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Tag: Mercedes-Benz India

  • Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    MUMBAI: In a bid to attract more customers and create brand consumerism, Mercedes-Benz India is coming up with 7 retail pop-up stores. One of which has already been inaugurated in Lower Parel in Mumbai, there are 6 more stores which will be opened in Delhi-NCR, Bangalore, Pune, Hyderabad, Chennai and Goa. 

     For the year 2016, with the brand philosophy ‘Winning with Mercedes-Benz’, the company is reaching closer and making its presence felt to its esteemed and discerning customers. The idea is to win the heart and the mind of consumers based on these innovative initiatives to create more awareness, brand recall and connect with consumers on an interpersonal level. The locations of these pop up stores are selected strategically, based on consumer mapping and behavioural patterns. 

    These pop-up stores will be positioned in places like lounges, pubs, cafes and restaurants to reach out to a larger target audience, this way Mercedes-Benz will be able to reach to youngsters in metros and Tier I markets. These pop-up stores will see sections such as branding and audio-visuals which will enhance consumer interest towards brand Mercedes-Benz. The customers will be able to engross themselves through special Mercedes-Benz applications and merchandise available at these stores.

    Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “The pop-up stores will increase our visibility in the market as we plan to tap the young generation through it. This is a novel way to create a brand connect with youngsters who are extremely enthusiastic about cars. We are opening pop-up stores in multiple places to understand the likeability and choices of today’s outgoing generation. This further helps us in expansion of such initiatives that will give a sense of exclusivity to our customers and build a positive affinity towards the brand.”

    These innovations will help to compete in a market where traditional luxury norms become lesser relevant day-by-day. The year 2016 has a strong line-up of product launches from Mercedes-Benz including 12 new offerings and 10 new dealership inaugurations across markets. Mercedes-Benz aims at a sustained double digit growth in this year too.

  • Mercedes-Benz India registers 25 per cent half-yearly sales growth

    Mercedes-Benz India registers 25 per cent half-yearly sales growth

    MUMBAI:  Mercedes-Benz announced a strong growth in its sales for the Jan-June 2014 period. The automobile manufacturer registered a significant high of 25 per cent year-on-year growth by selling 4,717 units in this period.

     

    Significant contributor to this growth trajectory has been the flagship S-Class sedan and the ML-Class SUV and the NGC portfolio comprising the A-Class and B-Class. While the C-Class and the E-Class luxury sedans remain the preferred vehicle of choice for the customers, the AMGs continue to grow in the performance segment it created. The recently launched CLA 45 AMG is expected to appeal to a new group of young Indians, hence widening the AMG customer base in India.

     

    Mercedes-Benz India MD and CEO Eberhard Kern commented, “2014 is our year of excellence and it’s our endeavor to create new benchmark in modern luxury. Our ‘Year of Excellence’ growth strategy is paying-off as we have been able to maintain our key focus of growth and sustainability in the Indian market amidst challenging market conditions. The first six months of sales growth reaffirms Mercedes-Benz India’s strong brand premium and competitive edge in terms of offering continuous product innovations, boasting of a benchmark production facility, extending an enriching after-sales experience and strengthening its qualitative network presence. With some of the most fascinating products lined up in the remaining two quarters, including the much awaited GLA-Class, Mercedes-Benz is all set for another year of strong growth.”

     

    The luxury car maker has the densest network presence in the country with 64 outlets in 36 cities. New outlets were opened in Bhubaneswar, Raipur, Bhopal, Chandigarh and Mohali as well as three new AMG performance centres in Delhi, Bengaluru and Mumbai were inaugurated. The following months will see the launch of eight more outlets.

     

    And it remains the fastest growing luxury brand in India in FY 2013-14 with 47 per cent year-on-year growth.

  • Mercedes-Benz India to excite with fascinating festive campaigns

    Mercedes-Benz India to excite with fascinating festive campaigns

    Pune: Mercedes-Benz India, the official automobile partner of the Buddh International Circuit, launched its festival campaign in time, to stoke the F1 fever during the period starting from August until October. As part of the Company’s continued and rich association with motorsport, Mercedes-Benz India has planned a host of exclusive programs and offerings for its discerning customers and the motorsports enthusiasts.

    To make this festive season more eventful Mercedes-Benz India will provide an exclusive opportunity to meet and interact with F1 superstars Lewis Hamilton and Nico Rosberg. Customers who buy a Mercedes-Benz from 20-August till 15-October 2013 will be eligible to participate in this campaign to meet the Mercedes AMG PETRONAS F1 team drivers. Five lucky customers from across India, on an all-expense paid trip, will be meeting and interacting with Lewis Hamilton and Nico Rosberg and also watch the 2013 Indian Grand Prix LIVE. The Indian GP tickets are already available for sale at select Mercedes-Benz dealerships. A special racing event for Corporate Stalwarts, “Corporate Star Grand Prix – race to the checkered flag” will be held at the Buddh International Circuit where 16 select CEOs/MDs will bring their boardroom skills to India’s only F1 track.

    Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented: “As each and every racing aficionado and motorsports enthusiast waits for the world’s biggest motorsports event in the Country, Mercedes-Benz India aims to double the excitement for its customers during this festive season. Following the Mercedes-Benz brand philosophy of ‘Best or Nothing’, we are elated to present the perfect gift for our customers: an opportunity to meet the F1 superstars Lewis Hamilton and Nico Rosberg along with a chance to watch the 2013 Indian F1 Grand Prix live. We are proud to be official partners of the Buddh International Circuit and want to leverage our association with this racing event to present a delightful and exciting experience to our customers and enthusiasts. We aim at providing the best and superlative brand experience to our customers by our fascinating products and various customer connect initiatives. We wish our connoisseurs very happy and prosperous festival season.”

    Mercedes-Benz India will also organize the Young Star Driver’s Programme at Buddh International Circuit on 2-September, 2013. The ‘Young Star Driver Programme’ promises to be a launching pad for all motoring enthusiasts who dreams of a career in motorsports.