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Tag: Merkle Sokrati

  • 4 ink strategic partnership

    4 ink strategic partnership

    MUMBAI: Merkle Sokrati, the leading data-driven performance marketing agency from the house of Dentsu Aegis Network (DAN), has inked a strategic partnership deal with TikTok – world’s leading short-video creation platform, for India.

    Given the platform’s popularity and content diversity, brands today are regularly planning and implementing their marketing campaigns on TikTok India. This partnership further strengthens the ability of clients to connect with users on TikTok.

    Under this partnership, TikTok India and Merkle Sokrati will develop the best practices emerging from high impact digital marketing campaigns for Indian brands. The partnership will also assess various measurement features that add value to brands and will be implemented for Merkle Sokrati’s clients across industries.

    TikTok India monetization vice president Sameer Singh said, "TikTok as a platform has championed the art of creative content marketing with unique ad formats that effectively drive engagement. The platform’s immersive short-form videos also allow brands to express their content and voice creatively. We value partnerships such as the one with Merkle Sokrati and are sure that this will further accelerate client benefits.”

    Merkle Sokrati CEO Anubhav Sonthalia  added, “Digital media continues to evolve into a myriad web of features and ad formats. Based on our decade-long experience in helping brands get strong ROIs on their spends, I strongly believe that understanding and reacting to your audiences is extremely crucial, irrespective of the digital channel. TikTok is a phenomenally engaging platform. It is a definite opportunity to gain visibility and revenue and this is where our potential as a marketing agency lies.  I am excited to see the results driven by our teams with our client partners such as Dunzo, PharmEasy, Tata Sky and more.”

  • Merkle Sokrati achieves unique feat on YouTube for Performance

    Merkle Sokrati achieves unique feat on YouTube for Performance

    MUMBAI: Merkle Sokrati, the data-driven performance-marketing agency from Dentsu Aegis Network, has been recognized for its achievement on YouTube for Performance reaching a 100% client adoption rate.

    Over the last few years, YouTube has emerged as a strong performance platform, with the launch of several new formats including TrueView and Universal App Campaigns  (UAC). TrueView for Action uses prominent Calls To Actions (CTAs) and headlines, encouraging audiences to visit websites and explore the product or service, share their contact information, and take other actions valuable to the business. Through machine learning, UAC provides a simple and easy solution to reach the right audience across all of Google’s channels. Google can combine signals, data, and performance metrics to automatically make adjustments to campaigns quickly, and take advantage of buying opportunities.

    During the last four months, Google India and Merkle Sokrati combined efforts to accelerate adoption of YouTube for Action in the Indian market. Anubhav Sonthalia, CEO Merkle Sokrati added, “We are committed as always to lead the way in incorporating any innovation that can help our customers. Over the last year, we have seen YouTube emerge as a strong performance platform. As the leading performance agency in the country, we wanted to ensure that all our clients are leveraging the full power of innovative formats like TrueView for Performance, and we are excited to see 100% of our clients are already betting on this format.”

    Commenting on this, Aditya Swamy, Head of Agency Partnerships, Google India said, “We collaborated closely with the Merkle Sokrati team to set up integrated client onboarding with custom performance creatives from IgnitionLabs using the Search-Up approach, and bespoke measurement solutions. It’s exciting to see the speed at which Merkle Sokrati’s clients have adopted YouTube for Performance, and I am looking forward to seeing our teams redefining performance video advertising excellence.”

    Merkle Sokrati was also recently awarded the Google Premier Partner Award 2018 for Video Innovation.