ITV

Tag: mega campaign

  • Mukhtar Abbas Naqvi launches News18 Urdu’s vaccination campaign

    Mukhtar Abbas Naqvi launches News18 Urdu’s vaccination campaign

    Mumbai: There is a strong consensus across the world that the strongest defense that mankind has against the dreaded Coronavirus is vaccination. While many people have gone ahead with their vaccination, there are some who still harbor reservations. News18 Urdu has undertaken upon itself the task of reaching out to its viewers from across the country including the large Muslim community in the country and encouraging them to get vaccinated in large numbers.

    “This special month-long initiative ‘Zindagi Ka Yaqeen: Vaccine’ would aim to identify areas and communities where the rates of vaccination are low and focus its campaign on the same through case studies, on-ground stories, and use of influencers and community leaders. The campaign will attempt to bring multiple views and perspectives through a variety of content formats including debates, interviews, and special interactive shows. The campaign will also engage with healthcare experts and other key stakeholders to dispel any misconceptions regarding COVID vaccination and reassure viewers about the safety and necessity of the vaccine,” said the channel in a statement.

    The campaign was inaugurated by the union minister of minority affairs, Mukhtar Abbas Naqvi who appreciated the initiative and also stated that launching such a campaign was the need of the hour. He further appealed to the audience to get vaccinated and added that avoiding vaccination would put the people themselves at great risk. Also, many other influential people like the minority development minister of Maharashtra, Nawab Malik; MOS for minority welfare in the UP-government Mohsin Raza supported the initiative.

    Padmashri Dr Mohsin Wali and Dr Swati Maheshwari also participated in the campaign’s launch and highlighted the importance of vaccination urging the viewers to support the initiative and get their vaccination done.

    As the country’s leading Urdu channel, News18 Urdu understands its responsibility towards the communities and constituencies it serves. As a responsible media brand and part of the country’s biggest News Network, the channel believes that it is its solemn duty to work towards the welfare of its viewers. The campaign ‘Zindagi ka Yaqeen: Vaccine’ is a step in this direction.

    Viewers can tune in to News18 Urdu for more updates on this campaign.

  • Santoor ropes in celebrity superstars for different regions in its mega campaign

    Santoor ropes in celebrity superstars for different regions in its mega campaign

    MUMBAI: Santoor, India’s leading soap brand, roped popular celebrities Mahesh Babu, Karthi and Varun Dhawan for its new multi-media campaign. This is the first time that Santoor has roped in three celebrities simultaneously for different regions as part of its hyperlocal marketing strategy.

    Mr. Anil Chugh, President – Consumer Care Business, Wipro Consumer Care and Lighting, said, “Through Santoor advertising we tell a new story about ‘Mistaken Age’ in 30 seconds. Focus of our communication is on the Santoor protagonist and key message of Younger Looking Skin. Celebrities helps us to deliver this message sharply in the film, apart from helping to break the clutter and gain high brand recall. Over the years we have carefully chosen celebrities for Santoor. Keeping the essence of Santoor in mind, stars Varun Dhawan, Mahesh Babu and Karthi were the perfect fit to tell our new story of the Santoor Woman.”

    Santoor’s new communication includes a TV commercial that presents the brand’s signature campaign of mistaken identity and the core proposition of Younger Looking Skin in a new light. The commercial is shot by advertising agency ADK Fortune.

    Capturing India’s passion for cricket, the commercial is filmed in a stadium with the backdrop of a cricket match where the celebrity is in the stands enjoying the match. Suddenly a sixer wings his way and while the celebrity attempts to catch the ball, it is caught by the protagonist. Looking at the protagonist the celebrity feels she can be a new female lead for his next film. While the protagonist is rejoicing, a little girl runs up to the reveler shouting ‘Mummy’, which leaves the celebrity and everyone around surprised.

    For over 35 years, Santoor has delivered on the promise of “Younger Looking Skin" through superior product offerings using natural ingredients. Keeping this positioning consistent, Wipro has periodically modernized its campaigns to stay relevant to its target segment.

    Commenting on the making of the TVC, Ms. Sonia Bhatnagar, Sr. Vice President and Executive Creative Director, ADK Fortune Communications, said, “The key strength of Santoor has been the uniformity in communicating the core proposition of younger looking skin while refreshing the context and reflecting the aspirations of the new Indian woman. Varun’s youth appeal, Mahesh Babu’s popularity and Karthi’s versatility make them the apt choices to reach potential consumers in their local languages.”

    Launched in 1985 as a natural ingredient soap, Santoor is packed with the natural goodness of Sandal and Turmeric. Over the years the brand has grown from a single soap brand to soap variants, talcum powder, deodorants, liquid soap, handwash, facewash and so on and has been constantly launching new brand variants and new products in tune with market demands and needs. Santoor remains as one of the most aggressive personal care brands in India.