ITV

Tag: Meera

  • Colors Tamil to launch new show ‘Meera’ on 28 March

    Colors Tamil to launch new show ‘Meera’ on 28 March

    Mumbai: Colors Tamil is set to premiere a new fiction show “Meera” on 28 March starting at 9:30 p.m, every Monday to Friday.

    Directed by Jawahar and screenplay by Devi Bala, the show portrays the essence of a woman discovering her self-worth as she goes through trials and tribulations in her life, said the channel in a statement.

    “I am delighted to helm Meera, especially with a phenomenal actor like Khushbu in the lead,” said director Jawahar. “The rest of the cast is also supremely talented. Further, executing the story written by Khushbu is a joy altogether. With Meera, we are attempting to showcase a powerful facet of a woman who is bold, courageous and chooses her self-respect over everything else. The idea is to create a positive influence on audiences and to encourage women to value themselves and prioritise their dreams and aspirations. I am grateful to Colors Tamil for providing me such a wonderful opportunity again after the success of ‘Thirumanam.’”

    The show features actors Khushbu and Suresh Chandra Menon in the lead roles, alongside Pooja Lokesh, Shalini, Shanthi Williams, Sai Krishna and Pasi Sathya in supporting roles. 

    “We have always strived to create unique narratives that resonate with our audiences and present a fresh and positive perspective towards managing the issues that confront us,” said Colors Tamil business head Rajaraman S. “Our new offering is in line with our endeavours to showcase women characters that embody empowerment and emancipation. Meera will redefine feminism in terms of equity, self-worth, and self-reliance.”

  • Colors Tamil unveils promo of new show ‘Meera’ on Women’s Day

    Colors Tamil unveils promo of new show ‘Meera’ on Women’s Day

    Mumbai: Colors Tamil has announced a new fiction show “Meera” starring actor Kushboo. The show will go on air starting from 28 March.

    The show narrates the bitter-sweet relationship of a husband and wife and how they reconcile years later after their separation, owing to a violent episode.  In an effort to throw light on the growing violence against women, the channel has unveiled the promo of the show on International Women’s Day.

    The channel also initiated a unique ‘Missed Call’ campaign recently showcasing a short clip of the promo, prompting people to share their thoughts on whether or not it is justified for a husband to hit his wife with a toll-free number.

    The campaign was implemented after the internet broke into frenzy as actor Kushboo posted a photo of her with a swollen face and a handprint on her cheek on her Instagram handle with the #SayNoToViolence #StandWithMe #SpeakUpNow #Meera, leading many fans to speculate the myriad of reasons behind it.

    “With this show, Colors Tamil and actor Kushboo are taking a conscious step towards empowering women and urging them to stand up for their rights amidst the patriarchy with #StandWithMeera. Meera aims to enlighten the audiences that all sections of women face such brutality, even if they are well-educated or belong to the urban population,” said the statement.  

  • Meera reminiscences the good old times with popular ‘Velikizhamai’ advertisement from the 90’s

    Meera reminiscences the good old times with popular ‘Velikizhamai’ advertisement from the 90’s

    In these unprecedented times of COVID -19, as we are all locked up in our homes for a major part of the time, it is becoming increasing difficult to cope with the stress arising out of this uncertainty. Meera, one of the flagship brands of CavinKare strongly believes that tradition encompasses everything and is a go to for all kind of situations.

    As the world is slowly starting to realize the importance of our traditional practice right from saying Namaste, to washing your hands and legs after coming from outside, Meera decided to emphasize the importance of an another very important traditional ritual, an oil bath with powder, with a nostalgic touch. Meera announced that they would re-telecast their iconic ‘Velikizhamai’ ad across Tamil Nadu to bring that flood of nostalgic memories from the 90s.

    Almost every home in Tamil Nadu would strongly relate with this advertisement, the jingle and the ritual. The visual along with the jingle captures how a mother gives a relaxing oil massage to daughter followed by a Hairwash with Meera Herbal powder, a blend of 11 natural herbs. Excess body heat especially during summer could cause problems like headache, lack of proper sleep, hairfall etc. and a relaxing oil massage bath with Meera powder helps you tackle all these along with a host of numerous other health benefits.

    Commenting on the re-launch of the advertisement, Gayatri Kabilan, Senior Manager- Marketing says “We have started seeing our traditional practices being widely adopted and hence we thought this would be the right time to reemphasize the importance of an oil bath with Meera powder in a nostalgic way. Meera’s ‘Velikizhamai’ Ad has started re-telecasting across Tamil Nadu in popular TV channels with a focus on old time favorite classic serials which are being re-run, 90s movies etc. where the consumer will be able to connect to it better. We at that time would have been heavy advertisers in these shows and now when the consumer sees it again, they would be able to relate to the ad and realize the striking importance of this ritual at such a time. Meera as a brand has always connected with the consumers of South India and their innate rituals and traditions for close to three decades now. As consumers are watching more of retro movies and programs what better than complementing with old ads of Meera to make the feeling complete.”

    The TVC would be aired on top channels like Sun TV focusing on rerun of various serials like Chitti, Metti Oli to name a few along with some of the 90s hit.

    Ad Link: https://youtu.be/ChB2oD6p6CE

    Social Media Link: https://www.instagram.com/worldofmeera/?hl=en

    https://www.facebook.com/WorldOfMeera