MUMBAI: Colors Queen Cosmetics has rolled out its festive collection, promising beauty lovers a season of radiance. The homegrown brand, known for its cruelty-free and skin-friendly formulas, is serving up sparkle with a line-up that blends innovation, affordability and flair.
The showstopper is the cushion foundation, designed for a natural, buildable glow that lasts all day. Adding drama are the liquid metallic eyeshadows, while the glass bomb stick and lip gloss bring shimmer and shine to cheeks, lips and eyes. Completing the look are illuminating primers and highlighters that make festival lights look dim in comparison.
Speaking on the launch, co-founder Nitin Panjwani said the range was crafted to deliver luxury beauty at accessible prices, with products that not only look stunning but also feel good on the skin.
Available on Amazon, Flipkart, Nykaa, Myntra, Purplle, Meesho, and the official website www.colorsqueen.com , along with offline counters across India, the collection invites beauty lovers to shine brighter and bolder this festive season.
Colors Queen, founded in 2014, has built its name on blending quality, affordability and inclusivity, and with this launch, it hopes to crown itself the go-to brand for festive glamour.
MUMBAI: BBH India is turning up the creative volume and the leadership dial. The Publicis Groupe agency has strengthened its senior bench with the appointment of Delon Mascarenhas and Mitushi Sharma as executive vice presidents, while also elevating Ashwin Palkar and Nisheeth Srivastava to senior executive creative directors.
The shake-up comes as BBH India enjoys a hot streak: fresh business wins, deeper partnerships, and international recognition, including a Bronze Lion at Cannes Lions 2025 for its cheeky “Bassi Vs Garnier Men’s Facewash” campaign. It also bagged the No. 3 spot in India on the MMA Smarties Business Impact Index 2024 underlining its momentum.
Mascarenhas, who re-joins BBH, brings more than 25 years of experience spanning brand strategy, content, and digital marketing. His career highlights include senior stints at DDB Mudra Group, Edelman India, Havas Life, and Tring, working with marquee brands like McDonald’s, HUL, Red Bull, Meesho, Dream11, and Abbott.
Sharma comes in with over 23 years of advertising chops, most recently at FCB Interface, and a portfolio covering categories from FMCG to pharma. She has shaped strategies for global and Indian heavyweights including Nivea, Whirlpool, Mahindra, Torrent Pharma, and has played a pivotal role in managing Unilever brands such as Lakme, Domex, and Ayush.
Ashwin Palkar and Nisheeth Srivastava’s elevation signals BBH’s push for creative firepower and talent development. Both will continue reporting to chief creative officer Parikshit Bhattacharya.
Commenting on the appointments BBH India MD and COO Himanshu Saxena said: “With Delon and Mitushi, we’re doubling down on our belief in creativity that delivers full-funnel marketing effectiveness. This leadership is built to take us into the next growth phase.”
For Mascarenhas, it’s a homecoming: “I’m excited to re-join BBH India at this pivotal moment. With a strong team and bold vision, the opportunity to shape brands in today’s evolving landscape is immense.”
Sharma echoed the sentiment: “BBH has always stood out for blending cultural insight, creativity, and strategy. With technology changing consumer mindsets, I look forward to pushing boundaries and fuelling exponential growth.”
With 2025 already stacked with wins, fresh leadership firepower could ensure BBH India continues to punch above its weight in the global creative ring.
MUMBAI: When you are trying to disrupt the market, you have to get the best having your back. And that’s something Streambox Media founder Anuj Gandhi and Micromax Informatics founder Rahul Sharma believe in. The duo has launched the subscription-based Dor brand of TVs which they are selling at extremely affordable prices. They began by porting their TVs for sale just on the Flipkart ecommerce site. The stock got sold out quickly. As did the next batch..
Now they are getting ready to get Dor TV on to other ecommerce platforms like Amazon, and possibly going forward even on to TataCliq, AJio, Meesho, Croma and what have you.
That’s probably why they have brought on board ecommerce growth catalyst BPECOM Connsulting (Blooprint Ecommerce Consulting) which is run by former Flipkart employees or Flipsters as they call themselves and founded by Prakash Maharaj and Ajay Maharaj.
Blooprint Consulting uses advanced analytics and industry insights to strategise in services such as building brands, customer shopping experience, merchandising, improving brand profitability, account management, category management, and digital marketing – basically the full Monty to help brands scale online on various platforms without investing in all the people to manage them. The company has worked with brands like Urban Armor Gear, Kikgerm, Natures-Island, Raegr, among many others.
Says Prakash: “We can’t wait to bring our expertise in digital strategy and brand growth to help Dor TV amplify its online presence, engage a wider audience, and accelerate its journey to new heights. Excited to drive innovation together and redefine India’s entertainment landscape.”
Mumbai: Meesho has launched its annual ‘Mega Blockbuster Sale 2024’ campaign, offering the best prices and deals of the year. Featuring Kapil Sharma and Tamannaah Bhatia, the campaign includes five ads showcasing Meesho’s range of products, including ethnic fashion, jewelry, accessories, kidswear, beauty products, electronic accessories, home, and kitchen items.
Set against festive backdrops such as dance festivals, Diwali parties, and indoor gatherings, the ads reflect the festive spirit of the nation. The campaign centers on the surprise of finding a great deal, with the tagline “Aise Kaise?” capturing the curiosity and amazement customers feel when discovering Meesho’s offers.
Meesho’s general manager, growth – Milan Partani said, “As the festive season approaches, shoppers are eagerly seeking the best value for their festive purchases. Our Mega Blockbuster Sale campaign, featuring the infectious humour of Kapil Sharma and the grace of Tamannaah Bhatia, brings the grandeur of our flagship annual sale to life. It celebrates smart shoppers who always secure the best deals and leave everyone around them wondering, “Aise Kaise?”. We are excited to share the joy of the season with our customers and make their celebrations truly memorable.”
Commenting on his association with Meesho, actor and comedian Kapil Sharma said, “I’m thrilled to team up with Meesho once again for the Mega Blockbuster Sale 2024. It’s always a joy to work with a brand that genuinely connects with the Indian audience and delivers incredible value. This festive season, I’m excited to be part of an event that will spread happiness and unbeatable deals to millions across the country.”
Pan-Indian star Tamannaah Bhatia, expressed her excitement about partnering with Meesho, saying, “I’m delighted to collaborate with Meesho for the Mega Blockbuster Sale. Meesho’s commitment to offering a wide selection of quality products at affordable prices ensures everyone in India can enjoy a fantastic festive shopping experience. It’s inspiring to be part of a campaign that brings joy to millions and I’m excited to help make this festive season special for all.”
The campaign will be amplified across television and social media, reaching a pan-India audience.
Mumbai: Meesho, an e-commerce marketplace, has announced the appointment of Mohit Rajani as chief product officer (CPO). A seasoned product and technology expert, Mohit joins Meesho with a distinguished track record of building high-impact products at globally acclaimed tech companies such as Meta, Google, and Carta. In his role as CPO, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams.
“We are thrilled to welcome Mohit to the Meesho family. Mohit’s leadership will be instrumental in driving product innovation, enhancing customer experience and building a world class product organization as we continue to scale our platform,” said Meesho founder and CEO Vidit Aatrey.
“I have long admired Meesho’s transformative impact on e-commerce in India,” said Mohit Rajani. “The company’s mission to democratize internet commerce resonates deeply with my passion for creating meaningful products. I am excited to work with Meesho’s talented team to build innovative solutions that empower millions of Indians.”
Prior to joining Meesho, Mohit held significant leadership roles at several global technology leaders. At Meta, he led the messenger’s monetization initiative, scaling it into a multi-billion-dollar business from the ground up. Before that he was part of the core team at Instagram that launched ads and business products, expanding the platform to over one million advertisers. Most recently, at Carta, Mohit managed a diverse product portfolio and spearheaded initiatives including international expansion and new generative AI-enabled products.
Mohit holds an MBA from Harvard Business School and a bachelor’s degree in computer science from the Indian Institute of Technology, Delhi.
Mumbai: Meesho, an e-commerce marketplace, has launched its campaign called ‘Shopping ki Power’ today, in an effort to encourage e-commerce adoption in India. The campaign aims to empower first time shoppers to utilise platform features and enhance their shopping experience. The tagline ‘Shopping ki power lo apne haath mein’ urges shoppers to embrace the power of making informed and smart purchases.
Created and conceptualised by DDB Mudra and the creative team at Meesho, the campaign uses an educational approach. It skillfully addresses two key factors that impact consumer confidence in online shopping. By highlighting the use of genuine customer images and reviews, it aims to empower shoppers to make well-informed decisions and select products that align with their expectations, thereby enhancing their overall shopping experience. Additionally, it educates users about Meesho’s ‘easy return and refunds’ policy, ensuring that shopping on Meesho remains a safe and hassle-free experience.
Commenting on the campaign launch, Meesho general manager, growth, Milan Partani, said “At Meesho, we are dedicated to ensuring every shopper has a safe and seamless online shopping experience. E-commerce opens up a world of possibilities, but new to e-commerce shoppers need guidance to ensure that they find the right products to meet their needs. Our new ‘Shopping ki Power’ aims to equip users with the tools to make informed purchases and aids with resources available if any issues arise with their order.”
Meesho has adopted a multifaceted approach to address these concerns and bring the campaign to life. By effectively leveraging television as well as social media platforms such as YouTube, Facebook, Instagram, LinkedIn, and Twitter, Meesho aims to bring its message to the masses.
As part of this approach, Meesho has unveiled two engaging TVCs, which aim to debunk common myths about online shopping. The commercial ‘Lucky Draw’ demonstrates how checking reviews and viewing real images can assist customers in making more informed purchases. It explains that by exploring the reviews section, shoppers can verify that the fabric, colour, and design meet their expectations before finalising their purchase. The film ‘Chase’ focuses on Meesho’s ‘easy return and refunds’ policy, demonstrating how customers can return products effortlessly in just three simple steps and receive instant refunds. The commercial highlights how this feature ensures satisfaction and peace of mind for shoppers with every delivery.
Together, these stories highlight Meesho’s dedication to transparency and customer trust by providing clear and accurate product information and return processes, empowering shoppers to make informed decisions, and enjoy a worry-free shopping experience.
Mumbai: Meesho, earlier this year, launched its #trendz campaign with a keen eye on the dynamic preferences of Gen Z. It included a thoughtfully curated collection that embodies the latest fashion trends at the best prices. As the most recent development to that, Meesho successfully concluded its Meesho #trendz contest—aimed at empowering fashion enthusiasts. Held from 1 February to 30 May 2024, the contest provided a platform for both, aspiring and established content creators to showcase their talent and social media skills, irrespective of their follower count or reach.
The contest was aimed at highlighting the latest styles from the thoughtfully curated #trendz collection on Meesho; and also enabling budding creators to get the platform they deserve to showcase their talent. This emphasis on accessibility struck a chord with a wide audience while helping establish Meesho as the ultimate trendy e-commerce fashion destination. The contest garnered an overwhelming response, attracting nearly 35,000 entries and reaching a massive audience of over 455 million people. This resulted in 12 million earned engagements, significantly boosting Meesho’s online presence.
Renowned fashion influencer Nancy Tyagi, known for her ‘Outfit from Scratch’ series on Instagram, served as the judge for the contest.
Meesho associate director – brand marketing Soumitra Choubey said, “Our #trendz campaign isn’t just a showcase of trends, it’s a celebration of individuality and affordability. The contest not only fosters creativity and empowers talent but also highlights our curated #trendz collection. Having Nancy Tyagi, a popular content creator, as the judge, offers a more inclusive opportunity for emerging talent and democratizes the process. Her unique journey further positions her as an ideal mentor and judge; to handpick winners based on their creativity, hard work, and style.”
Leading fashion influencer Nancy Tyagi added, “From sharing my first Meesho haul that went viral to now judging the #trendz contest, it’s been an incredible journey of growth and creativity. My heartiest congratulations to all the winners! Your talent inspires me, and I can’t wait to see where your Meesho journey takes you. Here’s to chasing dreams and making waves together!”
Each winner was treated to a personal billboard proudly displayed in their hometown, featuring snapshots from an exclusive professional photoshoot for which they were flown to Bengaluru. Moreover, the top five winners will now have their individual “trend specific” moodboards showcased on Meesho, amplifying their social media influence even further. Coming to the cash prizes, the grand prize winner received cash worth 30 lakh rupees, and special prizes and benefits were awarded to the top five winners. Moreover, the top 500 winners collectively received prizes amounting to Rs 30 lakh.
The #trendz contest underscores Meesho’s steadfast commitment to nurturing emerging talent. By celebrating fashion creativity and harnessing social media, Meesho empowers aspiring creators to carve their niche in the digital landscape.
Mumbai: Meesho, an e-commerce marketplace, has launched an innovative social media campaign titled #WaitNahiVoteKaro. The campaign aims to mobilise and empower India’s youth to exercise their fundamental right to vote.
Leveraging Meesho’s extensive reach across various social media platforms as well as its own app, the campaign introduces a series of innovative strategies to boost youth voter participation. One of the key elements of the campaign is the change of its brand logo across prominent social platforms such as Facebook, Instagram, LinkedIn, X, and Snapchat. The updated logo seamlessly integrates the iconic Meesho “m” with a finger bearing the ink mark, symbolising the platform’s dedication to increasing voter participation.
Moreover, Meesho is leveraging the trending #GRWM reels, meaning ‘Get Ready With Me’ on Instagram and YouTube Shorts. Collaborating with influencers, they’re showcasing the process of preparing for voting day. This trend reflects a growing perception of Election Day as a significant occasion worthy of dressing up, encouraging the audience to join in the celebration. By tapping into the “Get Ready With Me” content trend, where influencers share their preparations for the day, including selecting outfits, packing essentials like water bottles, and putting on comfortable shoes, Meesho aims to normalise and promote voting as a crucial aspect of civic responsibility.
To emphasise the importance of voting, the brand strategically utilises push notifications and banner advertisements on its app, with catchy messages like “Bhulo nahi, kal vote karo!” and “Aaj delay nahi, vote karo!” These timely reminders not only serve as proactive calls to action, urging its consumers to participate in the democratic process but also to contribute to the national voting efforts by amplifying the Meesho-ites’ votes cast during these elections.
Meesho associate director of brand marketing Soumitra Choubey added, “We are excited to contribute to the General Election 2024 via Meesho’s On-App, Social Media and creator ecosystem and have a meaningful impact. Since its launch on May 10, our campaign, #WaitNahiVoteKaro has already garnered over 18 crore impressions. By actively engaging our community through initiatives like #GRWMtoVote reels and targeted messages, we are aiming to foster a sense of empowerment among our users. We believe that by celebrating Election Day as a significant event, we can inspire an optimistic change in societal perceptions towards voting, thereby, not only increasing voter turnout but also reinforcing Meesho’s commitment to social and national responsibility.”
Through these multifaceted initiatives, Meesho is not only raising awareness about the upcoming election but also actively encouraging and empowering India’s youth to exercise their right to vote. By leveraging its platform and influence, Meesho is committed to enabling every eligible citizen to make their vote count in the Indian General Election 2024.
Mumbai: Meesho unveiled its star-studded campaign- ‘Jab Meesho pe hain latest trends, toh sochna kyun just maximise’. With a keen eye on the dynamic preferences of Gen Z, Meesho proudly introduces #Trendz, a thoughtfully curated collection that embodies the latest fashion trends at the best prices. By putting the spotlight on affordability and contemporary styles, Meesho aims to connect with young customers who seek trendy fashion without compromising their budget.
At the heart of the campaign is a captivating visual narrative featuring renowned celebrities such as Ranveer Singh and Rashmika Mandanna. Both of these brand ambassadors are youth icons who are known for their unique personalities and pan-India following. The campaign features a series of short films showcasing Ranveer and Rashmika adorned with an abundance of clothes, bags and jewellery as they struggle to choose from the myriad options available on Meesho. Through this campaign, Meesho aims to establish itself as a trendy fashion destination where customers can access the latest fashion trends at affordable prices.
As part of the pre-launch phase, the brand stealthily put the star of its campaign (the trendy apparel) in a transparent refrigerated truck which made the rounds of Bengaluru. The reasoning behind employing the refrigerated truck is to communicate the freshness of the trends and how they need refrigeration to preserve their goodness. The truck sparked both offline and online conversations which were further driven by popular fashion influencers like Urfi Javed along with eminent paparazzi such as Viral Bhayani. The brand conceptualised an Instagram page, which shared information about the truck’s day-to-day movements around the city. Captivated audiences on social media created a tremendous buzz, accumulating an impressive reach of 100 million within four days across social media platforms.
Meesho general manager of growth Nilesh Gupta said, “Fashion is ever-evolving and many people struggle with finding the latest fashion trends at affordable prices. Over the years, we have always tried to provide our customers with the best products without compromising on price and quality. Our latest campaign ‘Meesho #trendz’ is strategically curated to provide an authentic and accessible platform for fashion enthusiasts who value both style and savings. By associating with trend-setters Ranveer and Rashmika and leveraging humour, we aim to create an ever-lasting bond with the audience.”
Meesho has also associated with Swiggy Instamart to further amplify the product offerings by giving customers complimentary jewellery whenever they shop for cold items (items that need to be packed in an insulated package) on Instamart. Just like the refrigerated truck, this symbolises the freshness of the trends.
The campaign features a total of four films that will be amplified through television and digital platforms. Through this campaign, Meesho aims to make fashion accessible for all by providing customers with a vast collection of apparel options at affordable prices
Mumbai: Eloelo live entertainment app, has launched a digital campaign for its live game show, ‘Diwan-e-Cricket.’ The campaign video highlights the craze of the cricket World Cup in India. Eloelo’s game show ‘Diwan-e-Cricket,’ is an engaging cricket quiz show hosted by celebrated cricket analyst, Aakash Chopra. Cricket enthusiasts can prepare for a thrilling experience and compete for Rs one lakh in cash prizes and the chance to meet Aakash Chopra live.
Brands like Meesho, Ajio, Pizza Hut, Zee5, boAT, AbhiBus, Asian Paints, Coin Switch, Parle-G, and Zepto also reacted to the campaign on X (Twitter).
Starting on 8 October 2023, ‘Diwan-e-Cricket’ will captivate viewers during the innings break of every India match in the ODI World Cup. Aakash Chopra, former Indian cricketer, renowned commentator, popular YouTuber, and esteemed columnist, will kick off the dynamic live show with insightful match commentary and offer an opportunity for Eloelo app users to interact with him on the live show. The quiz will follow, featuring four options per question and a countdown timer. The contestant with the most accurate responses will have the opportunity to claim enticing cash rewards.
Host of the game show Aakash Chopra said, I am excited to host Diwan-e-cricket exclusively LIVE on the Eloelo App which is one of the leading live streaming platforms in India. Cricket is of course a sport that unifies the entire nation and the way Eloelo has envisioned the show, with both live interactivity with users and a fun game show combined into a first-of-its-kind concept is what really got me interested. It combines the nation’s interest in the ongoing World Cup with a deewangi for cricket in general, in a unique and fun way. Cricket lovers are sure to love the show.
Eloelo CEO Saurabh Pandey emphasised the company’s unwavering commitment to creating interactive entertainment that aligns seamlessly with Indian sensibilities. He commented, “At Eloelo, our aim is to tap into the shifting consumer behaviour from TV-based content consumption to mobile-based content consumption. With the World Cup fever across the country, we want to extend our app users a chance to not only engage with their favourite game live with an expert but also stand a chance to win big. ‘Diwan-e-Cricket’ is in line with our social games offerings that have cultural resonance with a core layer of interactivity to them.”
Get ready for an exhilarating experience throughout the ICC World Cup Tournament as ‘Diwan-e-Cricket’ blends entertainment with exciting cash rewards. This exclusive event, hosted on the Eloelo platform with 37 million users and 120K creators, invites participants from every corner of India to seize the opportunity to win INR 1 lakh in cash prizes!
Eloelo recently secured $22 million in a Pre-Series B funding round, co-led by Courtside Ventures, Griffin Gaming Partners Mixi Inc, Waterbridge Ventures, Lumikai Fund, Kalaari Capital, Convivialite Ventures, and Rocket Capital. The app continues to offer a diverse range of shows, including Lovehouse, Tambola, Ludo, the latest addition, Tol Mol Ke Bol, and the exclusively designed “Diwan-e-Cricket” for the upcoming ICC World Cup Tournament. This recent funding and continuous addition of interesting shows are intended to propel Eloelo’s business growth to new heights.
Eloelo recently secured $22 million in a Pre-Series B funding round, co-led by Courtside Ventures, Griffin Gaming Partners Mixi Inc, Waterbridge Ventures, Lumikai Fund, Kalaari Capital, Convivialite Ventures, and Rocket Capital. The app continues to offer a diverse range of shows, including Lovehouse, Tambola, Ludo, the latest addition, Tol Mol Ke Bol, and the exclusively designed “Diwan-e-Cricket” for the upcoming ICC World Cup Tournament. This recent funding and continuous addition of interesting shows are intended to propel Eloelo’s business growth to new heights.
