ITV

Tag: Meridian Communications

  • Vespa launches TVC created by Meridian

    MUMBAI: Vespa, the Italian scooter brand, has launched its new television commercial that has been created by Meridian Communications’ Mumbai office.

    The scooter has been spotted on Indian roads since May 2012.

    The TVC has rolled out to support the print campaign which was launched recently. It showcases Vespa as a fashion statement stating that it has never gone out of style and is youthful.

    Meridian Communications ECD and Head- Mumbai Anuraag Khandelwal said, ”The Vespa has never been considered a mode of transport to take you from point A to point B. It has always been about fashion. And this is what we set out to capture in this film. It’s a fashion accessory that decides, and sometimes even dictates, what you wear when you ride it. We extended that thought to suggest that perhaps your Vespa could also decide who you chose to ride pillion with.”

    “The entire film has a retro-chic styling to it. Right from the boy’s room, to the clothes he wears, to the clothes of the girls on the street. This is in keeping with the classic, yet modern look of the Vespa. We thought this would give viewers a sense of Vespa’s fashion antecedents,” Meridian Communications ECD and Head- Mumbai added”

    Piaggio Vehicles AVP – Marketing MV Krishna said, “We have consciously stayed away from standard automobile advertising model which invariably draws on functionality and features and looked at the brand purely from a lifestyle lens. The setting is a bit intentionally surreal to visually accentuate the idea of “more than just commuting”.”

    The film opens on a young man getting ready to go out. He jumps out of bed, dons his favourite shirt, shoes, jacket and straps on his helmet. All styled in a Vespa way – Retro classic, yet modern chic. He gets on his Vespa to look for his perfect girl. Not sporty kind, not high fashion girl, but someone who matches his style and matches his Vespa.

    It‘s a modern take on the classic Cinderella story. There is a little twist in the film, not apparent at first, which waits to be unearthed by the truly style conscious, and observant. No spoilers here. The film ends with the line, “Vespa. Fashion Unchanged. Since 1946”.

  • Lux ONN brings Orchard on board as creative partner

    MUMBAI: Leo Burnett group‘s advertising agency Orchard Advertising has been awarded the creative mandate for the innerwear brand from the Lux stable.

    The agency‘s Mumbai branch will handle this account. Meridian Communications (Ogilvy‘s second agency) was the incumbent on the account.

    ONN is the Men‘s Premium inner wear brand offering a range of products that include men‘s premium vests, briefs, boxers, men‘s sport wear and leisure wear. Bollywood actor Shah Rukh Khan is the brand endorser for the LUX ONN brand.

    Orchard won the account on the basis of a robust communication strategy and plan presented to the client, according to an official statement. The agency is developing a new campaign scheduled to be released later this year.

    Orchard Advertising vice president and branch head Partha Sarkar said, “Orchard won the account on the basis of the strategy we presented. We looked at the brand with our HumanKind approach and arrived at a communication plan for the brand which will help establish a better connect with its core audience. We are currently developing the campaign in partnership with the client.”

  • Vivel Face Wash alongwith Hungama launches new TVC for ‘MOBisur’

    MUMBAI: Hungama Digital Media Entertainment alongwith ITC‘s Vivel Face Wash, has unveiled a new television commercial ‘MOBISur – Sitaron Ki Talaash with Shankar Mahadevan‘.

    The commercial has been launched with an aim to look for India‘s “first truly digital” talent hunt.

    According to the company, the talent hunt enables participation from anywhere in the country, all that a participant requires is a mobile phone or an Internet connection. This property empowers the participants to break the queue and forego travelling to the nearest city for an audition. The winners of the contest will get an opportunity to record an album with Shankar Mahadevan which will be released by T Series and Hungama. The winners will also receive 5 lakh rupees cash prize.

    Developed by Meridian Communications, the TVC features musician Shankar Mahadevan who encourages aspiring singers to showcase their talent through this platform. It also features the ‘Ghar baithe baithe famous singer Bano‘ concept.