I plan the details ahead. Before that, I will be at Meta for the next few months to extend all possible transition support to Ajit Mohan and the team for their ambitious plans for Meta’s social and business impact in India.”

    Prior to taking on the role of director at Meta business group India, Bhushan was serving as the director and head of global marketing solutions India for six years.

    Furthermore, he is also an invitee to the Board at the Advertising Standards Council of India, in addition to being a board member at MMA APAC.

    He has also worked with companies such as Samsung Electronics, HT Media, and Hindustan Unilever towards the beginning of his career.

  • Ashwani Rana appointed as chief public policy officer of Zupee

    Ashwani Rana appointed as chief public policy officer of Zupee

    Mumbai: Mobile gaming platform Zupee on Thursday announced the appointment of Ashwani Rana as the chief public policy officer.

    He brings with him an experience of around three decades of senior leadership and his work is widely acknowledged in the area of Internet and telecom policies and regulations.

    Prior to his new role, Ashwani was associated with Meta as director of public policy for more than six years. Before Meta he was with Bharti Airtel for more than a decade as their chief regulatory office (operations). He has worked closely with top trade organisations in the country and headed many committees there. Over the years, he has led numerous policy initiatives at company and industry level. He holds Master’s in Business Law, Public Policy and Management.

    Congratulating Ashwani Rana on joining the organisation, Zupee founder and CEO Dilsher Singh Malhi said, “We are delighted to have Ashwani on board. With extensive experience of navigating a variety of regulatory challenges, he will be instrumental in steering Zupee through the evolving online gaming regulatory landscape.”  

    Speaking on his appointment, Ashwini Rana said, “This is an exciting time to be part of the online gaming industry that will have a transformational effect on the digital economy of India. I look forward to playing an active role in the growth of Zupee and working with the government and other stakeholders towards enabling policies for this sector.”

  • Meta onboards Dilpreeta Vasudeva as head of marketing – business messaging

    Meta onboards Dilpreeta Vasudeva as head of marketing – business messaging

    Mumbai: Facebook, Instagram, and WhatsApp parent-company Meta has appointed Dilpreeta Vasudeva as the marketing lead for business messaging (WhatsApp, Instagram & Messenger).

    Prior to joining Meta, she worked as the founder of CMO Access. Previously, Vasudeva headed marketing at Jio Studios, before helming marketing transformation and financial services at Bharti Enterprises.

    An ISB Alumna, Vasudeva has worked alongside senior leadership teams of MNCs & Indian conglomerates garnering experience across more than seven categories & functional disciplines of marketing. She held a stint as head of digital marketing at Tata Play previously. Vasudeva has also worked with conglomerates Microsoft, Times Internet, Tech Mahindra and Radisson.

    Vasudeva took to LinkedIn to make the announcement, with the caption, “Meta Metamates Me.” She wrote: Stoked to join as the Marketing Lead for Business Messaging at Meta – WhatsApp, Instagram & Messenger.

     

     

     

  • Power League Gaming names Langoor as new digital transformation agency partner

    Power League Gaming names Langoor as new digital transformation agency partner

    Mumbai: Langoor has been selected by Power League Gaming as its new digital, creative, and strategic agency partner. To help the most innovative gaming, content, and esports activation firm in the MENA region reach new gaming audiences, Langoor will be in charge of creating cutting-edge, immersive digital experiences.

    The highest rates of new technology use, mobile penetration, and population identification as gamers are seen in Saudi Arabia and the United Arab Emirates.  While 67 per cent of Saudi Arabia’s population regularly plays video games, more than 65 per cent of residents of the UAE identify as gamers (four times per week or more).

    Power League Gaming (PLG), which has operations across the AIM region and has led the MENA region’s gaming and esports industry for the past ten years, has a direct impact on how gamers, publishers, and brands interact with one another. By actively teaching new talent and giving them job prospects in the MENA region through a variety of means, such as EMU (Esports and Media University), which is a component of PLG’s portfolio of education firms, their goal has been to enhance the Arabic gaming and esports market.

    Power League Gaming CEO Matthew Pickering said, “For the past decade, PLG and its teams have shaped the gaming and esports sector in the MENA region. We have consistently produced ground-breaking, disruptive mechanics that successfully connect global brands with gaming audiences. We are thrilled to welcome Langoor as our new digital transformation agency. Together, we look forward to building and designing engaging content platforms and developing the region’s next generation of gaming and content leaders.”

    Langoor co-founder and CEO Venugopal Ganganna said: “The Middle East is the fastest-growing market for gaming in the world. Not only does the region have an amazing gaming community but it also generates the highest gaming revenue per user. With the advent of Web3 and Meta, and the regions’ ability to adapt to these new emerging tech, we see players like PLG playing a supercritical role to innovate and grow the category. We are proud to partner with PLG on this exciting digital transformation journey and look forward to helping them reach gaming audiences across the MENA region and beyond.”

  • Sheryl Sandberg logs out from Meta after 14 years

    Sheryl Sandberg logs out from Meta after 14 years

    Mumbai : Sheryl Sandberg has decided to step down from her position as a chief operating officer at Meta, ending a stint of 14 years at the tech major- the parent organisation of Facebook, Instagram, and WhatsApp, among other subsidiaries. Sandberg will leave the company this fall, after transitioning her direct reports over the next few months. She will, however, continue to serve on Meta’s board of directors.

    Announcing on her Facebook page, Sandberg wrote a detailed, candid post about her time at the networking conglomerate. She also shared anecdotes of her initial struggles and work-life there, even as she recounted the highs and lows of her personal life during the period.

    Today, I am sharing the news that after 14 years, I will be leaving Meta, she wrote. Talking about her initial days at the company, formerly called Facebook, Sandberg penned, “When I first met Mark, I was not looking for a new job – and I could have never predicted how meeting him would change my life. We were at a holiday party at Daniel L Rosensweig’s house. I was introduced to Mark as I walked in the door, and we started talking about his vision for Facebook. I had tried Facebook, as it was first called, but still thought the internet was a largely anonymous place to search for funny pictures. Mark’s belief that people would put their real selves online to connect with other people was so mesmerising that we stood by that door and talked for the rest of the night.”

    Sandberg also touched upon the ongoing debate around privacy concerns in social media in her post, saying, “The products we make have a huge impact, so we have the responsibility to build them in a way that protects the privacy and keeps people safe.”

    Talking about her future plans, she continued further, “When I took this job in 2008, I hoped I would be in this role for five years. Fourteen years later, it is time for me to write the next chapter of my life. I am not entirely sure what the future will bring – I have learned no one ever is. But I know it will include focusing more on my foundation and philanthropic work, which is more important to me than ever given how critical this moment is for women.”

    “Over the next few months, Mark and I will transition my direct reports and I will leave the company this fall. I still believe as strongly as ever in our mission, and I am honoured that I will continue to serve on Meta’s board of directors,” she added.

    Calling it “The end of an era”, Facebook founder Mark Zuckerberg responded to Sandberg’s post, writing: In the 14 years we’ve worked together, you’ve architected our ads business, hired great people, forged our management culture, and taught me how to run a company. I’m going to miss working alongside you every day, but grateful to have you as a lifelong friend.

    “Thank you for all you’ve done for me and my family, for our company, and millions of people around the world. You’re a superstar,” he further added.

    Prior to joining Facebook in 2008 as its COO, Sandberg was vice president of global online sales and operations at Google.

  • Meta launches 3D avatars for facebook, instagram & messenger users

    Meta launches 3D avatars for facebook, instagram & messenger users

    Mumbai: Meta has launched on Tuesday updated 3D Avatars in India for Facebook and Messenger. The new avatars will also be available on Instagram. The new avatars are expressive, customizable and diverse.  

    The new update adds Cochlear implants and over-the-ear hearing aids (for one or both ears) in a variety of colors, and on all platforms including VR. It also includes wheelchairs, which will appear in stickers on Facebook, in Messenger chats and in DMs on Instagram. Meta will continue to add more options over time based on feedback from the community.

    With this development, people in India can show up as their virtual self across apps via stickers, feed posts, facebook profile pictures, and more.

    To better reflect the billions of unique people on this planet, Meta is adding new facial shapes and assistive devices for people with disabilities. Meta is also improving the look of Avatars. Subtle adjustments have been made to certain facial shapes and skin shaders to make avatars more authentic.

    While speaking on the launch of new avatars, Meta India director and head partnerships Manish Chopra said, “Representations in the metaverse should reflect the diversity of the real world. Avatars are just the first step toward enabling everyone to express themselves in their unique ways. When you create your avatar you can choose the right facial features, body types, clothing styles, and more to create your virtual self. We offered more than one quintillion different combinations when we launched our updated avatars last year, and we’re continuing to add more options to give people even more ways to express themselves.”