ITV

Tag: Meghna Mittal

  • Hoopr Unveils India’s biggest festive music catalogue

    Hoopr Unveils India’s biggest festive music catalogue

    MUMBAI: Hoopr, the nation’s first music licensing platform, has unveiled its largest-ever festive catalogue with over 500 curated tracks available on its self-serve platform, Hoopr Smash. Featuring icons like Shreya Ghoshal, Arijit Singh, Salim–Sulaiman, and regional talents such as Pawandeep Rajan and Rajeshwarie Raj, the collection spans India’s vibrant festival calendar, from Navratri and Karwa Chauth to Diwali, Chhath, and Eid.

    Curated across moods, languages, and genres, the catalogue is designed for brands, influencers, and content creators seeking culturally resonant, copyright-safe soundtracks. It supports over 30 content verticals, including fashion, F&B, travel, wellness, and automobiles. From devotional bhajans to festive pop hits, Hoopr offers creators the right track to amplify engagement and storytelling.

    Internal research by Hoopr highlights music as a key driver of content performance. Short-format videos using music achieve 4.3 times higher visibility, with trending festive tracks alongside influencers boosting engagement by up to 17 times. As India gears up for festivals from Navratri to Valentine’s Day, music plays a critical role in creating original, timely, and emotionally engaging campaigns.

    Hoopr co-founder Gaurav Dagaonkar said, “Creators and brands struggle to find the right festive music due to copyright concerns and limited regional choices. Our curated catalogue solves this, enabling seamless content creation and culturally relevant campaigns while supporting artists fairly.”

    Hoopr co-founder Meghna Mittal added, “Festive music is a key growth driver for licensing in India. Hoopr Smash offers instant access to tracks, intelligent discovery tools, and quick licensing options, helping creators and brands engage audiences at scale with minimal hassle.”

    With 500 plus tracks spanning Hindi cinema, regional, and independent music, Hoopr is setting a new benchmark for India’s music licensing industry, ensuring the festive season resonates not just with lights, but with the perfect soundtrack.
     

  • ‘Hoopr Smash partners with Turnkey Music

    ‘Hoopr Smash partners with Turnkey Music

    MUMBAI: Hoopr Smash announced its strategic partnership with Turnkey Music & Publishing Pvt. Ltd., an independent music publisher, founded and headed by seasoned music industry veteran, Atul Churamani. Through this partnership, more than 1250 tracks, largely English, from Turnkey’s catalogue, will now be available for licensing through the Hoopr Smash platform. This addition expands Hoopr Smash’s rapidly growing library to 20,000+ tracks, marking a significant milestone in making high-quality, international-standard English tracks more accessible and legally licensable for creators and brands across India.

    With a legacy rooted in artist development and publishing innovation, Turnkey Music & Publishing has worked with international catalogues, domestic copyright owners, and independent singer-songwriters. Led by industry expert, Atul Churamani – who has played a key role in shaping Indian pop, music publishing and digital music in India – Turnkey focuses on curating high-quality English music across genres like soul, blues, indie rock, and pop. The label has built a strong identity through sharp A&R, a culture-first approach, and acclaimed initiatives like Paddy Fields, India’s first folk fusion festival. This partnership brings Turnkey’s globally-relevant English music catalogue to Hoopr Smash’s self-serve platform, enabling creators and brands to license world-class tracks legally and effortlessly; while ensuring fair monetization for artists and rights holders alike.

    Churamani said, “Hoopr Smash is doing a great service to musicians and brands alike. With the amount of music being released every day, it has become challenging for brands to find new and appropriate music that is a fit for them. So we are extremely excited about partnering with Hoopr, especially as Gaurav Dagaonkar and his team have worked hard to get the Hoopr platform to where it is today, ensuring that musicians are compensated fairly for their work. In addition, Gaurav has been particular about engaging with the Indian Performing Rights Society as well, so that composers and lyricists also receive their share of royalties. Micro licensing is the new mantra for musicians and creators and we could not have asked for a better partner to help build a sustainable business for them.”

    Hoopr co-founder & CEO Gaurav Dagaonkar said, “India’s content ecosystem is booming, but the independent music space has long lacked accessible, legal licensing options. With Turnkey’s diverse and globally-relevant catalogue now on Hoopr Smash, we’re addressing this critical gap while expanding our offerings meaningfully. Atul Churamani’s legacy in artist development and the music publishing space adds immeasurable value to this collaboration. Together we hope to create a future ready and transparent ecosystem where brands and creators license music in a responsible manner and artists receive fair compensation.”

    Hoopr Co-Founder & CRO, Meghna Mittal added, “As the demand for English music grows across branded digital content, campaigns, and creator communities, it’s crucial that the music licensing infrastructure evolves to match the growing demand. Our partnership with Turnkey brings not just a rich catalogue of English tracks, but also decades of publishing expertise to the platform. Hoopr Smash’s real-time licensing, automated compliance, and intuitive discovery tools ensure that creators can access world-class music legally and instantly—while rights holders benefit from full transparency and control. This is exactly where tech, creativity, and fair monetization meet.”

    With over 80,000 brands producing digital content in India daily, nearly 87 per cent of whom operate without proper licensing, the need for a transparent, ethical music licensing solution is more urgent than ever. This collaboration between Hoopr Smash and Turnkey directly addresses India’s ₹10,000 crore annual loss due to unlicensed music usage, by offering a legally compliant, scalable framework that benefits both artists and content creators.

  • Licence to thrill as Hoopr smash reshapes India’s music licensing game

    Licence to thrill as Hoopr smash reshapes India’s music licensing game

    MUMBAI: India’s content creators have been grooving without a licence until now. In a game-changing move for the booming creator economy, Hoopr has launched Hoopr Smash, a slick, self-serve music licensing platform that finally lets brands, agencies, and creators use hindi and regional tracks legally and affordably without hitting a sour note.

    This digital-first marketplace is shaking up the copyright jungle by giving creators instant access to music from one of the most iconic catalogues in Indian cinema: YRF Music, with over 1,000 blockbuster tracks. It also ropes in 17 regional labels and over 380 artists, from A.R. Rahman and Vishal-Sheykhar to Badshah, Bohemia, and Jasleen Royal, offering a library of more than 18,000 licensable tracks and counting.

    With India churning out 80,000 branded content pieces and 550,000 creators posting daily, music is often used with more enthusiasm than legality. As per industry estimates, 87 per cent of music use in content is wilfully violating copyright, bleeding the industry of a jaw-dropping Rs 3,600 crore annually. Hoopr Smash wants to plug that leak and fast.

    The platform works like an e-commerce checkout for beats. Users can license a track in under 15 minutes, choosing from bundles or per-track payments. Content is sorted by use case, mood, and moment, think Diwali jingles or wedding reels plus a live ‘Trending Tracks’ feature keeps brands tuned in to what’s hot. Whether it’s a mangalsutra ad or a monsoon campaign, there’s a song for every storyline.

    Commenting on the launch, Hoopr co-founder & CEO Gaurav Dagaonkar said: “As an artist, I have experienced the challenges of India’s fragmented music licensing ecosystem where even my own songs have been used without permission or payment. While brands want to license music the right way, they often find themselves navigating a complex and inconsistent process while trying to license songs. Licensing Bollywood music in particular has often been complicated, with unclear legal pathways and limited access for most brands. With Hoopr Smash, we are addressing this gap by building a transparent, accessible, and efficient platform that simplifies the legal licensing of popular Bollywood songs for all stakeholders. We envision Hoopr Smash becoming the go-to destination for ethical music licensing, empowering brands to create freely and fearlessly, while ensuring artists and music owners receive the value they truly deserve.”

    Adding to this Hoopr co-founder & CRO Meghna Mittal said “Hoopr Smash is designed to address the long-standing issues of Bollywood music licensing. After extensive research with 160 plus brands and agencies, we understood that there were some major pain points volatile pricing, long negotiations, and decentralized clearance processes. Smash eliminates this by displaying Bollywood music-trending updates in real time, offering intelligent track curation, and instant licensing, allowing brands to access popular tracks faster and stay legally compliant. The site offers affordable pricing and a seamless checkout experience, and ensures that artists and labels are dealt with fairly. This is a giant leap in building an open and sustainable music licensing infrastructure in India.”

    Commenting on this unique partnership Yash Raj Films Pvt. Ltd. vice president of digital & new media Anand Gurnani stated, “Hoopr’s technology presents an exciting opportunity for us to expand our reach to long-tail consumers and enhance the accessibility of our music catalogue. This partnership not only provides brands with seamless access to our extensive music catalogue but also streamlines the licensing process, ensuring efficient and compliant usage. We are confident that this collaboration will open up exciting opportunities for responsible brand engagement across short-form formats while helping us connect with wider audiences.”                  

    In a content landscape bursting with reels, remixes, and reaction videos, Hoopr Smash lands as a much-needed remix to India’s outdated music licensing scene. More than a tech tool, it’s a cultural clean-up. By marrying ease, legality, and fairness, Hoopr Smash might just be the soundtrack to a more ethical, efficient content future.

  • Hoopr launches Hoopr Brand Solutions

    Hoopr launches Hoopr Brand Solutions

    Mumbai: Hoopr, known for its tech-driven music licensing solutions, has launched Hoopr Brand Solutions (HBS), a new division to enhance its B2B offerings. HBS combines Hoopr’s platform, music library, and creator network to provide music-led, integrated brand solutions, positioning itself as India’s only entity focused on using music for strategic branding.

    Led by Meghna Mittal (co-founder & CRO), Kartikeya Haritwal (sales head), and Alok Kaul (creative lead), with guidance from Gaurav Dagaonkar (co-founder & CEO), HBS aims to collaborate with brands and their agencies to incorporate music into creative strategies for launch, awareness, promotions, and engagement.

    “At Hoopr, we’ve always been passionate about empowering creators and brands with high-quality music,” said Hoopr co-founder and CEO Gaurav Dagaonkar. “Brands, today, are actively looking to use music as a medium to connect with their audiences and with HBS, we’re bringing together all the elements of our ecosystem to offer our clients a comprehensive bespoke solution for higher engagement through music. It is like a brand having its own label and music strategy that suits its positioning and TG, completely powered by Hoopr.”

    HBS will leverage Hoopr’s 250,000-plus artist and creator network to provide brands with cost-effective, quick turnaround services for songs, brand anthems, and music videos across multiple languages and genres. It will also handle music distribution on streaming platforms and amplify content on social media platforms like Instagram, YouTube, and Snap via its creator community. Additionally, HBS has partnered with the YouTube music channel Songfest for expanded reach and engagement.

    The company believes that music-led campaigns deliver higher organic engagement and brand recall compared to traditional advertising.

    “Music and music videos are the most consumed forms of entertainment today, which is why brands are increasingly integrating them into their marketing strategies,” said Hoopr co-founder & CRO Meghna Mittal. “With Hoopr Brand Solutions, we aim to help brands unlock that potential through campaigns that are not only impactful but measurable and long-term. We want to shift the mindset that only large brands or specific categories can leverage music strategy—music is a universal format that resonates across categories, builds an emotional connect and contrary to popular belief, is extremely cost-effective.”

    Mittal elaborated, “Much like influencer marketing has become a staple for brands, we believe music marketing is the next frontier. It’s time for every brand to have a year-round music strategy.”

    HBS has already partnered with major brands and agencies like Himalaya, Myntra, ITC, and Motivator World, and worked with artists such as Monali Thakur, Nikita Gandhi, Shaan, and various independent artists.

    Gaurav Dagaonkar’s experience as an award-winning music director and IIM Ahmedabad alumnus strengthens Hoopr’s credibility in music marketing. Hoopr combines expertise in music, technology, and community engagement, positioning itself as a leader in the Indian market.

    By tapping into the ₹3,500 crore creator market and the growing ₹40,000 crore digital advertising market, HBS is becoming a key player in the advertising ecosystem. Its data-driven approach, supported by its tech platform, creator network, and ad-ex insights, promises measurable ROI for brands through music-driven solutions. Hoopr aims to build lasting intellectual properties through collaboration with brands and creators.
     

  • Himalaya Wellness launches ‘Zara Muskurade’ music video

    Himalaya Wellness launches ‘Zara Muskurade’ music video

    Mumbai: Himalaya Wellness has launched a new music video, Zara Muskurade, celebrating joy, kindness, and self-confidence for the festive season. Featuring singer Monali Thakur and actor-influencer Aneri Vajani, the video is part of the brand’s campaign for World Smile Day, which encourages spreading positivity through simple gestures, like sharing a smile and performing acts of kindness.

    Zara Muskurade serves as a reminder of the impact of small acts of kindness. The music video highlights the beauty of natural smiles and the self-care that comes from embracing one’s natural beauty. Himalaya Wellness’s strawberry shine lip balm is featured prominently, enhancing smiles with 100 per cent natural lip care to keep lips soft and nourished. Targeting young women and girls, this campaign encourages them to embrace their true selves and share their happiness. With its natural lip balm, Himalaya aims to ensure everyone can smile confidently, making every smile brighter and more beautiful.

    “As we enter the festive season, it’s a time to spread warmth and joy. We believe that a smile is contagious and can brighten up anyone’s day,” said Himalaya Wellness marketing director – beauty & personal care Ragini Hariharan. “At Himalaya Wellness, we’re committed to enhancing our consumers’ well-being through innovative, natural solutions that embody our holistic approach to health and beauty. Our campaign for World Smile Day aims to inspire people to spread joy and kindness through simple act, and we are thrilled to have Monali Thakur join us on this journey.”

    Monali Thakur, who sang the song, shared, “A smile is such a simple yet powerful gesture, and ‘Zara Muskurade’ beautifully captures the joy and warmth it brings. It was wonderful to collaborate with Himalaya Wellness on a project that radiates inner wellness, defying every storm and lighting the path to harmony. ‘Zara Muskurade’ is a refreshing tune that lifts the spirit and brings a sense of calm, reminding us that true wellness begins from within.”

    This 360-degree music campaign was conceptualised by Hoopr Brand Solutions, in collaboration with the creative agency, Motivator.

    “We crafted this music-led campaign keeping Himalaya and its users at the core, using music as a powerful vehicle to connect with the target audience for whom music is the highest and most engaging form of media consumed,” said Hoopr co-founder & CRO Meghna Mittal.

    For every Himalaya Strawberry lip balm sold, a portion of the proceeds is donated to Smiletrain, a global charity that provides cleft surgery and related care.