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MUMBAI: It’s not every day that adtech and the auto world go full throttle together but this partnership is clearly built for speed. Adcounty Media has...
MUMBAI: Fashion just got a little more soulful and a lot more personal as Zouk, India’s proudly vegan and 100 per cent Indian lifestyle brand, has...
MUMBAI: The global advertising industry is set for a bumpier ride than expected thanks to Donald Trump’s recent trade pronouncements and the retaliatory measures by the...
MUMBAI: BBDO India has added another feather to its creative cap, emerging as the most awarded Indian agency at ADFEST 2025 in Pattaya, Thailand. With a...
MUMBAI: Meta has dropped digital innovations, unveiling AI-powered creator marketing solutions that promise to turn brand partnerships into growth rockets. Meta director and head of ads...
MUMBAI: ENO, has launched a witty new campaign featuring comedian Aakash Gupta, celebrating the nation’s shared love for cricket and food. The campaign highlights passionate fan...
MUMBAI: The Times of India (BCCL) has appointed Vikas Purohit as CEO new business ventures, entrusting him with spearheading new growth initiatives. In this role, he...
MUMBAI: Instagram is reportedly considering launching a standalone app for its popular short-form video feature, Reels, as it seeks to capitalise on Tiktok’s uncertain position in...
MUMBAI: Another season of drama, strategy, and nail-biting eliminations has come to a close, and Bigg Boss Season 18 has done it again—breaking records, dominating screens,...
MUMBAI: What do you say about an executive who has spent his entire working career with one company and has seen it grow from a $5...
MUMBAI: Artificial intelligence (AI) has gone from being a buzzword to an indispensable tool, revolutionising industries across the globe. At the 19 India Digital Summit, Madison...
MUMBAI: Well, well, so, that’s how the cookie crumbles. Meta has replaced its Democrat-leaning chief global affairs officer Nick Clegg with Joel Kaplan who is known...
MUMBAI: When you win a premium media planning and buying account such as Amazon, you put your best foot behind it don’t you? That’s what ad...
MUMBAI: Gaurav Banerjee does not come across as CEO nor as MD material when you meet him the first time. The bespectacled unassuming 47-year-old actually reminds...
Mumbai: WhatsApp has collaborated with Only Much Louder (OML), a market-leading, full-service creative and entertainment business network for #MessagePrivately, a consumer awareness partnership focused on the...
Mumbai: Gupshup has launched its first brand film, Do More with Conversations as part of its #EveryConversationMatters Campaign. The film was conceptualized by Gupshup and produced...
Mumbai: The Ministry of Information and Broadcasting (MIB) has summoned the nation’s leading OTT platforms, including Netflix, Disney, Amazon, along with tech giants Google and Meta,...
Mumbai: On the sidelines of Meta Marketing Summit – FMCG edition held in Mumbai, the company announced findings from several Meta commissioned studies with leading market...
Mumbai: Meta has launched enhanced generative AI features for advertisers, such as full image and text generation to help businesses to grow. The goal is to...
Mumbai: In a bid to amplify discussions and celebrate the cricket frenzy, Meta has embarked on a collaborative journey with over 250 content creators, uniting voices...
Mumbai: Meta has expanded our third-party fact-checking program in India to include Press Trust of India (PTI), a dedicated fact-checking unit within the newswire’s editorial department....
Mumbai: The Indian Chapter of the International Advertising Association (IAA), has announced its next event for its Young Professionals (YP). On 16 February, IAA’s Young Professionals...
Mumbai: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today announced that its AI-driven total media quality (TMQ) brand safety and...
Mumbai: In a transformative initiative to inspire and empower the youth, Josh Talks, in partnership with Meta, concluded a successful series of Citizens’ Townhalls across Bhopal,...
Mumbai: Giving GenZ a chance to celebrate the upcoming Archies movies, Meta and Netflix India have partnered to launch an Archies-themed sticker pack on WhatsApp. The...
Mumbai: “Remember that advertisement is all about making a product or a service unique. Even the best of the software like ChatGPT will never offer that...
Mumbai: Meta has today unveiled key consumer behavior findings from two studies focused on the beauty and the fashion segments in India. The two studies reveal...
Mumbai: Threads is a new social media platform and mobile app from Instagram and its parent company Meta. It’s a microblogging platform, which means you can...
Mumbai: Kaumudi Mahajan has announced the position of head of content strategy at Viacom18’s Colors. Mahajan shared the news of her move through a post on...
Mumbai: India Today Group CMO Vivek Malhotra has been elected the new chairperson of the Digital Advertising Council (DAC), which functions under the aegis of Internet...
Mumbai: GroupM unveiled ‘Brew’- its premier content upfront event, exclusively for clients on the 16th. The day-long event brought together several leading partners from the content...
Mumbai: At the ongoing ICC Men’s Cricket World Cup 2023, India has got off to a promising start with their win against Australia. But there are...
Mumbai: Meta has announced that rolling out its first generative AI-powered features for ad creatives in Meta’s Ads Manager, with global rollout complete by next year....
Mumbai: Star Sports, India’s leading sports broadcaster, has unveiled an insightful social-first collaboration with WhatsApp, ‘Privacy Unplugged’- a captivating five-part short-form content series, facilitated by Starcom,...
Mumbai: In an age where privacy and online security have become paramount, WhatsApp is at the forefront of innovating features that continually help enhance the safety...
Mumbai: India’s Digital Personal Data Protection (DPDP) Bill, is expected to be implemented over the next six to eight months in a phased manner; hefty penalties...
Mumbai: Meta, the social media mammoth, is planning to launch the web version of Threads next week, as per media reports. Threads, as we all are...
Mumbai: Meta, the social media mammoth, is planning to launch the web version of Threads next week, as per media reports. Threads, as we all are...
Mumbai: Kirthiga Reddy and Saurabh Doshi have co-founded Virtualness, a mobile-first platform designed to help creators and brands navigate the complex world of web3, and have...
Mumbai: Meta announced the appointment of Sandhya Devanathan as the vice president and head of Meta India. Devanathan will begin her new position on 1 January...
Mumbai: As part of the workforce churn that Meta is undergoing, Whatsapp India head Abhijit Bose and Meta India’s head of public policy Rajiv Aggarwal have...
Mumbai: Seems like Elon Musk’s takeover of Twitter has proved to be ominous! Ever since the business tycoon took the reins of the social media company...
Mumbai: Meta CEO Mark Zuckerberg has sacked about 11,000 employees, which is about 13 per cent of the company’s workforce. As per media reports, in an...
Mumbai: Meta (formerly Facebook) highlighted its commitment to creators in Delhi and across the country by organising its first ‘Creator Day’ in Delhi-NCR. ‘Creator Day’ is...
Mumbai: In a conference call with analysts to discuss the third quarter 2022 results, Meta CEO Mark Zuckerberg said that in terms of the business, total...
Mumbai: With the Twenty20 World Cup currently taking place in Australia, the eyes of cricket fans in India are down under. Looking to capitalise on this...
Mumbai: Concept Communication has announced the launch of India’s first content-driven meta influencer company Avtr Meta Labs. Avtr Meta Labs (AML) intends to launch on Instagram,...
Mumbai: In today’s world, creating the best marketing campaign means the company not only aims to attract consumers towards ads but engage them too, expressed Disney+...
Mumbai: In a global first, Meta has partnered with Jio Platforms to launch an end-to-end shopping experience on WhatsApp, where consumers can shop from JioMart right...
Mumbai: The ever-changing digital ecosystem has altered the game of advertising and marketing as we once knew it. Digital marketing has developed into a significant platform...
