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Tag: Meesho

  • IPL 2022: Meesho makes T20 debut, partners with 4 IPL teams

    IPL 2022: Meesho makes T20 debut, partners with 4 IPL teams

    Mumbai : Homegrown internet commerce company Meesho, announced its partnership with four Indian Premier League (IPL) teams for the upcoming season of the T20 league. Meesho will be the official online shopping partner for the five-time champion Mumbai Indians, Royal Challengers Bangalore, Rajasthan Royals, and Gujarat Titans. As part of the tie-up, Meesho will be the lead trouser branding partner of all four teams. It also marks Meesho’s entry as the on-air broadcast partner on the Star Sports network for the coverage of Tata IPL 2022.

    As a homegrown internet commerce company, Meesho’s collaborative step with the four franchises for the T20 league that was conceived and started in India, comes as a natural choice, according to the brand. Forging ecosystem partnerships will help create the right visibility and traction for Meesho as part of the company’s growth strategy. The increasing popularity of the T20 league over the last few years will add a fillip to Meesho’s objective of targeting a diverse portfolio of customers, stated the company.

    “We are thrilled to associate with and be seen in one of the biggest cricketing events in the country,” Meesho VP & head of Brand Lucky Saini, said, commenting on the new partnership. “The scale, reach, and popularity of the T20 league will be instrumental in expanding our reach and tapping into a new customer base. Sports is a great way to connect with our audience and make deeper market penetrations. With this collaboration, we aim to leverage the combined synergies in scaling our business while unlocking new opportunities for driving greater brand awareness.”

    “We welcome Meesho to our brand partnership programme,” Mumbai Indians Spokesperson said. “Our collaboration reflects one of our key attributes of providing budding talent with the opportunity to showcase their true potential through a massive and new age platform. We look forward to a mutually successful partnership with them.”

    Speaking of the partnership, Royal Challengers Bangalore vice president & head Rajesh Menon said, “We are delighted to partner with Meesho, the fastest-growing internet commerce company. RCB shares the same ethos of being a cutting-edge GenZ lifestyle brand, and this association further helps enhance the proposition.”

    “Meesho has been a company I’ve followed and admired over the last few years. I’m delighted we’ll be supporting their growth as a business, especially when their focus is so aligned to that of our foundation, “Enabling empowered women”, and supports our purpose of Transforming Society through Cricket. We look forward to working closely together for this season and hopefully many more to come,” expressed Rajasthan Royals chief executive officer Jake Lush McCrum.

    “Meesho, a young brand, has shown great growth in recent times,” Gujarat Titans chief operating officer Arvinder Singh said. “We, at the Gujarat Titans, endeavour to do something similar, by making an early impact on the IPL. We welcome Meesho on board as a partner and look forward to a successful association.”

     

  • Meesho assures ‘Budget Pe No Load’ in its latest campaign

    Meesho assures ‘Budget Pe No Load’ in its latest campaign

    Mumbai: Internet commerce platform Meesho in its latest campaign highlights a budget shopper’s eternal dilemma of ‘Loon Ya Na Loon.’ The campaign continues to underline the value proposition of the company’s ‘Sahi Sahi Lagaya Hai’ (the right price) appeal.

    Conceptualised by DDB Mudra, the brand campaign features three TVCs that target three different consumer segments – women, men and youths. It is based on the insight that consumers often debate before making any purchase.

    The films, directed by Prashant Madan and produced by Srikanth Kumar Kandala & Mayur Patel from The Magic Box production House, showcase the protagonist’s journey from contemplation to a no-compromise shopping experience on the e-comm platform.

    “When consumers want to purchase something they desire, the guilt or need to cut down on other expenses often crop up, making them prioritise one desire over another. The core objective of the campaign is centered around resolving the ‘Loon Ya Na Loon’ predicament,” said Meesho head of growth Megha Agarwal. “At Meesho, we are helping millions fulfill their desires by providing them a wide selection of quality products at the lowest prices.”

    The campaign will air on major TV networks such as Star Plus, Colors, Zee TV, Aaj Tak, Sony Max, Zee TV in addition to YouTube, and OTT platforms. Each film is shot in three zonal master languages – Hindi, Tamil, and Bengali and further amplified in other regional languages like Assamese, Kannada, Gujarati, Malayalam, Marathi, Oriya, Punjabi and Telugu.

    “To buy or not to buy – that is the question. Which bargain-hunting, value conscious Indian shopper has not hit the pause button and wondered about all the demands on her/his budget, before picking up something? It is this behavioral truth that we played on to land a simple message – Meesho offers prices so low, you’ll never have to choose between one thing or the other again. The result was a breezy yet insightful campaign which we believe will resonate with our target audiences around the country,” said DDB Mudra creative head – West Pallavi Chakravarti.

  • Meesho becomes most downloaded e-commerce app globally

    Meesho becomes most downloaded e-commerce app globally

    Mumbai: Homegrown internet commerce platform Meesho has become the most downloaded e-commerce app globally in October, according to a recent SensorTower blog. During this period, it also became the only Indian company and e-commerce platform to feature amongst the top-ten most downloaded non-gaming apps across the world.

    Meesho also saw over 57 million downloads across the App Store and the Google Play Store from August to October, as per App Annie, making it the most downloaded app across all categories in India. The company has seen installations in India grow by over 120 per cent quarter-on-quarter in Q3 2021, outranking all other e-commerce platforms in the country for quarterly downloads.

    “We have always kept our users at the heart of our innovations. Whether it is our industry-first zero per cent commission model for sellers or building a nimbly-sized application, we are ensuring Meesho is easy to use for users even from the farthest corners of our country,” stated Meesho founder & CEO Vidit Aatrey. “Our success comes from a laser-sharp focus on building for India’s Tier 2+ markets. With an aim to democratize internet commerce for everyone, we will continue to digitize India’s unorganized retail industry with more Bharat-first initiatives.”

    The e-commerce platform has reduced entry barriers, improved logistical infrastructure for tier 2+ markets, and fuelled the discoverability of hyperlocal businesses and products. The company’s five-day festive sale event in October cut deeper into India’s underserved markets with ~60 per cent orders coming from tier 4+ regions, including remote locations like Khawzhwal and Sopore. Today, five per cent of all Indian households shop on Meesho every day, said the statement.

    With an aim to enable 100 million monthly transacting users by December 2022 and in its bid to fuel Bharat’s e-commerce dreams, Meesho has instituted multiple measures to bring new digital users online.

    To facilitate a seamless shopping experience, the company built an app compatible with low-end smartphones and low-internet bandwidth to address internet latency challenges even in the farthest corners of India.

  • Meesho records 750% growth in users during festive sale event

    Meesho records 750% growth in users during festive sale event

    MUMBAI: Internet commerce platform Meesho has recorded 750 per cent growth in users over last year during its flagship festive sale event, Maha Indian Shopping League. Nearly 60 per cent of the total demand was driven by Tier 4+ markets, including remote locations like Khawzhwal and Sopore, said the ecomm in a statement.

    “Fuelling our efforts to digitise Bharat, Maha Indian Shopping League served as an entry point for millions of users to shop online with Meesho,” said Meesho founder & CEO Vidit Aatrey. “Our flagship festive sale event saw over 80 per cent orders coming from tier 2+ markets, a true reflection of our efforts to cut deep into India’s underserved regions.”

    Through its industry-first zero per cent commission model launched early this year, sellers on Meesho saved over Rs 136 million during the festive sale event alone, the company stated. Recording over 10X growth in sales over last year, the company also saw seller participation rise by 314 per cent during the recent festive sale event.

    Ahead of the sale event, Meesho onboarded over one lakh sellers with a bevy of new initiatives including – free ad credits and zero return shipping charges on the first 30 orders.

    The company also shared that it witnessed significant traction in its fashion category with customers saving through discounts during the sale period on Meesho. While women’s apparel and accessories grew by 623 per cent, the men’s apparel segment witnessed 640 per cent more orders compared to the previous year.

  • ‘Hyperlocal’ is the latest buzzword for E-commerce sites

    ‘Hyperlocal’ is the latest buzzword for E-commerce sites

    MUMBAI: The Great Indian Festive sales have gotten underway with every e-commerce platform launching its biggest annual blockbuster sale campaign. The growth in internet users, reduction in data prices, and changing consumer behaviour fuelled by the pandemic have spurred the evolution of online retail to go beyond the metros and tier-1 towns. The rapid growth of Bharat online is re-shaping India’s e-commerce landscape like never before with ‘hyperlocal’ being the new buzzword.

    India’s e-commerce market is estimated to record sales worth $ 55 billion during 2021 with the addition of 40 million new online shoppers, as per a recent Indian Retail Industry Report. The number of online shoppers for 2021 is estimated to reach 190 million compared to 150 million in 2020. India is poised to become the third-largest online retail market by 2030 after the US and China with an annual Gross Merchandise Value (GMV) of S$ 350 billion. This changing e-comm landscape is largely driven by hitherto underpenetrated regions in the country, alongside the emergence and growth of multiple e-commerce platforms and D2C (direct-to-consumer) start-ups catering to these lesser explored segments.

    The growing popularity of online shopping has led the e-commerce players to further expand their consumer base into the country’s villages and towns, in time for the busy festive season. Online marketplaces have been localising various offerings in the areas of regional language, Voice, and Video in a bid to break the language barrier and make e-commerce more accessible and convenient for customers pan India.

    E-commerce giant, Amazon India announced that its website will now be available in Marathi and Bengali in addition to Hindi, English, Kannada, Malayalam, Tamil, and Telugu. The e-tailer plans to expand its regional language offering further with the launch of a voice shopping experience in Hindi. “Our aim is to make e-commerce accessible, relevant and convenient for customers. Every month, tens of millions of customers visit Amazon.in in regional languages and 90 per cent of the customers are from tier-2 and below cities,” said Amazon India director- customer experience & marketing Kishore Thota.

    Snapdeal too announced the expansion of its call center capabilities to speak to users in eight Indian languages, making customer support services available in additional local languages. “The pandemic has accelerated the adoption of digital channels, and today people in smaller cities are now purchasing items such as everyday fashion, home decor, kitchenware, and other items online. And as more and more people gravitate towards e-commerce, they will increasingly expect customer services to be in their languages,” said a Snapdeal spokesperson.

    Marketplaces like Amazon and Flipkart are leading the hyperlocal agenda by increasing Bharat’s presence into newer as well as niche markets, said WATConsult managing partner Sahil Shah. “E-tailers who are into mass-market products have shifted gears since the pandemic. There is a clear plan to capture the new India that comes from various parts of the country, using the most localised form of experiences that one can create,” he noted.

    While events like Big Billion Days and special sales on Independence Day and Republic Day offering were organised earlier too, it is only now that India’s e-tailers have sensed an opportunity in regional festivals like Ganesh Chaturthi or Onam to propel sales in different states.

    “E-commerce players are shifting focus to regional activations and are offering region-specific deals as people tend to shop more ahead of their own festivals. To achieve maximum penetration, e-tailers are using vernacular communication channels and deploying social media influencers popular in specific states or regions to promote such events,” said ClanConnect CEO and co-founder Sagar Pushp.

    The changes have become more pronounced since the outbreak of the COVID-19. There has been a three-fold rise in the number of influencers being engaged by e-tailers to promote their sale events through personalised messaging.

    With the Pujo and Navratri celebration underway, and Dusshera and Diwali just around the corner, lifestyle and fashion e-tailers like Myntra, Ajio, Meesho, Purplle have launched campaigns with distinctive regional flavour and feel in multiple vernacular languages. These shopping marts are trying to outdo one another in grabbing eyeballs and finger clicks onto their platforms with special offers & Pujo Makeup Guides and, exclusive launches, and cash-back schemes for their customers. E-tailers are leaving no stone unturned to increase their brand awareness through creative ad spend. After a brief lull in the April-June quarter, they are going all out to redefine KPIs and cater to the newly emerging consumer segments.

    “In terms of marketing spends, we have seen a shift of 20-30 per cent budget being allocated to regional campaigns compared to last year. Focus has moved from generic creatives to specific ones in various vernacular languages to garner more sign-ups,” said cashback and coupons app, CashKaro co-founder Swati Bhargava. Celebrities and brand ambassadors are also picked carefully, with a heightened focus on regional audiences. There also has been a 3x rise in influencer-led digital promotions.

    CashKaro has implemented measures like device-level and language-based targeting after studying the data from Tier-2 to Tier-6 cities, from where 45-50 per cent sale is expected. “At CashKaro, for instance, the activation rates for Tier-2 and beyond have shot up by 40 per cent because of integrating regionally popular creators into the pipeline. The organic impact has been massive as we’ve seen an 8x jump in our traffic during this sale time compared to last year,” shared Bhargava.

    The rise of micro and macro influencers from small towns has come into the spotlight over the last year, as people looked for somebody they could relate to. To leverage this want, many e-tailers have implemented activation of regional celebrities and influencers to acquire more users.

    Myntra’s celeb-heavy campaign features brand ambassadors with a massive regional following like Vijay Deverakonda, Dulquer Salmaan, Mallika Dua, Konkona Sen Sharma and Samantha Akkineni, in addition to those with a national following like Hrithik Roshan, Disha Patani and Kiara Advani. These stars will be seen in region-specific engagements through various content formats such as reels, videos, and stories. Apart from this, over 100 high-impact celebrities and influencers with heavy local presence from the worlds of Bollywood, OTT, reality TV, and digital will drive awareness through pre-buzz and event days for the e-tailer. Other Fashion e-sites like Ajio too have launched campaigns featuring a plethora of celebrities with each of the films voiced in a different regional language, targeting a particular zone across the country.

    Meesho released its latest TVCs which will be aired on major regional TV networks, such as SunTV, VijayTV, Gemini TV, AsiaNet, UdayaTV, TV9, and ETV, in addition to YouTube, and OTT platforms in Hindi, Tamil, Telugu, Kannada, and Malayalam, in order to reach deeper into the Tier 2+ markets. The etailer also plans to leverage regional content creators on multiple alternate channels like – Sharechat, Moj, MX TakaTak, and other favoured content channels for the target group.

    Purplle has also rolled out a 360-degree campaign across Television, Print, Digital, and Social Media channels which will see over 3000 regional influencers participating in a bid to reach out beyond metros to the tier 2, 3 towns.

    “From onboarding regional influencers who create content in local languages to adaptations of the videos and even static content in local languages, we have personalised offers to drive traffic from these locations,” said digital-first agency Lyxel&Flamingo co-founder and COO Shreyansh Bhandari, adding that the agency also maps traffic and revenue from these new towns. “Across campaigns, we have seen the View through rates, CTRs (click-through rates) have been much better when we have localised content for the TG.”

    Brands that were only focused on Tier-1 cities are now seeing exponential growth from smaller towns. What digital has been able to do so well is to provide them access to great content in their language. The confidence of creators, publishers, and OTT platforms is only increasing to keep investing and producing content for them.

    “Digital and e-commerce in the last decade were about India– its urban, English-speaking audience. However, this decade is all about Bharat– it’s rural, small-town audiences who prefer to consume content in a language that is native to them,” added Bhandari.

  • HUL becomes top advertiser in week 39: Barc data

    HUL becomes top advertiser in week 39: Barc data

    Mumbai: Hindustan Lever Ltd (HUL) was the most prolific advertiser across genres, according to the data shared by Broadcast Audience Research Council (Barc) for week 39 (from 25 September to 1 October). The FMCG major recorded an increase in ad volumes which stood at 5240.17 (‘000 secs), against 5097.68 (‘000s) last week. 

    Reckitt Benckiser (India) Ltd followed with 3229.9 (‘000s) and with ad volumes of 1039.32 (‘000s), Amazon Online India Pvt Ltd moved up two positions to bag the third spot in week 39.

    Brooke Bond Lipton India Ltd, Cadburys India Ltd, Colgate Palmolive India Ltd, ITC Ltd, Coca Cola India Ltd, Ponds India, and Procter & Gamble bagged the remaining positions.

    There were as many as four digital brands in the most advertised brands list this week, with Amazon India leading the tally. Stepping up the game as it gets closer to the festive season, the e-tailer delivered ad volumes of 843.11 (‘000s). It was the top performer in week 38 with 651.4 (‘000s).

    Meesho App, BYJU’S Classes, and Disney+ Hotstar were at the fifth, sixth, and seventh positions respctively. While Disney+ Hotstar entered the race in week 37, Meesho App and BYJU’S Classes were the new entrants.

    The rest of the spots were occupied by FMCG brands such as Horlicks, Dettol Toilet Soap, Lizol, Dettol Antiseptic Liquid, Dettol, and Clinic Plus Shampoo.

  • Meesho reaches out to small town consumers in new ad

    Meesho reaches out to small town consumers in new ad

    Mumbai: Homegrown social commerce platform Meesho has launched a new TVC that promises ‘lowest prices, great quality products’ to its consumers.

    This new TVC targets consumers from small towns and cities who are getting on board with online shopping for quality products at affordable price points, the platform said.

    Conceptualised by DDB Mudra Group, the ad showcases that women are smart spenders and have unique ways of saving money. They manage their monthly expenses by better planning and create a pool of small savings from their monthly budget, safely tucked away in unexpected places of their home.

    Meesho founder and chief executive officer Vidit Aatrey said, “As we enter a new phase in Meesho’s growth, one of our priorities has been to serve more people than we have ever before, especially those living in tier-2, tier-3 cities, who have the least spending power as compared to the rest of our customer base.”

    DDB Mudra Group’s chief creative officer Rahul Mathew said, “Meesho brings you fashion at such affordable prices that it fits effortlessly into those little savings in your life. It’s this simple thought that we’ve brought to life through an execution that’s just as simple yet delightful.”

  • Meesho raises $300 million in fresh funding

    Meesho raises $300 million in fresh funding

    KOLKATA: Social commerce platform Meesho has raised $300 million in a new round of funding led by SoftBank Vision Fund 2. The latest investment values Meesho at $2.1 billion.

    The start-up will use the new fund raise to strengthen its talent pool across verticals — tech, product, and business, among others. It saw participation from existing investors — Prosus Ventures, Facebook, Shunwei Capital, Venture Highway and Knollwood Investment.

    SoftBank Investment Advisers managing partners Munish Varma said, “Globally, SoftBank has always been excited to back founders that provide unique solutions for the local market. By using the power of artificial intelligence and machine learning, Meesho has created a platform for many small business owners to sell to the next cohort of internet users.  We look forward to being a part of this journey.”

    Meesho aims to simplify e-commerce for all small businesses in India. It will help the company to build a platform which is pro-small businesses with policies and tools to help even the smallest of sellers to list and do business on Meesho. This will empower small business owners to reach customers through all online channels.

    In the past year, the platform has seen tremendous growth across small businesses and entrepreneurs seeking to move their businesses online, Meesho founder and CEO Vidit Aatrey said.

    “With the new round of funding, we are extremely thrilled to have SoftBank onboard. We are focused on expanding our vision — from helping aspiring women entrepreneurs to creating Meesho as a single ecosystem that will enable all small businesses in India to succeed online,” he added.

    Over the last six years, Meesho has successfully enabled over 13 million individual entrepreneurs to start their own online businesses with zero investment, bringing the benefits of e-commerce to more than 45 million customers in the country. Till date the company has delivered orders from 100K+ registered suppliers to over 26,000 pin codes in more than 4,800 cities, generating over 500 crore in income for individual entrepreneurs and serving customers in more than 4,500 tier-2 cities and beyond.

  • Meesho on Fast Company’s top 50 most innovative companies’ 2020 global list

    Meesho on Fast Company’s top 50 most innovative companies’ 2020 global list

    MUMBAI:  Meesho a social commerce platform, today announced that it has secured the #14 spot on Fast Company’s World’s 50 Most Innovative Companies (MIC) 2020 list, the only Indian company to be featured this year. Meesho is also #1 on MICs’ India list. The list includes businesses making a profound impact on industry and culture, showcasing innovative ways to thrive in a fast-changing world. This year’s MIC list features 434 businesses from 39 countries.

    Meesho has enabled over 2.8 million Indians to start their own business without capital. With its uniquely Indian model, Meesho has brought millions of women from small towns back into the workforce, empowering them to earn a sustainable livelihood by selling on WhatsApp, Facebook, and Instagram. Through these 2.8 million social sellers, Meesho has created a disruptive distribution channel for 40,000+ suppliers and manufacturers, many who have come online for the first time.

    “Over 80 per cent of first-time entrepreneurs created through the Meesho model are women. We've been able to build a simple yet powerful ecosystem that has empowered them to earn from home. This recognition is a testament to the scale of social impact we have created in just three years and our commitment to building a strong community of self-starters by enabling anyone to start a business without capital,” said Meesho founder and CEO Vidit Aatrey.

    The World’s Most Innovative Companies is Fast Company’s signature franchise. It provides a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.

    “At a time of increasing global volatility, this year’s list showcases the resilience and optimism of businesses across the world. These companies are applying creativity to solve challenges within their industries and far beyond,” said Fast Company senior editor Amy Farley, who supervised the issue with deputy editor David Lidsky.

    Fast Company’s Most Innovative Companies issue (March/April 2020) is now available online at www.fastcompany.com/most-innovative-companies/2020.