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Tag: Medulla Communications

  • Rajesh Mehta joins Medulla Communications as chief strategy officer

    Rajesh Mehta joins Medulla Communications as chief strategy officer

    NEW DELHI: Healthcare advertising agency Medulla Communications has brought on Rajesh Mehta as its chief strategy officer.

    Mehta makes the move from Triton Communications where he was head – strategic planning. He brings in over 25 years of diverse experience across India and southeast Asia.

    Medulla Communications founder & MD Praful Akali said, “I welcome Rajesh Mehta to Medulla Communications and am confident that his leadership experience along with his industry experience and approach will assist in solidifying Medulla’s core values, that is, to make healthcare communications more consumer-friendly.”

    “While I have worked on many consumer health brands, I believe that this is an area with a lot of potential and a huge impact on consumers’ lives. Being part of a specialist healthcare agency can help me meaningfully contribute, with better solutions," Mehta added.

  • Medulla Communications leads Indian medal tally at The Rx Club Show, NYC

    Medulla Communications leads Indian medal tally at The Rx Club Show, NYC

    MUMBAI: Medulla Communications, a specialist healthcare advertising agency, leads the Indian medal tally at The Rx Club Show– one of the most prestigious international awards for creativity in healthcare advertising.

     

    The agency bagged a gold and a silver, of the 8 golds and 14 silvers awarded at this 2014 edition of the Awards. In fact, Indian agencies have come of age in global healthcare advertising, with a total gold and silver tally of five out of the 22 awarded this year.

     

    The gold was won on work done for Janssen Pharmaceuticals’ brand Stugeron, used in vertigo treatment, while the silver was won on a campaign developed for Johnson & Johnson’s brand, Nicorette.

     

    The other big winners at The Rx Club Show 2014 from across the world have been Ogilvy CommonHealth, Publicis, FCB Health, Havas, and Digitas Health among others.

     

    Founded in 1986, The Rx Club Show has grown to become an international icon in the healthcare industry. The show is judged in various categories by a panel of industry experts and is based solely on creativity. Like every year, this year’s judges panel too included the leading creative resources from the global healthcare advertising industry including Ross Thomson, Gene Black, Grant King, Robin Shapiro and several others.

     

    Medulla founder-director Praful Akali, an alumnus of The Indian Institute of Management said, “What’s exciting is that we’ve won for work on big clients that follow the strongest possible marketing rigour. These awards demonstrate that creativity is just as important in healthcare as any other specialist advertising domain.”