ITV

Tag: MENA

  • DGM India appoints Himanshu Nagrecha as national sales head

    MUMBAI: DGM, a performance marketing network, has appointed Himanshu Nagrecha as the national sales head for all its businesses.
    Nagrecha joins DGM from Mediamind where he was vice president-sales, India and MENA regions.

    DGM India recently forayed into brand advertising space after the launch of dgMatix in July 2012. In 2013, DGM plans to scale up its performance and brand advertising business and foray into selected overseas markets.

    DGM India MD Anurag Gupta said, “Currently, DGM‘s business is at an interesting juncture, with our performance business scaling up and dgMatix getting a great response and gaining traction in the market. Himanshu‘s association with DGM is the perfect impetus to our expansion plans. I am pleased to have Himanshu in our team and certain that his extensive experience and expertise will help take DGM‘s growth curve much higher making us one of most formidable players in the Indian digital marketing ecosystem.”

    Nagrecha added, “I am delighted to be a part of one of the largest online performance networks of India. DGM is well poised for next giant leap in the digital space with dgMatix reaching almost 30 per cent of the online population. Advertisers have accepted and appreciated the value created by dgMatix in defining and delivering their goals. I am looking forward to an exciting tenure at DGM.”

    Nagrecha has 11 years experience in media sales with over six years experience in the digital space. In his 11-year career, he has been associated with organisations like Mediamind, NDTV Media, Yahoo! India, Hindustan Times and Tata Infomedia.

  • Iris enters Middle East due to growing client demand

    MUMBAI: Global creative innovation network, Iris Worldwide, is entering the Middle East with the launch of its first office in Dubai this month.

    The creative agency is launching operations in Middle East due to a growing number of clients requesting the agency‘s services in the MENA region.

    Iris, whose Asia footprint spans offices in Singapore, Sydney, Shanghai, Delhi and Jakarta, has signed an agreement with Expression in the Middle East.

    The partnership will see Iris introduce its agency model and creative offering to the MENA region for the first time, which has seen it win a number of regional briefs in recent months, such as Diageo and 3M.

    Expression will formally join the iris network today, when Expression‘s office – based at Al Thuraya Tower in Dubai‘s Media City – will officially be branded as an Iris office.

    Iris Middle East will be led by Scott Feasey as MD and David Brook as creative director. Its team will offer a full house of through-the-line creative services including advertising, branding, CRM, design, direct, interactive, promotional and strategy.

    The office will launch with a client base including Expression‘s existing clients, which include Unilever, Lufthansa, Jumeirah International, Bridgestone, Gulf Food Industries, Ray-Ban, Carrefour Express, Dubai Chamber and Danone, as well as iris‘ regional clients, which include Sony Mobile, Shell and adidas.

    Iris for regional CEO Asia Pacific Luke Nathans said, “We‘re thrilled to be entering the Middle East – it‘s another great step forward for us. We‘re always looking for people that share our values, and there is a real synergy between Expression and iris. Expression, like iris, is not bound by conventional media or discipline thinking and we‘ve admired each other‘s work for a long time so this makes a lot of sense.”

    Feasey added, “We‘ve always been great fans of iris – they‘re leading the pack with their forward-thinking approach to creativity. Iris arriving in the Middle East will take consumer engagement and creativity in the region to a new level. We‘re looking forward to offering the MENA region the iris way of building and growing brands. Our clients are really excited.”

    The deal will allow clients to tap into the scale and resources of the iris global network, which includes offices in the US, Europe and China as well as digital, planning, research, CRM, social and creative capabilities.

    Expression, which launched in Dubai in 2002, is an independent communication agency.

    The opening follows Iiris‘ latest launch in November 2011 in Jakarta, Indonesia. Iris is currently eyeing locations in the West Coast of the US and Brazil.

  • MediaMind introduces Slider ad format in India

    MediaMind introduces Slider ad format in India

    MUMBAI: MediaMind, provider of integrated digital advertising solutions, has announced the launch of a new ad format in India named Slider.

    Developed by MediaMind, the Slider will be first used for a Samsung Galaxy Y DUOS campaign in India. The campaign is running on the MSN India portal.

    MediaMind also announced the Interactive Advertising Bureau (IAB) Rising Star ad format.

    The Slider features an overlay unit at the bottom of the page. It enables a user to slide the entire page to the side, unveiling a full branded experience.

    Samsung Mobile India digital marketing head Aman Malhotra said, “Online is a key channel for Samsung, as it is increasingly becoming the preferred medium for consumers. We are continuously on the lookout for new and innovative ways to reach our consumers and give them an interesting experience.”

    Microsoft India country director- advertising and online Neville Taraporewalla added, “In today’s age of clutter and media complexities, it is important for brands to have advertising solutions for better storytelling. Microsoft Advertising offers a broad set of tools for marketers to be creative with: from rich media to emerging technologies. The Slider format created by MediaMind is an apt example of what can be done online to amplify brand stories. It was offered to the client keeping in mind the rich experience it renders, while giving the user full control.”

    “Advertisers are always seeking cutting-edge formats to attract users’ attention. By introducing the IAB Rising Star formats in India, we are enabling innovative advertisers such as Samsung to connect with their audiences via an engaging brand experience,” MediaMind India and MENA (Middle East and North Africa)country manager Raghu Seelamsetty said.