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Tag: Medimix

  • Medimix rolls out new TVC with regional stars Amruta Khanvilkar and Kinal Rajpriya

    Medimix rolls out new TVC with regional stars Amruta Khanvilkar and Kinal Rajpriya

    MUMBAI: Medimix launched its new TVC featuring celebrated Marathi actress Amruta Khanvilkar and popular Gujarati star Kinjal Rajpriya. The campaign marks a step in the brand’s localized narrative building journey – spotlighting culturally resonant, relatable skincare narratives powered by the time-tested wisdom of Ayurveda.

    With a legacy of over five decades, Medimix has been trusted by millions for its time-tested Ayurvedic formulations that combine the wisdom of tradition with the needs of today’s consumers.

    Medimix has long been synonymous with effective, herbal-based products rooted in its Ayurvedic heritage. At the heart of the brand lies its soul: the power of 18 herbs- a signature blend of ingredients perfected over time and passed down like a family secret, forming the foundation of every Medimix soap, addressing everyday skin concerns like pimples, dryness and sensitivity with natural, fast-acting care.

    This new campaign reinforces Medimix’s ‘Skin-Fit’ agenda – helping users have a clear & glowing skin. The film blends regional flavor with universal skincare truths. Amruta plays a confident, glowing protagonist who has embraced Ayurveda as a way of life. Starring opposite her, Kinjal portrays the relatable consumer dealing with common urban skin stressors like pollution and dullness. Through their warm, engaging exchange, the film shows how Medimix helps transform daily nakhras into real, lasting nikhaar. As part of its continued efforts to build stronger connections with audiences across the key geography, the brand is deepening its focus on culturally relevant partnerships. By collaborating with a regional icon like Amruta Khanvilkar, Medimix aims to strengthen its presence in key markets and take its message of natural skincare and holistic wellness to the heartlands of India.

    Speaking on her association with the brand, Amruta Khanvilkar shared, “Medimix has always felt like home – a name I grew up with and trusted. To now be part of the Medimix family is truly special. This isn’t just another endorsement for me, it’s deeply personal. I believe in gentle, effective and natural skin care, which is exactly what Medimix stands for.”

    Kinjal Rajpriya mirrored the sentiment, “Medimix is a legacy brand that’s still so relevant today. While skincare trends may come and go, Medimix proves that some things are simply timeless. I’m proud to represent the brand for Gujarat and bring the benefits of Ayurveda to a wider audience.”

    Cholayil Private Ltd CEO Anupam Katheriya commented, “This new TVC is a reflection of our vision – to reinforces it’s regional connect in core geographies. Amruta and Kinjal are the perfect ambassadors for our hyperlocal approach, as we deepen our connection with consumers in Maharashtra and Gujarat. With a 45% volume share in Maharashtra’s natural segment and strong MAT growth in Gujarat (IMRB Panel), these markets are vital to our continued momentum.”

    The campaign supports Medimix’s broader brand journey: We’ve always believed in skincare that’s rooted in tradition yet relevant to today’s lifestyle. Today, the brand’s portfolio spans soaps, handwashes, bodywashes, and facewashes – each rooted in Ayurveda, tailored for modern skin needs.

    The TVC is now live across online and offline channels. Watch the film here:

    Hindi- 

    Gujarati- 

    Marathi- 

  • Medimix saves the day again with moment marketing magic !

    Medimix saves the day again with moment marketing magic !

    Mumbai : In a heartwarming collaboration between Medimix and the power of moment marketing, a viral video posted by Instagram creator Mangal, with 1,500 followers, captured the essence of innocence and laughter, garnering attention from thousands worldwide.

    Mangal’s reel, shared in early January featured a charming prank he played on his niece. He offered her what seemed like a tasty chocolate bar, only to reveal it was actually a Medimix soap. Her adorable reaction, a mix of surprise and realisation, became an internet sensation.

    The video received 195,274 likes, 2,181 comments, and 287,000 shares, catching Medimix’s attention.This sparked a heartwarming series of events that spread joy and smiles.

    Watch the video here: 
     

    Medimix and Schbang seized the moment by engaging with Mangal’s reel, playfully offering to send chocolates to his niece. This gesture showcased their humor and commitment to spreading joy. They then reached out to Mangal directly to collaborate on a reaction video, which he eagerly accepted.

    Medimix

    True to their word, Medimix swiftly dispatched a hamper filled with delectable chocolates and thoughtful goodies to Mangal’s niece. On receiving the hamper, Mangal took to social media (again) to share his gratitude with the team and his viewers!

    Medimix

    Watch the video here:

    In response, team Medimix expressed their happiness in contributing to such a heartwarming moment. Their comment, ” Aapke video ne lakhon ka din banaya, hope humare gift ne aapka din bana diya “, reflects their dedication to spreading happiness. 

    Schbang Sr manager group brand solutions Anshul Khandelwal, expressed, “These are the ‘moments’ we (literally) we live for. What’s better than ensuring that we can be enablers of spreading smiles through the magic of social media. Kudos to the teams for making this happen, right on time”.

    Medimix continues to embrace moments of joy, reminding us that sometimes, the most delightful surprises come from unexpected places.

    Schbang, established in 2015, is a creative, media, technology transformation company with offices across Mumbai,  Bangalore, Delhi-NCR, London, UK, Amsterdam and Stockholm. With a team of more than 1000 members, it delivers growth-driven end-to-end solutions across creative development, strategic advisory, film production, web, design, content, data science, and media planning & buying verticals. It is also a valued Google premier partner, Adobe, Hubspot, MoEngage, Shopify, ONDC, and Zoho premium partner.

    It has featured as a LinkedIn top 25 start-up in 2018 and 2021 and on the Financial Times’ 450 high growth companies in the Asia Pacific List. In the last few years. Schbang has created some exciting and award-winning digital work for brands like Jio, Britannia, Fevicol, Ashok Leyland, Garnier, Cipla,  Finolex Pipes, Crompton, Philips, Kaya Skin Clinic, London Dairy, Johnson & Johnson Baby, Mattel, ASUS, Kotak811 and many more brands.

  • Medimix launches campaign ‘Manmarziyaan’ featuring Katrina Kaif

    Medimix launches campaign ‘Manmarziyaan’ featuring Katrina Kaif

    Ayurvedic personal care brand Medimix has announced a new campaign ‘Skinfit Raho, Manmarziyaan Karo,’ featuring Katrina Kaif. With this new campaign the brand aims to further strengthen this and connect with the younger audience.

    Katrina Kaif has been signed as a brand ambassador recently by the brand. Medimix has a brand positioning of ‘Get SkinFit with fast-acting Ayurveda’.

    Considering the desire of the millennials to opt for products that give them quick and effective results, Medimix aims to assist them in identifying the function of this efficacy in their lives through fast-acting Ayurveda.

    Conceptualized and executed by Mullen Lintas, the TVC showcases the leading Bollywood star Katrina Kaif as her usual bold self, pursuing her interests and crossing the boundaries to do her ‘marzi’ by living fearlessly and being worry-free about her skin.

    Be it pursuing her interests like mural painting, making a difference with a plantation drive, or exploring her hobbies outdoors, she does it all without hesitation. Medimix soap bar, infused with 18 natural and organic ayurvedic herbs is the enabler for her to do whatever her heart wishes. With the best of natural ingredients and only natural components, Medimix soap is also free of parabens and sulfates, thus giving her clear, glowing, and flawless skin naturally.

    Cholayil Private Ltd managing chairman and director Pradeep Cholayil said, “With its Ayurvedic credentials Medimix has stood tall with the testing times and proven to be a quality product for decades.”

    “Katrina Kaif has a similar stature, and she is a self-made Bollywood celebrity. With this campaign we aim to establish the synergy between the two and appeal to a younger audience to truly live your life without the skin worries as Medimix is always there,” he added.

    On the launch of this campaign, Cholayil Pvt Ltd VP sales & marketing Ashish Ohlyan stated, “With the launch of this campaign we intend to strengthen the SkinFit positioning of Medimix by adding another dimension.”

    “As a brand we are constantly evolving ourselves to appeal to the younger audience and this new campaign urges today’s young females to come out of the shackles of various constraints and fulfill their desires to gain new experiences. We hope this campaign will help us achieve the desired traction with today’s modern and progressive women of India”

    Commenting on the campaign,Mullen Lintas ML Corporate chief creative officer Garima Khandelwal said, “Medimix with its legacy of Ayurveda has stood for skin that’s skinfit, with this new campaign we wanted to launch the newest positioning “SkinFit raho, Manmarziyaan karo”, liberating today’s woman of any fear of skin damage and follow her heart to pursue whatever it is she wishes for.

    She added, “Whether societal or self imposed, there should never be any constraint on what she thinks she can achieve. With natural cues that are the brand codes, we reimagined the brand world with a visual scale and this fresh new attitude with the fresh new brand ambassador and a high energy hummable track.”

  • Why Medimix decided to partner KKR for Dream11 IPL

    Why Medimix decided to partner KKR for Dream11 IPL

    NEW DELHI: Herbal soap brand Medimix has opened its innings as the official SkinFit and hygiene partner of two-time Indian Premier League (IPL) champions, Kolkata Knight Riders. The brand logo is present on the team’s trouser and will be there throughout the series including the league matches and final matches.

    Medimix is giving utmost importance to the players’ health and hygiene by providing hand sanitizer dispensers – thereby ensuring a safe, germ-free environment for the team.

    The company has recently forayed into the handwash and hand-sanitizers category, and believes that its stint as an IPL sponsor will give it better reach since cricket cuts across customer demographics.

    Medimix has a strong presence in the east and south India.  West Bengal is one of the key markets for them and hence the brand decided to back KKR.

    “The association fits well with the business strategy to augment the brand awareness leading to business growth in the eastern markets. We are confident that we will be able to unlock the full the potential of this relationship,” explains Cholayil head of marketing Ashish Ohlyan.

    Covid2019 created an opportunity for the brand to expand its product portfolio and add handwash and sanitisers to it. Earlier they were mostly focused on bathing soaps related products.

    Medimix has released separate ad films for both sanitisers and handwash. The social media campaign with the message 'Ab har situation keliye skin fit bane' (Get #SkinFit for any situation) showcases a young woman acknowledging the new world order post the pandemic, and reinforces the idea of keeping your skin safe and fit, not just indoors but also outdoors when it is exposed to germs, dust and pollution. She uses the sanitisers to ensure her safety. The campaign is conceptualised by Leo Burnett India.

    Recently, the brand also released another ad for its handwash category where it showcases a young man returning home after office but is unable to hug his daughter as the latter asks him to first wash his hands using the Medimix hand wash.

    Medimix attempts to maximise its social media presence in an outreach to customers seems to be paying dividends. Ohlyan shares, "The campaign #Skinfit received appreciation from various stakeholders. In fact, the digital affinity such gave good results that we compiled some of these comments and released a full-page newspaper ad to showcase our digital media prowess.”

    He elaborated that the brand’s core target audience is growing: it’s a mix of traditional and new-age shoppers, mostly from the young and mid-generation, who seek ayurvedic products for their au naturel lifestyle. “This audience has lack of time and patience and seeks faster results from the products that they use,” adds Ohlyan.

    Due to the pandemic, people have become more conscious of their health and hygiene, which has resulted in a driving demand for personal care products. A drastic shift towards herbal or ayurvedic products has also been observed owing to growing awareness regarding benefits of organic goods.

    A media report says that the personal care market in India has been pegged at Rs 18,400 crores, largely dominated by soaps, while the market estimate for handwashing soaps stands at Rs 8,000 crore.

    According to Ohlyan, the personal care segment is playing a big role in the brand’s expansion phase.

    "When the lockdown was imposed in the country to curb the virus, the company faced logistic issues in the initial days. But, in the last few months, we have been able to recover and have shown a positive result in the first half and we are all striving towards keeping the momentum going so that we end the financial year with vigorous growth,” he says.

    Medimix has not only retained loyal consumers but also attracting newer ones as the brand is constantly reinventing through the innovative marketing mix, adds Ohlyan. The brand will be launching new products like face wash, body wash, etc. to attract new-age consumers. He elaborates: “While conscious urban consumers are driving the growth of the natural segment, rural consumers are not far behind, they are shifting from unbranded or homemade products to these.”

    Medimix has been advertising across different mediums and understands that one medium alone can’t provide all the reach needed and it is important to mix-match all consumer touchpoints to communicate with the consumers. Ohlyan explains: “You have to break down barriers between channels, and uniformly empower the consumer and engage them. The choice of media and the proportion of spends for these mediums varies depending on the affinity these mediums have with our target audience.”

    However, the company refused to answer about the sales figure it is aiming at in the hand sanitizer category, maintaining the line that these are early days and the product has just been launched. “The initial response is good and we aim to further build the awareness through KKR association and various other media activities.” 

    "For a brand to survive and stay relevant to the current age, it must reinvent itself and its offering to suit the evolving needs of the consumers,” believes Ohlyan.

    Brand Medimix has been in the market since 1969 and offers a wide variety of products to the consumers including – Medimix, Cuticura, Krishna, Thulasi, Sadayush, Dr Sidan’s and others.  

  • Medimix forays into handwash category

    Medimix forays into handwash category

    NEW DELHI: Handwash brands have been making a merry this year as the Covid2019 induced pandemic has increased the health and hygiene concerns for the people. They are following the handwash protocols strictly than ever and this has increased the need for the handwash and soaps in the market.

    Starting March 2020, when PM Modi announced the first lockdown in the country, several big and small brands have forayed into this category. The market, since then, has widened, become competitive and so has the distribution expanded with it.

    Amid this, Medimix, a leading player in the soap category, has unveiled a new campaign marking its foray into the handwash category with the launch of its new product Medimix Ayurvedic handwash.

    The campaign captures the current situation where the pandemic has put personal hygiene and care in the spotlight and along with it the benefits of using natural products.

    The film focuses on the product's proposition of protection and care. The campaign rides on insight that while India is washing hands more often than ever, they tend to do so with harsh chemical based washes, which end up harming the quality of their hand skin in the long run.

    The TVC highlights how the Medimix handwash not only protects hands against germs, but also plays the role of ‘healer’, by nourishing the skin as well. The campaign is supported by digital media.

    Leo Burnett India national creative director Sachin Kamble said, “Leveraging Medimix’s heritage, its Ayurvedic handwash brings the trusted solution of natural ingredients which protects the skin against germs and any kind of damage. Our campaign brings this message forth with a simple but impactful film.”

     Cholayil head of marketing Ashish Ohlyan said, “Being one of the biggest Ayurvedic personal care brands worldwide, we wanted to offer a handwash which doesn’t have to rely on harmful chemicals for germ protection. The task was to communicate this differentiation in this hyper active category in a simple but convincing manner. We feel that the new campaign is doing that just right by clearly highlighting the product benefits.”

    Media reports say that the personal wash care market in India has been pegged at Rs 18,400 crore, largely dominated by soaps and the market estimate for handwashing soaps stands at Rs 8,000 crore.

    Cholayil has a big portfolio – Medimix, Cuticura, Krishna Thulasi, Sadayush, Dr Sidhan’s.  They have always had a strong presence in soap and bathing bars and this is the first time they are getting into the hand wash category.

    Medimix has always been a big advertiser and been present on different platforms.

  • Medimix partners with KKR

    Medimix partners with KKR

    NEW DELHI- Medimix has joined as Official SkinFit and Hygiene Partner of Kolkata Knight Riders for IPL 2020.

    Medimix will be taking up hygiene and the health of the cricketers and fans as a matter of primary concern and will be supporting the Kolkata Knight Riders team by providing hand hygiene products from their recently launched hand washes and hand sanitizers range. The brand will be providing hand sanitizer dispensers to ensure a safe environment to help protect the team from the spread of the virus.

    The team’s trouser will feature the logo of Medimix in all the 14 matches this season.

    Read our coverage on IPL 2020

    Commenting on the same, Cholayil Private Limited chairman & MD Pradeep Cholayil said: "We are thrilled to partner with Kolkata Knight Riders as their Official SkinFit and Hygiene Partner for IPL 2020. This partnership with the Kolkata Knight Riders is a key milestone as this would give us an opportunity to improve awareness by leveraging the fan following the power of KKR as a team. Cricket is a religion in India and we see a great fit with it especially after getting into Hand Wash and Sanitizer segment. I am sure this association will also offer us an opportunity to expand our awareness in East India.”

    Cholayil Pvt. Ltd. head of marketing Ashish Ohlyan’s said “Cricket is celebrated in India by everyone irrespective of their gender and age across all geographies and demographics. After the COVID-19 pandemic hit the nation we as a brand deeply rooted in Ayurvedic principles wanted to spread the word about the goodness of Ayurveda to fight the deadly virus. This is the first time that Medimix is associating with the Indian Premier League and we believe that our partnership with Kolkata Knight Riders as their ‘Official SkinFit and Hygiene Partner’ will give us an opportunity to reach out to the masses and spread awareness on the benefits of Ayurveda and its use in the day to day life.”

    Speaking of the partnership, Kolkata Knight Riders marketing head Kaustubh Jha “We are proud to have Medimix, a homegrown Indian ayurvedic brand as our hygiene partner. This year hygiene and safety have been of paramount importance and we believe in providing our players with a product that is not only known for its quality but is also safe to use. We look forward to a successful partnership with Medimix on board this year.”

  • Medimix re-launches Its SkinFit Face Wash Range

    Medimix re-launches Its SkinFit Face Wash Range

    MUMBAI: Medimix, India’s iconic Ayurvedic soap brand, which turned 50 this year, has recently re-launched its Ayurvedic face wash range. The family-run company which is deemed to be the one of the world’s largest-selling Ayurvedic soap maker has come up with 8 variants of face wash ‘SkinFit’ collection. Surviving the test of time, Medimix, with its new product line is setting up an example of how Ayurveda can revolutionize the current skincare industry.

    The Cholayil heritage dates back to more than 300 years and has been built on the foundations of a 5000-year old legacy of Ayurveda. They have been pioneering the use of nature’s best ingredients to offer alternative skincare for generations.

    “The world is going back to age-old remedies when it comes to skin and healthcare. People have tried and witnessed the harmful effects of chemical-laden products. No wonder, the current generation is turning biophilic and consciously picking up herbal and Ayurvedic solutions. With our latest products, we bring nature's best-kept secrets and our time-tested learning together to cater to the changing preferences of modern consumers,” said Pradeep Cholayil, CMD, Cholayil Private Limited.

    The brand believes in keeping itself updated with the changing needs of its customers and has come up with a slew of new products along with the classic Medimix soap. By modernizing what is called alternative healing, Medimix is solving the current generation’s dilemma of choosing between quick results and natural remedies.

    To bust the myth that Ayurveda is a slow remedy, especially amongst the youth, Medimix has re-positioned itself in its 50th year with the tagline “Get SkinFit with Fast Acting Ayurveda”. To establish a connect with the Millennials, the brand has roped in National Award winner Parineeti Chopra, the Bollywood youth icon, as its brand ambassador.

    Shifting its focus from curing skin problems to providing everyday solutions for healthy skin, Medimix re-launched the SkinFit collection of paraben-free, vegan and cruelty-free face wash which promises to keep skin healthy, clear and glowing. The Ayurvedic face wash variants currently available in the market are Medimix Ayurvedic Anti Pimple Face Wash, Medimix Ayurvedic Anti Tan Face Wash, Medimix Ayurvedic Oil Clear Face Wash, Medimix Ayurvedic Natural Glow Face Wash, Medimix Ayurvedic Anti-Pollution Face Wash, Medimix Ayurvedic Moisturizing Face Wash, Medimix Ayurvedic Everyday Face Scrub, Medimix Ayurvedic Anti Pimple Face Pack.

    The entire range is curated to protect skin that battles with environmental toxins all day long and provides deep, gentle, natural care. Each variant has been curated to represent a unique blend of natural herbs such as Aloe Vera and Lemon, Saffron and Milk Cream, Turmeric and Argan Oil, Honey and Besan, Sugarcane and Ginger and many more.

    The eight variants combine to form an effective range which is suitable for all types of skin and helps you achieve your desired skin state – be it Clear and Radiant Skin, Oil-free and Clear Skin, Pimple and Acne-free Skin, Blemish-free and Pure Skin, Youthful and Glowing Skin, Moisturised and Soft Skin or Tan Protection – it is all covered.

    Created in 1969 by Dr. Sidhan, the brand has grown synonymous with ‘Effective skincare in a natural way.’  Medimix could both nourish and protect the skin. Strongly rooted in Ayurveda, the amalgamation of 18 herbs in the classic green bar continues to protect and nourish skin effectively to this day, in the most natural way possible.

    Over these 50 years, Medimix has successfully retained the trust of its customers and is, therefore, expanding its range and bringing natural skincare to more people across the world. The domestic portfolio of the brand currently offers 4 variants of soap and 8 variants of face wash and is all geared up to launch new product categories in the coming months.

    With a range of new products, a fresh face, and a contemporary positioning, the brand is all set to take its new-age consumers through the many miracles of Ayurveda.

  • Mazhavil Manorama to launch “Minute to Win It” on 9 April

    Mazhavil Manorama to launch “Minute to Win It” on 9 April

    BENGALURU: Mazhavil Manorama, the forerunner in bringing new innovative reality and game show formats to the Kerala market is set to unveil its next big ticket non-fiction property. The world famous Game Show format ‘Minute To Win It’ will be launched in Mazhavil Manorama on 9 April. The channel is scheduled to air ‘Minute To Win It’ on Saturdays and Sundays at 9:00 PM.

    Host Nyla Usha

    The show will be hosted by Nyla Usha, an Indian film actress, model, anchor and radio jockey who is a resident of Dubai. There she works as an RJ in one of the major Malayalam radio stations. Nyla’s debut in Indian film Industry was in 2013 with Kunjananthante Kada. She played noticeable roles in movies such as Punyalan Agarbattis, Gangster, Fireman and Pathemari.

    The channel has partnered with International Production House Endemol Shine that owns the format rights of the game show. This will be the first time, Minute To Win It is being made in Malayalam language. This popular game show format has been successfully running in over 60 countries

    ‘Minute to Win It’ is a very popular international game show, in which the contestant completes the task in a minute to move to the next level. The series of 60 sec challenges are structured out of objects commonly available at home.

    The winners of ‘Minute to Win It’ in Mazhavil Manorama stand a chance to win maximum prize money of Rs 10 lakhs. The contestant will have to complete 10 Levels to reach the top of the Money Tree with three Lives.

    The Channel has earmarked a 360 degree multimedia blitzkrieg to promote the show. Malabar Gold and Diamonds is the title sponsor, Woodles and Medimix are the Co-Powered by sponsor of this season of Minute to win It.

    The first season of ‘Minute to Win it’ will be spread across various festive seasons of Kerala which include Vishu, Ramzan, Onam and Christmas. These season will surely witness the participation of celebrities too.

  • Mazhavil Manorama to launch “Minute to Win It” on 9 April

    Mazhavil Manorama to launch “Minute to Win It” on 9 April

    BENGALURU: Mazhavil Manorama, the forerunner in bringing new innovative reality and game show formats to the Kerala market is set to unveil its next big ticket non-fiction property. The world famous Game Show format ‘Minute To Win It’ will be launched in Mazhavil Manorama on 9 April. The channel is scheduled to air ‘Minute To Win It’ on Saturdays and Sundays at 9:00 PM.

    Host Nyla Usha

    The show will be hosted by Nyla Usha, an Indian film actress, model, anchor and radio jockey who is a resident of Dubai. There she works as an RJ in one of the major Malayalam radio stations. Nyla’s debut in Indian film Industry was in 2013 with Kunjananthante Kada. She played noticeable roles in movies such as Punyalan Agarbattis, Gangster, Fireman and Pathemari.

    The channel has partnered with International Production House Endemol Shine that owns the format rights of the game show. This will be the first time, Minute To Win It is being made in Malayalam language. This popular game show format has been successfully running in over 60 countries

    ‘Minute to Win It’ is a very popular international game show, in which the contestant completes the task in a minute to move to the next level. The series of 60 sec challenges are structured out of objects commonly available at home.

    The winners of ‘Minute to Win It’ in Mazhavil Manorama stand a chance to win maximum prize money of Rs 10 lakhs. The contestant will have to complete 10 Levels to reach the top of the Money Tree with three Lives.

    The Channel has earmarked a 360 degree multimedia blitzkrieg to promote the show. Malabar Gold and Diamonds is the title sponsor, Woodles and Medimix are the Co-Powered by sponsor of this season of Minute to win It.

    The first season of ‘Minute to Win it’ will be spread across various festive seasons of Kerala which include Vishu, Ramzan, Onam and Christmas. These season will surely witness the participation of celebrities too.