MUMBAI: The satellite healthcare TV Channel Care World TV, known for exclusively programing shows on health and medicine, will launch the second season of Kya Rahasya Kya Haqeeqat from June 29. The show will pool together the practitioners of Bach Flower Therapy, Inner Child healing, Constellation Works, Graphology and Bio Feedback technology on screen. This 15 episode long second season will air every Wednesday and Thursday at 11 PM.
Care World TV aims to clarify myths about various alternate medicinal techniques– a formula that was well- received by the audience and proved successful for the channel in season one, the channel asserts.
“Health and wellness is a vast subject and alternative holistic healing is a relatively lesser known practice. Our endeavor is to explore this facet of healthcare and present to the audiences its benefits and flaws, if any,” says Care World TV MD Ajit Gupta. “The show assumes a talk based demonstration format where practitioners of several alternate healing techniques will attempt to heal patients LIVE on television. It will not only deal with the obvious mental and physical ailments but also hunt for the causative factors of such,” he adds.
Care World TV follows a unique revenue model wherein, a medicine related firm, a pharmacist brand or hospital can approach the channel with a concept or a topic that wish to educate people about and the channel produces a show for respective client with its creative inputs. According to the sources, the cost of producing a show with channel is between Rs 3 to 5 lacs, and may vary according to location and production requirements. The channel does not have advertisers, though it has a reach of over 20 million households in India.
Kya Rahasya Kya Haqeeqat is a channel’s initiative to showcase real life experiences and subsequent outcomes. It is shot in channel studios. The current series of Kya Rahasya Kya Haqeeqat took close to five months to complete. For this particular show there were 12 members on board for production. The channel says that though it shot its shows on high definition format however the broadcast remains in standard definition.
According to the makers of Kya Rahasya Kya Haqeeqat, the first season was a grand success that urged them to launch the next series. “Queries and responses kept coming in from audiences after the first series and this lingered for almost a year,” Gupta shares. In the second series, they will attempt to address all such queries through live demonstrations of the various healing techniques on the show, which according to the channel was a big challenge.
One can expect healing techniques in which patients goes under spells to help find cures to ailments beyond conventional medicine, handwriting analysis to reveal real relationship issues, and sensory healing among other things in the upcoming season. All diagnosis and healing will be shown real time. “The series also promises to address an array of problems relating to cross gender issues, guilt, physical handicap, emotional handicap, insomnia among many other physical and mental disorders that aren’t easy to be solved,” Gupta adds.
Commenting on the programming strategy, Gupta reveals, “Care World is known for its unique and clutter-free programming and this new series will take health and wellness to another level by attempting to tap into the lesser known sciences. Kya Rahasya Kya Haqeeqat is more than just a regular show on Care World TV. It is a test bench where any claims whether good or bad will be demonstrated, tested and presented for everyone to evaluate fairly the credibility of alternate healing practices.”
The channel is distributed on cable network and has no plans to expand to DTH platforms anytime soon
