ITV

Tag: Megha Tata

  • BTVI brings power packed line up to decode Budget 2018

    BTVI brings power packed line up to decode Budget 2018

    MUMBAI: As the Central Government gears up to present the last full budget before elections in 2019, India’s premiere English business news channel, BTVI has launched a power packed line up of shows in the run up to Union Budget 2018. Given the significance of this budget, the channel has aptly introduced the theme ‘For New India’ for its entire budget programming. The consumer- centric programming and quick analysis focuses on ‘Build Your Portfolio’ which will help viewers to ‘Save. Invest. Prosper’ in the long run.

    BTVI will bring special programming, covering news, trends, analysis, and insights by best minds from India Inc., markets and economy to its viewers with #OpinionsThatCount. The experts will analyse the expectations of common man and Impact of Union Budget on markets and economy. Budget programming will focus on various aspects of possible budgetary announcements. Recently BTVI hosted an exclusive on-ground session ‘Invest in India – Bharatmala Special’, focussed on the infrastructural growth of the country and its transformational impact on our economy.

    “With a keen eye on the Indian economy, growth agenda, India Inc.’s performance and expectations from the Budget, BTVI has always focussed on providing differentiated content and real-time updates to our viewers. With our association with Republic TV especially for the Union Budget, I am very confident about delivering an all-round perspective on the budget.”  said, Megha Tata, COO, Business Television India (BTVI)

    “With all eyes on the much-anticipated Budget 2018 we have lined up a comprehensive mix of special programming that will provide audience a holistic view of the budget through analysis and its impact across sectors. We have always provided our viewers with sharply focussed content and our shows are designed to cater to key stakeholders in the economy ranging from an industrialist to a common man. BTVI is poised to present yet another significant budget season with a prominent line up of economists, market experts, CEOs and foreign investors.” said, Siddharth Zarabi, Executive Editor, Business Television India (BTVI)

    ‎BTVI, Head – Marketing and Research, Anuj Katiyar said, “In addition to the on-air line-up, BTVI has designed a 360 degree campaign across different platforms i.e radio, print, trade, outdoor and digital. With programming focussed on the consumer benefit, the marketing plan has been devised keeping the consumer touch points in mind. The campaign brings forth the consumer needs and drives them to the channel where the needs are addressed through our editorial initiatives.”

  • Scope for BTVi & two channels in biz genre, says Megha Tata

    MUMBAI: While assessing business news viewership to be less than one per cent of the 183-million television viewing homes, BTVi aims to be among the top three channels as it grows two and a half times in six months flat.

    Business Television India (BTVi) will complete a year in August 2017 and its hard work seems to have catapulted its ratings on the BARC India charts. It claims to have doubled its Twitter following in a year.

    BTVi’s focus continues to be the main metros, where English business news consumption is on a higher side. The channel plans to strengthen its sales team by hiring some more senior executives in Mumbai, Delhi and south India. Recently, BTVi hired Shilpa Shetty and Seema Pisharody and made their revenue and strategy teams stronger.

    BTVi COO Megha Tata said, “The business news genre is very small — probably be less than a per cent, and there is space for three business channels to survive, eventually.”

    Talking about the growth of genre and BTVi as a channel, she said: “The genre has grown by about 104 per cent in the last 5-6 months, but BTVi has grown by 240 per cent, This growth is primarily owing to the content we are airing, is connecting well with the viewers.” Says Tata: “We are planning to increase our ad rates soon.”

    Talking about BTVi shows and their success, Tata said, “We have had some early wins, which are showing a positive trajectory. Shows launched recently are ‘Call BTVi’ and ‘Financial Planner’, of which the former got a very good response from across the country. We have almost about hundred calls waiting everyday — an indicator that people are watching our channel.”

    “We are planning to launch more show in the coming months,” she added. “Our sales team is in the process of getting more advertisers on board,” Tata said.

    BTVi recently stepped into the digital space by launching a mobile version of the channel and a website. It remains to be seen how the business strategy of the business channel works in the coming months.

    Also Read :

    BTVi hires Times’s Shetty & CNN IBN’s Pisharody, strengthens rev & strategy team

    BTVi’s ‘Women Mean Business’ from 17 June

    BTVi unveils new brand positioning

    Times’ Anuj Katiyar joins BTVi, aims at impactful content & strategic mktg (updated)

  • BTVi hires Times’s Shetty & CNN IBN’s Pisharody, strengthens rev & strategy team

    MUMBAI: BTVi – Business Television India has appointed Shilpa Shetty and Seema Pisharody to jointly work towards revenue generation for the channel. They will be closely working with the COO Megha Tata (Monica Tata) to drive the business news channel to strengthen the next level growth in India.

    BTVi is reinforcing senior experienced people in the team to build a quality think tank with a focus on the revenue model of the channel. Anuj Katiyar, who has recently joined the team as the marketing & research head, has played an integral role in channel’s development in the past two months.

    Shetty will be actively involved in the strategic planning for generating revenue for the channel. Shetty was last associated with the Times Network as the vice-president – revenue and was the national sales head for the Times Network cluster of channels for several verticals. Shetty was also associated with the Network18 group for 10 years.

    On joining BTVi, Shetty said, “I felt it is an interesting opportunity that has come my way to lead BTVi and create a path towards success.”

    Pisharody, in her role will be investing her expertise in crafting strategic approach for business development for the channel. Pisharody has over 15 years of experience in the media &entertainment industry with brands like Turner and Hindustan Times. Her last assignment was with CNN IBN, as the head of Branded Content for South region.

    On the new role, Pisharody said, “BTVi is poised to be a game changer in the dynamic Business News segment. And I am excited to be part of this winning team.”

    Welcoming them to the team, Tata said, “We believe that their expertise in the domain will be a valuable asset to the channel.”