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Tag: Mensa Brands

  • Network18 ropes in digital entrepreneur Angad Bhatia to helm Firstpost and Creator18

    Network18 ropes in digital entrepreneur Angad Bhatia to helm Firstpost and Creator18

    MUMBAI: Network18 has appointed seasoned digital entrepreneur Angad Bhatia as chief executive of Firstpost and its freshly minted creator-focused venture, Creator18.

    Bhatia, who founded and scaled the influential men’s lifestyle platform MensXP before its acquisition by Times Internet, brings over 15 years of digital media expertise to the role where he’ll steer India’s international news brand while simultaneously building a creator network across Network18’s digital properties.

    His appointment marks a strategic push by the media conglomerate to capitalise on the booming creator economy while strengthening its news credentials.

    The digital veteran most recently served as chief executive of India Lifestyle Network and spearheaded brand and marketing growth initiatives at Mensa Brands. His career has spanned content, technology and digital commerce, including the development of influential digital-first consumer brands such as iDiva and Hypp.

    Industry observers note Bhatia’s reputation for identifying growth adjacencies and applying entrepreneurial thinking to established media businesses – precisely the toolkit Network18 appears keen to harness as traditional and social media boundaries continue to blur.

    “Bhatia represents the new breed of media executive who understands both content creation and commercial models in the digital sphere,” said a media analyst at a leading consultancy firm. “His experience with MensXP demonstrated he can build audiences while driving commercial success.”

    In his new role, Bhatia will report directly to Rahul Joshi, managing director and group editor-in-chief of Network18, as he attempts to bring fresh thinking and audience growth to the organisation’s digital portfolio.

  • Pebble X Pepe Jeans Smartwatch: The iconic denim re-imagined for your wrist

    Pebble X Pepe Jeans Smartwatch: The iconic denim re-imagined for your wrist

    Mumbai: In a quintessential unison of the finest in fashion and the best in technology, India’s fastest growing smartwatch brand Pebble has partnered with Pepe Jeans London to introduce a limited special edition Bluetooth Calling smartwatch. The Pebble X Pepe smartwatch re-imagines the timeless allure of denim for your wrist. An epitome of design and style, the smartwatch dons denim-leather straps and silicon sporty straps with an eye-catching infinite 1.39” HD display and 600 Nits brightness. Priced at Rs 1999, Pebble X Pepe Jeans smartwatch is available on pebblecart.com, pepejeans.in as well as Flipkart & Myntra. It is also available at exclusive Pepe Jeans stores across the country.

    “The association with Pepe Jeans is a landmark one from Pebble’s as well as our consumers’ perspective. It is time we don our fashion & style statement everyday on our wrist while leveraging cutting-edge wearable technology to enhance our lives. It is our innovation designed to suit your style and redefine seamless connectivity,” said Pebble co-founder Komal Agarwal on the launch.

    Speaking about the brand’s latest move, Mensa Brands founder & CEO Ananth Narayanan said, “This new partnership yet again manifests Pebble’s unfazed commitment to meeting the needs as well as aspirations of young Indians. Innovation is the key driving our relentless endeavour to bring the best of wearable technology on everyone’s wrists. We are proud of the association with an iconic denim brand like Pepe Jeans.”

    Adding to the sentiments, Pepe Jeans London MD & CEO Manish Kapoor said, “Pepe Jeans has always been synonymous with denim & lifestyle fashion. With smartwatches swiftly becoming an indispensable part of our fashion & lifestyle statements, we joined forces with Pebble to offer the best to our evolving Indian consumer base. This is an iconic partnership of fashion and technology.”

  • Personal care brand Botanic Hearth launches In India

    Personal care brand Botanic Hearth launches In India

    Mumbai: Get ready to upgrade your personal care regime with America’s most loved beauty products! Botanic Hearth, one of America’s largest and most loved personal care brands has finally launched in India, bringing its versatile range of face care, body care and hair care products. The brand promises to bring together the most powerful active and botanicals, to cater to the multiple needs of your skin, body and hair.

    Launched in 2018 in America, Botanic Hearth has successfully made a mark for itself as a personal care brand with products that are free of nasties and full of botanical goodness. Now a part of the Mensa House of Brands, it is ready to foray into the Indian market via online e-commerce marketplaces and its own website. With a selection of face washes, body washes, shampoos and conditioners, Botanic Hearth combines exotic botanicals with powerful actives for the ultimate personal care experience. The range of cruelty-free, sulphate-free and paraben-free products have been formulated keeping in mind the Indian skin.

    Commenting on the launch, Mensa Brands founder & CEO Ananth Narayanan said, “We are ecstatic to bring Botanic Hearth to India. In 5 years, Botanic Hearth has grown to be a bestseller on leading online channels in America, and has made a mark for itself as a brand offering safe and affordable products with superior formulations. We are now looking forward to taking the India market by storm and are sure that our consumers will enjoy our exciting range of products.”

    To find out more about the brand and check out the products, visit www.botanichearth.in. Botanic Hearth is also available on Amazon, Myntra and other leading e-commerce platforms.

  • Mensa Brands acquires leather brand Estalon

    Mensa Brands acquires leather brand Estalon

    Mumbai: Mensa Brands has acquired Kolkata-based leather goods manufacturer and seller – Estalon. The acquisition marks Mensa Brands’ foray into the growing leather goods segment, which holds immense potential in both domestic and international markets.

    With the partnership with Mensa, Estalon is poised to grow at five times of the market, with a focus on both increasing presence in existing markets and expansion to new markets, said the statement. “Mensa will harness the power of data-based insights, digital marketing, and its expertise in enhancing operational efficiencies to turbocharge growth,” it added.

    “We envision Estalon becoming a leading global leather accessories brand from India with its strong product line and quality leather workmanship,” said Mensa Brands founder and CEO Ananth Narayanan. “The Estalon team has decades of experience in leather manufacturing, and we believe that with Mensa’s complementary skills in technology, operations and brand building, it is poised to achieve a high growth rate of 5X of the market in the next 3-5 years,” he added.    

    Estalon has largely been a family-owned business with expertise in leather manufacturing. Currently, Estalon sells majorly in the US through Amazon.

    “Mensa team’s expertise and enthusiasm will help expand our brand’s footprint and achieve the growth goals we have set together,” stated Estalon founder Mohammed Mobashir. “We are focused on better serving existing customers and reaching new customers, by introducing new products, launching on n

    New channels, and fine-tuning the customer experience.”

    Mensa partners with digital-first brands operating in different categories, including fashion and apparel, home and garden, beauty and personal care, food, and others. It recently acquired High Star, a denim brand serving fashion-forward and digital-first consumers.