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Tag: Medusa Beverages

  • Medusa Beverages raises a toast as sponsor of Filmfare Punjabi 2025

    Medusa Beverages raises a toast as sponsor of Filmfare Punjabi 2025

    MUMBAI: Punjabi cinema’s biggest night had an extra fizz this year, with Medusa Beverages stepping in as title sponsor of the Filmfare Awards Punjabi 2025.

    The awards, held on August 23 at the I.S. Bindra PCA Stadium in Mohali, brought together top names from the Punjabi film and music industry, including Jacqueline Fernandez, Honey Singh, Satinder Sartaj and Neeru Bajwa. The event celebrated achievements across film, music and performance, with Medusa’s beers on offer at refreshment stations as guests mingled between performances.

    “The Filmfare Awards Punjabi 2025 was a perfect stage for us because it’s more than just an award show, it’s a cultural phenomenon that captures the pride, passion, and creativity of Punjabi cinema. Partnering with Filmfareallowed us to not only celebrate incredible talent but also to connect with an audience that shares our energy and spirit,” said Medusa Beverages, executive director,  Amardeep Singh.

    The partnership continues Medusa’s push into lifestyle and entertainment spaces. The brand has previously appeared at Delhi Times Fashion Week, Sundowner music festivals, concerts by Sonu Nigam and Sunidhi Chauhan, and even art collaborations.

     

  • Medusa Beverages taps One Source to brew stronger brand buzz

    Medusa Beverages taps One Source to brew stronger brand buzz

    MUMBAI: In a move to dial up its narrative and pop the cap on sharper communication, Medusa Beverages has partnered with One Source, an integrated marketing consultancy known for its multi-sector mojo. The mandate: to manage reputation, shape strategy, and amplify Medusa’s brand voice across key markets.

    Founded in 2017, Medusa has carved out a distinctive niche in India’s beer scene with its mid-strength 5.9 per cent brews that hit the sweet spot between flavour and buzz. In just six years, it’s become Delhi’s third-largest beer brand, commanding a 7 per cent market share. Its portfolio includes Medusa Beer, Medusa Air, Medusa Premium Strong Ale, and its most recent collab — the fire-breathing Medusa House of the Dragon Beer, in partnership with Warner Bros.

    The communications brief will be led by Dyutiman Basu, reporting into Honey Mehra, co-lead for corporate communication, alongside One Source’s national team.

    “At Medusa Beverages, we have always believed in pushing boundaries and creating a unique beer-drinking experience for our consumers. As we continue to expand our footprint, our partnership with One Source will enable us to craft compelling narratives, engage with our audience more effectively, and strengthen our position as a category leader in the industry,” said Medusa Beverages founder & CEO Avneet Singh.

    One Source managing director Sandeep Rao added, “Medusa Beverages is a brand that has redefined the beer-drinking culture in India. Our approach as a consultancy is to align with our partners’ business objectives and drive impactful communication strategies. We are excited to work with Medusa Beverages and look forward to building a strong, resonant brand story that connects with beer enthusiasts across India.”

    With offices in Mumbai, Delhi, and Bangalore, One Source brings cross-industry experience across consumer goods, BFSI, tech, and startups — and is known for blending branding, content, digital, and corporate playbooks into one seamless pour.

     

  • Medusa Beverages to launch House of the Dragon beer in Haryana early next year

    Medusa Beverages to launch House of the Dragon beer in Haryana early next year

    MUMBAI: Dragons have captivated Gen Z ever since eight seasons of The Game of Thrones recorded unbelievable viewership numbers the world over. The prequel House of the Dragon also set the house on fire on HBO Max and linear TV channels, and was renewed for three seasons, and is scheduled to end with the fourth season. 

    In July this year, home grown beer brand Medusa Beverages signed a licensing deal with Warner Bros Discovery Global Consumer Products (WBDGCP) and announced that it was introducing an exclusive House of Dragon variant for beer and dragon lovers as collectibles. This limited-edition brew features a smoky, fiery flavour profile that reflects the mystique and spirit of the HBO original drama.

    The House of the Dragon beer has been rolling out in Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh ever since. Medusa Beverages now says Haryana is expected to join the line up early next year in a press release. 

    The company points out  that the partnership taps into the universal fascination with dragons—symbols of fire, strength, and mythical grandeur—to create a unique sensory experience. The smoky, burnt notes of the beer mirror the fiery essence of roasted malts, while its robust profile is designed to resonate with those who appreciate a drink that tells a story. The House of Dragon beer is more than a beverage—it’s an invitation to indulge in a flavourful journey that aligns with the allure of fantasy and mythology.

    Medusa Beverages founder & CEO Avneet Singh highlights that the brewer believes in crafting beers that tell a story and bring people together and that he wanted beer-guzzlers to experience a drink larger than life. 
    “Our collaboration with Warner Bros. for the House of Dragons beer celebrates boldness and creativity. The smoky, fiery essence is our way of paying homage to the mystical dragons that inspire strength and awe in all of us,” he adds.”

    Medusa Beverages is not the only company and it is not the first time WBDGCP  has extended its House of the Dragon licence for the famed series. Picaddily Distilleries – the maker of the famed Indri single malt brand – had introduced a whisky collection with two distinct flavours inspired by the iconic councils of Westeros in Jully 2024.  The first – the House of Black, and the second – the House of Green.

    In 2022, it had signed up with Bira91 which introduced House of the Dragon beer  in 330ml bottles and 500ml cans across Mumbai, Bengaluru, Delhi, and Pune.  Then the dragon brand made its appearance on US winery Seven Kingdoms Cellars which launched wines .  Danish brewery Mikkeller,  also released Syrax Rises, a  beer collectible in the same year.

  • Medusa Beverages and Warner Bros. launch House of the Dragon exclusive edition

    Medusa Beverages and Warner Bros. launch House of the Dragon exclusive edition

    Mumbai: Medusa Beverages, the home-grown beer brand, and Warner Bros. Discovery Global Consumer Products partner to unveil the exclusive ‘House of the Dragon’ inspired edition. This collaboration seamlessly merges Medusa’s brewing expertise with the captivating world of the acclaimed HBO Original drama series. Drawing inspiration from House of the Dragon, this innovative partnership captures the fiery essence of dragon fire and the bold, adventurous spirit of Medusa.

    Crafted in celebration of the series’ return, this limited-edition collection pioneers India’s beverage market, promising an unforgettable experience for fans and enthusiasts. Each brew in the collector’s series features exclusive, limited-edition cans that reflect the series’ dramatic landscapes, from scorching infernos to icy realms, embodying pivotal elements of House of the Dragon’s epic narrative.

    Medusa Beer founder & CEO Avneet Singh expressed his enthusiasm, stating, “We are thrilled to partner with Warner Bros. Discovery Global Consumer Products to unveil the exclusive House of the Dragon-inspired limited-edition cans. This collaboration epitomizes the rich tradition, bold innovation, and epic storytelling that define both our brand and the iconic series.”

    Fans can expect a wealth of rewards, including bespoke merchandise and exciting giveaways celebrating the collaboration, where the House of the Dragon-inspired limited-edition collection will debut later this month.

  • Medusa Beverages appoints Bradford License India to enter into fashion & lifestyle segment

    Medusa Beverages appoints Bradford License India to enter into fashion & lifestyle segment

    NEW DELHI: Medusa Beverages Pvt Ltd that owns the beer brand Medusa, joins hands with Bradford License to foray into the world of brand licensing in India. Medusa is now the only Indian alco-beverage brand who will license their brand for various ranges of product lines to be sold in retail. The collaboration is to create a global licensing program in a broad range of categories including fashion, men’s grooming & fragrances, FMCG, etc. Bradford will extend the brand into strategically-targeted products and alliances emphasising the brand’s DNA as an “unparalleled stripling experience that’s part fantasy, part aspirational and part attainable.”

    Medusa was first launched in 2018 and within a span of two years, the brand has already witnessed exponential growth reaching a turnover of Rs 150 crore. Brewed in Punjab the brand is currently available in five states including Delhi, UP, Punjab, Chandigarh, Chhattisgarh, and growing multifold.  

    Medusa founder Avneet Singh said, “Post receiving an overwhelming response for our beer brand Medusa from its consumers, we now plan to enter into fashion and lifestyle segment. We could only think of the best when it came to developing the licensing program – Bradford. We are thrilled to utilize Bradford License India’s expertise in unique opportunity identification and marketing to further add value to the brand.”

    Bradford License  business head Vatsal Vijay, “Medusa has the right mix of elegance, accessibility, and aspiration which will translate well into categories like fashion, travel gear, health & personal care as well as FMCG. Medusa offers vibrant assets which make the brand stand out amongst the millennial audience and we will move strategically to secure licensee extensions in a variety of categories and territories with customized marketing approach for each.”

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