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Tag: Mercedes-Benz

  • BBDO India elevates Shruthi Subramaniam to executive creative director – Mumbai

    BBDO India elevates Shruthi Subramaniam to executive creative director – Mumbai

    MUMBAI: BBDO India has announced the elevation of Shruthi Subramaniam to the role of executive creative director – Mumbai. With over 14 years of experience, Shruthi brings a powerful combination of creative excellence and strategic acumen to her new leadership role.

    At BBDO India, Shruthi has been the creative force behind campaigns for iconic global brands such as WhatsApp, Bumble, Neutrogena. Her portfolio also includes work for industry giants like Unilever and Mercedes-Benz – projects that are as impactful as they are culturally meaningful. Most recently, she was honoured with a prestigious CLIO Music Award, earning recognition alongside international names like Harry Styles and Ozzy Osbourne – a testament to her ability to create work that resonates across borders and audiences.

    In her new role, Shruthi joins BBDO India’s core leadership team, where she will help shape the agency’s creative direction, lead key client partnerships, and mentor emerging talent. Her focus will be on driving innovation in both storytelling and “story-doing,” while pushing the boundaries of modern advertising.

    Commenting on Shruthi’s promotion, Josy Paul, Chairman & CCO, BBDO India, said, “Shruthi’s work is famous, her craft is brilliant, and her vision for the future of advertising is inspiring. She’s been an integral part of BBDO India’s growth story. With our vibrant, diverse talent pool, we’re confident she’ll bring even more value to our clients while moving the agency and industry forward.”

    Speaking on her new role, Shruthi Subramaniam, ECD, BBDO India shared, “The BBDO Ashram is my home – I want to decorate it with ideas, fill each room with the warmth of conversation, and have people over who never want to leave. Belonging is the start of everything. My wish is to make people belong, bloom and become.”

  • OneClickDrive- UAE’s Top Platform for Used Car Sales & Rental Offers Exclusive Deals.

    OneClickDrive- UAE’s Top Platform for Used Car Sales & Rental Offers Exclusive Deals.

    Dubai, with its iconic luxurious lifestyle and automobile marketplace, has become a dream city for car enthusiasts and buyers willing to pay a fair price for luxury cars. Luxury cars in Dubai are now more affordable than ever, thanks to OneClickDrive, the top UAE platform for used cars and rentals. A platform that is changing the game when it comes to the buying and renting of luxury and premium cars in the UAE. OneClickDrive offers exclusive promotions on used luxury cars in Dubai sales.

    OneClickDrive has long been recognized as a platform for both car rentals and used car sales in the UAE. By connecting buyers with a variety of vehicle selection, it offers a smooth, transparent, and hassle-free experience. When looking for a luxury vehicle at reduced costs, OneClickDrive’s listings from local dealerships and sellers is the perfect stopover for buyers.

    The website offers customers to handpick vehicles from a range of luxury brands, whether it is a sporty automobile, an SUV with smoking tires, or a quiet gentleman sedan. From the household names of Mercedes-Benz, BMW, Audi, and Porsche to the more exotic names of Maserati and Lamborghini, the marketplace boasts of a large inventory of top-end vehicles.

    What distinguishes OneClickDrive from the rest of used car websites in Dubai is that it can provide customers with special discounts on luxury cars. With alliances with luxury dealerships and private individuals in the UAE, the platform provides clients with the lowest Ferrari price in Dubai and limited time offers. The discounts are being provided to make luxuries accessible to more clients at a considerable discount than purchasing brand-new models.

    OneClickDrive simplifies the process of finding a car that fits varied budgets and requirements. The ease of use of the platform makes it possible for prospective buyers to sort cars according to make, model, price, and features, making it easy for them to choose the car that meets their requirements.

    For prospective buyers of used luxury vehicles in Dubai, OneClickDrive offers an unparalleled combination of variety, affordability, and ease. Whether looking for a high-performance sports car or a sophisticated executive sedan, the sellers on the platform have something for everyone. With their commitment to customer satisfaction and exceptional service, OneClickDrive is the go-to platform for luxury car buyers in Dubai.

  • Mercedes-Benz India appoints Dr Shyam Sunder as head of external affairs and corporate citizenship

    Mercedes-Benz India appoints Dr Shyam Sunder as head of external affairs and corporate citizenship

    Mumbai: India’s most desirable luxury car maker, Mercedes-Benz, today announced an organizational change in its External Affairs and Corporate Citizenship function. The company has appointed Dr Shyam Sunder as the head of external affairs and corporate citizenship, effective from 26 August 2024. Dr Shyam will report to Santosh Iyer, managing director & CEO. In his new role, Dr Shyam will lead Mercedes-Benz India’s government relations, public policy advocacy, and policy initiatives. He will foster close collaboration with policymakers and industry leaders, and work to build communities through Mercedes-Benz’s diverse corporate citizenship programmes.

    Mercedes-Benz India managing director and CEO Santosh Iyer“We are delighted to welcome Dr. Shyam Sunder as the Head of External Affairs and Corporate Citizenship at Mercedes-Benz India. His extensive experience and deep understanding of external affairs will be invaluable in conveying our views to policymakers and actively participating in various industry associations. Dr. Shyam’s expertise aligns with our commitment to fostering close collaboration with policymakers and external stakeholders, and driving impactful corporate social initiatives at Mercedes-Benz.”

    Dr Shyam Sunder holds a master’s degree in Econometrics and a Ph.D. in Economics. With an impressive career spanning approximately 24 years, he has held pivotal roles related to driving public policy & advocacy and Government engagements at prominent automotive OEMs in the past. He has also worked with the Federation of Indian Chambers of Commerce & Industry (FICCI), where he played a vital role in shaping public policy and fostering industry collaborations. His extensive expertise in public affairs, policy advocacy and strategic stakeholder engagements firmly underscores his adeptness in managing external affairs and navigating intricate regulatory landscapes for the company. 

  • Mercedes-Benz elevates Pradeep Srinivas as marketing head

    Mercedes-Benz elevates Pradeep Srinivas as marketing head

    MUMBAI: German premium carmaker Mercedes-Benz on Wednesday rejigged its sales and marketing unit and brought in Pradeep Srinivas as head of the marketing and customer services, replacing Amit Thete.

    Srinivas will be taking the responsibility of marketing and customer journey from 17 May, Mercedes-Benz India said in a statement.

    He was earlier helming the company’s e-commerce, data management and system functions. In his new position, he will be responsible for managing Mercedes-Benz India’s vehicle preparation centre (VPC), outbound logistics and dealer stock management, it said.

    Thete will be moving to head the sales operations, the luxury carmaker said, adding that the new role of sales operations will be a significant catalyst for Mercedes-Benz’s future growth and customer centricity.

  • Mercedes-Benz’s Ira Pradhan joins Freshworks as communications lead

    Mercedes-Benz’s Ira Pradhan joins Freshworks as communications lead

    NEW DELHI: Days after stepping down as corporate communications lead at Mercedes-Benz R&D India, Ira Pradhan has joined Freshworks as leader of internal communications, diversity & inclusion, and CSR.

    Freshworks provides SaaS customer engagement solutions through a suite of products for organisations of all sizes.

    Pradhan made the announcement in a post on professional networking platform LinkedIn.

    “Often described as a rocketship by most who work here, Freshworks has inspired many, including me, by being a global product company from India, a home-bred SaaS unicorn with one of the most talked about people culture. I am excited to begin this next step in my career and thrilled to work with some of the most talented group of individuals across the globe,” she wrote.

    Pradhan was with Mercedes-Benz India for a little over six years, from September 2014 to November 2020. She has over 15 years of experience in communications and has worked with brands like Philips, Wipro and Tesco in the past.

    She was recently named among the 20 Rising Stars of 2020 by PRovoke Media in its annual Influence 100 report. She also mentors young women professionals through the Shenomics program: Lead Like a Girl.

  • Big Trunk Communications wins digital mandate for Akshaya Motors

    Big Trunk Communications wins digital mandate for Akshaya Motors

    MUMBAI: Akshaya Motors has roped in Big Trunk Communications for the digital transformation of the brand. Akshaya Motors has been one of India’s largest automotive retail chains in the luxury cars segment and the most trusted authorised dealers of Mercedes Benz in South India. Following a multi-agency pitch, Akshaya Motors has appointed Big Trunk Communications to handle its strategic and digital duties.

    Big Trunk Communications, an award-winning, Mumbai-based independent creative digital agency, will now be managing the digital mandate for ‘Akshaya Motors’ which is inclusive of digital strategy, social page management, digital media planning and buying along with creating an innovative content strategy. The agency aces in conceptualizing and executing 360-degree digital marketing campaigns. Since its inception, Big Trunk Communications has managed to set benchmarks across product categories such as luxury retail, fashion & clothing, food & beverages, education, media and entertainment, realty, BFSI, e-commerce and pharma over the years.

    Big Trunk Communications, Akshaya Motors CEO Vikas MJ said, “In recent times, Digital is the way to know your potential customers and connect with them. We are extremely pleased to partner with Big Trunk Communications. It is our endeavour to expand our digital presence through innovative use of the medium that will resonate strongly with today’s digital consumer. Their team presented an extensive market analysis with valuable insights that can add a new dimension to our marketing strategies in the current context as well as the future.  We were impressed by the way they maintained transparency during our discourse. We believe that a young and enthusiastic team would be able to execute and achieve the desired goals.”

    Commenting on this association, Big Trunk Communications CEO Akhil Nair commented, “It’s exciting to be the official digital partners of Akshaya Motors. They have epitomized consistency and excellence in terms of their services and already are the No.1 dealers in South India for Mercedes Benz. The idea is to leverage our expertise in executing ingenious digital campaigns for enhancing their online presence and thus taking the brand to new heights. We plan to integrate innovation, content, and media, to deliver out-of-the-box ideas and develop a connect between the brand and its target group. We’re pleased to achieve yet another milestone in the Luxury Retail segment and look forward to long term association.”

  • MERCEDES BENZ HELLO! DEBUTANTS’ BALL 2018 HOSTED BY HELLO! INDIA

    MERCEDES BENZ HELLO! DEBUTANTS’ BALL 2018 HOSTED BY HELLO! INDIA

    MUMBAI: India’s premier lifestyle brand HELLO! and a trailblazer in the luxury lifestyle content space reinforced its legacy by successfully hosting India’s first ever Debutants’ Ball. ‘The Mercedes Benz HELLO! Debutants’ Ball 2018’ held at the opulent St.Regis, Mumbai, celebrated 16 rising and next generation stars from Bollywood, Royalty, Corporate and Politics. The one-of-a-kind elite affair personified class and elegance at par with the international version of the debutants’ gala.

    HELLO! India’s first Debutants’ Ball served as a platform to introduce the young heirs of creatively renowned families to the nation. These young men and women were presented as the torch bearers of their great legacies while focusing on their thoughts behind being a part of the India Inc. story and their potential contributions to the nation. Dressed for the occasion spilling sheer panache and poise, the debutants were accompanied by their respective cavaliers/parents.

    Speaking about the first Debutants’ Ball by HELLO! India, Ruchika Mehta, Editor, HELLO! India said,” "Taking the lead in the lifestyle landscape yet again, HELLO! Is proud to host India’s first- ever Debutants' Ball, an evening where the next generation and rising stars of India’s first families were introduced to the world. This super exclusive evening witnessed the best of names from the world of royalty, society, Corporate and Bollywood. This event marked a new beginning and a must attend in everyone’s social calendars.”

    While the evening was all about royalty and grandeur, singer Sophie Choudry, the lady that exudes elan reflected the magnificence of the night in her stellar ensemble. She not only enhanced the essence of the evening as the host, but also regaled the audience with her soulful singing performance. The gala night transcended through a mesmerizing musical performance by renowned vocalist and musician Sarosh Nanavaty followed by Lidya and the band.

    The evening was held in association with Mercedes Benz, Longines as Luxury partner and Jean Claude Biguine, Paris Salon & Spa as styling partner.

  • Zenith India creates new COO & CCO roles

    Zenith India creates new COO & CCO roles

    MUMBAI: Jai Lala has joined for the newly created position of chief operating officer (COO) at Zenith and will oversee operations, structure and expansion in addition to the scaling up of specialised, future-facing offerings for the agency. The focus will be on areas where Zenith is already market-leading such as data, dynamic content, tech, analytics, performance and programmatic.

    In addition, Zenith has elevated its managing partner and head, West & South Ajit Gurnani to the newly created role of chief client officer. He has already had a great role in firming up client relationships for Zenith and will continue to interface with key clients, bringing in new and critical perspective on businesses and enhancing Zenith’s overall strategic product and delivery.

    Jai Lala has over two decades of experience across media planning, buying, research & sales. He is has worked in organizations such as UTV, ESPN Star Sports and leading media agency groups. His last stint was with MediaCom as chief strategy & growth officer. He has serviced clients across the country such as Unilever, PepsiCo, GSK, ICICI, Castrol, Lenovo, USL, Coke, Marico and many more in various capacities. He has created multiple & unique trading practices in the industry.  Jai is also a visiting faculty at ISB & MICA.

    Elaborating on the appointments, Zenith India group CEO Tanmay Mohanty said, “ Zenith stands at an important growth juncture; we have witnessed an absolutely spectacular year so far in terms of new business wins and performance on key client businesses. In our endeavour to build further on our ROI+ offering, delivering transformational growth to our clients, we are announcing two big appointments at senior levels. Jai Lala needs no introduction and has over 20 years’ experience in media planning and buying. He will aid me in client deliveries,  keeping up the scale and momentum of operations,  integration of existing talent and new hires and the expansion in the overall footprint for Zenith. Ajit, on the other hand, has been with us for over three years and brings in huge expertise and value to every client conversation. He has transformed the way we deliver to clients and will shape our client relationships further. Both these appointments will help Zenith put out passionate, exciting and compelling work.”

    Jai Lala said, “I am delighted at this opportunity. Zenith has market-leading expertise in data, technology and innovation. Offering a strong, long-term consultative approach to clients, Zenith is already working on what lies at the corner tomorrow; whether it is automation, machine learning or artificial intelligence. Its pedigreed A-list clients, outstanding work and motivated teams make me excited about the possibilities.”

    Ajit Gurnani says, “ Zenith with its ROI push and accent on business deliverables, truly leverages the power of integrated communications and media-neutral solutions.  As part of my role, I will look to cement and enhance Zenith’s existing client relationships in addition to forming new connections.  I look forward to driving results, and creating award-winning, business -building work.”

    Ajit Gurnani has 20 plus years of work experience across client leadership, brand management and media investment management.  He has worked as a brand and media custodian at Marico and IIFCO, and has driven media investment management for The Aditya Birla Group and its companies, Mercedes-Benz, NIVEA, Zee TV, Unilever and Colgate Palmolive in previous stints with agencies. At Zenith, he has led the media investment mandate for businesses such as Parle, Toyota, Singapore Airlines, Singapore Tourism Board, HDFC Life among others.