ITV

Tag: MEME

  • The Pant Project launches humorous ad campaign

    The Pant Project launches humorous ad campaign

    Mumbai: The Pant Project has launched a new ad campaign leveraging humor and memes. By acknowledging that humor is key to male social interactions, the campaign challenges the serious tone often found in menswear marketing.

    The latest campaign features a humorous segment on the Beerbiceps podcast. The ad begins with a close-up of a Beerbiceps lookalike mid-conversation, who is interviewing a pair of pants instead of a traditional guest. He kicks things off with a comical question: “What would you do if an alien stole your zipper?”

    The playful banter continues as he jokes, “You and your underwear spend the whole day together—would you call yourselves ‘chaddi buddies’?” The mood shifts when the pants get up and walk off the set, leaving the host’s laughter to fade awkwardly.

    Turning to the camera, the host says, “So guys, that was a pair of pants by The Pant Project.” The ad concludes with a voiceover: “Some questions are hard to answer, but for the rest, we let our pants talk.”

    “Our latest campaign focuses on one key narrative – No nonsense pants for No Nonsense men but with a humorous twist. We embraced meme marketing to engage with men in a fresh and relatable way. The campaign is a mix of humor, comfort, and authority, using a light-hearted narrative to highlight that what we know best is to make great pants,” said The Pant Project co-founder Dhruv Toshniwal.

    The campaign highlights the brand’s unique blend of humor and style, allowing their custom-fit pants to take center stage.

  • ITC Fiama highlights the importance of mental well-being in a fun way

    ITC Fiama highlights the importance of mental well-being in a fun way

    Mumbai: ITC Fiama immerses its communication outreach in pop culture with “#FeelGoodWithFiama,” a unique meme video series to help mitigate the stigma of mental health and therapy. The series was rolled out to mark World Meme Day on 12 November 2022.

    Conceptualised by Brand David, ITC Fiama’s Feel Good with Fiama campaign aims to reach digitally savvy gen-z and millennials through the existing meme culture and motivate them to have constructive conversations about their state of mental well-being.

     

     

    Memes have continued to be a constant in the fast-paced, dynamic lifestyle of young adults and have often served as a powerful way to cope with stress. The brand has repurposed iconic memes into meme videos showcasing real-life situations, providing a strong message on the importance of opening up and sharing their feelings.

    Fiama takes the first step in making expert therapy and counselling more accessible and affordable through a virtual clinic in partnership with the MINDS Foundation. It encourages individuals to seek help in an intimate virtual space without fear of embarrassment or the prevailing stigma. The MINDS Foundation has specially put together a team of highly qualified therapists for this virtual clinic, thereby offering expert advice, therapy, and counselling at the convenience of one’s own privacy.

     

     

  • Hyundai’s ‘Comebackpedia’ tops meme marketing

    MUMBAI: Hyundai Motor India, India car exporter and second largest passenger car manufacturer, received an overwhelming response for its first-of-its-kind innovative digital campaign ‘Comebackpedia’ on the newly launched 2017 Grand i10. The campaign claimed to have garnered over 6.7 million views across social media. Based on humour, around 10,400 interesting Memes were generated by users and shared on social networking sites.

    HMIL sr. general manager and group head – marketing Puneet Anand said, “We believe Hero Content always makes the brand distinctive and engages the user effectively. We took humour as the campaign driver by engaging the popular Humour Artists to do the Meme sourcing with fun elements..”

    “Comebackpedia” campaign is the first of its kind done by an Auto Brand has utilized Meme marketing to capitalize on the huge popularity of these humor artists amongst the youth with the New 2017 Grand i10. “Comebackpedia”, is a unique encyclopedia of comeback memes with branded video content of popular humor artists like Cyrus Broacha, Vir Das, Mallika Dua, Amit Tandon, Vipul Goyal, Kaneez Surka and Rahul Dua.

    The campaign was designed to invite fans to log on to www.itswowsome.com and create a MEME using the expressions of their favorite humor artists, by simply adding an interesting reaction to a comeback and share with their friends. The most unique MEMEs featured in the video series created by the artists and participants also got a chance to win #Wowsome merchandise.

    The campaign related video content was released in three phases:

    1st phase – humorous videos of the artists inviting fans to create comeback memes and engage with the brand.

    2ndphase – ‘The Comebackpedia Show’, was released which featured winning memes and Artist’s hilarious versions of Come backs in a 2 episode show.

    3rd phase included a dramatic, upbeat and humorous video which concluded the entire campaign with brand integration highlighting ‘The Drive with Besties’ when one buys a new car.