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Tag: memes

  • RVCJ pioneering the future of Meme marketing in India

    RVCJ pioneering the future of Meme marketing in India

    Mumbai: RVCJ, one of the media and entertainment companies, has been instrumental in shaping the meme marketing landscape in the country. With its unique approach to humour and witty content, RVCJ has captured the attention of millions of social media users across India. As we look towards the future of meme marketing in India, it’s impossible to ignore the role that RVCJ will continue to play.

    According to the RVCJ Media co-founder & CRO Aziz Khan, ‘ The ability to stay relevant and connect with its audience will be key to its success in the years to come. With the rise of newer platforms and changing user behaviour, RVCJ has already started exploring new formats and mediums to reach its audience. From short-form videos to interactive content, RVCJ is constantly evolving to stay ahead of the curve.

    Beyond 2024, RVCJ will likely continue to lead the meme marketing landscape in India. With its strong brand identity and deep understanding of its audience, RVCJ is well-positioned to take advantage of the growing demand for humour and relatable content. By leveraging its expertise and creativity, RVCJ will allegedly continue to shape the future of meme marketing in India and beyond.

    RVCJ’s success story in India’s meme marketing landscape can be attributed to its unique and refreshing approach to humour and content creation. With millions of social media users hooked on to their platform, RVCJ has become a household name in the world of memes and entertainment. However, experts believe that the company must continue to innovate and adapt to the changing market trends to maintain its position in the industry.

    The key to RVCJ’s future success lies in its ability to stay relevant and resonate with its audience. RVCJ has shown that it is willing to evolve and stay ahead of the curve by exploring new formats and mediums such as short-form videos and interactive content. This adaptability will be crucial in the coming years as the market continues to change and new platforms emerge.

    Looking forward, RVCJ is poised to continue to serve the meme marketing landscape in India. With its strong brand identity and deep understanding of its audience, the company is well-positioned to take advantage of the increasing demand for relatable and humorous content. By leveraging their expertise and creativity, RVCJ will undoubtedly shape the future of meme marketing not only in India but also beyond.

  • Instagram shares top trends and themes from Indian Memeaverse

    Instagram shares top trends and themes from Indian Memeaverse

    Mumbai: Photo sharing site Instagram has revealed that memes have become a pivotal part of pop culture on the platform and it shared the top trends and themes from the memeaverse in India. Comedy, crypto, gaming and astrology memes are the most popular memes on Instagram. Comedy memes are well liked with the prominence of topical memes like #sharktankmemes and rise of regional memes like #gujjumemes and #tamilmemes.

    Globally, with over three million people following #meme, memes are the way people express themselves, to communicate who they are and how they feel at a certain moment. To discuss trends in memes, share best practices and celebrate meme culture, memers and creators from around the world came together virtually for the second annual Global MemeCon (formerly known as Global Meme Summit), organised by Instagram. An exclusive viewing party was also held in Mumbai with top memers and creators from India in attendance, where trends pertaining to the Indian memeaverse were shared. 

    Facebook India (Meta) director media partnerships Paras Sharma said, “Trends from the Indian memeaverse highlight how memes fuel culture and we’re glad to share them, so more people in the ecosystem understand the meme space even further. Now with Reels, memes have evolved from photos, GIFs, to short videos, and creative tools like remix, collab and original audio, are helping accelerate creativity in memes all across India.”

    Ankit Chauhan aka @oyeankit, a meme creator from Surat, who’s rib tickling memes have traversed the internet and travelled internationally too, was one of the speakers at the global MemeCon. He said, “It’s great to see the meme community come together and chart the ways and means by which memes can be intertwined with culture even further. I was glad to be representing India at the Summit and highlight some of my memes that have travelled from Surat to San Francisco and beyond, on Instagram!”

    BoAt co-founder, CMO Aman Gupta said, “Memes are an extremely interesting content format and are most representative of youth lingo and appeal. #SharkTankMemes is the perfect example, as people meme-d moments and dialogues from the show on Instagram, and pushed it to pop culture status. Creators are certainly flag bearers of this meme-language and I hope the trends from Instagram provide the structure for people, communities and brands to think about memes more intentionally.”

    Top trends from the Indian memeaverse:

    Top followed meme hashtags in India

    #funnymemes
    #gujjumemes
    #tamilmemes
    #memesdaily
    #marathimeme

    Trending hashtags

    #iplmemes
    #telugumemes
    #kgf2 
    #gujjumemes
    #willsmith

    Topical and cultural moments that created meme-storms:

    Choti Bachi Ho Kya?
    Shark Tank India memes
    Your accent is so sexy
    Hera Pheri Memes
    Mr McAdams

  • Ronaldo’s Coke snub kicks off a meme-fest

    Mumbai: What seemed like a simple act by Portugal footballer Cristiano Ronaldo of moving aside two bottles of Coke and replacing them with a bottle of water at a post-match presser quickly metamorphosed into a sponsors’ nightmare at the 2020 Euro football league. For one, it cost the beverage giant a staggering loss of valuation pegged at $ four billion.

    The incident also seems to have kickstarted a trend amongst the Euro 2020 players- with France’s Paul Pogba and Italy’s Manuel Locatelli following in the Portugal captain’s footsteps by taking a swipe at one of the official Euro 2020 sponsors and doing a ‘Ronaldo’. To the extent that the UEFA (The Union of European Football Associations) had to step in to ask the players to stop the ‘bottle removing’ trends.

    But that didn’t prevent the opening of social media floodgates to an abundance of memes on the entire episode! Riding on the frothy meme-tsunami triggered by the football legend’s snub to the aerated drink, brands too launched a flood of witty, cheeky campaigns on social media.

    There was of course, Amul topical doing what it does best – literally milking the matter – this time on ‘beverages and football…and on not bottling one’s feelings!’

    This round on moment marketing was however won by Fevicol for nailing it with their on-point post.

    Created by Schbang, the tagline featuring two bottles of the glue goes “Na bottle hategi, na valuation ghategi”

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Fevicol (@fevicolkajod)

    Online trading platform Upstox had a word of warning to brands on the placement of their products and for those trading in stock markets: “Stock markets are subject to Ronaldo’s risks, place your brand carefully”. Taking a dig at the Cola giant, it added, “It’s not only defenders who need to be scared of CR7”.

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Upstox (@upstox.pro)

    Portugal footballer’s healthy preferences found favour with diagnostic lab network Pathkind Labs, which posted : When a legend says it you do it. Stay hydrated. Adding a word of caution, ‘Summer is at its peak. Drink plenty of water and stay cool!’

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Pathkind Labs (@pathkind)

    Needless to add, packaged drinking water brand Bisleri was completely in agreement with the famous footballer’s views on the water. Bisleri endorsed his act of holding up a bottle of water to the cameras and making an appeal to drink water instead of sugary drinks. Leveraging the act to its advantage, it hilariously wrote, tagging the footballer: Christiano choosing water over soft drinks since 1985.

    It also added, “Be smart like the G.OA.T -Quench your thirst with the right choice” possibly simultaneously taking a dig at another cola giant which had a tagline of ‘yehi hain right choice, baby’! Talk about hitting two birds with one stone, huh?

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Bisleri (@bislerizone)

    Parle’s Rola Cola added its two cents on the debate of soft drinks – saying ‘have a solid rola cola instead’

    Manforce condoms too waded into the meme storm, with a creative saying ‘MAKE LEGENDARY CHOICES #Ifyouknowyouknow’