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Tag: Megha Tata

  • Discovery India launches travelogue promoting Uttar Pradesh

    Discovery India launches travelogue promoting Uttar Pradesh

    Mumbai: Discovery Communications India, in association with the Uttar Pradesh government, is all set to launch an exclusive travelogue “Heritage Trails, One District, One Product.” 

    Releasing on Discovery channel and discovery+ on 25 September, the documentary highlights the states’ rich culture, diversity, and the plan to ensure livelihood to the MSME sectors and accelerate economic development under ‘One District One Product’ (ODOP) – a vital scheme set up by the government to preserve the indigenous crafts and artisans and boost the MSME economy.

    “When we speak of culture and legacy, the one word that comes to mind is India. Being a diverse and secular country, every part of India including Uttar Pradesh oozes tradition in numerous forms and it is important to protect it in every way possible,” said Uttar Pradesh chief minister Yogi Adityanath. “Our association with the Discovery for ODOP initiative is a step towards spreading awareness, protecting, and propagating the rich heritage of our country and generating self-employment.”

    The documentary is hosted by popular TV actor Gaurav Chopra who takes the audience to cities like Agra and Varanasi and gives them an immersive experience as he learns about and makes the products with the local artisans, and understands how these crafts are related to their livelihood and welfare. The documentary will reveal the true indigenous side of Uttar Pradesh while elaborating on the government’s efforts to promote and rescale its local crafts and products that give the state its identity. It also highlights crafts like Gulabi Meenakari and Marble Inlay work that is exclusive to the state.

    “We at Discovery, are delighted to partner with the government of Uttar Pradesh for this one-of-a-kind documentary which beautifully captures encouraging stories and puts a spotlight on the state’s art and rich culture,” said Discovery Inc managing director for South Asia Megha Tata. “We can’t emphasise enough on this commendable programme by the government which not just provides livelihood to the district but also showcases India’s culture and art forms in the global market. Hoping our viewers find it equally enlightening and empowering.”

    Viewers can watch the documentary on Discovery Turbo and Discovery Science as well. 

  • IAA India president Megha Tata set for second term

    IAA India president Megha Tata set for second term

    Mumbai: The India chapter of the International Advertising Association (IAA) has unanimously re-elected Discovery Communications India-South Asia MD Megha Tata as president of the body. Tata, therefore, will be returned for the second term, announced IAA at its AGM held here on Friday.

    “It is an honour and a privilege to be leading the India chapter of IAA for the second term,” said Tata. “Along with the wonderful Mancom I hope to continue to strengthen the India chapter and help build a strong ecosystem for the common good of the industry.”

    “In spite of a challenging year, we did many successful events, and am sure the coming year will be even bigger and better,” she added.

    Eros International Media group CEO & executive director Pradeep Dwivedi was elected as vice president and the other office-bearers include Lodestar UM CEO Nandini as honorary secretary and The Free Press Journal director Abhishek Karnani as honorary treasurer.

    Zee Entertainment Enterprises Ltd MD and CEO Punit Goenka will continue to guide the new team as immediate past president, said the association in a statement.

    The members of the managing committee elected include Another Idea founder Jaideep Gandhi; The Indian Express Pvt Ltd executive director Anant Goenka; ABP Network CEO Avinash Pandey; Deshdoot Media Group managing director Janak Sarda, and GroupM CEO-South Asia Prasanth Kumar.

    The co-opted members are Havas Group India CEO Rana Barua; Dentsu Aegis Network CEO-APAC and chairman India Ashish Bhasin; Marketing Amar Ujala Publications president Rajiv Kental; Indira Television Ltd director Rani Reddy, and RK Swamy Hansa and IAA Presidents’ Council chairman and IAA Global immediate past chairman & world president Hansa Srinivasan K Swamy.

    The members invited to the managing committee will be shortly announced.

  • Eurosport India appoints John Abraham as MotoGP brand ambassador

    Eurosport India appoints John Abraham as MotoGP brand ambassador

    Mumbai: Eurosport India and discovery+, on Thursday announced the appointment of Bollywood star John Abraham as the India ambassador for their flagship Motorsport property –  MotoGP. Abraham will be seen promoting MotoGP to a wider audience base in India as its face through Eurosport’s campaign – “MotoGP, Race Lagate Hai”.  

    The campaign will have a comprehensive promotional plan across platforms including radio, OOH, and digital. While digital and social media will be the key drivers to create conversations and buzz through interesting content videos with the new brand ambassador, Eurosport is also giving a chance to its followers to win exclusive motorsports merchandise signed by him, said the statement. 

    Prior to this association, John Abraham has shared the stage with MotoGP legend ‘The Doctor’ Valentino Rossi and has frequented many MotoGP races. 

    “It’s a moment of pride for any fan to become the India Ambassador, and it’s indeed a moment of reckoning for me. I am glad that through this association not only will I be able to showcase my love for MotoGP to all motorsports fans but also help many others understand the fine nuances of a highly technical and skill-oriented sport. I have been a motorsports fan for over 25 years now and I can only thank Eurosport India for associating with me as their friend for MotoGP, which I have been able to follow religiously. I am confident that my association with Eurosport India is only going to bring the sport of MotoGP closer to the hearts of millions of Indian motorsport fans,” Abraham said. 

    Commenting on the association, Discovery Inc, managing director – South Asia, Megha Tata, stated, “Discovery network has always believed in creating passionate communities and bringing on board John Abraham as the India Ambassador for MotoGP is just a step in that direction. Motorsport still has a lot of distance to travel as a mainstream sport in India and we couldn’t find a better fan of Moto GP than John Abraham himself who could join us in making the passionate motorsports fans cheer together for their favourite rider. We are thrilled to begin this partnership and with John’s involvement we are confident that we will elevate this pure sport to greater heights in the years to come.”  

    “Indians, across the country, love superbikes and racing but motorsports is still very community-focused, concentrated at certain pockets, which has resulted in a major part of the country still not being exposed to the thrill and excitement of the biggest global motorcycle race event – MotoGP. Through this power-packed campaign, ‘MotoGP, Race Lagate Hain’ we at Eurosport India along with MotoGP fan John Abraham, aim to expand its reach across the length and breadth of the country also fuelling more conversations around the thrill and competitiveness of the sport,” said Discovery Inc. SVP – affiliate sales and product distribution, Asia – India sales & distribution and Eurosports India head, Vijay Rajput.

    “Just like our unparalleled depth in motorsport programming, John’s depth and understanding of motorsports and MotoGP are second to none in this country and hence we are confident of a very fruitful outcome from this association,” Rajput added.

    Eurosport India and discovery+ currently have the LIVE and exclusive broadcasting rights for all three premier classes – Moto 2, Moto 3, and Moto GP.

  • discovery+ fortifies its India play with star-studded originals

    discovery+ fortifies its India play with star-studded originals

    Mumbai: discovery+ has announced a slate of brand-new originals along with the return of its successful franchises ‘Star VS Food’ and ‘Mission Frontline’. The originals line-up includes ‘Say Yes to the Dress’, and ‘Money Mafia’.

    Produced by ABP Studios, ‘Say Yes to the Dress’ is an Indian adaptation of one of the biggest American reality television series, giving Indian brides a once-in-a-lifetime opportunity as they search for their perfect wedding dress. Launching on 4 August, ‘Money Mafia’ takes an in-depth look at some of the biggest financial scams the country has ever seen from the perspective of the victims and the perpetrators. The show is produced by Chandra Talkies.

    ‘Star vs Food S2’ is produced in collaboration with Korea Tourism. It will feature popular celebs Ananya Panday, Anil Kapoor, Nora Fatehi, and Badshah trying to impress their family and friends with their cooking skills. Sara Ali Khan will be seen in the second season of ‘Mission Frontline’ returning in August.

    “Our upcoming content slate demonstrates our constant determination of bringing original, full of life, bold and unexpected stories to our audience. By on-boarding personalities from different walks of life like Sports, Bollywood, music, and comedy among others, we have made a conscious effort at expanding our reach and engaging with a new set of audience,” said Discovery Inc, managing director – South Asia, Megha Tata. “We aim at using our platform as a medium to connect people through the art of storytelling and the line-up ranging from documentary to reality TV has something for every generation to enjoy, further strengthening our Family, Facts and Fun premise.”

    Talking about his experience of being on the show, actor Anil Kapoor shared, “Despite my undeniable love for food, it is no secret that my expertise lies at eating and not cooking. Being blessed with excellent culinary artists in my home and family, I have never had to enter the kitchen to prepare a meal for myself. Star vs Food S2 set me up against the challenge of cooking a scrumptious meal for my loved ones and I must say, this was a much more daunting task than acting. Undoubtedly, it has been an exhilarating experience and I can’t wait to make my family proud with this new notch in my belt.”

    “The announcement of a season 2 within a six-month span of the first season is a testament to the success of season one. We look forward to yet another delectable season full of fun, flavour and food,” Endemol Shine India CEO Abhishek Rege added.

    BanijayAsia Founder & CEO, Deepak Dhar said, “Content consumption patterns have changed drastically in the last 2 years. People are consuming content faster and need more if they like a certain genre. With a plethora of content available to view on OTT platforms, it is immensely challenging, yet potentially lucrative for us to create stories that resonate with the audience. Our partnership with discovery+ gives us the freedom to work on different concepts as the brand is not limited to one genre. With our next special Mission Frontline with Sara Ali Khan, we have taken our relationship with Discovery to the next level after Into The Wild with Bear Grylls. We are confident that this show will deliver a special message we want to convey to our target audience and inspire them.”

    discovery+ has also put together a specially curated watchlist including ‘Special Operations: India’, ‘Little Singham Desh ka Sipahi Blockbuster’, ‘India: 70 Wonders’, ‘India Marvels and Mysteries’, and more to commemorate the Independence month.  Viewers will also have access to titles such as ‘Surviving R. Kelly’, ‘Could I Live There’, ‘MasterChef Canada’, and ‘Matilda & The Ramsay Bunch’.

  • Discovery India ties up with UN India and WWF India to launch #StopTheMelt campaign

    Mumbai: Real life entertainment channel Discovery India on Saturday launched its #StopTheMelt campaign in partnership with UN India and WWF India to urge people to do their bit to slow down global warming.

    The theme of this year’s World Environment Day is ‘Ecosystem Restoration’ and the channel hopes to throw light on the ailing state of the planet on the occasion. So, for the first time, it has also decided to change its logo to deepen understanding of the impact of global warming, and to encourage people to take action today for a better tomorrow.

    A special film was also released in partnership with UN India and WWF India to raise awareness and rekindle hope within every individual with simple yet impactful call to action like tree plantation, avoiding plastics usage et al.

    Speaking about the campaign, Discovery Inc- South Asia, managing director, Megha Tata said, “We remain steadfast in our commitment to driving awareness about the need for reduction of human impact on the environment. We are proud to extend our partnership with UN India and WWF India, two most powerful and recognized forces working relentlessly towards environment conservation. As leaders in real-life entertainment, it is also our responsibility to continue drawing attention towards important issues beyond this day alone.”

    The campaign is backed by captivating creatives across Discovery Network social media platforms which symbolises the harsh effects of Global Warming. Several celebrities including Malaika Arora, Suresh Raina, Rana Daggubati, Dia Mirza, Pratik Gandhi, Neeraj Pandey (Filmmaker), Shital Bhatia (Film producer), Sania Mirza and environmentalist Ivan Carter, Nigel Marven among many others have lent their support to champion the cause of self-reflection to re-analyse habits and save the environment.

    UN resident coordinator in India, Renata Dessallien said, “2020 was a year of reckoning – a global pandemic that’s wreaked havoc in every part of the world, and a climate crisis that continues to deepen. This year, as we enter the UN Decade of Ecosystem Restoration, we must vigorously renew our commitment to tackle climate change head-on through collective action – plant more trees, change our diet, say no to plastic and pledge to re-use, reduce and recycle.”

    Sharing his thoughts, WWF India, secretary general & CEO, Ravi Singh said, “The focus is to invest our efforts to conserve, protect and restore our ecosystems, which is the solution to a sustainable future. WWF India has always taken pride to partner with Discovery India for campaigns driving the message to conserve nature and to secure a better future by putting both the health of people and our planet first.”

    To drive a deeper engagement with audiences, Discovery Channel will also air a five hour-long gripping slate of content specially curated for World Environment Day, including Wild Karnataka, The Story of Plastic, Jeremy Wade – Mighty Ganga, Great Global Clean-up, and India 2050 on 5 June from 12 Noon to 5 PM.

  • Non-metro cities drive 60% of consumption on Discovery+ : Megha Tata

    Non-metro cities drive 60% of consumption on Discovery+ : Megha Tata

    KOLKATA: The leading infotainment network Discovery entered the cluttered streaming space in India last year with the launch of Discovery+. Taking note of the consumer needs, the platform has expanded its portfolio after operating in the market for more than a year, aiming to position itself as a platform that caters to every member of the family, Discovery Inc South Asia managing director Megha Tata said on Wednesday.

    “We had an amazing response from our customers, consumers, and partners since launch. It was a pre-crowded market when we launched, with most players fighting the fiction game. We brought about that differentiation in Discovery+ that worked well for us,” Tata said.

    However, they soon realised that the platform’s offering was more in the world of infotainment. So, they decided to add more genres to offer a wholesome family viewing experience. The platform has also diversified its content library focusing on fun, facts, and family. A large portion of its content will address those aspects going forward. “We tend to make it more entertaining, interactive and we believe that these two are symbiotic. We are prioritising the kind of content the audience loves watching,” Tata said.

    The platform is expanding its library with the acquisition of titles from the A+E Networks’. It is enriching kids’ content portfolio with shows like Mr. Bean, Little Singham, Kids Baking Championship, My Little Pony, Hanuman, Mister Maker. Discovery+ also plans to attract eyeballs of sports buffs by introducing the likes of FIM MotoGP World Championship. These are the three key buckets of enhancing Discovery Plus’ content offering. Apart from acquiring titles, it has also decided not to shift focus from original titles as well.

    In the course of realigning the content library, the platform has considered audience feedback through available data addressing the content needs. One of the things the platform observed was that it had certain gaps in content offerings when it comes to kids and family specifically. For instance, it had limited content in store for women but the female viewership jumped immediately after adding Star VS Food.

    “One of the surprises was that our content was getting an encouraging response in tier II, tier III markets, because of our language strategy. We got seven languages on the platform, which has brought in engagement from tier-II, tier III cities as well. In fact, nearly 60 per cent of the consumption on our platform is outside of the eight cities and it is increasing quarter by quarter. There is an audience need for content like ours which is being seen in our number as well. Our viewership is a combination of metro cities, tier II, tier III cities,” Tata shared.

    Discovery Plus’ audience cuts across age groups, from six to sixty. The platform has rich content created over the years, a library of 3000 hours of content. A lot of this content has not seen the light of the day in India due to the limitation of slots on linear TV. But, Discovery+ has come up with a solution for this.

    By adding up new content, the platform hopes to acquire new subscribers more rapidly. On the other hand, it also has an ad-based segment. “Our approach with that line is we are a content creating company and that’s our expertise. We want to bring in our expertise, experience to brands who can create their brand communication through the content we create for them,” she explained.

    To reach more viewers, Discovery+ is also striking many partnerships like other platforms and the one with Jio has benefited the platform significantly. Many more b2b2c partnerships will be unfolded in the coming months ranging from smart TV brands, telcos, hardware companies.

    In what could be a big boon for the platform in India, if HBO Max content is integrated with the platform in the coming days, the way Disney-21st Century Fox merger panned out for Hotstar. Nonetheless, it is still not clear how the merger will pan out for the platform in India.

    “It’s a great partnership. We are excited. It’s a great opportunity to bring these two media companies together and create huge possibilities. Now the business is usual for us and we will continue to focus on our priorities. The merger will bring the two companies that have shared value, complementary assets, iconic brands, franchises. This will be a great marriage which is in the works. And we are looking forward to how this unfolds in the coming months,” Tata signed off.

  • Industry heads see huge headroom for growth across TV & digital in India

    Industry heads see huge headroom for growth across TV & digital in India

    KOLKATA: At the Asia Video Industry Association’s (AVIA) recent Future of Video India conference, industry leaders remained upbeat about the potential for growth in India’s television landscape despite a painful 2020 which had seen a 25 per cent drop in TV advertising revenue.

    The conference opened with an overview of the Future of Video in India with Media Partners Asia (MPA) India VP Mihir Shah. With learnings from the last year and economic resurgence in certain sectors, MPA predicts that in the next five years, with every new incremental dollar in the region, India will have 35 per cent share, almost evenly divided between television and online video.

    While cable in general is going through a structural decline, pay-TV subscriptions will grow both in value and volume and continue to offer scale for the traditional media players. And with more than 60 online video services in India, the total addressable market will continue to expand.

    This local expansion is what Disney+ Hotstar president & head Sunil Rayan is eyeing, with the streamer’s next stage of growth primed at developing their product for India, with pricing and content made for the local market. As India is a mobile-first market which drives individual viewing, while OTT and TV is not a zero sum game, OTT content needs to be far more engaging for individual viewing. “Fundamentally, we don’t believe in a one-size-fits-all approach for India because there are multiple Indias within India,” mentioned Rayan.

    The sentiment of diversity and positive co-existence among the platforms was echoed by Discovery Communications India south Asia MD Megha Tata. “India lives in several centuries at the same time,” she said, and this is not only the beauty and complexity of the market but also the opportunity to do more. While it is still a long way away before the demise of the TV, a differentiated content and product offering remains a key focus.

    “Content is king . . . distribution is god . . . that play of god and king will continue but differentiation of content will play a critical part in decision making,” added Tata.

    This focus on local content is also what drives content platforms. Netflix India VP content Monika Shergill shared that premium storytelling was a new space in India, as Indian audiences were open to experimentation and yet gravitating towards highly local tastes. “Our job and our passion is to find the best stories . . . the biggest stories . . . the untold stories from India and to become the service of choice for Indians in India . . . and in different parts of the world,” shared Shergill.

    For Zee5 Hindi Originals head Nimisha Pandey, the initial focus was on building volume, though it has now shifted to adding to the variety and scaling up the content offering. She, too, has realised the need to up the game on the regional market for the next set of growth. “There is so much demand that there is much hope for everyone to grow their businesses,” said Pandey.

    As the market where the next billion consumers of video will come from, Zee5 Global chief business officer Archana Anand summed it up best when she said, “It is the decade of video.”

  • D Tamil undergoes rebranding, launches two new shows

    D Tamil undergoes rebranding, launches two new shows

    MUMBAI: Celebrating the auspicious occasion of the Tamil New Year and underscoring the focus on culturally relevant content that is family oriented, Dதமிழ் (D Tamil) unveils the brand-new avatar of the channel with a redesigned logo and a slew of wholesome entertainment. The channel has today announced the launch of two new local series – Acham Yenbathu Madamaiyada, an adventure reality show which is co-powered by KIA and Asian Paints, and Suvai, a light-hearted cooking competition show co-powered by Asian Paints and BYJU’s, both presented by Tamil artists which will go on air from 17 April only on Dதமிழ்.

    Highlighting the golden hues of the revamped logo, the new look will be unveiled on social media with the stunning Tamannaah Bhatia adding her ‘golden touch’. Being a cultural icon in the state of Tamil Nadu, the ‘Annapakshi’ motif in the logo serves as a connective point to the Tamil audience with their own culture and heritage. The new logo aims to evoke the feeling of family friendly content that’s progressive, aspirational, and rooted in Tamil culture.

    Discovery Communications India South Asia MD Megha Tata said, “Over the past one year or so, Dதமிழ் has grown successfully as we continue to strengthen our regional focus. This rebranding exercise now better reflects Dதமிழ்’s differentiated positioning of a leading regional player in the real-life entertainment space. As we continue to expand our offering, the new logo exemplifies Discovery’s long-standing credibility, our modern and progressive outlook while the ‘Annapakshi’ motif lends an authentic cultural dimension to it. With this initiative, we are excited to have carved out a niche for the brand with the content that’s unique to us”. 

    Adding to this, she further said, “Our rapidly growing family of Tamil viewers clearly indicated their affinity towards fun, light-hearted, mission-oriented shows. The launch of the two new local series is an extension of our promise to offer what our viewers are looking for. We will continue to boost our local content, add new genres and offer inspiring international shows that our viewers love”. 

    Actress Tamannaah Bhatia said, “Iniya Tamizh Puthandu Vaazhthukal! With the new year, comes new beginnings and in that spirit, I am so happy to be a part of Dதமிழ்’s new identity. Adding its own golden touch to the New Year celebrations, I’m excited to see all the wonderful, fresh content the channel has in store for us along with its two upcoming Tamil shows. She further added, "Given the uncertain times we live in, knowing we have good entertainment to keep us company, makes staying in-doors and adhering to safety precautions a little more manageable.”

    With shows that appeal to every member of the family, Dதமிழ்’s range of content spans across multiple genres including reality, adventure and family cooking shows. With its dynamic and diverse content, channel intends to reach out to audiences who wish for novelty and a break from the mundane, aspire to accomplish something in life, enjoy the thrill and excitement of finishing missions, love impressive stunts and live vicariously through shows.

    The new local series to launch on Dதமிழ் include:

    Acham Yenbathu Madamaiyada: An adventure reality show co-powered by KIA and Asian Paints

    Description: 12 contestants will live in an island for 15 days while competing in physically and mentally challenging tasks against each other to win the title and grand prize money! A brand-new reality show, Acham Yenbathu Madamaiyada is packed with excitement, anticipation, and definitely raw emotions! Join our anchor Gunalan Morgan on this thrilling journey.

    Suvai: A lighthearted family cooking competition show co-powered by Asian Paints and BYJU’s

    Description: Suvai is here to tantalize the taste buds and leave our audience eager to cook up a storm in their kitchens. With 12 couples vying to be the season's grand champion, this season is going to be an epic battle of tastes as the contestants continuously outdo each other to impress our resident Judge, Chef Bala, and the guest Judges. The show is hosted by Anandha Kannan.

    Don't forget to catch the new look of your favorite channel Dதமிழ் on Tamil New Year i.e. on 14 April, and watch the premiere of two new series -Acham Yenbathu Madamaiyada on 17 April, Sat-Sun at 12 PM & 4 PM; and Suvai on 17 April, Sat-Sun @ 2 PM & 8 PM.

  • International Women’s Day: ‘Wonder Women 100’ list to be unveiled today

    International Women’s Day: ‘Wonder Women 100’ list to be unveiled today

    NEW DELHI: Women have made tremendous strides over the years to achieve equal representation in the workplace. Many have broken the glass ceiling and risen to the top despite all odds. This International Women’s Day, Indiantelevision.com will recognise 100 such talented and outstanding women executives and professionals from the world of advertising, media and marketing with its major initiative- ‘Wonder Women 100’.

    The powerful list which honors 100 top women achievers from the industry has been put together with the help of an esteemed advisory board comprising of senior professionals from the industry including Applause Entertainment CEO Sameer Nair, House of Cheer founder Raj Nayak, RED FM director Nisha Narayanan, Lodestar UM CEO Nandini Dias, Discovery Communications MD-South Asia Megha Tata, Social Access founder Lynn de Souza, Armugum and Consultants founder Punitha Arumugam, Allied Blenders and Distillers (ABD) CMO Anupam Bokey, the Walt Disney Company head – human resources APAC & India Amita Maheshwari, IN10 Media Networks MD Aditya Pittiee, and Indiantelevision.com, founder and editor-in-chief Anil Wanvari.

    The list will be unveiled during a virtual event on Monday (today), 4 pm onwards. This will be preceded by a panel discussion wherein noted experts from the industry will deliberate upon the topic- ‘Women, inclusivity and change’ and share their views on various initiatives taken by the media and entertainment industry to make the workforce more inclusive. Zee5 head-customer strategy and relationships Anita Nayyar, ABD CMO Anupam Bokey, Social Access Communications founder Lynn de Souza, NXTDigital group chief technology officer Ru Ediriwira, Madison Media Sigma – Madison World CEO Vanita Keswani, Hollywood actress and producer Rashaana Shah and Indiantelevision.com founder and editor-in-chief Anil Wanvari will be part of the discussion.

    ‘Wonder Women 100’ features women who have had a lasting impact on the industry and their respective organisations. It also includes those who have driven transformation of social and cultural narratives in their respective organisations and made significant strides towards advancing equality and inclusivity.

    "We are in the 21st century, but for a large part it is a male-dominated world still. Yes, more women are coming out and standing shoulder to shoulder in every profession, in fact, even outshining them. They are doing it against all odds, on most occasions. The journey upwards and forwards is that much harder despite the talent being in abundance. The  2021 Wonder Women 100 – is our way of saluting them. Our hope is that their stories will give wings to many other younger women and inspire them to realise their full potential," said Indiantelevision.com founder and editor-in-chief Anil Wanvari.

    To join the conversation, register : https://www.indiantelevision.com/wonderwomen100/index.html

  • PROMAX INDIA IS THRILLED TO ANNOUNCE AN ADDITION TO AN EVEN MORE STELLAR LINE-UP OF SPEAKERS for ‘Re-Invent’ PROMAX INDIA VIRTUAL 2020 -CONFERENCE & AWARDS LIVE on 7th, 8th & 9th of October, 2020

    PROMAX INDIA IS THRILLED TO ANNOUNCE AN ADDITION TO AN EVEN MORE STELLAR LINE-UP OF SPEAKERS for ‘Re-Invent’ PROMAX INDIA VIRTUAL 2020 -CONFERENCE & AWARDS LIVE on 7th, 8th & 9th of October, 2020

    Get transported into the Future of Creativity in Augmented Reality all the way from Sydney with Emile Rademeyer, and the Climb to the Top of the Pyramid and witness a fireside chat with Megha Tata and Navika Kumar, as they highlight their journey and experiences in the media landscape. Then, sit back, relax and get an insight into OTT Marketing where leading OTT marketeers will truly deep dive and unearth some non-conventional ways of winning customer.
    ’Re-invent’ Promax India Virtual 2020 promises to keep you engaged and entertained.

    Emile Rademeyer presents The Future of Creativity in Augmented Reality….PART II.
    Emile is Executive Director, Creative Strategy & Innovation at VANDAL in Sydney, Australia where he creates innovative moving image, sound, art, immersive and augmented reality experiences for public, commercial, advertising and entertainment platforms. Emile’s recognised talent earns international respect and he’s regarded as one of Australia’s most prolific new media, creative trailblazers.

    So, take a seat and buckle up…! You are about to travel into the future and witness new augmented realities of creativity.

    TOP OF THE PYRAMID – with Megha Tata & Navika Kumar
    Promax India is proud to present Megha Tata, the MD of Discovery Networks who has made her place amongst the top CEOs of Media Networks & Navika Kumar, Group Editor – Politics, Times Network and her journey to go head-to-head with the predominantly male bastion of Indian TV Journalism.

    Come join us for a Fireside chat with the two women powerhouses as they highlight their journey and experiences in the Indian media landscape. 
    A not to be missed session that will keep you entertained and inspired!

    An engaging session on OTT Marketing as they share invaluable insights on new ways of winning and retaining customers. Led by Rahul Mishra of Shemaroo Entertainment Ltd and the panelists include Avi Kumar – Head Supply and Brand Marketing, ZEE5 India, Abhishek Joshi – Lead Marketing – MX Player & and others.

    Rahul Mishra, Head of Marketing & Communications, Shemaroo Entertainment Ltd said,  “Promax has been setting new standards in the M&E space and this year too Promax India 2020 promises to be an exciting and enriching event. I am looking forward to moderating the OTT session with industry stalwarts and getting to hear their perspectives in the changing times and bring new learnings for our industry.”

    Avi Kumar, Head of Supply and Brand Marketing, ZEE5 India said “It is exciting to see  Promax India Virtual Conference 2020 in a new avatar while adapting to the new challenges. As more and more audiences become receptive to the new way of entertainment, it is even more imperative for marketers, to constantly innovate and customize their offerings as per demand. The way forward for the OTT marketing landscape is going to be an interesting one, and this session will truly deep dive and unearth some non-conventional ways of winning customers.”

     Abhishek Joshi, Head of Marketing and Business Partnerships at MX Player said, "Promax has always been at the forefront of bringing together industry leaders to explore and ideate on new strategies. I am looking forward to being a part of its virtual 2020 edition, discussing the world of OTT marketing that is now fostering and enabling new viewer relationships post pandemic – wherein a digital first, and most importantly a consumer first strategy has to be top priority."

    Do register your teams at https://www.promaxindia.tv/indiavirtual2020/

    RE-INVENT' PROMAX INDIA VIRTUAL 2020 – CONFERENCE & AWARDS goes LIVE on 8th & 9th of October, 2020