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Tag: MediBuddy

  • MediBuddy inspires nation to move with #FitIndiaFestival

    MediBuddy inspires nation to move with #FitIndiaFestival

    MUMBAI: MediBuddy announced the launch of its new campaign, “Let the Movement Begin”, under the #FitIndiaFestival initiative. The campaign is designed to inspire every citizen to embrace daily movement, the campaign celebrates motion not just as a fitness goal, but as an expression of personal freedom, strength, and national pride.

    Inspired by India’s own journey of resilience and progress, the campaign urges citizens to view movement as a commitment to their own health and a contribution to the nation’s strength. Much like India’s fight for freedom was driven by collective action and perseverance, #FitIndiaFestival aims to spark a national movement toward better health. In a time when physical inactivity is quietly affecting well-being, the campaign encourages people to take small, yet powerful steps—whether it’s stretching at your desk, walking with family, or simply standing up after hours of sitting. Every step counts towards a healthier self and a stronger India.

    MediBuddy head of branding, Manu Sankar Das said, “Our nation’s story is one of movement—of people rising, striving, and refusing to give up. This Independence Day, we want to remind every Indian that looking after your health is not just a personal choice; it’s part of the responsibility we share as citizens. Movement keeps us strong, focused, and ready to contribute to the nation’s progress. With #FitIndiaFestival, we want to inspire everyone to take that first step towards better health. The journey to better health is made up of small, consistent actions—and the most important one is the first step.”

    Conceptualised and produced by MediBuddy’s in-house creative team, the campaign film runs 1 minute 4 seconds and is being amplified across digital channels and social media platforms.

  • MediBuddy builds a tiny world to salute dad’s giant heart with #JustDadThings

    MediBuddy builds a tiny world to salute dad’s giant heart with #JustDadThings

    MUMBAI : MediBuddy has gone small to make a big point. The digital health giant has rolled out a tender Father’s Day campaign-#JustDadThings-that builds an intricately designed miniature world to highlight the often invisible, under-celebrated sacrifices dads make daily. While fathers never miss a beat for their families, they often skip a visit to the doctor.

    Crafted in-house and brought to life with a touch of AI wizardry, the 36-second spot captures poignant vignettes of a father’s quiet devotion—never missing the school run, always fixing the jammed door, yet consistently putting off that health check. The tiny, lifelike sets pack emotional punch, showing that when it comes to love, dads go big—even if no one’s looking.

    But beneath the emotional storytelling lies a hard truth: men, especially fathers, are less likely to seek preventive care. They downplay symptoms, delay tests, and carry on—until it’s too late.

    Speaking on the campaign, MediBuddy head of brand marketing, Manu Sankar Das said, “Culturally, fathers have long been cast in the role of silent providers—always present, yet rarely prioritising their own well-being. This insight, rooted in both data and daily observation, formed the foundation of our campaign. With #JustDadThings, we’ve used the power of AI and miniature storytelling to spotlight this quiet selflessness and reframe appreciation as action. True gratitude, we believe, lies not just in words, but in ensuring the health and longevity of those who’ve quietly safeguarded ours.”

    It’s part nostalgia, part nudge. And as the film spreads across social platforms, MediBuddy hopes it sparks a new tradition: giving back by giving dad the health care he’s too modest to ask for.

  • MediBuddy honors the unsung guardians of India’s healthcare through #WhiteCoatHeroes campaign

    MediBuddy honors the unsung guardians of India’s healthcare through #WhiteCoatHeroes campaign

    Mumbai: MediBuddy, a digital healthcare platform has unveiled a powerful new campaign titled #WhiteCoatHeroes to commemorate Doctors’ Day. This emotive campaign aims to recognise and honour the unwavering dedication, struggles, and triumphs of doctors, acknowledging their invaluable contributions to society.

    Doctors are the unsung heroes of our society, often prioritising the health and well-being of their patients above their own. With a daunting doctor-to-patient ratio of only 1 doctor per 1,000 patients, the pressure on these healthcare professionals is immense. This campaign serves as a reminder of the vital link between doctor well-being and quality healthcare. It encourages support for these professionals who form the frontline of medical care in our communities.

    MediBuddy’s impactful campaign video takes viewers on an emotional journey through a doctor’s daily experiences. From comforting scared children to supporting elderly patients, the video captures the essence of a doctor’s life – a constant balance between professional duty and human empathy. It portrays doctors not just as medical practitioners, but as anchors of hope and healing in times of fear and uncertainty.

    Speaking about the campaign, MediBuddy SVP, and head of marketing, partnerships & PR Saibal Biswas said, “In a country where each doctor serves thousands, their impact is immeasurable. Doctors are the backbone of our healthcare system, their role goes beyond the medical expertise, their humanity – the comforting touch, the reassuring words, and the unwavering commitment that transforms patient care and often represents the strongest support during challenging times. As we continue to bridge gaps in healthcare access through technology, we remain grateful for these irreplaceable guardians of health. This Doctors’ Day, MediBuddy through their #WhiteCoatHeroes campaign encourages everyone to reflect on the sacrifices made by these healthcare professionals and to show their gratitude. It’s more than just saying thank you; it’s about recognising their relentless pursuit of healing and the positive transformation they bring to countless lives.”

    By showcasing both the triumphs and challenges of the medical profession, MediBuddy hopes to foster a deeper appreciation for these vital members of our community.

    This campaign is conceptualised and produced by MediBuddy’s in-house creative team. The campaign video is titled #WhiteCoatHeros and is one minute & 17 seconds in duration. The video will be amplified across all social media platforms.

  • MediBuddy’s Mother’s Day campaign#MaaKiSehat celebrates moms as eternal caregivers

    MediBuddy’s Mother’s Day campaign#MaaKiSehat celebrates moms as eternal caregivers

    Mumbai: MediBuddy, India’s largest digital healthcare platform in a heartwarming tribute to mothers ahead of Mother’s Day, has unveiled an emotional campaign -#MaaKiSehat. The inspiring campaign video aims to recognise the selfless, nurturing care mothers provide from the moment a child is born. The campaign urges viewers to actively participate in their mothers’ well-being by encouraging them to seek medical advice whenever needed.

    Mothers are the cornerstones of our families, often prioritising the health and well-being of their loved ones above their own. This dedication of theirs often leads to neglecting their own healthcare needs. Universally, mothers are observed to put their families’ health first, potentially compromising their long-term well-being.

    The campaign acknowledges mothers’ irreplaceable role in our lives, particularly regarding our well-being. While flowers and chocolates are cherished tokens of appreciation, this Mother’s Day MediBuddy’s campaign encourages a more meaningful gift – the gift of health. The campaign shows compassion and beautifully captures the often-overlooked reality that mothers are the unsung heroes of healthcare within families. By offering convenient access to doctors through its platform, MediBuddy empowers mothers to become their own healthcare advocates, ensuring they receive the same level of care and attention they so generously provide to their families.

    Speaking about the campaign, MediBuddy SVP, and head of Marketing, Partnerships & PR  Saibal Biswal said, “Mothers represent humanity’s first encounter with unconditional love and caretaking. We understand that mothers often put themselves last, but it is time to change that narrative. This campaign is a reminder to honour that and ensure every mother has access to the healthcare support they deserve. This empowers them to prioritise their own health and well-being while allowing them to continue showering us with love and care for years to come. We recognise that seeking healthcare can be daunting, especially when juggling the responsibilities of motherhood. This Mother’s Day,  let us help our mother prioritise her health – because a healthy mom is a happy mom.”

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    This campaign is conceptualised and produced by MediBuddy’s in-house creative team. The campaign video is titled #MaaKiSehat and is 1 Minute in duration. The video will be amplified across all social media platforms.

  • MediBuddy advocates for equitable access to quality healthcare on World Health Day

    MediBuddy advocates for equitable access to quality healthcare on World Health Day

    Mumbai: MediBuddy, a digital healthcare platform has launched a powerful new campaign on the occasion of World Health Day. The campaign -#MyHealthMyRight- envisions a future where high-quality healthcare is universally accessible through convenient video consultations, available 24/7, 365 days a year.

    India, a land of diverse landscapes and cultures, is marred by inadequate access to healthcare in remote areas. For millions of Indians, especially those in the hinterlands, the struggle to access qualified doctors and healthcare facilities remains a significant hurdle. Through this World Health Day campaign-#MyHealthMyRight, MediBuddy seeks to illuminate the transformative potential of online video consultation in overcoming geographical barriers and bringing healthcare to every doorstep. By leveraging technology, MediBuddy connects patients with doctors remotely, enabling video consultations within minutes via smartphones. This revolutionary approach eliminates the need for arduous journeys to distant cities and makes quality healthcare accessible to individuals regardless of their location.

    Speaking about the campaign, MediBuddy SVP, head of marketing, partnerships & PR Saibal Biswas – “Lack of access to quality healthcare remains a sobering reality for millions of Indians, especially in rural and remote areas. On this World Health Day, we celebrate the immense potential of technology to bridge the healthcare gap in our nation. As we strive to build a healthier world, it is quintessential that we walk alongside every patient on their journey towards better health. Creating an empathetic healthcare system that uplifts everyone in our community requires us to see through their eyes, understand their unique needs, and provide care to one and all. Through this campaign, we at Medibuddy, envision a future where every individual has equitable access to healthcare regardless of their geographical location by providing online video consultation, remote diagnostics, and a vast network of medical partners. This video signifies not only MediBuddy’s dedication to providing 24×7 access to high-quality healthcare, especially focusing on preventive care but also our unwavering belief in empowering individuals to prioritise their well-being.”

    The campaign comes at a pivotal time when the importance and potential of accessible healthcare have never been more evident. With the ongoing challenges posed by the COVID-19 pandemic and the persistent disparities in healthcare access, digital healthcare serves as a beacon of hope, ensuring better access to quality healthcare services and resources. At MediBuddy, we are determined to bridge this gap by bringing world-class healthcare directly to the doorsteps of Indians across the nation through the power of technology.

    The World Health Day campaign-#MyHealthMyRight is aimed at raising awareness about the importance of healthcare accessibility and encouraging individuals to take proactive steps toward prioritising their well-being. The campaign advocates for a society where quality healthcare is not merely a privilege but a fundamental right for billions of Indians, transcending geographical barriers. The campaign video is titled ‘The future is here | Digital healthcare | World Health Day 2024 | #MyHealthMyRight’ and is one minute 24 seconds long. The video will be amplified across all social media platforms.

  • MediBuddy is the official digital healthcare partner for Royal Challengers Bangalore

    MediBuddy is the official digital healthcare partner for Royal Challengers Bangalore

    NEW DELHI: MediBuddy, India’s largest digital healthcare platform, is now the official digital healthcare partner for Royal Challengers Bangalore, for the thirteenth season of T20. 

    “We are delighted to be the digital healthcare partner for Royal Challengers Bangalore. Through this partnership, we hope to spread the message of being & staying healthy. This is consistent with our endeavour to make healthcare accessible to each individual in this country. We wish the team good luck and abundant good health”, MediBuddy-DocsApp co-founder & CEO MediBuddy-DocsApp said.

    RCB Chairman Sanjeev Churiwala said, “We are delighted to have MediBuddy as digital healthcare partner with Royal Challengers Bangalore, with this partnership we aim to drive the message of the importance of health in these current times.”

    The T20 tournament will be played in the UAE this year and is scheduled to start on 19 September and will conclude on 10 November 10.

  • MediBuddy launches stirring campaign ‘Health Check #KarwayaKya?’ to encourage people to get a health check and avoid silly excuses!

    MediBuddy launches stirring campaign ‘Health Check #KarwayaKya?’ to encourage people to get a health check and avoid silly excuses!

    MUMBAI: How often have you thought of an excuse to avoid a health check? MediBuddy, a cashless digital healthcare platform, has launched light-hearted videos, taking a dig at the silly excuses that we make to skip health checks. Health checks are essential as they can identify any early signs of health issues.

    Titled ‘Health Check #KarwayaKya?’ MediBuddy has tied up with a popular actor in digital media; Veer Rajwant Singh, to narrate that no excuse is worth missing an Annual Health Check. Veer Rajwant Singh is known for his portrayal of Nikhil Solanki in Dice Media's What The Folks! and is also a common face in the videos of FilterCopy, Dice Media and Being Indian.