ITV

Tag: Meridian

  • WPP merges Meridian with Soho Square

    MUMBAI: Indian born agency Meridian Communication, which operates under Ogilvy and Mather, has merged with WPP‘s Soho Square.

    The aim of the merger is to take Meridian international and grow Soho Square‘s business in India. Soho Square has a growing international network in Asia Pacific, Europe, Latin America and North America.

    Soho Square, has three boutique agencies operating independently in Mumbai, Bangalore and Delhi.

    Soho Square will deliver cross-disciplinary work spanning a full spectrum of marketing communications including brand development, brand identity, strategic planning and integrated creative solutions.

    Given the complex nature of the Indian market and its geography, the Soho Square approach in India will be to establish itself as a standalone in each city rather than a nationally integrated network. The India plans attempt to have Soho Square in many more cities in the near future.

    While the individual operations will share the same philosophy and principles as the international network in India, for the purpose of business the three city agencies will operate independent of each other.

    “Integrated solutions are central to our structure and philosophy. At Soho Square we can select and customize learning by drawing upon Ogilvy & Mather and other WPP resources in Asia Pacific,” Soho Square said.

    In Mumbai Soho Square‘s core team comprises Soho Square Mumbai head of office Samrat Bedi, executive creative directors and creative heads Anuraag Khandelwal and Satish deSa, VP account management Mohit Ahuja and SVP planning Shashank Lanjekar.

    Clients in Soho Square Mumbai include ITC‘s personal care products, Perfetti‘s Stop Not, Piaggio‘s Vespa, Bisleri, Pidilite‘s Raincoat, Hungama.com, Oberoi Realty, Nutrela Soya, H&R Johnson and Hockey India.

    In Bangalore, Soho Square‘s core team comprises head of office Shenaz Bapooji and creative directors C Ravikumar and Manoj.

    Clients in Soho Square Bangalore are Himalaya Healthcare‘s Consumer Products Division (Purifying Neem Face Wash, Clarifying Fairness Face Wash, Toothpastes, Face packs, Shampoos), Himalaya Asia Pac, The Bengaluru International Airport, GKB Opticals and iGate.

    In Delhi, the Soho Square clients are Honda Cars India Ltd. (formerly Honda Siel Cars India Ltd.), Godfrey Phillips India Ltd., HTC Ltd, HDFC Ltd and Voltas Ltd.

  • Meridian wins creative mandate of hungama.com

    Meridian wins creative mandate of hungama.com

    MUMBAI: Meridian Communications Mumbai has won the creative mandate for hungama.com and bollywoodhungama.com along with its apps business.

    The win followed a multi agency pitch which saw participation by Metal Communication, Network Advertising, Interface and Brand Insights.

    Meridian head of office Samrat Bedi said, “The Hungama win, on the back of the Vespa win, is once again a testimony to Meridian‘s strength in blending strategic thought with effective and inspiring creative work. The relevant use of new-age media and ideas that won hands down on high cut-through and freshness is where Meridian scored. In Hungama, we have a brave client who inspired us to push ourselves harder. Eventually, it was the chemistry and passion on both sides that brought us together.”

    Meridian VP account planning Shashank Lanjekar added, “Hungama.com is a brand that is young, fun and futuristic. We hope to partner them in creating work that mirrors these values.”
    Meridian VP client servicing Mohit Ahuja added, “At Meridian, we believe in creating long term buzz platforms, as opposed to mere taglines. Given the digital youth space that Hungama operates in, this approach is a perfect fit.”

    The communication agency also won the creative mandate for Voltas ACs this year and made changes in its creative leadership earlier this month.

  • Curry-Nation picks up Nirlep’s creative biz

    Curry-Nation picks up Nirlep’s creative biz

    MUMBAI: Non stick utensils manufacturer Nirlep has named creative agency Curry-Nation as its agency of record.

    The company is looking to expand its brand presence and plans to launch a slew of products in new categories.

    The win comes on the back of a multi agency pitch involving agencies like Meridian, Interface, McCann Erickson, Postscript and Network.

    In an official communiqué, the agency said that Curry-Nation used its usual insight tool for market research – indsights before going into the pitch.

    Curry-Nation director Priti Nair said, “Nirlep is a brand that is very Indian and is a part and parcel of every day life since childhood. The brand needs to be repositioned, given the change in consumer mindset.”

    Nirlep GM Sanjay Shingikar said, “The consumer understanding & the strategy that emanated thereof showcased by Curry – Nation and the ‘Indianness‘ of their communication was truly amazing. That really sealed our decision in their favour.”

    The campaign is slated to be launched in April. The media mix will involve TV, print, radio and outdoor.

    Curry-Nation director Nagessh Pannaswamy added, “It was very exciting for all of us at Curry-Nation when we worked on the brand. From personal experience we had with the brand ,it is close to every one’s heart and culturally it just seems the right fit for CurryNation”.