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Tag: Meelo Evaru Koteeswarudu

  • Meelo Evaru Koteeswarudu (MEK) Season 2 to commence soon

    Meelo Evaru Koteeswarudu (MEK) Season 2 to commence soon

    MUMBAI: Meelo Evaru Koteeswarudu (MEK), the most sought after game show in the history of the Telugu Television screen, is all set to come back soon.

     

    The visual treat to the viewers of the Telugu TV with the big-time film star Nagarjuna as the host has achieved phenomenal reach and success with over 4 Crore Telugu people watching the MEK game show in Season 1.

     

    As per the TAM data, MEK has recorded 17.61 TVR in CS Female AB 25-44 Years category, 14.58 TVR in CS Female ABC 25+ years category, 10.20 TVR in CS Male ABC 15+ Years category, 12.31 TVR in CS ABC 15-44 Years category and 10.15 TVR in CS 4+ Years category, which is a record of sort for a game show in Telugu.

     

    The unprecedented emotional connect and engagement brought by Nagarjuna Akkineni as the host resulted in this kind of large scale family viewing and appointment viewing for 5 days a week in the prime time. To take the MEK game show to the next level, Maa TV has decided to launch the MEK Season 2 soon with Nagarjuna as the host again.  

     

    As the first step towards the launch of MEK Season 2, the registration process to participate in the game show through Call for Entry (CFE) process would commence on 9th October at 7.00 PM and would continue for 10 days till 6.30 PM on 18th October.

     

    As part of the CFE process, one question is flashed every day at 7.00 PM on Maa TV. Those who are interested can respond to the question before 6.30 PM on the next day. Another question is flashed at 7.00 PM on the next day.

     

    The 10-day CFE process with 10 questions provide a big chance to come to the MEK hot seat and win a maximum cash prize of Rs. 1 Crore. Telugu speaking people interested in participating in the game show can register themselves during this 10 day period either through SMS or IVRS.

     

    The details for SMS & IVRS Registrations are as follows.

     

    To Register through SMS:

     

    Send MEK<space> Option <space> Age <space> gender to 57337. Each SMS would cost Rs. 3.

     

    To Register Through IVRS DIAL:

     

    1255573 for BSNL users and 5057337 for all other operators.  Registrations through IVRS would cost up to Rs. 7, depending on the operator.

     

    Detailed terms and conditions can be seen by logon to http://mek.maatv.com 

     

    Successful registrations will be put through a randomization process and followed by auditions. An elaborate selection process under the close supervision of the reputed international audit firm Ernst & Young (EY) will determine who will eventually become eligible to participate in the game show.

     

    MEK has taken a shape with the visionary thinking of Maa TV Chairman Nimmagadda Prasad, who emphasized on making a social impact through this game show on Maa TV. The game show took the Telugu TV entertainment space to the next level with a good meaning and purpose with several heart touching life stories coming into light as a source of inspiration for common men.

     

    Seen as a Life Changer for people, the most successful international format game show will be produced by Big Synergy.

  • Nagarjuna’s ‘Meelo Evaru Koteeswarudu’ (MEK) proved again to be the most sought TV Show

    Nagarjuna’s ‘Meelo Evaru Koteeswarudu’ (MEK) proved again to be the most sought TV Show

    BENGALURU: Nagarjuna Akkineni’s show is the talk of the season. MEK reached an all time high of 11.8 Tvr with two episodes of MEK garnering double digit Tvr – 11.8 Tvr and 10.3 Tvr respectively. The week average Tvr is 10.4.

     

    There’s something intriguing about watching someone answer a question, or spin a wheel, or perform a trick or two. That’s why game shows have been around for nearly three-quarters of a century. The biggest challenge for show producers is to ensure viewers pause from surfing from one channel to another and sticks to the show from start to finish and MEK did that bang on target with their charismatic host Nagarjuna.

     

    MEK Show producers said “Consistency in performance for 5 weeks in a row and the tremendous improvement in Hyderabad market show the contribution and relevance of MEK to GEC”. They believe Nagarjuna has brought tremendous value to Television Medium with his grace and ability to connect with the audience in a consistent manner.

     

    Even celebs can’t resist being at Nagarjuna’s Show.  Many celebs have lined up to share the hot seat with Nagarjuna.

     

  • Telugu crorepati on Maa TV seals the south for Big Synergy

    Telugu crorepati on Maa TV seals the south for Big Synergy

    MUMBAI: The latest in a long line of regional language adaptations spawned by the runaway hit, Amitabh Bachchan-hosted Kaun Banega Crorepati, is the Telugu version.

     

    Titled Meelo Evaru Koteeswarudu (MEK), the show is tentatively scheduled for a June 9 premiere on Maa TV and will be hosted by popular Telugu actor, Nagarjuna Akkineni. Slated to run for a minimum 40 episodes for now, the 90 minute show will be aired four days a week from Monday to Thursday.

     

    Ten to fifteen people from Big Synergy, the production house for the format in India, and Maa TV, are already working on the show. Entry will be open to Telugu speaking people across India, beginning April 24. Viewers will be able to answer questions both via SMS and IVR. This is the first time that a big-ticket show is being adapted for the state of Andhra Pradesh. “We have been wanting to get into the Telugu market for the past two years, but we needed a broadcaster to take the call. Maa TV has gained number one status and they want to retain that position. Through MEK, they will be setting a benchmark in this market, and we hope it will change the dynamics of the industry,” says Big Synergy COO Indranil Chakraborty.

     

    Currently, teams from both Maa TV and Big Synergy’s Hyderabad arm are being groomed for the show. “It is a compelling program. Our objectives are to raise the channel stature and make viewers feel good about the channel and the show,” says Maa TV group head, C Ratnakar Rao. Apparently, Gemini TV and ETV were also contenders in the race to get MEK on board but it was Maa TV which finally landed the show.  

     

    Auditions are expected to go on for almost a month in the cities of Hyderabad, Vishakhapatnam and Vijayawada and the final selection will rest with an independent jury of producers and broadcasters in the state. At least a couple of million registrations are expected for the prize money of Rs 1 crore.

     

    It’s a big challenge for Maa TV, considering production costs of a show like MEK would be many times higher than those of normal shows. “The kind of investment that we make in Hindi is not very apt for regional markets. Regional markets are usually 40 per cent of the production cost in Hindi,” points out Chakraborty.

     

    Sources say the production cost of MEK, which is being shot at Annapura Studios in Hyderabad coupled with the sound system and technical skills of Maa TV, could be anywhere Rs 5 to Rs 7 crore for 40 episodes. However, the production house may look at extending it depending on the dates for the Hindi KBC, which is to follow MEK. “The idea is to keep the property alive through different markets throughout the year,” adds Chakraborty.

     

    Not only will the Telugu version retain the essence of the Hindi version, things like customizing questions for the Telugu audience and playing the short film about the contestant before the game begins will be part of MEK as well.

     

    Maa TV is presently scouting for advertisers for the game show. “We have made good investments in Meelo Evaru Koteeswarudu and we hope to break even. I am sure the advertisers see potential in the show and our channel,” says Rao. Though Maa TV has appealed against the ad cap regulation, it will still comply with the rule. The ad rev market of Andhra Pradesh in 2013 was Rs 1030 crore making it the second biggest in the south after Tamil Nadu. In terms of viewership share of regional channels too, Telugu stood second at 24 per cent after Tamil with 27 per cent.

     

    As for visibility, a full-fledged marketing campaign will hit the state mid-May, around the time shooting begins. Orchard Advertising has been assigned the task of creatives while planning is being done by Maa TV itself.

     

    The Telugu adaptation comes after KBC has already been adapted in the remaining three major markets in south India i.e. Tamil Nadu, Karnataka and Kerala. These apart, there are Marathi, Bhojpuri and Bengali versions of the show as well.

  • KBC to become ‘Meelo Evaru Koteeswarudu’ on Maa TV

    KBC to become ‘Meelo Evaru Koteeswarudu’ on Maa TV

    MUMBAI: The much popular Kaun Banega Crorepati produced by Big Synergy is all set to conquer the entire south market by launching in the fourth state with Andhra Pradesh as Meelo Evaru Koteeswarudu (MEK). The show will be hosted by popular actor Nagarjuna Akkineni and air on Maa TV.

     

    With prize money of Rs 1 crore, the entries for MEK will begin from 24 April in which people can answer questions through SMS and interactive voice response calls. The show is slated to go on air from the first week of June.

     

    “Maa TV is known for its vibrant, innovative and pleasant programming, and has attained the number one Telugu GEC status now. With Nagarjuna Akkineni as the host, the new game show will be a visual treat for the viewers with an opportunity to win up to Rs 1 crore cash prize. It will be a trend setting initiative in the Telugu TV industry”, said Maa TV chairman Nimmagadda Prasad in a press statement.

     

    MEK, produced by Big Synergy, is Nagarjuna’s first TV venture. “I am looking for this kind of opportunity on TV platform as it reaches each and every Telugu person.  The show will bring the best drama of human life without missing on the entertainment quotient”, revealed Nagarjuna Akkineni.

     

    Big Synergy CMD Siddhartha Basu added, “It’s been an exciting journey partnering with Maa TV. No effort and expense has been spared in mounting this show to world class standards. The show will be a game changer in this region and Nagarjuna makes for a most endearing and charming host. We at Big Synergy are delighted to work together with ‘Nag’, and the Maa team, to bring this life-changing knowledge game for the entertainment of Telugu viewers everywhere. “

     

    “With a bouquet of four channels, namely Maa, Maa Music, Maa Movies and Maa Gold, Maa stands out from the cluster of channels through its unique programming quality and content. The new big initiative will build the Maa brand equity further and take the network to the next level”, Maa TV group head C Ratnakar Rao ended.