Tag: Meelo Evaru Koteeswarudu (MEK)

Meelo Evaru Koteeswarudu (MEK) is back

MUMBAI: Meelo Evaru Koteeswarudu (MEK), the landmark game show on the Telugu Television screen, is all set to enthrall the audience once again.

The game show that was watched by over 4 Crore Telugu TV audience with highest ratings will begin on 8th December on number one Telugu TV channel Maa TV and will be telecast at 9.30 PM from Monday to Friday, five days a week.

The unprecedented emotional connect brought by Nagarjuna Akkineni, and his empathy and towering presence as the host made Maa TV to bring back the game show within 4 months of the last series. This is unheard of in the Indian TV space for this most popular game show format.

MEK has the distinction of bringing back the family and community viewing of television, the characteristic feature of 1980’s. In the remote control dominating space of entertainment, MEK is a clean entertainer providing wholesome entertainment and caters to all emotions that television audience seek in any programme.

Maa TV has conducted rigorous process of selection to shortlist the participants eligible to come to the hot seat out of the 34.50 lakh SMS & IVRS responses received through Call for Entry (CFE) that was conducted for 10 days from 9th to 18th October. The prize money that each hot seat contestant can win is up to Rs. 1 Crore.

The systematic randomization process was conducted Sundram BPO under the overall process supervision of the international audit firm Ernst & Young (EY).

Commenting on the re-launch of MEK, Mr. N Prasad, Chairman of Maa TV, said: “Maa TV is always in the forefront in offering vibrant, innovative and qualitative programmes. MEK is an incredible life changing game show and a testimony to the abilities of Maa TV in creating a positive social impact by rewarding the knowledge. It is a sense of satisfaction to Team Maa.”

The most successful international format game show is produced by Big Synergy.

December 8, 2014
Meelo Evaru Koteeswarudu season one to culminate on 7 August

MUMBAI: Meelo Evaru Koteeswarudu (MEK), the game show that has been enthralling the audience like never before in the history of Telugu Television, is all set to offer another visual treat to the viewers with Tollywood Megastar Chiranjeevi gracing the 40^th episode of the show as the guest, along with the host Nagarjuna Akkineni.

It is a rare occasion where both of them have come together exclusively on a television screen. The 40^th episode of MEK will telecast at 9.00 PM on 7 August (Thursday) on MAA TV, the No.1 Telugu General Entertainment Channel (GEC). It will mark the closing of the first season of the game show. MEK holds a promise to come back soon for the second season keeping the audience interest in view.

Though the format of the game show is popular in India as Kaun Banega Crorpatii (KBC), the MEK game show hosted by MAA TV has created history by showcasing the aspirations of the common men and reflecting the life experiences of the people who have come up in a hard way in the life.

The MEK game show on MAA TV has well connected with the audience across all age groups and socio-economic segments of the Telugu society in India and abroad.

MEK has taken a shape with the visionary thinking of MAA TV Chairman Nimmagadda Prasad, who emphasized on making a social impact through this game show on MAA TV. The game show took the Telugu TV entertainment space to the next level with a good meaning and purpose. After careful assessment of various formats, MEK game show was adopted as it will be a life changer for several people. True to the belief, several heart touching life stories have come into light and MEK became a source of inspiration for common men.

Successfully leveraging the strengths of the game show format, MAA TV platform and Nagarjuna’s image and acceptance, MEK has received excellent response with 11 lakh people showing interest to participate in the game show. Reputed international audit firm Ernst & Young (EY) has supervised the back end process of selection & auditions, while Big Synergy has produced the show for 40 episodes.

MEK, which commenced on 9 June, reached 1.38 crore people in urban Andhra Pradesh and Telangana, out of the total TV viewing universe of 1.74 Crore as per TAM monitoring, and it is one of the highest reach for any TV program.

MEK has achieved phenomenal reach across various target audience categories: 79% in CS 4+, 83% in CS ABC 15+, 81 % in CS Male ABC 15-44 and 86 % in CS Female ABC 15 – 44 as per TAM monitoring data.

The Telugu TV audience is all set to watch the culmination of the success of the MEK first season at 9.00 PM on 7 August.

August 5, 2014
Telugu version of KBC to go on air from 9 June

MUMBAI: The biggest knowledge-based game show Meelo Evaru koteeswarudu (MEK) announced by MAA TV, the No.1 Telugu GEC, has received excellent response from the Telugu TV audiences.

For the Call for Entry (CFE) conducted between 24th April to May 1st to select the contestants, more than 1 million viewers sent SMSs, expressing their interest to participate in the game show

Of the 1 million plus responses, about 1500 were short-listed through randomization process by a 3rd party agency with a fool-proof process audit by E&Y audit firm.

With auditions in Vijayawada, Tirupathi and Hyderabad, about 100 participants were selected to play the game with Nagarjuna

Nagarjuna is hosting a show on a TV for the 1st time

In the 6 episodes that were shot so far, 9 contestants took the hot seat and a few of them are truly heart touching stories.

The telecast of the game show will commence on 9th June (Monday). It will be at 9.00 PM to 10.30 PM from Monday to Thursday (4 days a week)

Every contestant’s back-end story has been recorded and addressed in the show.. It will be a life changer for most of the contestants who make it to the hot seat.

The prize money is from Rs. 1,000 to Rs. 1 Crore and the rules are the same like the KBC. Those who answer all the 15 questions correctly will get Rs. 1 Crore prize

The International Format tasted success worldwide in more than 150 countries, and 7 languages in India including Hindi

Big Synergy, which is headed by the well known quiz master Siddhartha Basu, is producing the show

Maa TV, which is known for programming innovation based on the understanding of Telugu viewers’ preferences, is now taking the Telugu television to the next level with MEK, both in terms of quality of content and host presence. Nagarjuna known for his out of box thinking and being ahead of times in style and substance is the first big host after Amitabh to be doing this show .

MEK brings out all the human emotion, drama and intrigue that is required for any show on television. It’s the reality show which can only be real as everything is transparent right from the selection of questions to selection of contestants ..

The entire process of MEK is monitored and audited by EY, the prestigious global audit firm.

June 7, 2014
Last 2 days to participate in Meelo Evaru Koteeswarudu (MEK)

MUMBAI: The Call for Entry (CFE) that commenced on 24th April for registering to participate in Maa TV’s big time game show Meelo Evaru koteeswarudu (MEK) will close at 7.00 PM on 1st May.

As part of the CFE process, Maa TV has been releasing one question every day at 8.00 PM on maa main channel and mek.maatv.com since 24th April. People eager to come to the hot seat and play the game MEK with Nagarjuna have the option of sending their answers by SMS to 57337 or by IVRS to 1255573 (for BSNL users) and 5057337 01/02/03/04 (for other operators) before 7.00 PM on the following day.

While the response for the five questions that have been released till 28th April has been very good, 6th question will be flashed at 8.00 PM on 29th April on maa TV with an opportunity to send answers till 7.00 PM on 30th April. The last question will be flashed at 8.00 PM on 30th April on maa TV with an opportunity to send answers till 7.00 PM on 1st May.

With this, the registration to participate in the grand show will close at 7 PM on 1st May. Answering a question flashed on any of the seven days will give a chance to come to the hot seat and play the game MEK, and win the cash prize of Rs. 1 Crore.

An elaborate selection process under close supervision of the international audit firm Ernst & Young (E&Y) will determine who will eventually become eligible to participate in the game show that is being hosted by popular film star Akkineni Nagarjuna and produced by Big Synergy.

Seen as a Life Changer for people and scheduled to commence in June 2014, Meelo Evaru Koteeswarudu (MEK) will engage Telugu audiences across all cross sections of the society in a thrilling knowledge game to win the grand reward.

April 29, 2014